Measuring Impact
Set up analytics, connect storytelling to fundraising outcomes, and build an impact measurement dashboard your leadership team will actually use.
Prove that storytelling moves the needle
You know storytelling works. This course helps you show your board, your funders, and your team exactly how much — with data they can't argue with.
Storytelling Analytics
What to measure and what to ignore. Move beyond views and likes to the signals that predict real engagement.
Attribution Frameworks
Connect your content efforts to fundraising outcomes — without needing a data science team.
Dashboard Design
Build an impact measurement dashboard your leadership team will actually read and use for decisions.
A/B Testing for Nonprofits
Simple experiments that reveal what resonates with your audience — subject lines, formats, story angles.
Reporting for Stakeholders
Translate engagement data into board-ready reports that demonstrate the ROI of your storytelling investment.
Start with Storytelling Foundations — free and open now.
Before you measure impact, you need stories worth measuring. Our first course gives you the framework to find and tell them.