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Newsletter

Monthly storytelling tips for nonprofits.

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← All Metros
Competitive Intelligence

Denver For Impact
YouTube Benchmark

Live rankings and performance data for 219+ for-impact YouTube channels across Denver Metro.Updated weekly

Toastmasters International
1
Wings Over The Rockies Air & Space Museum
2
Childrens Hospital Colorado
3
Rocky Mountain Public Media Inc
Wildlife Protection Solutions
Starfall Education Foundation
National Jewish Health
University Of Colorado Foundation
Craig Hospital
Protect Our Winters
Compassion And Choices
Behavior Analyst Certification Board Inc
Commonspirit Mountain Region
Colorado Railroad Historical Foundation Inc
Colorado Symphony Association

Top channels by subscribers

0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past month
Top uploads by views
How to Create the Floor of Destiny of Desire!
131.2K views
1
How to Create the Floor of Destiny of Desire!
Denver Center For The Performing Arts · 27d ago
Made in Marble | Colorado Experience
66.4K views
2
Made in Marble | Colorado Experience
Rocky Mountain Public Media Inc · 6d ago
New Blue View Episode 1
37.1K views
3
New Blue View Episode 1
Protect Our Winters · 22d ago
Ranching with grizzlies in Wyoming! #grizzlies #ranching  #americanwest
6.5K views
4
Ranching with grizzlies in Wyoming! #grizzlies #ranching #americanwest
Western Landowners Alliance · 22d ago
Joel Saslaw Memorial Service
5.2K views
5
Joel Saslaw Memorial Service
Colorado Railroad Historical Foundation Inc · 23d ago
All-Time Leaders

Top Channels

Most Subscribers

1Toastmasters International
Toastmasters International
@toastmasters
355.0K
2Wings Over The Rockies Air & Space Museum
Wings Over The Rockies Air & Space Museum
@wings_museum
276.0K
3Childrens Hospital Colorado
Childrens Hospital Colorado
@childrenscolo
154.0K
4Rocky Mountain Public Media Inc
Rocky Mountain Public Media Inc
@rockymtnpbs
125.0K
5Wildlife Protection Solutions
Wildlife Protection Solutions
@wildlifeprotectionsolutions
119.0K

Most Total Views

1Wings Over The Rockies Air & Space Museum
Wings Over The Rockies Air & Space Museum
@wings_museum
137.0M
2Starfall Education Foundation
Starfall Education Foundation
@starfall
74.8M
3Childrens Hospital Colorado
Childrens Hospital Colorado
@childrenscolo
60.7M
4Rocky Mountain Public Media Inc
Rocky Mountain Public Media Inc
@rockymtnpbs
52.4M
5Wildlife Protection Solutions
Wildlife Protection Solutions
@wildlifeprotectionsolutions
42.8M

Most Videos Overall

1Rocky Mountain Public Media Inc
Rocky Mountain Public Media Inc
@rockymtnpbs
3.5K
2Denver Center For The Performing Arts
Denver Center For The Performing Arts
@denvercenter
2.1K
3Special Olympics Colorado
Special Olympics Colorado
@specialolympicscolorado
1.3K
4University Of Colorado Foundation
University Of Colorado Foundation
@cuboulder
1.2K
5Childrens Hospital Colorado
Childrens Hospital Colorado
@childrenscolo
1.2K
Denver vs. National

Benchmark Intelligence

How Denver nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.

Subscribers
Needs Work
173
Denver Median
25th–75th: 53–932
National: 1.0K(NP Median)

The typical Denver nonprofit has 173 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.

Views / Video
Below National
294
Denver Median
25th–75th: 129–1.1K
National: 400(NP Median)

The typical Denver channel gets 294 views per video vs. 400 nationally. Better thumbnails, SEO titles, and consistent posting can close this gap.

Engagement Rate
Below National
1.22%
Denver Median
25th–75th: 0.6%–1.9%
National: 2.5%(NP Median)

Denver's typical 1.22% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.

Uploads / 90 Days
Needs Work
0
Denver Median
105 of 219 active
National: 4(Active NP Median)

The typical Denver nonprofit uploads 0 videos per 90 days vs. 4 nationally. Only 105 of 219 channels are active. Consistency is the #1 growth lever.

What the Data Tells Us

🔍

The Gap Is Real

With a median of just 173 subscribers, most Denver nonprofits have small audiences — but that's typical for local organizations. The average (6.5K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.

📊

Why Medians Matter

We use medians because a few large channels (avg: 6.5K subs) skew the average 38× higher than the median (173). The median represents what the typical Denver nonprofit actually looks like — and what you should benchmark against.

🚀

Biggest Growth Lever

114 of 219 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Denver's biggest opportunity.

National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).

Subscriber Distribution

Where most channels fall — the majority have under 5K subscribers

Denver Nonprofit Growth Playbook

Data-backed priorities ranked by potential impact — where Denver nonprofits should focus to close the gap with national benchmarks

📅

Upload Consistency Is #1

High Impact
114 inactive channels

114 of 219 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Denver nonprofits.

💬

Close the Engagement Gap

High Impact
1.22% vs. 5.4% national

Denver's 1.22% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.

🔎

Fix Discoverability

High Impact
294 vs. 2K national

The median Denver channel gets 294 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.

🎯

Break the 1K Subscriber Barrier

Medium Impact
Median: 173 subscribers

Half of all Denver nonprofit channels have fewer than 173 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.

See how your channel compares to these benchmarks

Get a free YouTube audit with personalized recommendations in 30 seconds

AI Spotlight

Editor's Picks

Channels selected by AI for exceptional content quality and impact

Say hi to Mazie!
6/10

Say hi to Mazie!

Noco Humane

Noco Humane

5.5K subscribers

Noco Humane drives an exceptional 26.3% engagement rate and a strong 34.9% view-to-subscriber ratio through consistent pet profile videos. However, repetitive titles and 0% caption coverage limit its overall production quality.

mediumAnimal shelter driving massi…
Made in Marble | Colorado Experience
7/10

Made in Marble | Colorado Experience

Rocky Mountain Public Media Inc

Rocky Mountain Public Media Inc

125.0K subscribers

Rocky Mountain PBS maintains a highly active channel with 50 uploads in the last 90 days and strong journalistic titles like 'Colorado ranchers face major cattle sell-off' (70k views). However, despite 120k subscribers, average viewership sits at just 4% of their audience, and their 8% caption coverage is a significant accessibility gap for a major media organization.

highColorado's PBS station deliv…
Fun Librarians. Weird Titles.
7/10

Fun Librarians. Weird Titles.

Denver Botanic Garden Inc

Denver Botanic Garden Inc

3.1K subscribers

The channel boasts an exceptional 6.35% engagement rate and a 122% view-to-subscriber ratio. Recent uploads like a Denver day-trip guide (48k views) prove strong organic reach, though the 67-day dormancy and 2% caption coverage are notable gaps.

highBotanical garden leveraging …

🏆 Curious where your nonprofit ranks?

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Content Strategy

Content Format Breakdown

How Denver nonprofits structure their YouTube content — from long-form storytelling to quick Shorts

Format Distribution

219 channels analyzed
98%
Shorts-Heavy 5
Short-Form (<5m) 214
Mid-Form (5–15m) 0
Long-Form (15m+) 0

Upload Efficiency

Best avg views per video

1
Starfall Education Foundation

Starfall Education Foundation

53 videos · 74.8M total views

1.4M/vid
2
Girls Incorporated Of Metro Denver

Girls Incorporated Of Metro Denver

238 videos · 7.1M total views

138.7K/vid
3
Wings Over The Rockies Air & Space Museum

Wings Over The Rockies Air & Space Museum

789 videos · 137.0M total views

81.0K/vid
4
Protect Our Winters

Protect Our Winters

259 videos · 11.0M total views

85.7K/vid
5
Allhealth Network

Allhealth Network

28 videos · 1.3M total views

47.4K/vid

Shorts Champions

Most YouTube Shorts produced

1
Noco Humane

Noco Humane

45 Shorts · 9% of content

45
2
Longmont Humane Society Inc

Longmont Humane Society Inc

41 Shorts · 12% of content

41
3
International Mountain Bicycling Association

International Mountain Bicycling Association

40 Shorts · 16% of content

40
4
New Dance Theatre Inc

New Dance Theatre Inc

38 Shorts · 49% of content

38
5
Arc Thrift Stores

Arc Thrift Stores

35 Shorts · 7% of content

35
Performance

Engagement & Format

Best Engagement

1Noco Humane
Noco Humane
@nocohumane
26.33%
2Compassion And Choices
Compassion And Choices
@compassionchoices
9.10%
3Denver Botanic Garden Inc
Denver Botanic Garden Inc
@denverbotanicgardens
6.35%
4Academy At High Point
Academy At High Point
@highpointenglishlanguageac5997
5.97%
5Conscious Alliance
Conscious Alliance
@consciousalliance1608
5.96%

Most Shorts

1Noco Humane
Noco Humane
@nocohumane
45 shorts
2Upswing Foundation
Upswing Foundation
@upswing_foundation
42 shorts
3Longmont Humane Society Inc
Longmont Humane Society Inc
@longmonthumanepets
41 shorts
4International Mountain Bicycling Association
International Mountain Bicycling Association
@imba_us
40 shorts
5New Dance Theatre Inc
New Dance Theatre Inc
@borinquendance81
38 shorts
Trending NowPast 2 months

Viral Hits

The most-viewed recent uploads across all tracked channels

Public Speaking Anxiety? Here's What Toastmasters Does Differently.
#1 This Month
1mo ago

Public Speaking Anxiety? Here's What Toastmasters Does Differently.

Toastmasters International148.3K views
99¢ Kids' Clothing Sale
2
1mo ago

99¢ Kids' Clothing Sale

Arc Thrift Stores73.3K
Facility Dog Visit at Children’s Hospital Colorado
3
1mo ago

Facility Dog Visit at Children’s Hospital Colorado

Childrens Hospital…12.0K
Hudson protest against ICE detention center
4
1mo ago

Hudson protest against ICE detention center

Colorado Sun4.3K
Highways connect us all—and they can also become pathways to freedom when you know what to look for.
5
1mo ago

Highways connect us all—and they can also become pathways to freedom when you know what to look for.

Truckers Against T…1.6K
6 Low-Water Perennials for a Drought Resilient Yard
6
1mo ago

6 Low-Water Perennials for a Drought Resilient Yard

Resource Central1.6K
Go on a hunt with the Python Cowboy | Get the trip at Straight Shot #sportingclays
7
1mo ago

Go on a hunt with the Python Cowboy | Get the trip at Straight Shot #sportingclays

Ability Connection…1.5K
Community Builders

Comment Magnets

Channels sparking the most conversation — ranked by average comments per video

#
Channel
Avg Comments
Comment Activity
Engagement
1
Wings Over The Rockies Air & Space Museum
Wings Over The Rockies Air & Space Museum
276.0K subs · 81.0K avg views
56
2.5619
2
Toastmasters International
Toastmasters International
355.0K subs · 17.0K avg views
21
2.0285
3
Conscious Alliance
Conscious Alliance
359 subs · 8.0K avg views
15
5.9629
4
Rocky Mountain Public Media Inc
Rocky Mountain Public Media Inc
125.0K subs · 3.9K avg views
7
2.8427
5
Denver Botanic Garden Inc
Denver Botanic Garden Inc
3.1K subs · 3.8K avg views
6
6.3502
6
Clay Mathematics Institute Inc
Clay Mathematics Institute Inc
8.3K subs · 3.6K avg views
6
2.4503
7
Noco Humane
Noco Humane
5.5K subs · 1.9K avg views
5
26.3305
8
The Freebsd Foundation
The Freebsd Foundation
1.5K subs · 6.7K avg views
5
1.5692
9
Colorado Railroad Historical Foundation Inc
Colorado Railroad Historical Foundation Inc
9.2K subs · 1.9K avg views
4
3.8822
10
Ccai
Ccai
1.8K subs · 27.1K avg views
3
0.8076

Contenido en Español

Spanish-Language Content

Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations

Robot Coupe/Food Processor
50 en español
Bilingual
Nourish Colorado

Robot Coupe/Food Processor

Nourish Colorado · 50 Spanish videos

CSU Athlete Kyra Checked the Box to save and heal lives
45 en español
Bilingual
Donor Alliance Inc

CSU Athlete Kyra Checked the Box to save and heal lives

Donor Alliance Inc · 45 Spanish videos

Pandemic EBT (P-EBT) for the 2020-2021 school year is coming!
37 en español
Bilingual
Hunger Free Colorado

Pandemic EBT (P-EBT) for the 2020-2021 school year is coming!

Hunger Free Colorado · 37 Spanish videos

9%

of tracked channels have any Spanish content

19

channels with Spanish videos out of 219 tracked

0

channels with Spanish as primary language

1

Nourish Colorado

🌐 Bilingual · 50 Spanish videos · 148 subs

50 videos

en español

2

Donor Alliance Inc

🌐 Bilingual · 45 Spanish videos · 442 subs

45 videos

en español

3

Hunger Free Colorado

🌐 Bilingual · 37 Spanish videos · 341 subs

37 videos

en español

4

Colorado Trust

🌐 Bilingual · 15 Spanish videos · 765 subs

15 videos

en español

5

Worklife Partnership

🌐 Bilingual · 14 Spanish videos · 36 subs

14 videos

en español

6

Flagstaff Academy Inc

🌐 Bilingual · 10 Spanish videos · 298 subs

10 videos

en español

7

Childrens Hospital Colorado

🌐 Bilingual · 7 Spanish videos · 154.0K subs

7 videos

en español

8

Friendship Bridge

🌐 Bilingual · 6 Spanish videos · 154 subs

6 videos

en español

By Mission

Category Spotlights

Explore channels by mission area — click a category to see top performers

Mission Categories

Select a category

Click a mission category on the left to explore
top channels and videos in that area

Discover

Hidden Gems

AI-curated smaller channels making an outsized impact — one from each category

What Is a "Safe Outdoor Space?"
Housing & Community Development
Colorado Village Collaborative
Colorado Village Collaborative
105 subs
27x viral ratio
Welcome to the World of Engineers Without Borders USA
International Development
Engineers Without Borders Usa Inc
Engineers Without Borders Usa Inc
2.7K subs
1.2% engagement
Hudson protest against ICE detention center
★ 4/10
Media & Journalism
Colorado Sun
Colorado Sun
2.0K subs
50 uploads in 90d
Hermann Ludwig Moeller on the EU’s Push to Protect Space Infrastructure
★ 4/10
Science & Research
Secure World Foundation
Secure World Foundation
712 subs
AI score: 4/10
Job Readiness Training music video premier!
★ 4/10
Social Services
Urban Peak Denver
Urban Peak Denver
124 subs
13x viral ratio

💎 Could your channel be a Hidden Gem?

Small channels making outsized impact get featured. See how your content scores.

Analytics

Distribution and trends across all tracked channels

Subscriber Distribution — Top 20

Engagement Rate — Top 20

Upload Frequency — Videos in Last 90 Days

Engagement Rate vs. Subscriber Count

Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience

About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.

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Data sourced from the YouTube Data API. Last updated 8/25/2026. Rankings reflect publicly available channel statistics.