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Competitive Intelligence
Denver For Impact
YouTube Benchmark
Live rankings and performance data for 44+ for-impact YouTube channels across Denver Metro. Updated weekly.
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Channels Tracked
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Combined Subscribers
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Combined Views
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Uploads Last 90 Days
All-Time Leaders
Top Channels
Denver vs. National
Benchmark Intelligence
How Denver nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.
Subscribers
Below National
480
Denver Median
25th–75th: 101–2.3K
National: 1.0K(NP Median)
The typical Denver nonprofit has 480 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.
Views / Video
Above National
512
Denver Median
25th–75th: 146–1.3K
National: 400(NP Median)
The typical Denver channel gets 512 views per video, close to the 400 national median.
Engagement Rate
Below National
1.10%
Denver Median
25th–75th: 0.4%–1.6%
National: 2.5%(NP Median)
Denver's typical 1.10% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.
Uploads / 90 Days
Below National
3
Denver Median
31 of 44 active
National: 4(Active NP Median)
The typical Denver nonprofit uploads 3 videos per 90 days vs. 4 nationally. Only 31 of 44 channels are active. Consistency is the #1 growth lever.
What the Data Tells Us
🔍
The Gap Is Real
With a median of just 480 subscribers, most Denver nonprofits have small audiences — but that's typical for local organizations. The average (6.0K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.
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Why Medians Matter
We use medians because a few large channels (avg: 6.0K subs) skew the average 12× higher than the median (480). The median represents what the typical Denver nonprofit actually looks like — and what you should benchmark against.
🚀
Biggest Growth Lever
13 of 44 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Denver's biggest opportunity.
National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).
Subscriber Distribution
Where most channels fall — the majority have under 5K subscribers
Denver Nonprofit Growth Playbook
Data-backed priorities ranked by potential impact — where Denver nonprofits should focus to close the gap with national benchmarks
📅
Upload Consistency Is #1
High Impact13 inactive channels
13 of 44 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Denver nonprofits.
💬
Close the Engagement Gap
High Impact1.10% vs. 5.4% national
Denver's 1.10% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.
🔎
Fix Discoverability
High Impact512 vs. 2K national
The median Denver channel gets 512 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.
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Break the 1K Subscriber Barrier
Medium ImpactMedian: 480 subscribers
Half of all Denver nonprofit channels have fewer than 480 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.
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Content Strategy
Content Format Breakdown
How Denver nonprofits structure their YouTube content — from long-form storytelling to quick Shorts
Format Distribution
44 channels analyzed100%
Shorts-Heavy 0
Short-Form (<5m) 44
Mid-Form (5–15m) 0
Long-Form (15m+) 0
🎯
Upload Efficiency
Best avg views per video
1
Arc Thrift Stores
435 videos · 7.8M total views
2
Allhealth Network
23 videos · 550.7K total views
3
Donor Alliance Inc
146 videos · 654.9K total views
4
Dsst Public Schools Foundation
308 videos · 1.3M total views
5
University Of Colorado Foundation
1484 videos · 7.4M total views
Performance
Engagement & Format
Community Builders
Comment Magnets
Channels sparking the most conversation — ranked by average comments per video
By Mission
Category Spotlights
Explore channels by mission area — click a category to see top performers
Mission Categories
Select a category
Click a mission category on the left to explore
top channels and videos in that area
💎 Could your channel be a Hidden Gem?
Small channels making outsized impact get featured. See how your content scores.
Analytics
Distribution and trends across all tracked channels
Subscriber Distribution — Top 20
Engagement Rate — Top 20
Upload Frequency — Videos in Last 90 Days
Engagement Rate vs. Subscriber Count
Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience
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Data sourced from the YouTube Data API. Last updated 3/5/2026. Rankings reflect publicly available channel statistics.