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Empowering Stories, Revolutionizing Impact

A Miami-based Public Benefit Corporation. Full-stack storytelling for nonprofits, foundations, and institutions.

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Newsletter

Monthly storytelling tips for nonprofits.

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← All Metros
Competitive Intelligence

Atlanta For Impact
YouTube Benchmark

Live rankings and performance data for 180+ for-impact YouTube channels across Atlanta Metro.Updated weekly

More Perfect Union Foundation
1
Foundation For Economic Education Inc
2
Maxwell Leadership Foundation Inc
3
Emory University
Georgia Aquarium Inc
Points Of Light Foundation
The Carter Center Inc
American Cancer Society Inc
Ron Clark Academy Inc
Piedmont Healthcare Inc
Shepherd Center Foundation Inc
Childrens Healthcare Of Atlanta Inc
Fathers Incorporated
Morehouse College
Horizon Theatre Company Incorporated

Top channels by subscribers

0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past month
Top uploads by views
Northside Hospital Cancer Institute's Built to Beat Cancer Campaign
1.1M views
1
Northside Hospital Cancer Institute's Built to Beat Cancer Campaign
Northside Hospital Inc · 21d ago
Take the Pledge to Volunteer this #GlobalVolunteerMonth🌎
97.8K views
2
Take the Pledge to Volunteer this #GlobalVolunteerMonth🌎
Points Of Light Foundation · 16d ago
Let's open the door.
50.1K views
3
Let's open the door.
Habitat For Humanity International Inc · 27d ago
A Conversation (on Failure) with John C. Maxwell
7.0K views
4
A Conversation (on Failure) with John C. Maxwell
Maxwell Leadership Foundation Inc · 5d ago
Global Amazing Shake 2026
4.2K views
5
Global Amazing Shake 2026
Ron Clark Academy Inc · 22d ago
All-Time Leaders

Top Channels

Most Subscribers

1More Perfect Union Foundation
More Perfect Union Foundation
@moreperfectunion
3.3M
2Foundation For Economic Education Inc
Foundation For Economic Education Inc
@feeonline
309.0K
3Maxwell Leadership Foundation Inc
Maxwell Leadership Foundation Inc
@maxwellleadershipofficial
306.0K
4Emory University
Emory University
@emoryuniversity
148.0K
5Georgia Aquarium Inc
Georgia Aquarium Inc
@georgiaaquarium
71.1K

Most Total Views

1More Perfect Union Foundation
More Perfect Union Foundation
@moreperfectunion
560.9M
2Foundation For Economic Education Inc
Foundation For Economic Education Inc
@feeonline
74.8M
3Piedmont Healthcare Inc
Piedmont Healthcare Inc
@piedmontorg
39.3M
4Life University Inc
Life University Inc
@lifeatlife
37.9M
5Emory University
Emory University
@emoryuniversity
32.0M

Most Videos Overall

1Maxwell Leadership Foundation Inc
Maxwell Leadership Foundation Inc
@maxwellleadershipofficial
2.4K
2More Perfect Union Foundation
More Perfect Union Foundation
@moreperfectunion
1.7K
3Emory University
Emory University
@emoryuniversity
1.5K
4Arthritis Foundation Inc
Arthritis Foundation Inc
@arthritisfoundation
1.4K
5Life University Inc
Life University Inc
@lifeatlife
1.2K
Atlanta vs. National

Benchmark Intelligence

How Atlanta nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.

Subscribers
Needs Work
223
Atlanta Median
25th–75th: 62–1.2K
National: 1.0K(NP Median)

The typical Atlanta nonprofit has 223 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.

Views / Video
Below National
251
Atlanta Median
25th–75th: 119–1.1K
National: 400(NP Median)

The typical Atlanta channel gets 251 views per video vs. 400 nationally. Better thumbnails, SEO titles, and consistent posting can close this gap.

Engagement Rate
Below National
1.49%
Atlanta Median
25th–75th: 0.9%–2.4%
National: 2.5%(NP Median)

Atlanta's typical 1.49% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.

Uploads / 90 Days
Needs Work
1
Atlanta Median
97 of 180 active
National: 4(Active NP Median)

The typical Atlanta nonprofit uploads 1 video per 90 days vs. 4 nationally. Only 97 of 180 channels are active. Consistency is the #1 growth lever.

What the Data Tells Us

🔍

The Gap Is Real

With a median of just 223 subscribers, most Atlanta nonprofits have small audiences — but that's typical for local organizations. The average (25.5K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.

📊

Why Medians Matter

We use medians because a few large channels (avg: 25.5K subs) skew the average 115× higher than the median (223). The median represents what the typical Atlanta nonprofit actually looks like — and what you should benchmark against.

🚀

Biggest Growth Lever

83 of 180 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Atlanta's biggest opportunity.

National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).

Subscriber Distribution

Where most channels fall — the majority have under 5K subscribers

Atlanta Nonprofit Growth Playbook

Data-backed priorities ranked by potential impact — where Atlanta nonprofits should focus to close the gap with national benchmarks

📅

Upload Consistency Is #1

High Impact
83 inactive channels

83 of 180 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Atlanta nonprofits.

💬

Close the Engagement Gap

High Impact
1.49% vs. 5.4% national

Atlanta's 1.49% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.

🔎

Fix Discoverability

High Impact
251 vs. 2K national

The median Atlanta channel gets 251 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.

🎯

Break the 1K Subscriber Barrier

Medium Impact
Median: 223 subscribers

Half of all Atlanta nonprofit channels have fewer than 223 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.

See how your channel compares to these benchmarks

Get a free YouTube audit with personalized recommendations in 30 seconds

AI Spotlight

Editor's Picks

Channels selected by AI for exceptional content quality and impact

Why we're burning for birds
6/10

Why we're burning for birds

Birds Georgia Corporation

Birds Georgia Corporation

1.3K subscribers

Birds Georgia shows genuine audience resonance with a 61.6% views-to-subscriber ratio well above the 30% benchmark, and a 2.55% engagement rate that sits at the high end of nonprofit norms. Their top video 'Why we're burning for birds' at 6,289 views (7.9x the channel average) demonstrates real storytelling instinct — a counterintuitive conservation hook that drives clicks. However, with only 38% caption coverage across 182 videos and just 1 avg comment per video, accessibility and community depth remain underdeveloped.

highSmall Georgia bird conservat…
New Disabled South: Fight Beside Us or Get Out Of Our Way
6/10

New Disabled South: Fight Beside Us or Get Out Of Our Way

New Disabled South Inc

New Disabled South Inc

204 subscribers

With only 204 subscribers, New Disabled South has accumulated 118,831 total views — a 2,648% views-to-subscriber ratio that signals extraordinary organic reach, driven almost entirely by one breakout video ('Fight Beside Us or Get Out Of Our Way' at 73,368 views, 13.6x the channel average). However, their active series 'Dual: The True Cost of Care' is underperforming badly — the best recent episode pulled only 398 views against a 5,402 channel average, and the latest upload sits at just 57 views, suggesting the viral moment hasn't converted to a loyal audience. Caption coverage at 45% is a …

highSouthern disability rights o…

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Content Strategy

Content Format Breakdown

How Atlanta nonprofits structure their YouTube content — from long-form storytelling to quick Shorts

Format Distribution

180 channels analyzed
96%
Shorts-Heavy 7
Short-Form (<5m) 173
Mid-Form (5–15m) 0
Long-Form (15m+) 0

Upload Efficiency

Best avg views per video

1
More Perfect Union Foundation

More Perfect Union Foundation

1749 videos · 560.9M total views

639.8K/vid
2
Piedmont Healthcare Inc

Piedmont Healthcare Inc

478 videos · 39.3M total views

182.5K/vid
3
Atlanta Speech School Inc

Atlanta Speech School Inc

33 videos · 2.8M total views

84.9K/vid
4
Fathers Incorporated

Fathers Incorporated

860 videos · 26.1M total views

46.2K/vid
5
Atlanta International School Inc

Atlanta International School Inc

50 videos · 2.1M total views

41.1K/vid

Shorts Champions

Most YouTube Shorts produced

1
Trilith Institute Inc

Trilith Institute Inc

47 Shorts · 37% of content

47
2
Canopy Life International Inc

Canopy Life International Inc

40 Shorts · 19% of content

40
3
Ser Familia Inc

Ser Familia Inc

39 Shorts · 13% of content

39
4
Sportz Center Academy

Sportz Center Academy

37 Shorts · 7% of content

37
5
Rha Health Services Inc

Rha Health Services Inc

36 Shorts · 58% of content

36
Performance

Engagement & Format

Best Engagement

1Learning To Serve
Learning To Serve
@learningtoserve8900
13.46%
2Inroads Inc
Inroads Inc
@inroadsinc
10.36%
3Community Movement Builders Inc
Community Movement Builders Inc
@communitymovementbuilders1
7.27%
4More Perfect Union Foundation
More Perfect Union Foundation
@moreperfectunion
6.19%
5National Black Food And Justice Alliance
National Black Food And Justice Alliance
@blackfoodjustice
5.59%

Most Shorts

1Trilith Institute Inc
Trilith Institute Inc
@trilith.institute
47 shorts
2Canopy Life International Inc
Canopy Life International Inc
@canopylife
40 shorts
3Ser Familia Inc
Ser Familia Inc
@serfamiliainc
39 shorts
4Sportz Center Academy
Sportz Center Academy
@sportzcenteracademy
37 shorts
5Rha Health Services Inc
Rha Health Services Inc
@rhahealthservices3025
36 shorts
Trending NowPast month

Viral Hits

The most-viewed recent uploads across all tracked channels

Spring Cleaning in the World's Largest Indoor Aquatic Habitat! #georgiaaquarium #aquarium #aquascape
#1 This Month
23d ago

Spring Cleaning in the World's Largest Indoor Aquatic Habitat! #georgiaaquarium #aquarium #aquascape

Georgia Aquarium Inc2.4K views
Orchid Daze: Living Canvas - What is Orchid Daze?
2
22d ago

Orchid Daze: Living Canvas - What is Orchid Daze?

Atlanta Botanical …1.4K
Emory Eagles #FlyHigher #basketball
3
14d ago

Emory Eagles #FlyHigher #basketball

Emory University1.1K
Back to normal on North Utoy Creek
4
16d ago

Back to normal on North Utoy Creek

Chattahoochee Rive…1.0K
Campus construction tour, March 2026
5
28d ago

Campus construction tour, March 2026

Canopy Life Intern…943
Community Builders

Comment Magnets

Channels sparking the most conversation — ranked by average comments per video

#
Channel
Avg Comments
Comment Activity
Engagement
1
More Perfect Union Foundation
More Perfect Union Foundation
3.3M subs · 639.8K avg views
3,043
6.1945
2
Fathers Incorporated
Fathers Incorporated
20.8K subs · 46.2K avg views
98
4.5041
3
Foundation For Economic Education Inc
Foundation For Economic Education Inc
309.0K subs · 3.3K avg views
24
4.4424
4
Solutions For Veterans Inc
Solutions For Veterans Inc
4.0K subs · 8.4K avg views
12
0.0355
5
Atlanta Speech School Inc
Atlanta Speech School Inc
3.0K subs · 84.9K avg views
11
0.3268
6
Horizon Theatre Company Incorporated
Horizon Theatre Company Incorporated
18.7K subs · 20.4K avg views
11
1.2659
7
Federation Of Southern Cooperatives Land Assistance Fund
Federation Of Southern Cooperatives Land Assistance Fund
1.8K subs · 3.1K avg views
3
1.8594
8
Clark Atlanta University Inc
Clark Atlanta University Inc
5.6K subs · 3.2K avg views
3
2.3285
9
Morris Brown College
Morris Brown College
767 subs · 846 avg views
3
3.4606
10
Maxwell Leadership Foundation Inc
Maxwell Leadership Foundation Inc
306.0K subs · 2.0K avg views
3
4.5387

Contenido en Español

Spanish-Language Content

Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations

Just A Simple Reminder That You’re NOT Alone #SerFamilia
34 en español
Bilingual
Ser Familia Inc

Just A Simple Reminder That You’re NOT Alone #SerFamilia

Ser Familia Inc · 34 Spanish videos

LaAmistad at Russell Holiday Party 2022
5 en español
Bilingual
Laamistad Inc

LaAmistad at Russell Holiday Party 2022

Laamistad Inc · 5 Spanish videos

Walk to Cure Arthritis: 25 Years of Moving Together
1 en español
Bilingual
Arthritis Foundation Inc

Walk to Cure Arthritis: 25 Years of Moving Together

Arthritis Foundation Inc · 1 Spanish video

4%

of tracked channels have any Spanish content

8

channels with Spanish videos out of 180 tracked

0

channels with Spanish as primary language

1

Ser Familia Inc

🌐 Bilingual · 34 Spanish videos · 183 subs

34 videos

en español

2

Laamistad Inc

🌐 Bilingual · 5 Spanish videos · 46 subs

5 videos

en español

3

Arthritis Foundation Inc

🌐 Bilingual · 1 Spanish video · 10.5K subs

1 video

en español

4

Inroads Inc

🌐 Bilingual · 1 Spanish video · 403 subs

1 video

en español

5

International Community School Inc

🌐 Bilingual · 1 Spanish video · 355 subs

1 video

en español

6

Path Foundation Inc

🌐 Bilingual · 1 Spanish video · 166 subs

1 video

en español

7

Georgia Micro Enterprise Network Inc

🌐 Bilingual · 1 Spanish video · 74 subs

1 video

en español

8

Hemophilia Of Georgia Inc

🌐 Bilingual · 1 Spanish video · 74 subs

1 video

en español

By Mission

Category Spotlights

Explore channels by mission area — click a category to see top performers

Mission Categories

Select a category

Click a mission category on the left to explore
top channels and videos in that area

Discover

Hidden Gems

AI-curated smaller channels making an outsized impact — one from each category

Research for Real Life: Case Neel
★ 5/10
Science & Research
Georgia Tech Applied Research Corporation
Georgia Tech Applied Research Corporation
2.9K subs
15x viral ratio
Chapter 1 | Athlete with Cerebral Palsy Takes on IRONMAN World Championship with Brother
★ 4/10
Social Services
Kyle Pease Foundation Inc
Kyle Pease Foundation Inc
2.5K subs
AI score: 4/10
Marcus Capone and 'In Waves and War' Director Jon Shenk Talk Veteran Mental Health on The Daily Show
★ 4/10
Veterans & Military
Solutions For Veterans Inc
Solutions For Veterans Inc
4.0K subs
59x viral ratio
Ethos Classical Leaders of the New School - Flyest Flock
★ 5/10
Arts & Culture
Ethos Classical Inc
Ethos Classical Inc
560 subs
7x viral ratio
TLOD Houston Chapter 50th Anniversary Celebration
★ 2/10
Civil Rights & Advocacy
Top Ladies Of Distinction Inc
Top Ladies Of Distinction Inc
274 subs
AI score: 2/10

💎 Could your channel be a Hidden Gem?

Small channels making outsized impact get featured. See how your content scores.

Analytics

Distribution and trends across all tracked channels

Subscriber Distribution — Top 20

Engagement Rate — Top 20

Upload Frequency — Videos in Last 90 Days

Engagement Rate vs. Subscriber Count

Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience

About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.

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Data sourced from the YouTube Data API. Last updated 4/16/2026. Rankings reflect publicly available channel statistics.