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Competitive Intelligence
New York City For Impact
YouTube Benchmark
Live rankings and performance data for 47+ for-impact YouTube channels across New York City Metro. Updated weekly.
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Channels Tracked
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Combined Subscribers
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Combined Views
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Uploads Last 90 Days
All-Time Leaders
Top Channels
New York City vs. National
Benchmark Intelligence
How New York City nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.
Subscribers
Above National
7.3K
New York City Median
25th–75th: 533–98.3K
National: 1.0K(NP Median)
The typical New York City nonprofit has 7.3K subscribers, well above the 1.0K national median for small nonprofits.
Views / Video
Above National
1.3K
New York City Median
25th–75th: 241–8.3K
National: 400(NP Median)
The typical New York City channel gets 1.3K views per video, well above the 400 national median.
Engagement Rate
Needs Work
0.92%
New York City Median
25th–75th: 0.5%–1.5%
National: 2.5%(NP Median)
New York City's typical 0.92% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.
Uploads / 90 Days
On Par
4
New York City Median
34 of 47 active
National: 4(Active NP Median)
The typical New York City nonprofit uploads 4 videos per 90 days vs. 4 nationally. 34 of 47 channels are active — solid consistency.
What the Data Tells Us
🔍
The Gap Is Real
With a median of just 7.3K subscribers, most New York City nonprofits have small audiences — but that's typical for local organizations. The average (121.7K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.
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Why Medians Matter
We use medians because a few large channels (avg: 121.7K subs) skew the average 17× higher than the median (7.3K). The median represents what the typical New York City nonprofit actually looks like — and what you should benchmark against.
🚀
Biggest Growth Lever
New York City channels are relatively active, but engagement rates lag national benchmarks. Focus on Shorts, community engagement, and YouTube SEO to close the gap.
National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).
Subscriber Distribution
Where most channels fall — the majority have under 5K subscribers
New York City Nonprofit Growth Playbook
Data-backed priorities ranked by potential impact — where New York City nonprofits should focus to close the gap with national benchmarks
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Close the Engagement Gap
High Impact0.92% vs. 5.4% national
New York City's 0.92% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.
🔎
Fix Discoverability
High Impact1.3K vs. 2K national
The median New York City channel gets 1.3K views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.
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Content Strategy
Content Format Breakdown
How New York City nonprofits structure their YouTube content — from long-form storytelling to quick Shorts
Format Distribution
47 channels analyzed100%
Shorts-Heavy 0
Short-Form (<5m) 47
Mid-Form (5–15m) 0
Long-Form (15m+) 0
🎯
Upload Efficiency
Best avg views per video
1
Planned Parenthood Federation Of
348 videos · 94.6M total views
2
International Rescue Committee Inc
678 videos · 23.0M total views
3
American Museum Of Natural History
1120 videos · 112.4M total views
4
Friends Of The Israel Defense Forces
2393 videos · 373.2M total views
5
Environmental Defense Fund Incorporated
848 videos · 12.7M total views
⚡
Shorts Champions
Most YouTube Shorts produced
Performance
Engagement & Format
Community Builders
Comment Magnets
Channels sparking the most conversation — ranked by average comments per video
#
Channel
Avg Comments
1
Friends Of The Israel Defense Forces
1.5M subs · 40.9K avg views
350
2
American Museum Of Natural History
431.0K subs · 51.1K avg views
26
3
Museum Of Modern Art
620.0K subs · 17.3K avg views
15
4
Albert Einstein College Of Medicine
77.8K subs · 14.5K avg views
13
5
Metropolitan Opera Association Inc
319.0K subs · 17.3K avg views
11
6
The Metropolitan Museum Of Art
502.0K subs · 8.3K avg views
9
7
International Rescue Committee Inc
22.6K subs · 52.1K avg views
4
8
Juilliard School
98.3K subs · 2.2K avg views
2
9
Michael J Fox Foundation For Parkinsons Research
42.6K subs · 1.2K avg views
2
By Mission
Category Spotlights
Explore channels by mission area — click a category to see top performers
Mission Categories
Select a category
Click a mission category on the left to explore
top channels and videos in that area
💎 Could your channel be a Hidden Gem?
Small channels making outsized impact get featured. See how your content scores.
Analytics
Distribution and trends across all tracked channels
Subscriber Distribution — Top 20
Engagement Rate — Top 20
Upload Frequency — Videos in Last 90 Days
Engagement Rate vs. Subscriber Count
Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience
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Data sourced from the YouTube Data API. Last updated 3/5/2026. Rankings reflect publicly available channel statistics.