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Newsletter

Monthly storytelling tips for nonprofits.

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← All Metros
Competitive Intelligence

New York City For Impact
YouTube Benchmark

Live rankings and performance data for 257+ for-impact YouTube channels across New York City Metro.Updated weekly

Sesame Workshop
1
Environmental Defense Fund Incorporated
2
Museum Of Modern Art
3
Consumer Reports Inc
The Metropolitan Museum Of Art
Asia Society
American Museum Of Natural History
Council On Foreign Relations Inc
Metropolitan Opera Association Inc
Jazz At Lincoln Center Inc
The New School
The Carnegie Hall Corporation
Human Rights Watch Inc
Planned Parenthood Federation Of
New York City Ballet Inc

Top channels by subscribers

0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past month
Top uploads by views
1996 vs. 2026 Chevrolet Blazer IIHS Crash Test: The Difference Is Shocking | Consumer Reports
89.3K views
1
1996 vs. 2026 Chevrolet Blazer IIHS Crash Test: The Difference Is Shocking | Consumer Reports
Consumer Reports Inc · 25d ago
Thomas & Friends: Explore the Rails at Liberty Science Center
11.7K views
2
Thomas & Friends: Explore the Rails at Liberty Science Center
Liberty Science Center Inc · 13d ago
How to Take Abortion Pills | Planned Parenthood Video
7.0K views
3
How to Take Abortion Pills | Planned Parenthood Video
Planned Parenthood Federation Of · 25d ago
Camp Simcha Special Girls Arrivals 2026
3.5K views
4
Camp Simcha Special Girls Arrivals 2026
Chai Lifeline Inc · 18d ago
🚨Protect Birthright Citizenship!
2.5K views
5
🚨Protect Birthright Citizenship!
N A A C P Legal Defense And Educational Fund Inc · 28d ago
All-Time Leaders

Top Channels

Most Subscribers

1Sesame Workshop
Sesame Workshop
@sesameworkshop
3.8M
2Environmental Defense Fund Incorporated
Environmental Defense Fund Incorporated
@edforg
1.2M
3Museum Of Modern Art
Museum Of Modern Art
@themuseumofmodernart
635.0K
4Consumer Reports Inc
Consumer Reports Inc
@consumerreports
574.0K
5The Metropolitan Museum Of Art
The Metropolitan Museum Of Art
@metmuseum
514.0K

Most Total Views

1Sesame Workshop
Sesame Workshop
@sesameworkshop
2206.0M
2Consumer Reports Inc
Consumer Reports Inc
@consumerreports
231.5M
3Nyu Langone Hospitals
Nyu Langone Hospitals
@nyulangonehealth
148.6M
4Metropolitan Opera Association Inc
Metropolitan Opera Association Inc
@metopera
146.7M
5The Metropolitan Museum Of Art
The Metropolitan Museum Of Art
@metmuseum
121.5M

Most Videos Overall

1Association For Computing Machinery Inc
Association For Computing Machinery Inc
@theofficialacm
7.0K
2Council On Foreign Relations Inc
Council On Foreign Relations Inc
@cfr
5.3K
3Asia Society
Asia Society
@asiasociety
4.9K
4Consumer Reports Inc
Consumer Reports Inc
@consumerreports
3.9K
5Icahn School Of Medicine At Mount Sinai
Icahn School Of Medicine At Mount Sinai
@icahnschoolofmedicine
3.4K
New York City vs. National

Benchmark Intelligence

How New York City nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.

Subscribers
On Par
1.2K
New York City Median
25th–75th: 223–7.7K
National: 1.0K(NP Median)

The typical New York City nonprofit has 1.2K subscribers, on par with the 1.0K national median for small nonprofits.

Views / Video
Above National
634
New York City Median
25th–75th: 239–2.0K
National: 400(NP Median)

The typical New York City channel gets 634 views per video, well above the 400 national median.

Engagement Rate
Below National
1.25%
New York City Median
25th–75th: 0.5%–2.1%
National: 2.5%(NP Median)

New York City's typical 1.25% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.

Uploads / 90 Days
On Par
4
New York City Median
183 of 257 active
National: 4(Active NP Median)

The typical New York City nonprofit uploads 4 videos per 90 days vs. 4 nationally. 183 of 257 channels are active — solid consistency.

What the Data Tells Us

🔍

The Gap Is Real

With a median of just 1.2K subscribers, most New York City nonprofits have small audiences — but that's typical for local organizations. The average (44.3K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.

📊

Why Medians Matter

We use medians because a few large channels (avg: 44.3K subs) skew the average 37× higher than the median (1.2K). The median represents what the typical New York City nonprofit actually looks like — and what you should benchmark against.

🚀

Biggest Growth Lever

New York City channels are relatively active, but engagement rates lag national benchmarks. Focus on Shorts, community engagement, and YouTube SEO to close the gap.

National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).

Subscriber Distribution

Where most channels fall — the majority have under 5K subscribers

New York City Nonprofit Growth Playbook

Data-backed priorities ranked by potential impact — where New York City nonprofits should focus to close the gap with national benchmarks

💬

Close the Engagement Gap

High Impact
1.25% vs. 5.4% national

New York City's 1.25% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.

🔎

Fix Discoverability

High Impact
634 vs. 2K national

The median New York City channel gets 634 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.

See how your channel compares to these benchmarks

Get a free YouTube audit with personalized recommendations in 30 seconds

AI Spotlight

Editor's Picks

Channels selected by AI for exceptional content quality and impact

None Can Run Away: War crimes and crimes against humanity in Burkina Faso
7/10

None Can Run Away: War crimes and crimes against humanity in Burkina Faso

Human Rights Watch Inc

Human Rights Watch Inc

155.0K subscribers

Despite a massive 155k subscriber base, Human Rights Watch struggles with a dormant audience, yielding a view-to-subscriber ratio of just 0.8%. While their investigative storytelling is top-tier and upload consistency is strong (42 videos in 90 days), a glaring 2% caption coverage rate is a major accessibility failure for a global rights organization.

highGlobal NGO producing hard-hi…
“Teachers Really Took Interest in Me” — Imani’s First Year at Great Oaks Legacy
6/10

“Teachers Really Took Interest in Me” — Imani’s First Year at Great Oaks Legacy

Great Oaks Charter School

Great Oaks Charter School

342 subscribers

Great Oaks Charter School maintains a healthy upload cadence (12 videos in 90 days) and excels at mission storytelling through strong, student-centric titles like 'Newark Made Them.' However, a severe lack of accessibility (2% caption coverage) and zero average comments suggest the audience is passive, with overall metrics heavily skewed by a single outlier video.

highA charter school showcasing …
Engineers change the game with their Desktop Waterjet
7/10

Engineers change the game with their Desktop Waterjet

American Society Of Mechanical Engineers

American Society Of Mechanical Engineers

123.0K subscribers

ASME excels at mission storytelling, using compelling titles like 'The Risky Gamble That Built The Jet Age' rather than generic organizational updates. While they maintain a consistent upload schedule of about 2 videos per month, their recent audience resonance is low, with new videos averaging only 2K views despite a 123K subscriber base. Their overall metrics are heavily skewed by a single viral video with over 350K views.

highEducational engineering chan…

🏆 Curious where your nonprofit ranks?

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Content Strategy

Content Format Breakdown

How New York City nonprofits structure their YouTube content — from long-form storytelling to quick Shorts

Format Distribution

257 channels analyzed
100%
Shorts-Heavy 1
Short-Form (<5m) 256
Mid-Form (5–15m) 0
Long-Form (15m+) 0

Upload Efficiency

Best avg views per video

1
C40 Cities Climate Leadership Group Inc

C40 Cities Climate Leadership Group Inc

586 videos · 11.0M total views

152.3K/vid
2
The Carnegie Hall Corporation

The Carnegie Hall Corporation

2051 videos · 43.3M total views

127.6K/vid
3
Saint Peters University

Saint Peters University

305 videos · 6.7M total views

106.1K/vid
4
Manhattan Theatre Club Inc

Manhattan Theatre Club Inc

868 videos · 24.6M total views

98.0K/vid
5
Sesame Workshop

Sesame Workshop

1306 videos · 2206.0M total views

86.9K/vid

Shorts Champions

Most YouTube Shorts produced

1
Zeta Charter Schools - New York City

Zeta Charter Schools - New York City

48 Shorts · 15% of content

48
2
Crisis Text Line Inc

Crisis Text Line Inc

43 Shorts · 24% of content

43
3
American National Standards Institute

American National Standards Institute

42 Shorts · 11% of content

42
4
Fordham University

Fordham University

41 Shorts · 7% of content

41
5
Birthright Israel Foundation

Birthright Israel Foundation

41 Shorts · 15% of content

41
Performance

Engagement & Format

Best Engagement

1N A A C P Legal Defense And Educational Fund Inc
N A A C P Legal Defense And Educational Fund Inc
@naacpldf
5.31%
2Vera Institute Of Justice Inc
Vera Institute Of Justice Inc
@verainst
4.70%
3World Monuments Fund Inc
World Monuments Fund Inc
@worldmonumentsfund
4.68%
4Donorschoose Org
Donorschoose Org
@donorschooseorg
4.39%
5Asia Society
Asia Society
@asiasociety
4.28%

Most Shorts

1Zeta Charter Schools - New York City
Zeta Charter Schools - New York City
@zetacharterschools
48 shorts
2Crisis Text Line Inc
Crisis Text Line Inc
@crisistextline
43 shorts
3American National Standards Institute
American National Standards Institute
@ansidotorg
42 shorts
4Fordham University
Fordham University
@fordhamuniversity
41 shorts
5Birthright Israel Foundation
Birthright Israel Foundation
@birthrightisraelfoundation
41 shorts
Trending NowPast month

Viral Hits

The most-viewed recent uploads across all tracked channels

Living Fences in Central Park's Shakespeare Garden
#1 This Month
16d ago

Living Fences in Central Park's Shakespeare Garden

Central Park Conservancy Inc2.0K views
ADL's Oren Segal Discusses Patriot Front on CNN
2
12d ago

ADL's Oren Segal Discusses Patriot Front on CNN

Anti-defamation Le…1.5K
Phillipa Soo's Return to Hamilton?
3
20d ago

Phillipa Soo's Return to Hamilton?

Graham-windham1.5K
Type 1 Diabetes Dads: Romeo Miller, Derek Theler & Jordan Keltner
4
19d ago

Type 1 Diabetes Dads: Romeo Miller, Derek Theler & Jordan Keltner

Breakthrough T1d1.2K
Working at GiveDirectly | Our Team, Culture, and Mission
5
19d ago

Working at GiveDirectly | Our Team, Culture, and Mission

Givedirectly Inc787
Community Builders

Comment Magnets

Channels sparking the most conversation — ranked by average comments per video

#
Channel
Avg Comments
Comment Activity
Engagement
1
American Museum Of Natural History
American Museum Of Natural History
442.0K subs · 69.2K avg views
74
1.7451
2
Asia Society
Asia Society
445.0K subs · 2.5K avg views
37
4.2824
3
Consumer Reports Inc
Consumer Reports Inc
574.0K subs · 9.5K avg views
36
2.9272
4
The Carnegie Hall Corporation
The Carnegie Hall Corporation
163.0K subs · 127.6K avg views
30
1.0493
5
Albert Einstein College Of Medicine
Albert Einstein College Of Medicine
78.1K subs · 14.1K avg views
13
1.2325
6
Liberty Science Center Inc
Liberty Science Center Inc
7.6K subs · 89.1K avg views
13
0.2552
7
Metropolitan Opera Association Inc
Metropolitan Opera Association Inc
327.0K subs · 8.0K avg views
12
3.5900
8
Museum Of Modern Art
Museum Of Modern Art
635.0K subs · 9.2K avg views
9
3.7099
9
The Metropolitan Museum Of Art
The Metropolitan Museum Of Art
514.0K subs · 39.5K avg views
8
0.0327
10
National Audubon Society Inc
National Audubon Society Inc
33.1K subs · 5.5K avg views
8
3.2721

Contenido en Español

Spanish-Language Content

Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations

Democracy Prep: Changemakers
49 en español
Bilingual
Democracy Prep New York Charter Schools

Democracy Prep: Changemakers

Democracy Prep New York Charter Schools · 49 Spanish videos

Investing in Beauty Businesses Nationwide - $25K Grants + Mentorship (Apply Now)!
39 en español
Bilingual
Hispanic Federation Inc

Investing in Beauty Businesses Nationwide - $25K Grants + Mentorship (Apply Now)!

Hispanic Federation Inc · 39 Spanish videos

Clark Sabbat on why sex education is powerful
27 en español
Bilingual
Community Healthcare Network Inc

Clark Sabbat on why sex education is powerful

Community Healthcare Network Inc · 27 Spanish videos

5%

of tracked channels have any Spanish content

12

channels with Spanish videos out of 257 tracked

0

channels with Spanish as primary language

1

Democracy Prep New York Charter Schools

🌐 Bilingual · 49 Spanish videos · 2.6K subs

49 videos

en español

2

Hispanic Federation Inc

🌐 Bilingual · 39 Spanish videos · 1.1K subs

39 videos

en español

3

Community Healthcare Network Inc

🌐 Bilingual · 27 Spanish videos · 280 subs

27 videos

en español

4

Parkinsons Foundation Inc

🌐 Bilingual · 9 Spanish videos · 73.5K subs

9 videos

en español

5

Lenox Hill Neighborhood House Inc

🌐 Bilingual · 5 Spanish videos · 186 subs

5 videos

en español

6

Lymphoma Research Foundation

🌐 Bilingual · 2 Spanish videos · 12.7K subs

2 videos

en español

7

Uncommon Schools Inc

🌐 Bilingual · 2 Spanish videos · 6.1K subs

2 videos

en español

8

Memorial Sloan-kettering Cancer Center

🌐 Bilingual · 1 Spanish video · 46.4K subs

1 video

en español

By Mission

Category Spotlights

Explore channels by mission area — click a category to see top performers

Mission Categories

Select a category

Click a mission category on the left to explore
top channels and videos in that area

Discover

Hidden Gems

AI-curated smaller channels making an outsized impact — one from each category

Dr. Neville Sanjana talks about CRISPR on CUNY TV
★ 2/10
Science & Research
New York Genome Center Inc
New York Genome Center Inc
566 subs
AI score: 2/10
Evelyne's Story: Surviving the Holocaust and Rebuilding a Life
★ 4/10
Social Services
Selfhelp Community Services Inc
Selfhelp Community Services Inc
601 subs
9x viral ratio
Bring Change Home: Center for Employment Opportunities
★ 5/10
Workforce & Economic Development
Center For Employment Opportunities Inc
Center For Employment Opportunities Inc
462 subs
9x viral ratio
2008 Cherry Blossom Time-lapse at Brooklyn Botanic Garden
★ 4/10
Arts & Culture
Brooklyn Botanic Garden Corporation
Brooklyn Botanic Garden Corporation
578 subs
193x viral ratio
When Your Landlord is Private Equity: Detroit and RealToken
★ 5/10
Civil Rights & Advocacy
The Roosevelt Institute
The Roosevelt Institute
508 subs
5x viral ratio

💎 Could your channel be a Hidden Gem?

Small channels making outsized impact get featured. See how your content scores.

Analytics

Distribution and trends across all tracked channels

Subscriber Distribution — Top 20

Engagement Rate — Top 20

Upload Frequency — Videos in Last 90 Days

Engagement Rate vs. Subscriber Count

Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience

About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.

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Data sourced from the YouTube Data API. Last updated 7/7/2026. Rankings reflect publicly available channel statistics.