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Empowering Stories, Revolutionizing Impact

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Newsletter

Monthly storytelling tips for nonprofits.

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← All Metros
Competitive Intelligence

Denver For Impact
YouTube Benchmark

Live rankings and performance data for 219+ for-impact YouTube channels across Denver Metro.Updated weekly

Toastmasters International
1
Wings Over The Rockies Air & Space Museum
2
Childrens Hospital Colorado
3
Wildlife Protection Solutions
Rocky Mountain Public Media Inc
Starfall Education Foundation
National Jewish Health
University Of Colorado Foundation
Craig Hospital
Protect Our Winters
Compassion And Choices
Behavior Analyst Certification Board Inc
Commonspirit Mountain Region
Colorado Railroad Historical Foundation Inc
Colorado Symphony Association

Top channels by subscribers

0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past month
Top uploads by views
Colorado Experience: The Games That Never Happened
29.1K views
1
Colorado Experience: The Games That Never Happened
Rocky Mountain Public Media Inc · 24d ago
A day in the life of a STEM Apprentice Teacher at DSST Public Schools
1.3K views
2
A day in the life of a STEM Apprentice Teacher at DSST Public Schools
Dsst Public Schools Foundation · 24d ago
Faith-Based Nursing Degrees at CCU | BSN, RN to BSN, and DNP Pathways
220 views
3
Faith-Based Nursing Degrees at CCU | BSN, RN to BSN, and DNP Pathways
Colorado Christian University · 24d ago
All-Time Leaders

Top Channels

Most Subscribers

1Toastmasters International
Toastmasters International
@toastmasters
346.0K
2Wings Over The Rockies Air & Space Museum
Wings Over The Rockies Air & Space Museum
@wings_museum
273.0K
3Childrens Hospital Colorado
Childrens Hospital Colorado
@childrenscolo
151.0K
4Wildlife Protection Solutions
Wildlife Protection Solutions
@wildlifeprotectionsolutions
118.0K
5Rocky Mountain Public Media Inc
Rocky Mountain Public Media Inc
@rockymtnpbs
118.0K

Most Total Views

1Wings Over The Rockies Air & Space Museum
Wings Over The Rockies Air & Space Museum
@wings_museum
131.1M
2Starfall Education Foundation
Starfall Education Foundation
@starfall
71.1M
3Childrens Hospital Colorado
Childrens Hospital Colorado
@childrenscolo
57.8M
4Rocky Mountain Public Media Inc
Rocky Mountain Public Media Inc
@rockymtnpbs
49.3M
5Wildlife Protection Solutions
Wildlife Protection Solutions
@wildlifeprotectionsolutions
42.4M

Most Videos Overall

1Rocky Mountain Public Media Inc
Rocky Mountain Public Media Inc
@rockymtnpbs
3.4K
2Denver Center For The Performing Arts
Denver Center For The Performing Arts
@denvercenter
2.0K
3University Of Colorado Foundation
University Of Colorado Foundation
@cuboulder
1.5K
4Special Olympics Colorado
Special Olympics Colorado
@specialolympicscolorado
1.3K
5Childrens Hospital Colorado
Childrens Hospital Colorado
@childrenscolo
1.2K
Denver vs. National

Benchmark Intelligence

How Denver nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.

Subscribers
Needs Work
166
Denver Median
25th–75th: 55–887
National: 1.0K(NP Median)

The typical Denver nonprofit has 166 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.

Views / Video
On Par
323
Denver Median
25th–75th: 130–1.0K
National: 400(NP Median)

The typical Denver channel gets 323 views per video vs. 400 nationally. Better thumbnails, SEO titles, and consistent posting can close this gap.

Engagement Rate
Needs Work
0.82%
Denver Median
25th–75th: 0.1%–1.4%
National: 2.5%(NP Median)

Denver's typical 0.82% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.

Uploads / 90 Days
Needs Work
0
Denver Median
105 of 219 active
National: 4(Active NP Median)

The typical Denver nonprofit uploads 0 videos per 90 days vs. 4 nationally. Only 105 of 219 channels are active. Consistency is the #1 growth lever.

What the Data Tells Us

🔍

The Gap Is Real

With a median of just 166 subscribers, most Denver nonprofits have small audiences — but that's typical for local organizations. The average (6.3K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.

📊

Why Medians Matter

We use medians because a few large channels (avg: 6.3K subs) skew the average 38× higher than the median (166). The median represents what the typical Denver nonprofit actually looks like — and what you should benchmark against.

🚀

Biggest Growth Lever

114 of 219 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Denver's biggest opportunity.

National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).

Subscriber Distribution

Where most channels fall — the majority have under 5K subscribers

Denver Nonprofit Growth Playbook

Data-backed priorities ranked by potential impact — where Denver nonprofits should focus to close the gap with national benchmarks

📅

Upload Consistency Is #1

High Impact
114 inactive channels

114 of 219 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Denver nonprofits.

💬

Close the Engagement Gap

High Impact
0.82% vs. 5.4% national

Denver's 0.82% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.

🔎

Fix Discoverability

High Impact
323 vs. 2K national

The median Denver channel gets 323 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.

🎯

Break the 1K Subscriber Barrier

Medium Impact
Median: 166 subscribers

Half of all Denver nonprofit channels have fewer than 166 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.

See how your channel compares to these benchmarks

Get a free YouTube audit with personalized recommendations in 30 seconds

AI Spotlight

Editor's Picks

Channels selected by AI for exceptional content quality and impact

Colorado Gives Day Match - Start a Monthly Gift Today! #shorts
7/10

Colorado Gives Day Match - Start a Monthly Gift Today! #shorts

Western Landowners Alliance

Western Landowners Alliance

1.9K subscribers

Western Landowners Alliance punches well above its 1,910-subscriber weight class with a 224% views-to-subscriber ratio and a recent full film ('THREE CREEKS') generating 27,324 views — 6.4x their average — suggesting genuine audience pull beyond their subscriber base. Upload cadence is healthy at 5.7 videos/month with 17 uploads in the last 90 days, though caption coverage at only 14% is a significant accessibility gap. Engagement rate of 0.62% is within nonprofit norms but avg comments of 0 per video suggests passive rather than community-building viewership.

highSmall Western conservation o…
I Have a Six Pack | Aubry Alldredge | Down Syndrome Author
7/10

I Have a Six Pack | Aubry Alldredge | Down Syndrome Author

Global Down Syndrome Foundation

Global Down Syndrome Foundation

1.4K subscribers

Global Down Syndrome Foundation punches well above its 1,410-subscriber weight class — avg views/subscriber ratio of 133% is exceptional, and the best recent video 'Leave the R-word in the Past' pulled 20,352 views against a channel avg of 1,875, a 10.9x breakout. Engagement rate of 3.52% is nearly double the nonprofit benchmark of ~2%, though avg comments of 2/video suggest passive rather than conversational audiences. The top all-time video 'I Have a Six Pack | Aubry Alldredge' at 49,544 views (26x avg) demonstrates real storytelling potential when beneficiary voices are centered — but ca…

highDisability advocacy org with…
From Training to Transformation: Aminah’s Journey at Musana Empowerment Center
6/10

From Training to Transformation: Aminah’s Journey at Musana Empowerment Center

Musana Community Development Organization

Musana Community Development Organization

833 subscribers

Musana's avg views/subscriber ratio of 38.8% clears the 'strong resonance' benchmark, and a 2.51% engagement rate sits comfortably above the nonprofit average of 0.5–2%. However, with only 3 uploads in the last 90 days (1/month) and the best recent video ('Marion's Story') pulling just 202 views against a 323 avg, momentum is soft. The top video 'Aminah's Journey' at 3,258 views — 10x the channel average — is a standout beneficiary story that demonstrates the format works when executed well.

highUganda-based poverty-allevia…

🏆 Curious where your nonprofit ranks?

Get an instant benchmark ranking + free YouTube audit in 30 seconds

Content Strategy

Content Format Breakdown

How Denver nonprofits structure their YouTube content — from long-form storytelling to quick Shorts

Format Distribution

219 channels analyzed
97%
Shorts-Heavy 6
Short-Form (<5m) 213
Mid-Form (5–15m) 0
Long-Form (15m+) 0

Upload Efficiency

Best avg views per video

1
Starfall Education Foundation

Starfall Education Foundation

52 videos · 71.1M total views

1.4M/vid
2
Wings Over The Rockies Air & Space Museum

Wings Over The Rockies Air & Space Museum

744 videos · 131.1M total views

211.9K/vid
3
Girls Incorporated Of Metro Denver

Girls Incorporated Of Metro Denver

238 videos · 7.1M total views

138.7K/vid
4
Protect Our Winters

Protect Our Winters

231 videos · 10.7M total views

89.7K/vid
5
Arc Thrift Stores

Arc Thrift Stores

454 videos · 8.5M total views

39.8K/vid

Shorts Champions

Most YouTube Shorts produced

1
Noco Humane

Noco Humane

49 Shorts · 11% of content

49
2
Longmont Humane Society Inc

Longmont Humane Society Inc

41 Shorts · 12% of content

41
3
New Dance Theatre Inc

New Dance Theatre Inc

41 Shorts · 56% of content

41
4
A Precious Child Inc

A Precious Child Inc

35 Shorts · 25% of content

35
5
Wings Over The Rockies Air & Space Museum

Wings Over The Rockies Air & Space Museum

33 Shorts · 4% of content

33
Performance

Engagement & Format

Best Engagement

1Compassion And Choices
Compassion And Choices
@compassionchoices
13.05%
2Denver Botanic Garden Inc
Denver Botanic Garden Inc
@denverbotanicgardens
10.26%
3Conscious Alliance
Conscious Alliance
@consciousalliance1608
5.98%
4Mountain States Legal Foundation
Mountain States Legal Foundation
@mountainstateslegalfoundation
4.20%
5Colorado Railroad Historical Foundation Inc
Colorado Railroad Historical Foundation Inc
@coloradorailroadmuseum
4.16%

Most Shorts

1Noco Humane
Noco Humane
@nocohumane
49 shorts
2Upswing Foundation
Upswing Foundation
@upswing_foundation
42 shorts
3Longmont Humane Society Inc
Longmont Humane Society Inc
@longmonthumanepets
41 shorts
4New Dance Theatre Inc
New Dance Theatre Inc
@borinquendance81
41 shorts
5A Precious Child Inc
A Precious Child Inc
@a_precious_child
35 shorts
Trending NowPast 2 months

Viral Hits

The most-viewed recent uploads across all tracked channels

Ready or Not - Sloan
#1 This Month
1mo ago

Ready or Not - Sloan

Girls Incorporated Of Metro Denver3.0M views
$2 Jean Sale Friday March 21
2
1mo ago

$2 Jean Sale Friday March 21

Arc Thrift Stores353.7K
Lunar New Year Celebration 2026
3
1mo ago

Lunar New Year Celebration 2026

Global Village Aca…31.5K
Leave the R-word in the Past | #JustEvolve for World Down Syndrome Day
4
1mo ago

Leave the R-word in the Past | #JustEvolve for World Down Syndrome Day

Global Down Syndro…20.4K
Introducing Zac & Friends Chapter Books! — From the Starfall™ Books collection
5
1mo ago

Introducing Zac & Friends Chapter Books! — From the Starfall™ Books collection

Starfall Education…11.5K
Colorado Ballet Presents | MasterWorks
6
1mo ago

Colorado Ballet Presents | MasterWorks

Colorado Ballet Co…6.4K
CHSAA's Four-Time State Wrestling Champions (Updated 2026)
7
1mo ago

CHSAA's Four-Time State Wrestling Champions (Updated 2026)

Colorado High Scho…6.3K
Community Builders

Comment Magnets

Channels sparking the most conversation — ranked by average comments per video

#
Channel
Avg Comments
Comment Activity
Engagement
1
Wings Over The Rockies Air & Space Museum
Wings Over The Rockies Air & Space Museum
273.0K subs · 211.9K avg views
107
0.0202
2
Ccai
Ccai
1.8K subs · 26.6K avg views
18
0.8613
3
Toastmasters International
Toastmasters International
346.0K subs · 10.3K avg views
16
2.4460
4
Rocky Mountain Public Media Inc
Rocky Mountain Public Media Inc
118.0K subs · 2.7K avg views
13
4.0383
5
Conscious Alliance
Conscious Alliance
318 subs · 7.1K avg views
13
5.9757
6
Denver Botanic Garden Inc
Denver Botanic Garden Inc
3.0K subs · 2.4K avg views
6
10.2603
7
Noco Humane
Noco Humane
2.5K subs · 1.8K avg views
5
0.1035
8
The Freebsd Foundation
The Freebsd Foundation
1.4K subs · 6.6K avg views
5
1.5839
9
Protect Our Winters
Protect Our Winters
16.7K subs · 89.7K avg views
5
0.7452
10
Clay Mathematics Institute Inc
Clay Mathematics Institute Inc
6.8K subs · 2.1K avg views
4
0.0257

Contenido en Español

Spanish-Language Content

Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations

Yo Voy A Leer
24 en español
Bilingual
Aurora Academy Charter School

Yo Voy A Leer

Aurora Academy Charter School · 24 Spanish videos

Housing Stability and Support in Montrose - Collective Colorado Stories (English subtitles)
17 en español
Bilingual
Colorado Trust

Housing Stability and Support in Montrose - Collective Colorado Stories (English subtitles)

Colorado Trust · 17 Spanish videos

Robot Coupe/Food Processor
13 en español
Bilingual
Nourish Colorado

Robot Coupe/Food Processor

Nourish Colorado · 13 Spanish videos

9%

of tracked channels have any Spanish content

20

channels with Spanish videos out of 219 tracked

0

channels with Spanish as primary language

1

Aurora Academy Charter School

🌐 Bilingual · 24 Spanish videos · 174 subs

24 videos

en español

2

Colorado Trust

🌐 Bilingual · 17 Spanish videos · 775 subs

17 videos

en español

3

Nourish Colorado

🌐 Bilingual · 13 Spanish videos · 131 subs

13 videos

en español

4

Childrens Hospital Colorado

🌐 Bilingual · 7 Spanish videos · 151.0K subs

7 videos

en español

5

Hunger Free Colorado

🌐 Bilingual · 5 Spanish videos · 342 subs

5 videos

en español

6

Greenlatinos

🌐 Bilingual · 4 Spanish videos · 83 subs

4 videos

en español

7

Mi Casa Resource Center

🌐 Bilingual · 4 Spanish videos · 71 subs

4 videos

en español

8

Focus Points Family Resource Center

🌐 Bilingual · 3 Spanish videos · 36 subs

3 videos

en español

By Mission

Category Spotlights

Explore channels by mission area — click a category to see top performers

Mission Categories

Select a category

Click a mission category on the left to explore
top channels and videos in that area

Discover

Hidden Gems

AI-curated smaller channels making an outsized impact — one from each category

Foster Care Adoption Story: Louis van Amstel & Family
★ 2/10
Education & Youth
Raise The Future
Raise The Future
1.1K subs
74x viral ratio
Cranes, Agriculture, and the Fight for Water in the San Luis Valley
Environment & Conservation
Colorado Open Lands
Colorado Open Lands
168 subs
42x viral ratio
Our furry friends have been waiting very patiently to meet you!
★ 5/10
Environment & Wildlife
Noco Humane
Noco Humane
2.5K subs
33 uploads in 90d
Hello humankindness | CommonSpirit Health
★ 4/10
Health & Wellness
Commonspirit Health
Commonspirit Health
1.1K subs
9 uploads in 90d
From Training to Transformation: Aminah’s Journey at Musana Empowerment Center
★ 6/10
International Development
Musana Community Development Organization
Musana Community Development Organization
833 subs
AI score: 6/10

💎 Could your channel be a Hidden Gem?

Small channels making outsized impact get featured. See how your content scores.

Analytics

Distribution and trends across all tracked channels

Subscriber Distribution — Top 20

Engagement Rate — Top 20

Upload Frequency — Videos in Last 90 Days

Engagement Rate vs. Subscriber Count

Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience

About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.

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Data sourced from the YouTube Data API. Last updated 4/14/2026. Rankings reflect publicly available channel statistics.