For Healthcare & Wellness
The stories patients tell matter more than the stats you report
Professional video, photo, and podcast production for hospitals, health systems, community health centers, and wellness organizations.
Work we’ve done in healthcare
From feature-length documentaries to community health campaigns — healthcare storytelling is where RiseWorks started.
SHIFT Nursing — Everybody's Work
A feature documentary exploring the nursing workforce crisis, directed by RiseWorks co-founder Chad Tingle for the Robert Wood Johnson Foundation. The film that started it all.
305 Pink Pack — Cancer Screening
Community health content for 305 Pink Pack — from 353 views in 3 years to 1,000+ views in 4 days with a single RiseWorks production session.
How it works
Healthcare organizations use Creative Blocks to produce patient stories, provider spotlights, and community health content across departments and facilities. From a single hospital to a multi-site health system, blocks can be allocated where they’re needed most — marketing, community health, HR recruitment, or foundation fundraising. RiseWorks handles production end-to-end with HIPAA-aware workflows, so your communications team focuses on strategy while we capture the stories that build trust.
Use cases
Patient & community stories
Authentic narratives from patients and community members that build trust, reduce stigma, and humanize the care experience.
Community health campaigns
Culturally competent health messaging — video, audio, and photo content designed for diverse communities and multilingual distribution.
Provider recruitment & retention
Day-in-the-life profiles, culture videos, and staff spotlights that attract and retain clinical and non-clinical talent.
Foundation & donor engagement
Impact stories and campaign content for hospital foundations — connecting donors to the outcomes their giving makes possible.
Creative Blocks
Creative Blocks for healthcare
A Creative Block is RiseWorks’ unit of production — a defined scope of professional storytelling work. Healthcare organizations purchase a custom pool of blocks and allocate them across departments, facilities, and campaigns. Need a patient story for the foundation this month and a recruitment video for HR the next? Blocks flex to meet you where the need is greatest — no more juggling vendors or one-off project scopes.
Video
One 2–4 min story + 2–3 social cut-downs
Primary video (1080p) with editing, sound design, licensed music, color grading, captions, 2–3 social cut-downs, custom thumbnails, suggested social copy
Patient testimonials, community health PSAs, facility tours, program documentation
Photo
~10–15 finished photos on location
High-res JPEG (300 DPI, print-ready), web-optimized JPEG (72 DPI), professional color correction & basic retouching
Provider headshots, program documentation, annual report imagery, campaign visuals
Video Podcast
Up to 1 × 10–15 min episode per half-day
Video (1080p) with branded graphics & captions, audio (MP3 320 kbps), 4–6 short clips, audiograms, quote cards, thumbnail, YouTube metadata with chapters, RSS-ready audio, show notes
Provider interview shows, grand rounds highlights, panel discussions
Key rules
Blocks can be swapped across types (e.g., a Photo Block exchanged for a Video Block)
Each block is a half-day production session — morning (8–12) or afternoon (1–5)
Each deliverable includes up to 2 revision cycles
$125 (72-hour) or $250 (24-hour), subject to availability
7+ days’ notice required to reschedule or cancel
Storytelling templates
Blocks are produced using proven formats with defined outputs:
How block allocation works
Scope
We work with your leadership team to understand priorities across departments and facilities. How many blocks do you need per quarter? Which departments or campaigns get priority?
Allocate
Blocks are assigned across your organization’s needs — marketing gets a spotlight, HR gets a recruitment video, the foundation gets a donor impact story. Reallocate mid-cycle as priorities shift.
Produce & Distribute
RiseWorks handles production end-to-end with HIPAA-aware workflows. Every block yields multiple deliverables across formats and platforms.
The Content Flywheel
Every block produces more than one asset. A single shoot yields 5+ pieces of content across formats and platforms:
Target asset reuse ratio: ≥4.0× — one shoot, four or more distribution channels. One session, months of content. That’s the Content Flywheel — every block compounds your content library.
StoryStack
StoryStack — your healthcare content system
RiseWorks doesn’t sell one-off videos. We deliver repeatable story formats through StoryStack — a productized system that maps every piece of content to a strategic purpose. For healthcare organizations, StoryStack ensures your content library grows intentionally, covers the topics your audiences are searching for, and builds momentum over time.
Search & Discovery
Get found when patients, families, and partners search
- ✓"What to expect" procedure explainers
- ✓Health screening FAQ videos
- ✓"How to find the right provider" guides
- ✓Condition awareness content
Stories
Capture what's already happening at your organization
- ✓Patient journey spotlights
- ✓Community health fair recaps
- ✓Staff appreciation moments
- ✓Volunteer and donor recognition
Series
Own a format your audience looks forward to
- ✓"Meet Your Provider" interview show
- ✓Wellness tips weekly series
- ✓"Behind the Scenes" culture series
- ✓Podcast: community health deep-dives
Every healthcare client gets a content strategy mapped to these three pillars during our Impact Mapping Workshop. The result: a 6–12 month content calendar with defined formats, distribution paths, and measurable goals — not a stack of random videos.
See the Full StoryStack FrameworkCreative Projects
Full-scale productions for healthcare organizations
Brand Story / Origin Film
The "who we are" anchor video for a new or rebranding organization
Screening & Movement Package
A film + distribution toolkit designed for decentralized screenings and institutional adoption
Project types are scoped per engagement and priced using the block model.
See all project types→
Your story,
mapped in seconds.
Tell us what your organization does and we'll generate tailored content ideas using our StoryStack framework.
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