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Competitive Intelligence
Detroit For Impact
YouTube Benchmark
Live rankings and performance data for 188+ for-impact YouTube channels across Detroit Metro.Updated weekly
0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past 2 monthsTop uploads by views
All-Time Leaders
Top Channels
Detroit vs. National
Benchmark Intelligence
How Detroit nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.
Subscribers
Needs Work
108
Detroit Median
25th–75th: 31–473
National: 1.0K(NP Median)
The typical Detroit nonprofit has 108 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.
Views / Video
Below National
317
Detroit Median
25th–75th: 105–717
National: 400(NP Median)
The typical Detroit channel gets 317 views per video vs. 400 nationally. Better thumbnails, SEO titles, and consistent posting can close this gap.
Engagement Rate
Below National
1.25%
Detroit Median
25th–75th: 0.7%–1.9%
National: 2.5%(NP Median)
Detroit's typical 1.25% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.
Uploads / 90 Days
Needs Work
0
Detroit Median
83 of 188 active
National: 4(Active NP Median)
The typical Detroit nonprofit uploads 0 videos per 90 days vs. 4 nationally. Only 83 of 188 channels are active. Consistency is the #1 growth lever.
What the Data Tells Us
🔍
The Gap Is Real
With a median of just 108 subscribers, most Detroit nonprofits have small audiences — but that's typical for local organizations. The average (1.9K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.
📊
Why Medians Matter
We use medians because a few large channels (avg: 1.9K subs) skew the average 18× higher than the median (108). The median represents what the typical Detroit nonprofit actually looks like — and what you should benchmark against.
🚀
Biggest Growth Lever
105 of 188 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Detroit's biggest opportunity.
National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).
Subscriber Distribution
Where most channels fall — the majority have under 5K subscribers
Detroit Nonprofit Growth Playbook
Data-backed priorities ranked by potential impact — where Detroit nonprofits should focus to close the gap with national benchmarks
📅
Upload Consistency Is #1
High Impact105 inactive channels
105 of 188 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Detroit nonprofits.
💬
Close the Engagement Gap
High Impact1.25% vs. 5.4% national
Detroit's 1.25% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.
🔎
Fix Discoverability
High Impact317 vs. 2K national
The median Detroit channel gets 317 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.
🎯
Break the 1K Subscriber Barrier
Medium ImpactMedian: 108 subscribers
Half of all Detroit nonprofit channels have fewer than 108 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.
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Content Strategy
Content Format Breakdown
How Detroit nonprofits structure their YouTube content — from long-form storytelling to quick Shorts
Format Distribution
188 channels analyzed95%
Shorts-Heavy 9
Short-Form (<5m) 179
Mid-Form (5–15m) 0
Long-Form (15m+) 0
Upload Efficiency
Best avg views per video
1
National Kidney Foundation Inc
901 videos · 27.0M total views
2
United Way For Southeastern Michigan
437 videos · 2.8M total views
3
Henry Ford Estate
13 videos · 549.7K total views
4
Ascension Michigan
2607 videos · 35.5M total views
5
College For Creative Studies
253 videos · 7.6M total views
Shorts Champions
Most YouTube Shorts produced
Performance
Engagement & Format
Trending NowPast 2 months
Viral Hits
The most-viewed recent uploads across all tracked channels
2
1mo ago
Titans men's basketball advances to Horizon League semifinals
University Of Detr…1.3K
3
1mo ago
MCCAA Championship Kalamazoo Valley CC Cougars vs. Henry Ford College Hawks Men's Basketball.
Henry Ford Communi…840
4
1mo ago
Watchman: Advanced Technology for Stroke Risk Reduction
Trinity Health Cor…777
5
1mo ago
Message from Our CEO
Detroit Area Agenc…606
6
1mo ago
United Way for Southeastern Michigan's 211 Helpline Is There For You 24/7/365
United Way For Sou…533
7
1mo ago
The Handmaid's Tale: Audience Reactions
Detroit Opera379
Community Builders
Comment Magnets
Channels sparking the most conversation — ranked by average comments per video
#
Channel
Avg Comments
1
Henry Ford Estate
1.3K subs · 42.3K avg views
16
2
Motown Historical Museum Inc
3.7K subs · 1.5K avg views
4
3
Humane Society Of Huron Valley
2.2K subs · 409 avg views
2
4
Detroit Symphony Orchestra Hall Inc
71.9K subs · 2.2K avg views
2
5
The Detroit Institute Of Arts
7.5K subs · 717 avg views
2
6
Michigan Animal Rescue League
206 subs · 1.6K avg views
2
Contenido en Español
Spanish-Language Content
Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations
10 en español
Bilingual
Community Health Worker Programs Have Life Changing Results
Mhp Salud · 10 Spanish videos
7 en español
Bilingual
Dr. Ebright, Infectious Disease Physician Q&A Live on Coronavirus
Covenant Community Care Inc · 7 Spanish videos
7 en español
Bilingual
How to navigate the airnow.gov website.
Southwest Detroit Environmental Vision Project · 7 Spanish videos
5%
of tracked channels have any Spanish content
9
channels with Spanish videos out of 188 tracked
0
channels with Spanish as primary language
1
Mhp Salud
🌐 Bilingual · 10 Spanish videos · 50 subs
10 videos
en español
2
Covenant Community Care Inc
🌐 Bilingual · 7 Spanish videos · 67 subs
7 videos
en español
3
Southwest Detroit Environmental Vision Project
🌐 Bilingual · 7 Spanish videos · 17 subs
7 videos
en español
4
Detroit Hispanic Development Corporation
🌐 Bilingual · 5 Spanish videos · 15 subs
5 videos
en español
5
Global Detroit
🌐 Bilingual · 3 Spanish videos · 84 subs
3 videos
en español
6
Museum Of Contemporary Art Detroit
🌐 Bilingual · 1 Spanish video · 4.6K subs
1 video
en español
7
Extracorporeal Life Support Organization
🌐 Bilingual · 1 Spanish video · 3.5K subs
1 video
en español
8
The Ralph C Wilson Jr Foundation
🌐 Bilingual · 1 Spanish video · 110 subs
1 video
en español
By Mission
Category Spotlights
Explore channels by mission area — click a category to see top performers
Mission Categories
Select a category
Click a mission category on the left to explore
top channels and videos in that area
💎 Could your channel be a Hidden Gem?
Small channels making outsized impact get featured. See how your content scores.
Analytics
Distribution and trends across all tracked channels
Subscriber Distribution — Top 20
Engagement Rate — Top 20
Upload Frequency — Videos in Last 90 Days
Engagement Rate vs. Subscriber Count
Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience
About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.
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Data sourced from the YouTube Data API. Last updated 4/11/2026. Rankings reflect publicly available channel statistics.