The Framework
One big idea. A system of assets.
StoryStack is how we turn a single story into video, photo, audio, and more — organized across three content pillars for maximum reach. No scattershot posting. No wasted shoots. Just a system that compounds.
Watch how StoryStack turned one shoot with Guitars Over Guns into a full content ecosystem.
Three Pillars
Every engagement starts with a content strategy built on three complementary types — each designed for a different part of how audiences find, follow, and stay with your story.
Search & Discovery
Get found when people search. Organic reach, SEO value, evergreen library.
Templates: Explainer, How-To, FAQ · Cadence: Quarterly refresh
Stories
Capture what’s already happening. Low-lift, shareable content from existing events.
Templates: Event Recap, Spotlight, Community Voices · Cadence: Event-driven
Series
Own a format, build a habit. Stop renting attention, start owning it.
Templates: Interview Show, Segments, Quick Hits · Cadence: Weekly / Monthly recurring
The multiplier effect
One shoot. 13+ assets.
Every production generates a full library of distribution-ready content. Here’s what a single interview episode produces:
1 Interview Show
15–20 min shoot
1
Full Episode
YouTube, Website
6+
Short Clips
Reels, Shorts, TikTok
1
Blog / Show Notes
Website, Email
5+
Quote Cards
All social platforms
The rule: Every shoot produces 1 long-form asset + 5 additional assets. If it doesn’t, we’re leaving value on the table.
Planning toolkit
Story design prompts
During kickoff we use these prompts to quickly scope content for any client. Here’s how we think about each pillar.
Search & Discovery
Get found when people search. Organic reach, SEO value, evergreen library.
What do people Google when looking for you?
What’s the #1 question newcomers ask?
What do you wish people understood about what you do?
What misconceptions do people have?
What locations, programs, or services need explanation?
Templates: Explainer, How-To, FAQ · Cadence: Quarterly refresh
Creative Projects
StoryStack formats power every Creative Project
Individual templates combine into full multi-block productions. An Event Content Engine uses Event Recap + Speaker Spotlight + Community Voices templates. A Video Podcast Series uses Interview Show + Quick Hits + Segments.
See Creative Projects→Ready to build your StoryStack?
Book a 20-minute strategy call. We’ll map your content goals, identify your three pillars, and show you exactly how many assets we can pull from your next shoot.