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Newsletter

Monthly storytelling tips for nonprofits.

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← All Metros
Competitive Intelligence

Miami For Impact
YouTube Benchmark

Live rankings and performance data for 214+ for-impact YouTube channels across Miami Metro.Updated weekly

South Florida Pbs Inc
1
New World Symphony
2
Nicklaus Children's Hospital
3
Hispanic Heritage Foundation
Baptist Health South Florida
Florida International University (FIU)
Vizcaya Museum & Gardens Foundation
YoungArts
American Welding Society Inc
Fairchild Tropical Botanic Garden
Miami International Piano Festival
Seraphic Fire
Miami Jewish Film Festival
Miami City Ballet
University of Miami (UM)

Top channels by subscribers

0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past 2 weeks
Top uploads by views
Abigail was just 11-years-old when a devastating car crash left her trapped inside a flaming vehicle
1.8K views
1
Abigail was just 11-years-old when a devastating car crash left her trapped inside a flaming vehicle
Jackson Health System · 10d ago
Photographer Renell Medrano on Photography: My Escape & How I See The World #shorts
1.3K views
2
Photographer Renell Medrano on Photography: My Escape & How I See The World #shorts
Miami MoCAAD · 2d ago
What Welding Students Need to Know BEFORE Welding School
1.2K views
3
What Welding Students Need to Know BEFORE Welding School
American Welding Society Inc · 4d ago
Defiant Echoes (2025) Excerpt from Blue Pencil
852 views
4
Defiant Echoes (2025) Excerpt from Blue Pencil
Dance NOW! Miami · 12d ago
Ella Olesen’s Unhinged Weather Girl Audition Tape 😂
546 views
5
Ella Olesen’s Unhinged Weather Girl Audition Tape 😂
GableStage · 12d ago
All-Time Leaders

Top Channels

Most Subscribers

1South Florida Pbs Inc
South Florida Pbs Inc
@southfloridapbs
119.0K
2New World Symphony
New World Symphony
@newworldsymphony
118.0K
3Nicklaus Children's Hospital
Nicklaus Children's Hospital
@nicklauschildrenshospital
112.0K
4Hispanic Heritage Foundation
Hispanic Heritage Foundation
@hispanicheritage
62.2K
5Florida International University (FIU)
Florida International University (FIU)
@floridainternational
36.5K

Most Total Views

1South Florida Pbs Inc
South Florida Pbs Inc
@southfloridapbs
73.4M
2Hispanic Heritage Foundation
Hispanic Heritage Foundation
@hispanicheritage
46.9M
3Nicklaus Children's Hospital
Nicklaus Children's Hospital
@nicklauschildrenshospital
24.9M
4YoungArts
YoungArts
@youngarts
20.9M
5Florida International University (FIU)
Florida International University (FIU)
@floridainternational
14.4M

Most Videos Overall

1South Florida Pbs Inc
South Florida Pbs Inc
@southfloridapbs
5.6K
2YoungArts
YoungArts
@youngarts
2.5K
3Florida International University (FIU)
Florida International University (FIU)
@floridainternational
2.4K
4Miami MoCAAD
Miami MoCAAD
@miamimocaad
1.2K
5Barry University Foundation
Barry University Foundation
@barryuniversity
1.2K
Miami vs. National

Benchmark Intelligence

How Miami nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.

Subscribers
Needs Work
151
Miami Median
25th–75th: 29–632
National: 1.0K(NP Median)

The typical Miami nonprofit has 151 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.

Views / Video
Below National
223
Miami Median
25th–75th: 77–649
National: 400(NP Median)

The typical Miami channel gets 223 views per video vs. 400 nationally. Better thumbnails, SEO titles, and consistent posting can close this gap.

Engagement Rate
Below National
1.24%
Miami Median
25th–75th: 0.5%–1.9%
National: 2.5%(NP Median)

Miami's typical 1.24% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.

Uploads / 90 Days
Needs Work
0
Miami Median
98 of 214 active
National: 4(Active NP Median)

The typical Miami nonprofit uploads 0 videos per 90 days vs. 4 nationally. Only 98 of 214 channels are active. Consistency is the #1 growth lever.

What the Data Tells Us

🔍

The Gap Is Real

With a median of just 151 subscribers, most Miami nonprofits have small audiences — but that's typical for local organizations. The average (3.7K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.

📊

Why Medians Matter

We use medians because a few large channels (avg: 3.7K subs) skew the average 24× higher than the median (151). The median represents what the typical Miami nonprofit actually looks like — and what you should benchmark against.

🚀

Biggest Growth Lever

116 of 214 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Miami's biggest opportunity.

National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).

Subscriber Distribution

Where most channels fall — the majority have under 5K subscribers

Miami Nonprofit Growth Playbook

Data-backed priorities ranked by potential impact — where Miami nonprofits should focus to close the gap with national benchmarks

📅

Upload Consistency Is #1

High Impact
116 inactive channels

116 of 214 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Miami nonprofits.

💬

Close the Engagement Gap

High Impact
1.24% vs. 5.4% national

Miami's 1.24% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.

🔎

Fix Discoverability

High Impact
223 vs. 2K national

The median Miami channel gets 223 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.

🎯

Break the 1K Subscriber Barrier

Medium Impact
Median: 151 subscribers

Half of all Miami nonprofit channels have fewer than 151 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.

See how your channel compares to these benchmarks

Get a free YouTube audit with personalized recommendations in 30 seconds

🏆 Curious where your nonprofit ranks?

Get an instant benchmark ranking + free YouTube audit in 30 seconds

Content Strategy

Content Format Breakdown

How Miami nonprofits structure their YouTube content — from long-form storytelling to quick Shorts

Format Distribution

214 channels analyzed
8%
92%
Shorts-Heavy 18
Short-Form (<5m) 196
Mid-Form (5–15m) 0
Long-Form (15m+) 0

Upload Efficiency

Best avg views per video

1
Global Empowerment Mission Inc

Global Empowerment Mission Inc

186 videos · 7.0M total views

105.4K/vid
2
YoungArts

YoungArts

2458 videos · 20.9M total views

95.9K/vid
3
Barry University Foundation

Barry University Foundation

1226 videos · 6.5M total views

43.5K/vid
4
Pérez Art Museum Miami Foundation

Pérez Art Museum Miami Foundation

692 videos · 4.2M total views

33.5K/vid
5
Joe Dimaggio Childrens Hospital Foundation Inc

Joe Dimaggio Childrens Hospital Foundation Inc

793 videos · 10.3M total views

27.3K/vid

Shorts Champions

Most YouTube Shorts produced

1
Miami Animal Rescue Inc

Miami Animal Rescue Inc

50 Shorts · 61% of content

50
2
Epilepsy Alliance Florida

Epilepsy Alliance Florida

44 Shorts · 13% of content

44
3
Arts Ballet Theatre of Florida

Arts Ballet Theatre of Florida

43 Shorts · 12% of content

43
4
Vizcaya Museum & Gardens Foundation

Vizcaya Museum & Gardens Foundation

42 Shorts · 5% of content

42
5
Fairchild Tropical Botanic Garden

Fairchild Tropical Botanic Garden

42 Shorts · 17% of content

42
Performance

Engagement & Format

Best Engagement

1Guitars Over Guns
Guitars Over Guns
@guitarsoverguns
4.06%
2Fairchild Tropical Botanic Garden
Fairchild Tropical Botanic Garden
@fairchildgarden
3.69%
3Miami MoCAAD
Miami MoCAAD
@miamimocaad
3.62%
4ARTEFACTUS Cultural Project
ARTEFACTUS Cultural Project
@artefactuscp
3.47%
5Urban Health Initiative
Urban Health Initiative
@ucmurbanhealthinitiative
3.39%

Most Shorts

1Miami Animal Rescue Inc
Miami Animal Rescue Inc
@cathy.dogs.rescue
50 shorts
2Epilepsy Alliance Florida
Epilepsy Alliance Florida
@epilepsyallianceflorida
44 shorts
3Arts Ballet Theatre of Florida
Arts Ballet Theatre of Florida
@artsballet
43 shorts
4Vizcaya Museum & Gardens Foundation
Vizcaya Museum & Gardens Foundation
@vizcayamuseum
42 shorts
5Fairchild Tropical Botanic Garden
Fairchild Tropical Botanic Garden
@fairchildgarden
42 shorts
Trending NowPast month

Viral Hits

The most-viewed recent uploads across all tracked channels

NASA’s NEWEST Telescope Will Map the Universe Like Never Before #romanspacetelescope
#1 This Month
18d ago

NASA’s NEWEST Telescope Will Map the Universe Like Never Before #romanspacetelescope

South Florida Pbs Inc82.6K views
Father Capó on Univision's ¡Despierta América! - Stanley Rother Documentary Preview
2
19d ago

Father Capó on Univision's ¡Despierta América! - Stanley Rother Documentary Preview

St. Thomas Univers…10.1K
In the Studio with Patricia Delgado
3
29d ago

In the Studio with Patricia Delgado

Miami City Ballet3.6K
August 18, 2026
4
25d ago

August 18, 2026

Arts Ballet Theatr…2.2K
Meet Caroline Dratnal '26 | Piano Performance Student
5
29d ago

Meet Caroline Dratnal '26 | Piano Performance Student

Lynn University Inc929
Los Tigres del Norte will headline the 39th Annual Hispanic Heritage Awards
6
12d ago

Los Tigres del Norte will headline the 39th Annual Hispanic Heritage Awards

Hispanic Heritage …517
2026 CHI Golf Tournament Team Registration
7
13d ago

2026 CHI Golf Tournament Team Registration

Community Health o…354
Community Builders

Comment Magnets

Channels sparking the most conversation — ranked by average comments per video

#
Channel
Avg Comments
Comment Activity
Engagement
1
Seraphic Fire
Seraphic Fire
11.8K subs · 25.2K avg views
12
1.1232
2
Miami Animal Rescue Inc
Miami Animal Rescue Inc
7.9K subs · 4.0K avg views
7
0.1610
3
Global Empowerment Mission Inc
Global Empowerment Mission Inc
6.6K subs · 105.4K avg views
6
0.0862
4
Ceramic League of Miami, Inc.
Ceramic League of Miami, Inc.
929 subs · 15.6K avg views
5
0.6481
5
South Florida Pbs Inc
South Florida Pbs Inc
119.0K subs · 8.4K avg views
4
1.6659
6
Miami International Piano Festival
Miami International Piano Festival
13.6K subs · 1.2K avg views
3
2.6806
7
Miami City Ballet
Miami City Ballet
9.3K subs · 6.2K avg views
3
1.1633
8
Pérez Art Museum Miami Foundation
Pérez Art Museum Miami Foundation
4.2K subs · 33.5K avg views
3
0.0940
9
Equality Florida Institute, Inc.
Equality Florida Institute, Inc.
1.6K subs · 523 avg views
3
0.5848
10
Dream Defenders
Dream Defenders
2.0K subs · 1.3K avg views
2
2.7819

Contenido en Español

Spanish-Language Content

Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations

VENEZUELA | Eduardo Marturet, Nikos Papadiotis & Symphony Orchestra of Ioannina
50 en español
Bilingual
Miami Symphony Orchestra

VENEZUELA | Eduardo Marturet, Nikos Papadiotis & Symphony Orchestra of Ioannina

Miami Symphony Orchestra · 50 Spanish videos

¿Qué es una ecografía intestinal (IUS)?
15 en español
Bilingual
Nicklaus Children's Hospital

¿Qué es una ecografía intestinal (IUS)?

Nicklaus Children's Hospital · 15 Spanish videos

Personal Grief story by Victor Oquendo
15 en español
Bilingual
Children's Bereavement Center

Personal Grief story by Victor Oquendo

Children's Bereavement Center · 15 Spanish videos

6%

of tracked channels have any Spanish content

13

channels with Spanish videos out of 214 tracked

0

channels with Spanish as primary language

1

Miami Symphony Orchestra

🌐 Bilingual · 50 Spanish videos · 6.7K subs

50 videos

en español

2

Nicklaus Children's Hospital

🌐 Bilingual · 15 Spanish videos · 112.0K subs

15 videos

en español

3

Children's Bereavement Center

🌐 Bilingual · 15 Spanish videos · 138 subs

15 videos

en español

4

305 Pink Pack

🌐 Bilingual · 8 Spanish videos · 191 subs

8 videos

en español

5

Miami MoCAAD

🌐 Bilingual · 2 Spanish videos · 447 subs

2 videos

en español

6

Florida Immigrant Coalition

🌐 Bilingual · 2 Spanish videos · 159 subs

2 videos

en español

7

Miami Dade College (MDC)

🌐 Bilingual · 1 Spanish video · 5.2K subs

1 video

en español

8

Miami Book Fair

🌐 Bilingual · 1 Spanish video · 819 subs

1 video

en español

By Mission

Category Spotlights

Explore channels by mission area — click a category to see top performers

Mission Categories

Select a category

Click a mission category on the left to explore
top channels and videos in that area

Discover

Hidden Gems

AI-curated smaller channels making an outsized impact — one from each category

Meet the #DreamKillers
Civil Rights & Advocacy
Dream Defenders
Dream Defenders
2.0K subs
12x viral ratio
VPK FAST Provider Webinar - 9/2/2025
Education & Youth
Early Learning Coalition Of Palm Beach County Inc
Early Learning Coalition Of Palm Beach County Inc
1.1K subs
8 uploads in 90d
Meet Turkey Point: Florida Power & Light's Turkey Point Reactors.
Environment & Conservation
Miami Waterkeeper
Miami Waterkeeper
243 subs
10x viral ratio
Volunteering at Pelican Harbor Seabird Station
Environment & Wildlife
Pelican Harbor Seabird Station
Pelican Harbor Seabird Station
632 subs
1.9% engagement
Emerging Research on Breast Cancer in Younger Women
Health & Wellness
Breast Cancer Research Foundation
Breast Cancer Research Foundation
6.0K subs
1.2% engagement

💎 Could your channel be a Hidden Gem?

Small channels making outsized impact get featured. See how your content scores.

Analytics

Distribution and trends across all tracked channels

Subscriber Distribution — Top 20

Engagement Rate — Top 20

Upload Frequency — Videos in Last 90 Days

Engagement Rate vs. Subscriber Count

Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience

About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.

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Data sourced from the YouTube Data API. Last updated 9/7/2026. Rankings reflect publicly available channel statistics.