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Empowering Stories, Revolutionizing Impact

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Newsletter

Monthly storytelling tips for nonprofits.

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← All Metros
Competitive Intelligence

Denver For Impact
YouTube Benchmark

Live rankings and performance data for 219+ for-impact YouTube channels across Denver Metro.Updated weekly

Toastmasters International
1
Wings Over The Rockies Air & Space Museum
2
Childrens Hospital Colorado
3
Rocky Mountain Public Media Inc
Wildlife Protection Solutions
Starfall Education Foundation
National Jewish Health
University Of Colorado Foundation
Craig Hospital
Protect Our Winters
Compassion And Choices
Behavior Analyst Certification Board Inc
Commonspirit Mountain Region
Colorado Railroad Historical Foundation Inc
Colorado Symphony Association

Top channels by subscribers

0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past month
Top uploads by views
Make a PB&J with 1st Grade!
5.1K views
1
Make a PB&J with 1st Grade!
Aspen View Academy Inc · 28d ago
Mountain Bikers Riding Bikes Talking Trails | East Burke, Vermont
4.5K views
2
Mountain Bikers Riding Bikes Talking Trails | East Burke, Vermont
International Mountain Bicycling Association · 17d ago
From a Shy to a Confident Speaker: A Toastmasters Success Story
937 views
3
From a Shy to a Confident Speaker: A Toastmasters Success Story
Toastmasters International · 28d ago
New Beyond The Bench Episode Monday, May 18th!
883 views
4
New Beyond The Bench Episode Monday, May 18th!
Mountain States Legal Foundation · 19d ago
CEC Fort Collins Graduation | Class of 2026
705 views
5
CEC Fort Collins Graduation | Class of 2026
Colorado Early Colleges · 16d ago
All-Time Leaders

Top Channels

Most Subscribers

1Toastmasters International
Toastmasters International
@toastmasters
348.0K
2Wings Over The Rockies Air & Space Museum
Wings Over The Rockies Air & Space Museum
@wings_museum
275.0K
3Childrens Hospital Colorado
Childrens Hospital Colorado
@childrenscolo
151.0K
4Rocky Mountain Public Media Inc
Rocky Mountain Public Media Inc
@rockymtnpbs
118.0K
5Wildlife Protection Solutions
Wildlife Protection Solutions
@wildlifeprotectionsolutions
118.0K

Most Total Views

1Wings Over The Rockies Air & Space Museum
Wings Over The Rockies Air & Space Museum
@wings_museum
134.9M
2Starfall Education Foundation
Starfall Education Foundation
@starfall
71.8M
3Childrens Hospital Colorado
Childrens Hospital Colorado
@childrenscolo
58.4M
4Rocky Mountain Public Media Inc
Rocky Mountain Public Media Inc
@rockymtnpbs
49.5M
5Wildlife Protection Solutions
Wildlife Protection Solutions
@wildlifeprotectionsolutions
42.6M

Most Videos Overall

1Rocky Mountain Public Media Inc
Rocky Mountain Public Media Inc
@rockymtnpbs
3.4K
2Denver Center For The Performing Arts
Denver Center For The Performing Arts
@denvercenter
2.0K
3University Of Colorado Foundation
University Of Colorado Foundation
@cuboulder
1.5K
4Special Olympics Colorado
Special Olympics Colorado
@specialolympicscolorado
1.3K
5Childrens Hospital Colorado
Childrens Hospital Colorado
@childrenscolo
1.2K
Denver vs. National

Benchmark Intelligence

How Denver nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.

Subscribers
Needs Work
168
Denver Median
25th–75th: 56–930
National: 1.0K(NP Median)

The typical Denver nonprofit has 168 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.

Views / Video
Below National
311
Denver Median
25th–75th: 128–1.1K
National: 400(NP Median)

The typical Denver channel gets 311 views per video vs. 400 nationally. Better thumbnails, SEO titles, and consistent posting can close this gap.

Engagement Rate
Below National
1.12%
Denver Median
25th–75th: 0.6%–2.0%
National: 2.5%(NP Median)

Denver's typical 1.12% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.

Uploads / 90 Days
Needs Work
1
Denver Median
127 of 219 active
National: 4(Active NP Median)

The typical Denver nonprofit uploads 1 video per 90 days vs. 4 nationally. Only 127 of 219 channels are active. Consistency is the #1 growth lever.

What the Data Tells Us

🔍

The Gap Is Real

With a median of just 168 subscribers, most Denver nonprofits have small audiences — but that's typical for local organizations. The average (6.3K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.

📊

Why Medians Matter

We use medians because a few large channels (avg: 6.3K subs) skew the average 38× higher than the median (168). The median represents what the typical Denver nonprofit actually looks like — and what you should benchmark against.

🚀

Biggest Growth Lever

92 of 219 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Denver's biggest opportunity.

National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).

Subscriber Distribution

Where most channels fall — the majority have under 5K subscribers

Denver Nonprofit Growth Playbook

Data-backed priorities ranked by potential impact — where Denver nonprofits should focus to close the gap with national benchmarks

📅

Upload Consistency Is #1

High Impact
92 inactive channels

92 of 219 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Denver nonprofits.

💬

Close the Engagement Gap

High Impact
1.12% vs. 5.4% national

Denver's 1.12% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.

🔎

Fix Discoverability

High Impact
311 vs. 2K national

The median Denver channel gets 311 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.

🎯

Break the 1K Subscriber Barrier

Medium Impact
Median: 168 subscribers

Half of all Denver nonprofit channels have fewer than 168 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.

See how your channel compares to these benchmarks

Get a free YouTube audit with personalized recommendations in 30 seconds

AI Spotlight

Editor's Picks

Channels selected by AI for exceptional content quality and impact

I Have a Six Pack | Aubry Alldredge | Down Syndrome Author
7/10

I Have a Six Pack | Aubry Alldredge | Down Syndrome Author

Global Down Syndrome Foundation

Global Down Syndrome Foundation

1.4K subscribers

Global Down Syndrome Foundation punches well above its 1,410-subscriber weight class — avg views/subscriber ratio of 133% is exceptional, and the best recent video 'Leave the R-word in the Past' pulled 20,352 views against a channel avg of 1,875, a 10.9x breakout. Engagement rate of 3.52% is nearly double the nonprofit benchmark of ~2%, though avg comments of 2/video suggest passive rather than conversational audiences. The top all-time video 'I Have a Six Pack | Aubry Alldredge' at 49,544 views (26x avg) demonstrates real storytelling potential when beneficiary voices are centered — but ca…

highDisability advocacy org with…
What Is a "Safe Outdoor Space?"
6/10

What Is a "Safe Outdoor Space?"

Colorado Village Collaborative

Colorado Village Collaborative

93 subscribers

Colorado Village Collaborative punches well above its weight class, averaging 551 views per video despite having only 88 subscribers, resulting in a massive 626% view-to-subscriber ratio. While their recent upload consistency is healthy with 8 videos in the last 90 days and their custom thumbnails are strong, the channel suffers from a complete lack of closed captions and zero average comments, limiting its overall accessibility and community engagement.

highSmall housing nonprofit effe…
From Training to Transformation: Aminah’s Journey at Musana Empowerment Center
6/10

From Training to Transformation: Aminah’s Journey at Musana Empowerment Center

Musana Community Development Organization

Musana Community Development Organization

856 subscribers

Musana's avg views/subscriber ratio of 38.8% clears the 'strong resonance' benchmark, and a 2.51% engagement rate sits comfortably above the nonprofit average of 0.5–2%. However, with only 3 uploads in the last 90 days (1/month) and the best recent video ('Marion's Story') pulling just 202 views against a 323 avg, momentum is soft. The top video 'Aminah's Journey' at 3,258 views — 10x the channel average — is a standout beneficiary story that demonstrates the format works when executed well.

highUganda-based poverty-allevia…

🏆 Curious where your nonprofit ranks?

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Content Strategy

Content Format Breakdown

How Denver nonprofits structure their YouTube content — from long-form storytelling to quick Shorts

Format Distribution

219 channels analyzed
97%
Shorts-Heavy 6
Short-Form (<5m) 213
Mid-Form (5–15m) 0
Long-Form (15m+) 0

Upload Efficiency

Best avg views per video

1
Starfall Education Foundation

Starfall Education Foundation

52 videos · 71.8M total views

1.4M/vid
2
Girls Incorporated Of Metro Denver

Girls Incorporated Of Metro Denver

238 videos · 7.1M total views

138.7K/vid
3
Wings Over The Rockies Air & Space Museum

Wings Over The Rockies Air & Space Museum

768 videos · 134.9M total views

121.4K/vid
4
Protect Our Winters

Protect Our Winters

235 videos · 10.7M total views

91.3K/vid
5
Colorado Gives Foundation

Colorado Gives Foundation

21 videos · 741.2K total views

35.3K/vid

Shorts Champions

Most YouTube Shorts produced

1
Noco Humane

Noco Humane

44 Shorts · 9% of content

44
2
Longmont Humane Society Inc

Longmont Humane Society Inc

41 Shorts · 12% of content

41
3
New Dance Theatre Inc

New Dance Theatre Inc

41 Shorts · 56% of content

41
4
A Precious Child Inc

A Precious Child Inc

34 Shorts · 24% of content

34
5
Colorado Ballet Company

Colorado Ballet Company

32 Shorts · 12% of content

32
Performance

Engagement & Format

Best Engagement

1Noco Humane
Noco Humane
@nocohumane
22.31%
2Denver Botanic Garden Inc
Denver Botanic Garden Inc
@denverbotanicgardens
10.16%
3Compassion And Choices
Compassion And Choices
@compassionchoices
10.04%
4Conscious Alliance
Conscious Alliance
@consciousalliance1608
6.03%
5Academy At High Point
Academy At High Point
@highpointenglishlanguageac5997
5.99%

Most Shorts

1Noco Humane
Noco Humane
@nocohumane
44 shorts
2Upswing Foundation
Upswing Foundation
@upswing_foundation
42 shorts
3Longmont Humane Society Inc
Longmont Humane Society Inc
@longmonthumanepets
41 shorts
4New Dance Theatre Inc
New Dance Theatre Inc
@borinquendance81
41 shorts
5A Precious Child Inc
A Precious Child Inc
@a_precious_child
34 shorts
Trending NowPast month

Viral Hits

The most-viewed recent uploads across all tracked channels

Bladder incontinence: What to know - Free online health lecture
#1 This Month
23d ago

Bladder incontinence: What to know - Free online health lecture

Boulder Community Health Foundation679 views
See you at Pitch Night!
2
29d ago

See you at Pitch Night!

Crosspurpose611
Prospect Ridge Academy 2026 Graduation
3
18d ago

Prospect Ridge Academy 2026 Graduation

Prospect Ridge Aca…597
Co-Pilots: Hans & Chinook
4
29d ago

Co-Pilots: Hans & Chinook

Freedom Service Do…216
STATE OF MINES SPRING 2026
5
27d ago

STATE OF MINES SPRING 2026

Colorado School Of…209
Community Builders

Comment Magnets

Channels sparking the most conversation — ranked by average comments per video

#
Channel
Avg Comments
Comment Activity
Engagement
1
Wings Over The Rockies Air & Space Museum
Wings Over The Rockies Air & Space Museum
275.0K subs · 121.4K avg views
94
2.8966
2
Ccai
Ccai
1.8K subs · 26.8K avg views
17
0.8606
3
Toastmasters International
Toastmasters International
348.0K subs · 11.0K avg views
16
2.3814
4
Conscious Alliance
Conscious Alliance
345 subs · 7.7K avg views
15
6.0266
5
Protect Our Winters
Protect Our Winters
16.9K subs · 91.3K avg views
6
0.7434
6
Denver Botanic Garden Inc
Denver Botanic Garden Inc
3.0K subs · 2.4K avg views
6
10.1552
7
The Freebsd Foundation
The Freebsd Foundation
1.4K subs · 6.6K avg views
5
1.5748
8
Rocky Mountain Public Media Inc
Rocky Mountain Public Media Inc
118.0K subs · 2.3K avg views
5
2.9951
9
Noco Humane
Noco Humane
4.9K subs · 2.0K avg views
4
22.3139
10
Clay Mathematics Institute Inc
Clay Mathematics Institute Inc
7.0K subs · 2.3K avg views
4
2.4918

Contenido en Español

Spanish-Language Content

Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations

Robot Coupe/Food Processor
50 en español
Bilingual
Nourish Colorado

Robot Coupe/Food Processor

Nourish Colorado · 50 Spanish videos

CSU Athlete Kyra Checked the Box to save and heal lives
46 en español
Bilingual
Donor Alliance Inc

CSU Athlete Kyra Checked the Box to save and heal lives

Donor Alliance Inc · 46 Spanish videos

Pandemic EBT (P-EBT) for the 2020-2021 school year is coming!
36 en español
Bilingual
Hunger Free Colorado

Pandemic EBT (P-EBT) for the 2020-2021 school year is coming!

Hunger Free Colorado · 36 Spanish videos

12%

of tracked channels have any Spanish content

27

channels with Spanish videos out of 219 tracked

0

channels with Spanish as primary language

1

Nourish Colorado

🌐 Bilingual · 50 Spanish videos · 135 subs

50 videos

en español

2

Donor Alliance Inc

🌐 Bilingual · 46 Spanish videos · 433 subs

46 videos

en español

3

Hunger Free Colorado

🌐 Bilingual · 36 Spanish videos · 341 subs

36 videos

en español

4

New Dance Theatre Inc

🌐 Bilingual · 31 Spanish videos · 375 subs

31 videos

en español

5

Aurora Academy Charter School

🌐 Bilingual · 24 Spanish videos · 180 subs

24 videos

en español

6

Friendship Bridge

🌐 Bilingual · 17 Spanish videos · 152 subs

17 videos

en español

7

Colorado Trust

🌐 Bilingual · 15 Spanish videos · 775 subs

15 videos

en español

8

Worklife Partnership

🌐 Bilingual · 14 Spanish videos · 36 subs

14 videos

en español

By Mission

Category Spotlights

Explore channels by mission area — click a category to see top performers

Mission Categories

Select a category

Click a mission category on the left to explore
top channels and videos in that area

Discover

Hidden Gems

AI-curated smaller channels making an outsized impact — one from each category

¡Estamos aquí para ayudar! Aprenda sobre el programa, y equipo de extensión de SNAP
★ 4/10
Social Services
Food Bank For Larimer County
Food Bank For Larimer County
301 subs
75x viral ratio
Climb to Glory: The Legacy of the 10th Mountain Ski Troopers
★ 2/10
Veterans & Military
Tenth Mountain Division Foundation Inc
Tenth Mountain Division Foundation Inc
198 subs
62x viral ratio
Denver Boot Camp #33 Retrospective 1
★ 1/10
Workforce & Economic Development
Rocky Mountain Microfinance Institute
Rocky Mountain Microfinance Institute
165 subs
AI score: 1/10
"Un bel di vedremo" Madama Butterfly | Opera Colorado 2014
★ 5/10
Arts & Culture
Opera Colorado
Opera Colorado
933 subs
24x viral ratio
Disability Etiquette 101
★ 2/10
Civil Rights & Advocacy
Center For People With Disabilities
Center For People With Disabilities
104 subs
AI score: 2/10

💎 Could your channel be a Hidden Gem?

Small channels making outsized impact get featured. See how your content scores.

Analytics

Distribution and trends across all tracked channels

Subscriber Distribution — Top 20

Engagement Rate — Top 20

Upload Frequency — Videos in Last 90 Days

Engagement Rate vs. Subscriber Count

Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience

About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.

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Data sourced from the YouTube Data API. Last updated 5/12/2026. Rankings reflect publicly available channel statistics.