1,000 Views in 4 Days
(vs. 353 in 3 Years)

1,000+ views in 4 days. For context, 305 Pink Pack's previous best-performing video had 353 views — accumulated over 3 years. One RiseWorks-produced video outperformed their entire back catalog by 3× in under a week.

This wasn't a fluke or a viral accident. It was the result of a deliberate production and packaging strategy that any nonprofit can replicate.

The video — “Cancer Screening Guidelines for Cancer Prevention Month” — is 1 minute and 22 seconds long. Published during Cancer Prevention Month (February), the topic had built-in search demand and social relevance. People were already looking for this information.

The hook at 00:03–00:12 tells viewers exactly what they'll learn. No preamble, no logos-first intro. Instant value. From 00:39–01:12, the video delivers age-specific screening guidelines in rapid succession — the kind of content people screenshot, save, and share.

Health content requires authority. Branded open, clean lower-thirds, Rosemary Carrera (Founder & President) delivering on camera — all of it builds the credibility that makes viewers stay and share. At 1:22, completion rates stay high and abandonment stays low.

This video was part of a larger shoot that demonstrates the RiseWorks content flywheel. On January 19, 2026, we captured three months of bilingual PSA content in a single two-hour session.

305 Pink Pack needed monthly health awareness content for January (Cervical Cancer), February (Cancer Prevention), and March (Colorectal Cancer) — each in both English and Spanish, with social cutdowns for every platform.

Traditional approach: 3 separate shoots across 3 months. Our approach: Capture everything in one session using outfit changes to create visual distinction between topics. ~66 minutes of raw footage across 14 clips, English + Spanish (native delivery, not dubbed).

Beyond the planned PSAs, we captured ~37 minutes of evergreen bonus content — Rosemary's personal story, impact stats (15K+ rides, 3K+ childcare hours), donation CTAs, and educational snackables. This content library will serve 305 Pink Pack for years.

The gap between 353 views in 3 years and 1,000 views in 4 days isn't about budget. It's about craft. Hook structure that earns attention in the first 3 seconds. Information density that rewards viewers for staying. Visual polish that builds trust — especially critical for health content. Platform-native formatting designed for how people actually discover and consume video in 2026.

Batch production works — one shoot, three months of content. Bilingual by design — native Spanish content outperforms dubbed content, especially in Miami where 69% of households speak a language other than English. Short, dense, and useful wins.

This is what a RiseWorks subscription delivers: not just content, but content that actually reaches people.