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Competitive Intelligence
Atlanta For Impact
YouTube Benchmark
Live rankings and performance data for 180+ for-impact YouTube channels across Atlanta Metro.Updated weekly
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Channels Tracked
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Combined Subscribers
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Combined Views
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Uploads Last 90 Days
Trending Now
Past monthTop uploads by views
All-Time Leaders
Top Channels
Atlanta vs. National
Benchmark Intelligence
How Atlanta nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.
Subscribers
Needs Work
239
Atlanta Median
25th–75th: 65–1.2K
National: 1.0K(NP Median)
The typical Atlanta nonprofit has 239 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.
Views / Video
Below National
272
Atlanta Median
25th–75th: 121–1.1K
National: 400(NP Median)
The typical Atlanta channel gets 272 views per video vs. 400 nationally. Better thumbnails, SEO titles, and consistent posting can close this gap.
Engagement Rate
Below National
1.50%
Atlanta Median
25th–75th: 0.8%–2.5%
National: 2.5%(NP Median)
Atlanta's typical 1.50% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.
Uploads / 90 Days
Needs Work
1
Atlanta Median
101 of 180 active
National: 4(Active NP Median)
The typical Atlanta nonprofit uploads 1 video per 90 days vs. 4 nationally. Only 101 of 180 channels are active. Consistency is the #1 growth lever.
What the Data Tells Us
🔍
The Gap Is Real
With a median of just 239 subscribers, most Atlanta nonprofits have small audiences — but that's typical for local organizations. The average (28.5K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.
📊
Why Medians Matter
We use medians because a few large channels (avg: 28.5K subs) skew the average 119× higher than the median (239). The median represents what the typical Atlanta nonprofit actually looks like — and what you should benchmark against.
🚀
Biggest Growth Lever
79 of 180 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Atlanta's biggest opportunity.
National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).
Subscriber Distribution
Where most channels fall — the majority have under 5K subscribers
Atlanta Nonprofit Growth Playbook
Data-backed priorities ranked by potential impact — where Atlanta nonprofits should focus to close the gap with national benchmarks
📅
Upload Consistency Is #1
High Impact79 inactive channels
79 of 180 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Atlanta nonprofits.
💬
Close the Engagement Gap
High Impact1.50% vs. 5.4% national
Atlanta's 1.50% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.
🔎
Fix Discoverability
High Impact272 vs. 2K national
The median Atlanta channel gets 272 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.
🎯
Break the 1K Subscriber Barrier
Medium ImpactMedian: 239 subscribers
Half of all Atlanta nonprofit channels have fewer than 239 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.
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AI Spotlight
Editor's Picks
Channels selected by AI for exceptional content quality and impact
7/10
Why Britain Isn't as Rich as Norway #history
Foundation For Economic Education Inc
307.0K subscribers
Despite a massive 308K subscriber base, the channel struggles with reach, averaging only 2,844 views per video (a very low 0.9% view-to-sub ratio). However, their highly consistent upload schedule of 49 videos in 90 days and strong YouTube-native titles yield an exceptional 4.7% engagement rate from their core audience. A major red flag is the 0% caption coverage, which severely limits accessibility.
highEducational nonprofit delive…
6/10
POV: You're on your first Christmas Bird Count
Birds Georgia Corporation
1.4K subscribers
Birds Georgia achieves a strong 47.9% view-to-subscriber ratio and a healthy 2.15% engagement rate. Titles like 'POV: You're on your first Christmas Bird Count' demonstrate a solid grasp of native YouTube framing, though the low 40% caption coverage limits accessibility.
highSmall conservation org effec…
7/10
The richest people in the county have the smallest effective tax rate
More Perfect Union Foundation
3.8M subscribers
With a 6.75% engagement rate and 3,300+ average comments per video, this channel drives exceptional community interaction. Consistent uploads (50 in 90 days) and compelling, mission-aligned journalism titles fuel its 3.6M subscriber base, though caption coverage (20%) needs improvement.
highNonprofit newsroom driving m…
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Content Strategy
Content Format Breakdown
How Atlanta nonprofits structure their YouTube content — from long-form storytelling to quick Shorts
Format Distribution
180 channels analyzed97%
Shorts-Heavy 6
Short-Form (<5m) 174
Mid-Form (5–15m) 0
Long-Form (15m+) 0
Upload Efficiency
Best avg views per video
1
More Perfect Union Foundation
1893 videos · 722.4M total views
2
Piedmont Healthcare Inc
502 videos · 50.8M total views
3
Northside Hospital Inc
400 videos · 13.7M total views
4
Atlanta Speech School Inc
33 videos · 2.8M total views
5
Atlanta Botanical Garden Inc
208 videos · 3.8M total views
Performance
Engagement & Format
Trending NowPast 2 months
Viral Hits
The most-viewed recent uploads across all tracked channels
2
1mo ago
Why Britain Isn't as Rich as Norway #history
Foundation For Eco…13.3K
3
1mo ago
A New Breakthrough in Pancreatic Cancer Offers Hope
American Cancer So…3.0K
4
1mo ago
When You're Struggling with Your Mental Health, a Normal Day at Work Feels Impossible. RHA Can Help.
Rha Health Service…2.2K
5
1mo ago
Wedding scene! 'Lee Lue' ensemble knows how to celebrate
Peace Academy Char…1.8K
6
1mo ago
Underwater Soccer at 30ft Deep! #georgiaaquarium #aquarium #soccer #worldcup
Georgia Aquarium Inc784
7
27d ago
Exciting News from the Life U Shop!
Life University Inc756
Community Builders
Comment Magnets
Channels sparking the most conversation — ranked by average comments per video
#
Channel
Avg Comments
1
More Perfect Union Foundation
3.8M subs · 829.6K avg views
4,922
2
Foundation For Economic Education Inc
307.0K subs · 2.9K avg views
20
3
Solutions For Veterans Inc
4.0K subs · 8.4K avg views
12
4
Horizon Theatre Company Incorporated
28.6K subs · 14.7K avg views
7
5
Morris Brown College
814 subs · 903 avg views
3
6
Federation Of Southern Cooperatives Land Assistance Fund
1.9K subs · 3.2K avg views
3
7
Fathers Incorporated
20.9K subs · 3.3K avg views
3
8
Peace Academy Charter
524 subs · 916 avg views
2
9
Oglethorpe University Inc
1.4K subs · 6.6K avg views
2
10
Maxwell Leadership Foundation Inc
328.0K subs · 2.0K avg views
2
Contenido en Español
Spanish-Language Content
Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations
1%
of tracked channels have any Spanish content
2
channels with Spanish videos out of 180 tracked
0
channels with Spanish as primary language
By Mission
Category Spotlights
Explore channels by mission area — click a category to see top performers
Mission Categories
Select a category
Click a mission category on the left to explore
top channels and videos in that area
💎 Could your channel be a Hidden Gem?
Small channels making outsized impact get featured. See how your content scores.
Analytics
Distribution and trends across all tracked channels
Subscriber Distribution — Top 20
Engagement Rate — Top 20
Upload Frequency — Videos in Last 90 Days
Engagement Rate vs. Subscriber Count
Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience
About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.
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Data sourced from the YouTube Data API. Last updated 8/6/2026. Rankings reflect publicly available channel statistics.