New York City For Impact
YouTube Benchmark

Nyu Langone Hospitals

102.0K subscribers

NYU Langone's channel shows strong aggregate performance with 106M total views across 1,501 videos and a healthy 25.5% views-to-subscriber ratio, but the engagement data is alarming — averaging just 6 likes and 0 comments per video suggests a largely passive audience. The 'Behind the Breakthrough' series is a clear standout, with the immunotherapy episode pulling 639,542 views (24.6x the channel average), demonstrating that mission-driven science storytelling dramatically outperforms the channel's baseline content.

Andrew W Mellon Foundation

1.9K subscribers

Mellon Foundation punches well above its 1,800-subscriber count with a 234.8% views-to-subscriber ratio and a standout recent video — Elizabeth Alexander on the $50M Literary Arts Fund pulling 41,948 views, nearly 10x the channel average of 4,227. Upload cadence is strong at 8.3 videos/month over the last 90 days, but engagement depth is shallow: avg 1 comment/video and a 0.59% engagement rate suggest broad passive reach rather than a community conversation. The 0% caption coverage is a significant accessibility gap for a foundation championing equity and the humanities.

Sesame Workshop

3.8M subscribers

Sesame Workshop's 3.74M-subscriber channel posts ~4 videos/month with an avg of 105K views per video, but the view-to-subscriber ratio sits at just 2.8% — well below the 30% benchmark — suggesting a large but passive audience. Engagement rate of 0.44% is below the nonprofit average, and avg comments/video is 0, which is a notable gap for a brand built on audience connection. The best recent video ('Staying Close to Family and Friends with Elmo') hit 276K views, 2.6x the channel average, showing the core Sesame Street IP still drives organic reach when deployed well.