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Empowering Stories, Revolutionizing Impact

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Newsletter

Monthly storytelling tips for nonprofits.

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← All Metros
Competitive Intelligence

Atlanta For Impact
YouTube Benchmark

Live rankings and performance data for 180+ for-impact YouTube channels across Atlanta Metro.Updated weekly

More Perfect Union Foundation
1
Maxwell Leadership Foundation Inc
2
Foundation For Economic Education Inc
3
Emory University
Georgia Aquarium Inc
Points Of Light Foundation
The Carter Center Inc
American Cancer Society Inc
Ron Clark Academy Inc
Horizon Theatre Company Incorporated
Piedmont Healthcare Inc
Shepherd Center Foundation Inc
Childrens Healthcare Of Atlanta Inc
Fathers Incorporated
Morehouse College

Top channels by subscribers

0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past month
Top uploads by views
What does breast recovery surgery look like?
1.6M views
1
What does breast recovery surgery look like?
Wellstar Health System Inc · 8d ago
Clark Atlanta University Welcomes the Class of 2030 | New Student Induction Ceremony
8.3K views
2
Clark Atlanta University Welcomes the Class of 2030 | New Student Induction Ceremony
Clark Atlanta University Inc · 14d ago
How to Apply to be a Coke Scholar
5.5K views
3
How to Apply to be a Coke Scholar
Coca-cola Scholars Foundation Inc · 26d ago
Ball Run Innovation Challenge at Canopy Life
1.9K views
4
Ball Run Innovation Challenge at Canopy Life
Canopy Life International Inc · 22d ago
Remembering our Co-founder Mrs. Carter on Her Birthday Today
1.5K views
5
Remembering our Co-founder Mrs. Carter on Her Birthday Today
The Carter Center Inc · 15d ago
All-Time Leaders

Top Channels

Most Subscribers

1More Perfect Union Foundation
More Perfect Union Foundation
@moreperfectunion
3.8M
2Maxwell Leadership Foundation Inc
Maxwell Leadership Foundation Inc
@maxwellleadershipofficial
330.0K
3Foundation For Economic Education Inc
Foundation For Economic Education Inc
@feeonline
308.0K
4Emory University
Emory University
@emoryuniversity
148.0K
5Georgia Aquarium Inc
Georgia Aquarium Inc
@georgiaaquarium
73.2K

Most Total Views

1More Perfect Union Foundation
More Perfect Union Foundation
@moreperfectunion
722.4M
2Foundation For Economic Education Inc
Foundation For Economic Education Inc
@feeonline
75.2M
3Piedmont Healthcare Inc
Piedmont Healthcare Inc
@piedmontorg
50.8M
4Life University Inc
Life University Inc
@lifeatlife
37.9M
5Emory University
Emory University
@emoryuniversity
32.1M

Most Videos Overall

1Maxwell Leadership Foundation Inc
Maxwell Leadership Foundation Inc
@maxwellleadershipofficial
2.5K
2More Perfect Union Foundation
More Perfect Union Foundation
@moreperfectunion
1.9K
3Emory University
Emory University
@emoryuniversity
1.5K
4Arthritis Foundation Inc
Arthritis Foundation Inc
@arthritisfoundation
1.4K
5Life University Inc
Life University Inc
@lifeatlife
1.2K
Atlanta vs. National

Benchmark Intelligence

How Atlanta nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.

Subscribers
Needs Work
239
Atlanta Median
25th–75th: 65–1.3K
National: 1.0K(NP Median)

The typical Atlanta nonprofit has 239 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.

Views / Video
Below National
270
Atlanta Median
25th–75th: 123–1.0K
National: 400(NP Median)

The typical Atlanta channel gets 270 views per video vs. 400 nationally. Better thumbnails, SEO titles, and consistent posting can close this gap.

Engagement Rate
Below National
1.50%
Atlanta Median
25th–75th: 0.9%–2.5%
National: 2.5%(NP Median)

Atlanta's typical 1.50% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.

Uploads / 90 Days
Needs Work
1
Atlanta Median
98 of 180 active
National: 4(Active NP Median)

The typical Atlanta nonprofit uploads 1 video per 90 days vs. 4 nationally. Only 98 of 180 channels are active. Consistency is the #1 growth lever.

What the Data Tells Us

🔍

The Gap Is Real

With a median of just 239 subscribers, most Atlanta nonprofits have small audiences — but that's typical for local organizations. The average (28.5K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.

📊

Why Medians Matter

We use medians because a few large channels (avg: 28.5K subs) skew the average 119× higher than the median (239). The median represents what the typical Atlanta nonprofit actually looks like — and what you should benchmark against.

🚀

Biggest Growth Lever

82 of 180 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Atlanta's biggest opportunity.

National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).

Subscriber Distribution

Where most channels fall — the majority have under 5K subscribers

Atlanta Nonprofit Growth Playbook

Data-backed priorities ranked by potential impact — where Atlanta nonprofits should focus to close the gap with national benchmarks

📅

Upload Consistency Is #1

High Impact
82 inactive channels

82 of 180 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Atlanta nonprofits.

💬

Close the Engagement Gap

High Impact
1.50% vs. 5.4% national

Atlanta's 1.50% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.

🔎

Fix Discoverability

High Impact
270 vs. 2K national

The median Atlanta channel gets 270 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.

🎯

Break the 1K Subscriber Barrier

Medium Impact
Median: 239 subscribers

Half of all Atlanta nonprofit channels have fewer than 239 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.

See how your channel compares to these benchmarks

Get a free YouTube audit with personalized recommendations in 30 seconds

AI Spotlight

Editor's Picks

Channels selected by AI for exceptional content quality and impact

Why Government Groceries Don't Work #economics
7/10

Why Government Groceries Don't Work #economics

Foundation For Economic Education Inc

Foundation For Economic Education Inc

308.0K subscribers

Despite a massive 308K subscriber base, the channel struggles with reach, averaging only 2,844 views per video (a very low 0.9% view-to-sub ratio). However, their highly consistent upload schedule of 49 videos in 90 days and strong YouTube-native titles yield an exceptional 4.7% engagement rate from their core audience. A major red flag is the 0% caption coverage, which severely limits accessibility.

highEducational nonprofit delive…
POV: You're on your first Christmas Bird Count
6/10

POV: You're on your first Christmas Bird Count

Birds Georgia Corporation

Birds Georgia Corporation

1.4K subscribers

Birds Georgia achieves a strong 47.9% view-to-subscriber ratio and a healthy 2.15% engagement rate. Titles like 'POV: You're on your first Christmas Bird Count' demonstrate a solid grasp of native YouTube framing, though the low 40% caption coverage limits accessibility.

highSmall conservation org effec…
The richest people in the county have the smallest effective tax rate
7/10

The richest people in the county have the smallest effective tax rate

More Perfect Union Foundation

More Perfect Union Foundation

3.8M subscribers

With a 6.75% engagement rate and 3,300+ average comments per video, this channel drives exceptional community interaction. Consistent uploads (50 in 90 days) and compelling, mission-aligned journalism titles fuel its 3.6M subscriber base, though caption coverage (20%) needs improvement.

highNonprofit newsroom driving m…

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Content Strategy

Content Format Breakdown

How Atlanta nonprofits structure their YouTube content — from long-form storytelling to quick Shorts

Format Distribution

180 channels analyzed
97%
Shorts-Heavy 6
Short-Form (<5m) 174
Mid-Form (5–15m) 0
Long-Form (15m+) 0

Upload Efficiency

Best avg views per video

1
More Perfect Union Foundation

More Perfect Union Foundation

1893 videos · 722.4M total views

829.6K/vid
2
Piedmont Healthcare Inc

Piedmont Healthcare Inc

504 videos · 50.8M total views

407.2K/vid
3
Northside Hospital Inc

Northside Hospital Inc

405 videos · 14.5M total views

184.4K/vid
4
Atlanta Speech School Inc

Atlanta Speech School Inc

33 videos · 2.8M total views

85.9K/vid
5
Atlanta Botanical Garden Inc

Atlanta Botanical Garden Inc

208 videos · 3.8M total views

65.0K/vid

Shorts Champions

Most YouTube Shorts produced

1
Ser Familia Inc

Ser Familia Inc

38 Shorts · 13% of content

38
2
Rha Health Services Inc

Rha Health Services Inc

37 Shorts · 46% of content

37
3
Actors Express Inc

Actors Express Inc

36 Shorts · 15% of content

36
4
Canopy Life International Inc

Canopy Life International Inc

34 Shorts · 15% of content

34
5
Sportz Center Academy

Sportz Center Academy

33 Shorts · 5% of content

33
Performance

Engagement & Format

Best Engagement

1Learning To Serve
Learning To Serve
@learningtoserve8900
13.12%
2Community Movement Builders Inc
Community Movement Builders Inc
@communitymovementbuilders1
12.48%
3Inroads Inc
Inroads Inc
@inroadsinc
9.73%
4More Perfect Union Foundation
More Perfect Union Foundation
@moreperfectunion
6.63%
5Women Engaged
Women Engaged
@womenengaged
5.61%

Most Shorts

1Ser Familia Inc
Ser Familia Inc
@serfamiliainc
38 shorts
2Rha Health Services Inc
Rha Health Services Inc
@rhahealthservices3025
37 shorts
3Actors Express Inc
Actors Express Inc
@actorsexpressatlanta
36 shorts
4Canopy Life International Inc
Canopy Life International Inc
@canopylife
34 shorts
5Sportz Center Academy
Sportz Center Academy
@sportzcenteracademy
33 shorts
Trending NowPast 2 months

Viral Hits

The most-viewed recent uploads across all tracked channels

The richest people in the county have the smallest effective tax rate
#1 This Month
1mo ago

The richest people in the county have the smallest effective tax rate

More Perfect Union Foundation5.8M views
GOD SYSTEM AWAKENED: From Sick Ex-Husband to Multi-Billionaire!
2
1mo ago

GOD SYSTEM AWAKENED: From Sick Ex-Husband to Multi-Billionaire!

Horizon Theatre Co…122.6K
Why Government Groceries Don't Work #economics
3
1mo ago

Why Government Groceries Don't Work #economics

Foundation For Eco…15.0K
Back to School Sale
4
1mo ago

Back to School Sale

Goodwill Of North …2.2K
When You're Struggling with Your Mental Health, a Normal Day at Work Feels Impossible. RHA Can Help.
5
1mo ago

When You're Struggling with Your Mental Health, a Normal Day at Work Feels Impossible. RHA Can Help.

Rha Health Service…2.2K
Let's open the door to opportunity! #habitatforhumanity
6
1mo ago

Let's open the door to opportunity! #habitatforhumanity

Habitat For Humani…1.6K
Come clean out a trash trap!
7
1mo ago

Come clean out a trash trap!

Chattahoochee Rive…1.5K
Community Builders

Comment Magnets

Channels sparking the most conversation — ranked by average comments per video

#
Channel
Avg Comments
Comment Activity
Engagement
1
More Perfect Union Foundation
More Perfect Union Foundation
3.8M subs · 829.6K avg views
4,922
6.6301
2
Foundation For Economic Education Inc
Foundation For Economic Education Inc
308.0K subs · 3.7K avg views
27
5.1514
3
Solutions For Veterans Inc
Solutions For Veterans Inc
4.0K subs · 8.4K avg views
12
0.0355
4
Aurora Theatre Inc
Aurora Theatre Inc
685 subs · 1.2K avg views
5
3.9930
5
Horizon Theatre Company Incorporated
Horizon Theatre Company Incorporated
30.5K subs · 7.7K avg views
4
1.4255
6
Morris Brown College
Morris Brown College
814 subs · 905 avg views
3
3.3504
7
Peace Academy Charter
Peace Academy Charter
530 subs · 982 avg views
2
2.0436
8
Clark Atlanta University Inc
Clark Atlanta University Inc
6.1K subs · 3.6K avg views
2
2.1537
9
Oglethorpe University Inc
Oglethorpe University Inc
1.4K subs · 6.6K avg views
2
1.9996
10
Maxwell Leadership Foundation Inc
Maxwell Leadership Foundation Inc
330.0K subs · 2.0K avg views
2
4.3233

Contenido en Español

Spanish-Language Content

Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations

Just A Simple Reminder That You’re NOT Alone #SerFamilia
35 en español
Bilingual
Ser Familia Inc

Just A Simple Reminder That You’re NOT Alone #SerFamilia

Ser Familia Inc · 35 Spanish videos

LaAmistad at Russell Holiday Party 2022
2 en español
Bilingual
Laamistad Inc

LaAmistad at Russell Holiday Party 2022

Laamistad Inc · 2 Spanish videos

1%

of tracked channels have any Spanish content

2

channels with Spanish videos out of 180 tracked

0

channels with Spanish as primary language

1

Ser Familia Inc

🌐 Bilingual · 35 Spanish videos · 196 subs

35 videos

en español

2

Laamistad Inc

🌐 Bilingual · 2 Spanish videos · 50 subs

2 videos

en español

By Mission

Category Spotlights

Explore channels by mission area — click a category to see top performers

Mission Categories

Select a category

Click a mission category on the left to explore
top channels and videos in that area

Discover

Hidden Gems

AI-curated smaller channels making an outsized impact — one from each category

Hispanic Heritage Month with Sara Correa
★ 3/10
Social Services
Chris 180 Inc
Chris 180 Inc
341 subs
AI score: 3/10
HHUSA Process Demonstration
★ 6/10
Veterans & Military
Hire Heroes Usa
Hire Heroes Usa
256 subs
10x viral ratio
What is TechBridge?
★ 4/10
Workforce & Economic Development
Techbridge Inc
Techbridge Inc
174 subs
AI score: 4/10
It is not very common to film in the location where a scene is set. Locations Dept. to the rescue!
★ 4/10
Arts & Culture
Trilith Institute Inc
Trilith Institute Inc
137 subs
8x viral ratio
TLOD Houston Chapter 50th Anniversary Celebration
★ 3/10
Civil Rights & Advocacy
Top Ladies Of Distinction Inc
Top Ladies Of Distinction Inc
283 subs
AI score: 3/10

💎 Could your channel be a Hidden Gem?

Small channels making outsized impact get featured. See how your content scores.

Analytics

Distribution and trends across all tracked channels

Subscriber Distribution — Top 20

Engagement Rate — Top 20

Upload Frequency — Videos in Last 90 Days

Engagement Rate vs. Subscriber Count

Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience

About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.

Learn about our services →
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Data sourced from the YouTube Data API. Last updated 8/6/2026. Rankings reflect publicly available channel statistics.