Content Strategy & Planning
Audience mapping, channel strategy, and editorial calendars. Leave with a 3-month content plan aligned to your organizational goals — not a generic template.
A content plan that actually gets executed
Most content strategies die in a Google Doc. This course builds yours around your team's real capacity, your audience's real behavior, and your organization's real goals.
Audience Mapping
Identify your key audiences, understand what moves them, and match content formats to each segment.
Channel Strategy
Which platforms deserve your limited time? Build a focused distribution plan instead of posting everywhere.
Editorial Calendars
Create sustainable publishing rhythms that keep your team accountable without burning out.
Content Repurposing
Turn one production day into months of content across every platform your audience uses.
Measuring What Matters
Move beyond vanity metrics. Track the engagement signals that actually predict mission impact.
Start with Storytelling Foundations — free and open now.
Great content strategy starts with great stories. Our first course teaches the narrative frameworks that make every piece of content more compelling.