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Newsletter

Monthly storytelling tips for nonprofits.

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← All Metros
Competitive Intelligence

Miami For Impact
YouTube Benchmark

Live rankings and performance data for 214+ for-impact YouTube channels across Miami Metro.Updated weekly

New World Symphony
1
South Florida Pbs Inc
2
Nicklaus Children's Hospital
3
Hispanic Heritage Foundation
Baptist Health South Florida
Florida International University (FIU)
Vizcaya Museum & Gardens Foundation
YoungArts
American Welding Society Inc
Fairchild Tropical Botanic Garden
Miami International Piano Festival
Seraphic Fire
Miami Jewish Film Festival
Miami City Ballet
University of Miami (UM)

Top channels by subscribers

0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past 2 weeks
Top uploads by views
Napoleon: The Immersive Saga
43.3K views
1
Napoleon: The Immersive Saga
South Florida Pbs Inc · 6d ago
It's a Splash Pad Summer
2.1K views
2
It's a Splash Pad Summer
Zoo Miami · 8d ago
Artist Kandy G. Lopez On A Color Search for Art #shorts
1.3K views
3
Artist Kandy G. Lopez On A Color Search for Art #shorts
Miami MoCAAD · 6d ago
We The People March, Ft Lauderdale, July 3, 2026
647 views
4
We The People March, Ft Lauderdale, July 3, 2026
Florida Immigrant Coalition · 11d ago
All-Time Leaders

Top Channels

Most Subscribers

1New World Symphony
New World Symphony
@newworldsymphony
119.0K
2South Florida Pbs Inc
South Florida Pbs Inc
@southfloridapbs
117.0K
3Nicklaus Children's Hospital
Nicklaus Children's Hospital
@nicklauschildrenshospital
112.0K
4Hispanic Heritage Foundation
Hispanic Heritage Foundation
@hispanicheritage
61.8K
5Florida International University (FIU)
Florida International University (FIU)
@floridainternational
36.3K

Most Total Views

1South Florida Pbs Inc
South Florida Pbs Inc
@southfloridapbs
72.4M
2Hispanic Heritage Foundation
Hispanic Heritage Foundation
@hispanicheritage
45.9M
3Nicklaus Children's Hospital
Nicklaus Children's Hospital
@nicklauschildrenshospital
23.8M
4YoungArts
YoungArts
@youngarts
16.0M
5Florida International University (FIU)
Florida International University (FIU)
@floridainternational
14.6M

Most Videos Overall

1South Florida Pbs Inc
South Florida Pbs Inc
@southfloridapbs
5.6K
2YoungArts
YoungArts
@youngarts
2.5K
3Florida International University (FIU)
Florida International University (FIU)
@floridainternational
2.3K
4Barry University Foundation
Barry University Foundation
@barryuniversity
1.2K
5Frost Museum of Science
Frost Museum of Science
@frostscience
1.1K
Miami vs. National

Benchmark Intelligence

How Miami nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.

Subscribers
Needs Work
148
Miami Median
25th–75th: 28–627
National: 1.0K(NP Median)

The typical Miami nonprofit has 148 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.

Views / Video
Below National
220
Miami Median
25th–75th: 77–760
National: 400(NP Median)

The typical Miami channel gets 220 views per video vs. 400 nationally. Better thumbnails, SEO titles, and consistent posting can close this gap.

Engagement Rate
Below National
1.23%
Miami Median
25th–75th: 0.4%–2.0%
National: 2.5%(NP Median)

Miami's typical 1.23% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.

Uploads / 90 Days
Needs Work
0
Miami Median
101 of 214 active
National: 4(Active NP Median)

The typical Miami nonprofit uploads 0 videos per 90 days vs. 4 nationally. Only 101 of 214 channels are active. Consistency is the #1 growth lever.

What the Data Tells Us

🔍

The Gap Is Real

With a median of just 148 subscribers, most Miami nonprofits have small audiences — but that's typical for local organizations. The average (3.6K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.

📊

Why Medians Matter

We use medians because a few large channels (avg: 3.6K subs) skew the average 25× higher than the median (148). The median represents what the typical Miami nonprofit actually looks like — and what you should benchmark against.

🚀

Biggest Growth Lever

113 of 214 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Miami's biggest opportunity.

National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).

Subscriber Distribution

Where most channels fall — the majority have under 5K subscribers

Miami Nonprofit Growth Playbook

Data-backed priorities ranked by potential impact — where Miami nonprofits should focus to close the gap with national benchmarks

📅

Upload Consistency Is #1

High Impact
113 inactive channels

113 of 214 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Miami nonprofits.

💬

Close the Engagement Gap

High Impact
1.23% vs. 5.4% national

Miami's 1.23% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.

🔎

Fix Discoverability

High Impact
220 vs. 2K national

The median Miami channel gets 220 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.

🎯

Break the 1K Subscriber Barrier

Medium Impact
Median: 148 subscribers

Half of all Miami nonprofit channels have fewer than 148 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.

See how your channel compares to these benchmarks

Get a free YouTube audit with personalized recommendations in 30 seconds

🏆 Curious where your nonprofit ranks?

Get an instant benchmark ranking + free YouTube audit in 30 seconds

Content Strategy

Content Format Breakdown

How Miami nonprofits structure their YouTube content — from long-form storytelling to quick Shorts

Format Distribution

214 channels analyzed
8%
92%
Shorts-Heavy 18
Short-Form (<5m) 196
Mid-Form (5–15m) 0
Long-Form (15m+) 0

Upload Efficiency

Best avg views per video

1
Pérez Art Museum Miami Foundation

Pérez Art Museum Miami Foundation

688 videos · 4.0M total views

54.6K/vid
2
Global Empowerment Mission Inc

Global Empowerment Mission Inc

178 videos · 4.3M total views

54.2K/vid
3
Barry University Foundation

Barry University Foundation

1222 videos · 6.2M total views

37.8K/vid
4
Joe Dimaggio Childrens Hospital Foundation Inc

Joe Dimaggio Childrens Hospital Foundation Inc

794 videos · 10.3M total views

27.2K/vid
5
Seraphic Fire

Seraphic Fire

132 videos · 4.2M total views

23.7K/vid

Shorts Champions

Most YouTube Shorts produced

1
Miami Animal Rescue Inc

Miami Animal Rescue Inc

50 Shorts · 61% of content

50
2
Arts Ballet Theatre of Florida

Arts Ballet Theatre of Florida

46 Shorts · 14% of content

46
3
Epilepsy Alliance Florida

Epilepsy Alliance Florida

44 Shorts · 13% of content

44
4
Vizcaya Museum & Gardens Foundation

Vizcaya Museum & Gardens Foundation

42 Shorts · 5% of content

42
5
Frost Museum of Science

Frost Museum of Science

37 Shorts · 3% of content

37
Performance

Engagement & Format

Best Engagement

1Guitars Over Guns
Guitars Over Guns
@guitarsoverguns
4.12%
2Hispanic Heritage Foundation
Hispanic Heritage Foundation
@hispanicheritage
3.86%
3ARTEFACTUS Cultural Project
ARTEFACTUS Cultural Project
@artefactuscp
3.50%
4Florida Wildlife Federation
Florida Wildlife Federation
@flwildfed
3.13%
5Urban Health Initiative
Urban Health Initiative
@ucmurbanhealthinitiative
3.05%

Most Shorts

1Miami Animal Rescue Inc
Miami Animal Rescue Inc
@cathy.dogs.rescue
50 shorts
2Arts Ballet Theatre of Florida
Arts Ballet Theatre of Florida
@artsballet
46 shorts
3Epilepsy Alliance Florida
Epilepsy Alliance Florida
@epilepsyallianceflorida
44 shorts
4Vizcaya Museum & Gardens Foundation
Vizcaya Museum & Gardens Foundation
@vizcayamuseum
42 shorts
5Frost Museum of Science
Frost Museum of Science
@frostscience
37 shorts
Trending NowPast month

Viral Hits

The most-viewed recent uploads across all tracked channels

First Humanitarian Aid Distribution in Venezuela | GEM
#1 This Month
19d ago

First Humanitarian Aid Distribution in Venezuela | GEM

Global Empowerment Mission Inc552.8K views
VENEZUELA | Eduardo Marturet, Nikos Papadiotis & Symphony Orchestra of Ioannina
2
14d ago

VENEZUELA | Eduardo Marturet, Nikos Papadiotis & Symphony Orchestra of Ioannina

Miami Symphony Orc…1.2K
Why is the Everglades burning?
3
26d ago

Why is the Everglades burning?

Everglades Foundat…930
Affordability, Resilience and Clean Energy
4
19d ago

Affordability, Resilience and Clean Energy

Sierra Club Tropic…846
United Way Miami - Year In Review
5
23d ago

United Way Miami - Year In Review

United Way of Miam…283
Community Builders

Comment Magnets

Channels sparking the most conversation — ranked by average comments per video

#
Channel
Avg Comments
Comment Activity
Engagement
1
Seraphic Fire
Seraphic Fire
11.6K subs · 23.7K avg views
12
1.1428
2
Miami Animal Rescue Inc
Miami Animal Rescue Inc
7.9K subs · 4.0K avg views
7
0.1610
3
Global Empowerment Mission Inc
Global Empowerment Mission Inc
6.3K subs · 54.2K avg views
6
0.1490
4
Ceramic League of Miami, Inc.
Ceramic League of Miami, Inc.
927 subs · 17.0K avg views
5
0.6481
5
Miami City Ballet
Miami City Ballet
9.3K subs · 7.4K avg views
3
0.9344
6
Pérez Art Museum Miami Foundation
Pérez Art Museum Miami Foundation
4.2K subs · 54.6K avg views
3
0.0513
7
Equality Florida Institute, Inc.
Equality Florida Institute, Inc.
1.6K subs · 520 avg views
3
0.6071
8
New World Symphony
New World Symphony
119.0K subs · 761 avg views
2
2.9956
9
Hispanic Heritage Foundation
Hispanic Heritage Foundation
61.8K subs · 1.5K avg views
2
3.8632
10
Miami International Piano Festival
Miami International Piano Festival
13.4K subs · 1.5K avg views
2
2.0072

Contenido en Español

Spanish-Language Content

Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations

Celebrating music, celebrating mothers, celebrating Miami
50 en español
Bilingual
Miami Symphony Orchestra

Celebrating music, celebrating mothers, celebrating Miami

Miami Symphony Orchestra · 50 Spanish videos

Personal Grief story by Victor Oquendo
15 en español
Bilingual
Children's Bereavement Center

Personal Grief story by Victor Oquendo

Children's Bereavement Center · 15 Spanish videos

Nicklaus Children’s Hospital is in your backyard
7 en español
Bilingual
Nicklaus Children's Hospital

Nicklaus Children’s Hospital is in your backyard

Nicklaus Children's Hospital · 7 Spanish videos

5%

of tracked channels have any Spanish content

11

channels with Spanish videos out of 214 tracked

0

channels with Spanish as primary language

1

Miami Symphony Orchestra

🌐 Bilingual · 50 Spanish videos · 6.6K subs

50 videos

en español

2

Children's Bereavement Center

🌐 Bilingual · 15 Spanish videos · 136 subs

15 videos

en español

3

Nicklaus Children's Hospital

🌐 Bilingual · 7 Spanish videos · 112.0K subs

7 videos

en español

4

305 Pink Pack

🌐 Bilingual · 6 Spanish videos · 176 subs

6 videos

en español

5

Everglades Foundation

🌐 Bilingual · 3 Spanish videos · 1.7K subs

3 videos

en español

6

Florida Immigrant Coalition

🌐 Bilingual · 2 Spanish videos · 155 subs

2 videos

en español

7

Miami Dade College (MDC)

🌐 Bilingual · 1 Spanish video · 5.1K subs

1 video

en español

8

No More Tears

🌐 Bilingual · 1 Spanish video · 253 subs

1 video

en español

By Mission

Category Spotlights

Explore channels by mission area — click a category to see top performers

Mission Categories

Select a category

Click a mission category on the left to explore
top channels and videos in that area

Discover

Hidden Gems

AI-curated smaller channels making an outsized impact — one from each category

Lotus Village Grand Opening Celebration Video
Housing & Community Development
Lotus House
Lotus House
183 subs
26x viral ratio
Branches Overview
Social Services
Branches
Branches
225 subs
9x viral ratio
Celebrating the Life of Michael A. Finney: Testimonials from Friends and Colleagues (Part 2 of 2)
Workforce & Economic Development
Beacon Council Miami
Beacon Council Miami
212 subs
1.8% engagement
Seeing Differently Part 3: The Practice of Seeing (Mediation with your Eyes Open)
Arts & Culture
The Bass
The Bass
474 subs
2.6% engagement
A Live Interview with Somy Ali
Civil Rights & Advocacy
No More Tears
No More Tears
253 subs
86x viral ratio

💎 Could your channel be a Hidden Gem?

Small channels making outsized impact get featured. See how your content scores.

Analytics

Distribution and trends across all tracked channels

Subscriber Distribution — Top 20

Engagement Rate — Top 20

Upload Frequency — Videos in Last 90 Days

Engagement Rate vs. Subscriber Count

Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience

About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.

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Data sourced from the YouTube Data API. Last updated 7/13/2026. Rankings reflect publicly available channel statistics.