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Newsletter

Monthly storytelling tips for nonprofits.

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← All Metros
Competitive Intelligence

Miami For Impact
YouTube Benchmark

Live rankings and performance data for 214+ for-impact YouTube channels across Miami Metro.Updated weekly

South Florida Pbs Inc
1
New World Symphony
2
Nicklaus Children's Hospital
3
Hispanic Heritage Foundation
Baptist Health South Florida
Florida International University (FIU)
YoungArts
Vizcaya Museum & Gardens Foundation
American Welding Society Inc
Fairchild Tropical Botanic Garden
Miami International Piano Festival
Seraphic Fire
Miami Jewish Film Festival
University of Miami (UM)
Miami City Ballet

Top channels by subscribers

0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past 2 weeks
Top uploads by views
Come with us for a day in the life of a NICU nurse at Holtz Children’s Hospital. 👶🍼 #nicu #nurse
3.2K views
1
Come with us for a day in the life of a NICU nurse at Holtz Children’s Hospital. 👶🍼 #nicu #nurse
Jackson Health System · 9d ago
Awilda Sterling-Duprey, Puerto Rican Artist Masterpiece: She Can't See What She's Creating #shorts
1.0K views
2
Awilda Sterling-Duprey, Puerto Rican Artist Masterpiece: She Can't See What She's Creating #shorts
Miami MoCAAD · 13d ago
Doral NC - Campus Expansion
758 views
3
Doral NC - Campus Expansion
Doral Academy Inc · 12d ago
Armour Dance Theatre Mission Video
276 views
4
Armour Dance Theatre Mission Video
Armour Dance Theatre · 10d ago
Jocelyn Garcia De Viera, MD
232 views
5
Jocelyn Garcia De Viera, MD
Joe Dimaggio Childrens Hospital Foundation Inc · 10d ago
All-Time Leaders

Top Channels

Most Subscribers

1South Florida Pbs Inc
South Florida Pbs Inc
@southfloridapbs
120.0K
2New World Symphony
New World Symphony
@newworldsymphony
118.0K
3Nicklaus Children's Hospital
Nicklaus Children's Hospital
@nicklauschildrenshospital
113.0K
4Hispanic Heritage Foundation
Hispanic Heritage Foundation
@hispanicheritage
62.4K
5Florida International University (FIU)
Florida International University (FIU)
@floridainternational
36.5K

Most Total Views

1South Florida Pbs Inc
South Florida Pbs Inc
@southfloridapbs
74.1M
2Hispanic Heritage Foundation
Hispanic Heritage Foundation
@hispanicheritage
47.5M
3YoungArts
YoungArts
@youngarts
25.3M
4Nicklaus Children's Hospital
Nicklaus Children's Hospital
@nicklauschildrenshospital
25.2M
5Florida International University (FIU)
Florida International University (FIU)
@floridainternational
14.4M

Most Videos Overall

1South Florida Pbs Inc
South Florida Pbs Inc
@southfloridapbs
5.6K
2YoungArts
YoungArts
@youngarts
2.5K
3Florida International University (FIU)
Florida International University (FIU)
@floridainternational
2.4K
4Miami MoCAAD
Miami MoCAAD
@miamimocaad
1.4K
5Barry University Foundation
Barry University Foundation
@barryuniversity
1.2K
Miami vs. National

Benchmark Intelligence

How Miami nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.

Subscribers
Needs Work
153
Miami Median
25th–75th: 29–636
National: 1.0K(NP Median)

The typical Miami nonprofit has 153 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.

Views / Video
Below National
223
Miami Median
25th–75th: 77–709
National: 400(NP Median)

The typical Miami channel gets 223 views per video vs. 400 nationally. Better thumbnails, SEO titles, and consistent posting can close this gap.

Engagement Rate
Below National
1.24%
Miami Median
25th–75th: 0.6%–2.0%
National: 2.5%(NP Median)

Miami's typical 1.24% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.

Uploads / 90 Days
Needs Work
0
Miami Median
104 of 214 active
National: 4(Active NP Median)

The typical Miami nonprofit uploads 0 videos per 90 days vs. 4 nationally. Only 104 of 214 channels are active. Consistency is the #1 growth lever.

What the Data Tells Us

🔍

The Gap Is Real

With a median of just 153 subscribers, most Miami nonprofits have small audiences — but that's typical for local organizations. The average (3.7K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.

📊

Why Medians Matter

We use medians because a few large channels (avg: 3.7K subs) skew the average 24× higher than the median (153). The median represents what the typical Miami nonprofit actually looks like — and what you should benchmark against.

🚀

Biggest Growth Lever

110 of 214 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Miami's biggest opportunity.

National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).

Subscriber Distribution

Where most channels fall — the majority have under 5K subscribers

Miami Nonprofit Growth Playbook

Data-backed priorities ranked by potential impact — where Miami nonprofits should focus to close the gap with national benchmarks

📅

Upload Consistency Is #1

High Impact
110 inactive channels

110 of 214 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Miami nonprofits.

💬

Close the Engagement Gap

High Impact
1.24% vs. 5.4% national

Miami's 1.24% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.

🔎

Fix Discoverability

High Impact
223 vs. 2K national

The median Miami channel gets 223 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.

🎯

Break the 1K Subscriber Barrier

Medium Impact
Median: 153 subscribers

Half of all Miami nonprofit channels have fewer than 153 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.

See how your channel compares to these benchmarks

Get a free YouTube audit with personalized recommendations in 30 seconds

🏆 Curious where your nonprofit ranks?

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Content Strategy

Content Format Breakdown

How Miami nonprofits structure their YouTube content — from long-form storytelling to quick Shorts

Format Distribution

214 channels analyzed
92%
Shorts-Heavy 17
Short-Form (<5m) 197
Mid-Form (5–15m) 0
Long-Form (15m+) 0

Upload Efficiency

Best avg views per video

1
YoungArts

YoungArts

2471 videos · 25.3M total views

167.9K/vid
2
Global Empowerment Mission Inc

Global Empowerment Mission Inc

187 videos · 7.0M total views

105.4K/vid
3
Barry University Foundation

Barry University Foundation

1232 videos · 6.7M total views

46.0K/vid
4
Pérez Art Museum Miami Foundation

Pérez Art Museum Miami Foundation

695 videos · 4.3M total views

34.6K/vid
5
Joe Dimaggio Childrens Hospital Foundation Inc

Joe Dimaggio Childrens Hospital Foundation Inc

799 videos · 10.3M total views

27.3K/vid

Shorts Champions

Most YouTube Shorts produced

1
Miami Animal Rescue Inc

Miami Animal Rescue Inc

50 Shorts · 61% of content

50
2
Epilepsy Alliance Florida

Epilepsy Alliance Florida

44 Shorts · 13% of content

44
3
Fairchild Tropical Botanic Garden

Fairchild Tropical Botanic Garden

42 Shorts · 17% of content

42
4
Vizcaya Museum & Gardens Foundation

Vizcaya Museum & Gardens Foundation

41 Shorts · 5% of content

41
5
Arts Ballet Theatre of Florida

Arts Ballet Theatre of Florida

41 Shorts · 11% of content

41
Performance

Engagement & Format

Best Engagement

1Hispanic Heritage Foundation
Hispanic Heritage Foundation
@hispanicheritage
4.64%
2Urban Health Initiative
Urban Health Initiative
@ucmurbanhealthinitiative
4.20%
3Guitars Over Guns
Guitars Over Guns
@guitarsoverguns
4.17%
4305 Pink Pack
305 Pink Pack
@305pinkpack
3.96%
5ARTEFACTUS Cultural Project
ARTEFACTUS Cultural Project
@artefactuscp
3.44%

Most Shorts

1Miami Animal Rescue Inc
Miami Animal Rescue Inc
@cathy.dogs.rescue
50 shorts
2Epilepsy Alliance Florida
Epilepsy Alliance Florida
@epilepsyallianceflorida
44 shorts
3Fairchild Tropical Botanic Garden
Fairchild Tropical Botanic Garden
@fairchildgarden
42 shorts
4Vizcaya Museum & Gardens Foundation
Vizcaya Museum & Gardens Foundation
@vizcayamuseum
41 shorts
5Arts Ballet Theatre of Florida
Arts Ballet Theatre of Florida
@artsballet
41 shorts
Trending NowPast month

Viral Hits

The most-viewed recent uploads across all tracked channels

American Rhythms | Vertical Trailer
#1 This Month
29d ago

American Rhythms | Vertical Trailer

Miami City Ballet51.1K views
Get an exclusive glimpse of Mon Laferte’s unforgettable performance!
2
18d ago

Get an exclusive glimpse of Mon Laferte’s unforgettable performance!

Hispanic Heritage …12.5K
Everglades Update: A Very Dry Wet Season💧
3
29d ago

Everglades Update: A Very Dry Wet Season💧

Everglades Foundat…1.4K
"Now or never " — 2026 Miami Music Video
4
23d ago

"Now or never " — 2026 Miami Music Video

Guitars Over Guns400
Sergei Rachmaninov - Symphony No. 2 in E minor, op. 27
5
20d ago

Sergei Rachmaninov - Symphony No. 2 in E minor, op. 27

Miami Symphony Orc…243
Community Builders

Comment Magnets

Channels sparking the most conversation — ranked by average comments per video

#
Channel
Avg Comments
Comment Activity
Engagement
1
Seraphic Fire
Seraphic Fire
11.9K subs · 26.3K avg views
12
1.1014
2
Miami Animal Rescue Inc
Miami Animal Rescue Inc
7.9K subs · 4.0K avg views
7
0.1610
3
South Florida Pbs Inc
South Florida Pbs Inc
120.0K subs · 8.1K avg views
6
2.6242
4
Global Empowerment Mission Inc
Global Empowerment Mission Inc
6.5K subs · 105.4K avg views
6
0.0862
5
Ceramic League of Miami, Inc.
Ceramic League of Miami, Inc.
935 subs · 15.6K avg views
5
0.6497
6
Miami City Ballet
Miami City Ballet
9.3K subs · 7.2K avg views
4
0.9859
7
Miami International Piano Festival
Miami International Piano Festival
13.6K subs · 1.1K avg views
3
2.8815
8
Equality Florida Institute, Inc.
Equality Florida Institute, Inc.
1.6K subs · 527 avg views
3
0.5810
9
Hispanic Heritage Foundation
Hispanic Heritage Foundation
62.4K subs · 972 avg views
2
4.6354
10
Pérez Art Museum Miami Foundation
Pérez Art Museum Miami Foundation
4.3K subs · 34.6K avg views
2
0.0904

Contenido en Español

Spanish-Language Content

Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations

VENEZUELA | Eduardo Marturet, Nikos Papadiotis & Symphony Orchestra of Ioannina
50 en español
Bilingual
Miami Symphony Orchestra

VENEZUELA | Eduardo Marturet, Nikos Papadiotis & Symphony Orchestra of Ioannina

Miami Symphony Orchestra · 50 Spanish videos

More Than a Pet: Recognizing & Supporting Grief in Pet Loss | Lunch & Learn
16 en español
Bilingual
Children's Bereavement Center

More Than a Pet: Recognizing & Supporting Grief in Pet Loss | Lunch & Learn

Children's Bereavement Center · 16 Spanish videos

¿Qué es una ecografía intestinal (IUS)?
14 en español
Bilingual
Nicklaus Children's Hospital

¿Qué es una ecografía intestinal (IUS)?

Nicklaus Children's Hospital · 14 Spanish videos

5%

of tracked channels have any Spanish content

11

channels with Spanish videos out of 214 tracked

0

channels with Spanish as primary language

1

Miami Symphony Orchestra

🌐 Bilingual · 50 Spanish videos · 6.7K subs

50 videos

en español

2

Children's Bereavement Center

🌐 Bilingual · 16 Spanish videos · 140 subs

16 videos

en español

3

Nicklaus Children's Hospital

🌐 Bilingual · 14 Spanish videos · 113.0K subs

14 videos

en español

4

305 Pink Pack

🌐 Bilingual · 10 Spanish videos · 198 subs

10 videos

en español

5

Florida Immigrant Coalition

🌐 Bilingual · 2 Spanish videos · 159 subs

2 videos

en español

6

Miami Dade College (MDC)

🌐 Bilingual · 1 Spanish video · 5.2K subs

1 video

en español

7

Miami MoCAAD

🌐 Bilingual · 1 Spanish video · 462 subs

1 video

en español

8

Miami Lighthouse for the Blind

🌐 Bilingual · 1 Spanish video · 266 subs

1 video

en español

By Mission

Category Spotlights

Explore channels by mission area — click a category to see top performers

Mission Categories

Select a category

Click a mission category on the left to explore
top channels and videos in that area

Discover

Hidden Gems

AI-curated smaller channels making an outsized impact — one from each category

Branches Overview
Social Services
Branches
Branches
238 subs
9x viral ratio
For Once In My Life - Official Trailer - Goodwill South Florida
Workforce & Economic Development
Goodwill Industries of South Florida
Goodwill Industries of South Florida
364 subs
8x viral ratio
En Iche, al calor del horno manabita.
Arts & Culture
ARTEFACTUS Cultural Project
ARTEFACTUS Cultural Project
187 subs
3.4% engagement
Meet the #DreamKillers
Civil Rights & Advocacy
Dream Defenders
Dream Defenders
2.0K subs
12x viral ratio
Pennies From Heaven - YMU Jazz Collective Live in Brazil
Education & Youth
Young Musicians Unite
Young Musicians Unite
4.1K subs
17 uploads in 90d

💎 Could your channel be a Hidden Gem?

Small channels making outsized impact get featured. See how your content scores.

Analytics

Distribution and trends across all tracked channels

Subscriber Distribution — Top 20

Engagement Rate — Top 20

Upload Frequency — Videos in Last 90 Days

Engagement Rate vs. Subscriber Count

Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience

About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.

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Data sourced from the YouTube Data API. Last updated 10/12/2026. Rankings reflect publicly available channel statistics.