New York City For Impact
YouTube Benchmark

Sesame Workshop

3.7M subscribers

Sesame Workshop's 3.74M-subscriber channel posts ~4 videos/month with an avg of 105K views per video, but the view-to-subscriber ratio sits at just 2.8% — well below the 30% benchmark — suggesting a large but passive audience. Engagement rate of 0.44% is below the nonprofit average, and avg comments/video is 0, which is a notable gap for a brand built on audience connection. The best recent video ('Staying Close to Family and Friends with Elmo') hit 276K views, 2.6x the channel average, showing the core Sesame Street IP still drives organic reach when deployed well.

Nyu Langone Hospitals

102.0K subscribers

NYU Langone's channel shows strong aggregate performance with 106M total views across 1,501 videos and a healthy 25.5% views-to-subscriber ratio, but the engagement data is alarming — averaging just 6 likes and 0 comments per video suggests a largely passive audience. The 'Behind the Breakthrough' series is a clear standout, with the immunotherapy episode pulling 639,542 views (24.6x the channel average), demonstrating that mission-driven science storytelling dramatically outperforms the channel's baseline content.

Givedirectly Inc

4.6K subscribers

GiveDirectly's view-to-subscriber ratio of 49.1% signals genuine organic reach well above the 30% benchmark, and their top video 'From poverty to progress' pulled 27,912 views — 12.8x the channel average — suggesting real audience appetite for cash-transfer impact storytelling. However, recent momentum is soft: the best video in the last 90 days drew only 1,510 views (0.7x the channel average), and 0% caption coverage across 105 videos is a significant accessibility gap for a global development org. Upload cadence of 2.3 videos/month is adequate but not aggressive for a $700M organization.