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Competitive Intelligence
New York City For Impact
YouTube Benchmark
Live rankings and performance data for 257+ for-impact YouTube channels across New York City Metro.Updated weekly
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Channels Tracked
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Combined Subscribers
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Combined Views
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Uploads Last 90 Days
Trending Now
Past 2 weeksTop uploads by views
All-Time Leaders
Top Channels
New York City vs. National
Benchmark Intelligence
How New York City nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.
Subscribers
Above National
1.2K
New York City Median
25th–75th: 226–7.8K
National: 1.0K(NP Median)
The typical New York City nonprofit has 1.2K subscribers, on par with the 1.0K national median for small nonprofits.
Views / Video
Above National
638
New York City Median
25th–75th: 246–2.0K
National: 400(NP Median)
The typical New York City channel gets 638 views per video, well above the 400 national median.
Engagement Rate
Below National
1.30%
New York City Median
25th–75th: 0.6%–2.2%
National: 2.5%(NP Median)
New York City's typical 1.30% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.
Uploads / 90 Days
Below National
3
New York City Median
175 of 257 active
National: 4(Active NP Median)
The typical New York City nonprofit uploads 3 videos per 90 days vs. 4 nationally. Only 175 of 257 channels are active. Consistency is the #1 growth lever.
What the Data Tells Us
🔍
The Gap Is Real
With a median of just 1.2K subscribers, most New York City nonprofits have small audiences — but that's typical for local organizations. The average (44.5K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.
📊
Why Medians Matter
We use medians because a few large channels (avg: 44.5K subs) skew the average 37× higher than the median (1.2K). The median represents what the typical New York City nonprofit actually looks like — and what you should benchmark against.
🚀
Biggest Growth Lever
82 of 257 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is New York City's biggest opportunity.
National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).
Subscriber Distribution
Where most channels fall — the majority have under 5K subscribers
New York City Nonprofit Growth Playbook
Data-backed priorities ranked by potential impact — where New York City nonprofits should focus to close the gap with national benchmarks
📅
Upload Consistency Is #1
High Impact82 inactive channels
82 of 257 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for New York City nonprofits.
💬
Close the Engagement Gap
High Impact1.30% vs. 5.4% national
New York City's 1.30% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.
🔎
Fix Discoverability
High Impact638 vs. 2K national
The median New York City channel gets 638 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.
See how your channel compares to these benchmarks
Get a free YouTube audit with personalized recommendations in 30 seconds
AI Spotlight
Editor's Picks
Channels selected by AI for exceptional content quality and impact
6/10
Finding Her Place at Great Oaks | A Student’s Transfer Story
Great Oaks Charter School
358 subscribers
Great Oaks Charter School maintains a healthy upload cadence (12 videos in 90 days) and excels at mission storytelling through strong, student-centric titles like 'Newark Made Them.' However, a severe lack of accessibility (2% caption coverage) and zero average comments suggest the audience is passive, with overall metrics heavily skewed by a single outlier video.
highA charter school showcasing …
8/10
Episode 1: The Boreal Forest | Birds on the Move
National Audubon Society Inc
36.3K subscribers
National Audubon Society demonstrates a highly effective episodic content strategy with its 'Birds on the Move' series, driving an exceptional 3.27% engagement rate. The channel is highly active with 25 uploads in the last 90 days, though its abysmal 14% caption coverage represents a major accessibility failure for an organization of this size.
exceptionalMajor conservation org drivi…
7/10
From poverty to progress: 1 year of cash impact | GiveDirectly
Givedirectly Inc
5.1K subscribers
GiveDirectly demonstrates strong audience resonance with a 39.7% view-to-subscriber ratio and a solid 2.4% engagement rate. While their storytelling effectively highlights the impact of cash transfers, their extremely low 2% caption coverage is a significant accessibility gap.
highInternational development no…
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Content Strategy
Content Format Breakdown
How New York City nonprofits structure their YouTube content — from long-form storytelling to quick Shorts
Format Distribution
257 channels analyzed100%
Shorts-Heavy 0
Short-Form (<5m) 257
Mid-Form (5–15m) 0
Long-Form (15m+) 0
Upload Efficiency
Best avg views per video
1
C40 Cities Climate Leadership Group Inc
586 videos · 11.0M total views
2
Liberty Science Center Inc
493 videos · 9.3M total views
3
Sesame Workshop
1316 videos · 2249.0M total views
4
Saint Peters University
309 videos · 6.7M total views
5
Manhattan Theatre Club Inc
868 videos · 24.8M total views
Shorts Champions
Most YouTube Shorts produced
Performance
Engagement & Format
Trending NowPast month
Viral Hits
The most-viewed recent uploads across all tracked channels
2
19d ago
2026 Toyota RAV4 Plug-In Hybrid Review | Consumer Reports
Consumer Reports Inc32.2K
3
22d ago
Inside Our Day with Blue Owl Capital | Black Veterans for Social Justice
Black Veterans For…19.4K
4
26d ago
Juilliard Orchestra x Royal Academy of Music Symphony Orchestra Conducted by Esa-Pekka Salonen
Juilliard School16.9K
5
21d ago
Heidi Klum and Tom Kaulitz at #amfARCannes 2026.
The Foundation For…9.7K
6
29d ago
Mordechai Shapiro gives Yosef the surprise of a lifetime! 🤍
Chai Lifeline Inc8.8K
7
27d ago
10 Surprising Symptoms of Parkinson's Disease | Parkinson's Foundation
Parkinsons Foundat…7.0K
Community Builders
Comment Magnets
Channels sparking the most conversation — ranked by average comments per video
#
Channel
Avg Comments
1
American Museum Of Natural History
445.0K subs · 34.6K avg views
75
2
Consumer Reports Inc
576.0K subs · 6.7K avg views
18
3
Asia Society
446.0K subs · 2.0K avg views
18
4
Liberty Science Center Inc
7.8K subs · 134.3K avg views
14
5
Museum Of Modern Art
642.0K subs · 11.8K avg views
12
6
Albert Einstein College Of Medicine
78.2K subs · 13.6K avg views
12
7
N A A C P Legal Defense And Educational Fund Inc
6.9K subs · 2.7K avg views
11
8
Metropolitan Opera Association Inc
330.0K subs · 8.4K avg views
10
9
National Audubon Society Inc
36.3K subs · 5.9K avg views
8
10
Human Rights Watch Inc
155.0K subs · 1.1K avg views
7
Contenido en Español
Spanish-Language Content
Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations
49 en español
Bilingual
Democracy Prep: Changemakers
Democracy Prep New York Charter Schools · 49 Spanish videos
39 en español
Bilingual
Investing in Beauty Businesses Nationwide - $25K Grants + Mentorship (Apply Now)!
Hispanic Federation Inc · 39 Spanish videos
28 en español
Bilingual
Clark Sabbat on why sex education is powerful
Community Healthcare Network Inc · 28 Spanish videos
5%
of tracked channels have any Spanish content
13
channels with Spanish videos out of 257 tracked
0
channels with Spanish as primary language
1
Democracy Prep New York Charter Schools
🌐 Bilingual · 49 Spanish videos · 2.6K subs
49 videos
en español
2
Hispanic Federation Inc
🌐 Bilingual · 39 Spanish videos · 1.1K subs
39 videos
en español
3
Community Healthcare Network Inc
🌐 Bilingual · 28 Spanish videos · 280 subs
28 videos
en español
4
Parkinsons Foundation Inc
🌐 Bilingual · 10 Spanish videos · 75.1K subs
10 videos
en español
5
Lenox Hill Neighborhood House Inc
🌐 Bilingual · 5 Spanish videos · 187 subs
5 videos
en español
6
Memorial Sloan-kettering Cancer Center
🌐 Bilingual · 2 Spanish videos · 47.2K subs
2 videos
en español
7
Lymphoma Research Foundation
🌐 Bilingual · 2 Spanish videos · 12.8K subs
2 videos
en español
8
Ford Foundation
🌐 Bilingual · 1 Spanish video · 7.6K subs
1 video
en español
By Mission
Category Spotlights
Explore channels by mission area — click a category to see top performers
Mission Categories
Select a category
Click a mission category on the left to explore
top channels and videos in that area
💎 Could your channel be a Hidden Gem?
Small channels making outsized impact get featured. See how your content scores.
Analytics
Distribution and trends across all tracked channels
Subscriber Distribution — Top 20
Engagement Rate — Top 20
Upload Frequency — Videos in Last 90 Days
Engagement Rate vs. Subscriber Count
Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience
About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.
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Data sourced from the YouTube Data API. Last updated 9/1/2026. Rankings reflect publicly available channel statistics.