YouTube Benchmark
For Impact
National Dashboard
Live rankings and performance data for 3.0K+ nonprofit YouTube channels across 15 major US metros. Updated weekly
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Channels Tracked
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Total Subscribers
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Metro Areas
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Active Channels
Explore by Metro
15 Cities. Thousands of Channels.
Dive into any metro to see full rankings, engagement analytics, and AI-powered insights for that city's nonprofit YouTube ecosystem.
Compare Metros
Metro Rankings at a Glance
Click any metro to see full rankings
Sorted by:ChannelsDESC
| # | Metro | Channels ▾ | Total Subs ▾ | Median Subs ▾ | Active ▾ | Engagement ▾ | 100K+ ▾ |
|---|---|---|---|---|---|---|---|
| 01 | New York City | 256 | 11.5M | 1.3K | 171 | 1.35% | 20 |
| 02 | Washington DC | 243 | 8.6M | 2.0K | 178 | 1.44% | 15 |
| 03 | Chicago | 233 | 2.1M | 289 | 113 | 1.38% | 6 |
| 04 | Los Angeles | 217 | 2.1M | 385 | 119 | 1.56% | 6 |
| 05 | Denver | 217 | 1.4M | 177 | 112 | 1.52% | 6 |
| 06 | Miami | 214 | 794K | 159 | 106 | 1.60% | 3 |
| 07 | Seattle | 196 | 1.1M | 150 | 80 | 1.26% | 3 |
| 08 | Detroit | 188 | 378K | 114 | 82 | 1.51% | 0 |
| 09 | San Francisco | 186 | 11.6M | 332 | 97 | 1.47% | 5 |
| 10 | Minneapolis | 180 | 504K | 286 | 86 | 1.44% | 0 |
| 11 | Atlanta | 177 | 5.4M | 242 | 91 | 1.95% | 4 |
| 12 | Philadelphia | 173 | 400K | 236 | 78 | 1.26% | 0 |
| 13 | Houston | 135 | 561K | 237 | 62 | 1.48% | 1 |
| 14 | Dallas | 134 | 735K | 506 | 75 | 1.35% | 1 |
| 15 | Boston | 129 | 4.4M | 609 | 81 | 1.44% | 6 |
The Opportunity Gap
Nonprofits vs. For-Profit Brands on YouTube
Median performance of 4,045 nonprofit channels compared against a matched control group of 903 for-profit channels, stratified by subscriber tier.
Median Subscribers
Nonprofits378
For-Profit Median (n=903)20K
53x gap
Median Views per Video
Nonprofits669
For-Profit Median (n=903)11K
16x gap
Median Videos per Week
Nonprofits0.1
For-Profit Median (n=903)0.8
8x gap
Nonprofit Channel Size Distribution
65% of nonprofit YouTube channels have fewer than 1,000 subscribers. For-profit benchmarks start at 1K minimum.
1955
Under 1K
768
1K–20K
200
20K–150K
63
150K+
All metrics use medians (not averages) to control for outliers. For-profit control group: 903 channels across 10 industry verticals, stratified by subscriber tier using Coarsened Exact Matching. Nonprofit data: 4,045 channels across 15 metros.
National Leaders
Top 20 Across All Metros
Ranked by subscribers across our national benchmark.
Beyond Metros
National Rankings
See the top nonprofit and foundation YouTube channels across the entire country.
Want your channel on the benchmark?
If your nonprofit has a YouTube channel and you're based in one of our tracked metros, submit your channel to be included in the next data refresh.
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