New York City For Impact
YouTube Benchmark

Sesame Workshop

3.8M subscribers

Sesame Workshop delivers exceptional production quality with 94% caption coverage and clear, educational storytelling. While the 3.0% view-to-subscriber ratio is below benchmark, averaging 114k views per video demonstrates massive absolute reach. The zero comment average reflects YouTube's COPPA compliance for children's content rather than a lack of audience interest.

Environmental Defense Fund Incorporated

1.2M subscribers

EDF produces highly polished, mission-aligned explainer videos, but their channel metrics raise significant red flags. Despite boasting 1.2M subscribers, the engagement rate is a dismal 0.06% with an average of just 3 comments per video, suggesting a dead audience or heavy reliance on paid ad views. Additionally, their 4% caption coverage is a major accessibility gap for an organization of this size.

Planned Parenthood Federation Of

155.0K subscribers

Despite a massive 155k subscriber base, baseline audience resonance is low with a 4.6% view-to-sub ratio and 0.6% engagement rate. However, the channel excels at search-optimized, mission-critical educational content, evidenced by a recent instructional video spiking to 80,901 views (11.2x their average). A critical area for improvement is their 2% caption coverage, which severely limits accessibility for vital health information.