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Competitive Intelligence
Detroit For Impact
YouTube Benchmark
Live rankings and performance data for 188+ for-impact YouTube channels across Detroit Metro.Updated weekly
0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past monthTop uploads by views
All-Time Leaders
Top Channels
Detroit vs. National
Benchmark Intelligence
How Detroit nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.
Subscribers
Needs Work
114
Detroit Median
25th–75th: 32–484
National: 1.0K(NP Median)
The typical Detroit nonprofit has 114 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.
Views / Video
Below National
294
Detroit Median
25th–75th: 110–741
National: 400(NP Median)
The typical Detroit channel gets 294 views per video vs. 400 nationally. Better thumbnails, SEO titles, and consistent posting can close this gap.
Engagement Rate
Below National
1.23%
Detroit Median
25th–75th: 0.7%–1.9%
National: 2.5%(NP Median)
Detroit's typical 1.23% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.
Uploads / 90 Days
Needs Work
0
Detroit Median
82 of 188 active
National: 4(Active NP Median)
The typical Detroit nonprofit uploads 0 videos per 90 days vs. 4 nationally. Only 82 of 188 channels are active. Consistency is the #1 growth lever.
What the Data Tells Us
🔍
The Gap Is Real
With a median of just 114 subscribers, most Detroit nonprofits have small audiences — but that's typical for local organizations. The average (2.0K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.
📊
Why Medians Matter
We use medians because a few large channels (avg: 2.0K subs) skew the average 18× higher than the median (114). The median represents what the typical Detroit nonprofit actually looks like — and what you should benchmark against.
🚀
Biggest Growth Lever
106 of 188 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Detroit's biggest opportunity.
National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).
Subscriber Distribution
Where most channels fall — the majority have under 5K subscribers
Detroit Nonprofit Growth Playbook
Data-backed priorities ranked by potential impact — where Detroit nonprofits should focus to close the gap with national benchmarks
📅
Upload Consistency Is #1
High Impact106 inactive channels
106 of 188 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Detroit nonprofits.
💬
Close the Engagement Gap
High Impact1.23% vs. 5.4% national
Detroit's 1.23% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.
🔎
Fix Discoverability
High Impact294 vs. 2K national
The median Detroit channel gets 294 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.
🎯
Break the 1K Subscriber Barrier
Medium ImpactMedian: 114 subscribers
Half of all Detroit nonprofit channels have fewer than 114 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.
See how your channel compares to these benchmarks
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AI Spotlight
Editor's Picks
Channels selected by AI for exceptional content quality and impact
7/10
Our State of Education with Imani Foster
Skillman Foundation
2.7K subscribers
The channel achieves exceptional reach with a 297% view-to-sub ratio, driven by its 'Our State of Education' series. Despite strong upload consistency (36 videos in 90 days) and solid 1.8% engagement, the 0% caption coverage is a major accessibility failure.
highDetroit foundation successfu…
6/10
What are Kidney Stones?
National Kidney Foundation Inc
50.3K subscribers
The channel drives massive organic reach with a 115% view-to-subscriber ratio and recent breakout videos hitting 449K views. However, an abysmal 0.04% engagement rate and only 8% caption coverage limit its overall impact.
highHealth nonprofit driving mas…
6/10
Taylor police pulled them over for a window tint. Then they called Border Patrol
Outlier Media
198 subscribers
Outlier Media shows strong local resonance with a 129% view-to-subscriber ratio and consistent output of 7 videos per month. While journalistic storytelling is highly mission-aligned, 0% caption coverage and zero average comments hinder overall impact.
highLocal Detroit journalism out…
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Content Strategy
Content Format Breakdown
How Detroit nonprofits structure their YouTube content — from long-form storytelling to quick Shorts
Format Distribution
188 channels analyzed95%
Shorts-Heavy 9
Short-Form (<5m) 179
Mid-Form (5–15m) 0
Long-Form (15m+) 0
Upload Efficiency
Best avg views per video
1
National Kidney Foundation Inc
948 videos · 31.1M total views
2
College For Creative Studies
258 videos · 9.0M total views
3
Henry Ford Estate
13 videos · 552.0K total views
4
Walsh College Of Accountancy And Business Administration
499 videos · 5.1M total views
5
Ascension Michigan
2621 videos · 49.8M total views
Shorts Champions
Most YouTube Shorts produced
Performance
Engagement & Format
Best Engagement
Trending NowPast 2 months
Viral Hits
The most-viewed recent uploads across all tracked channels
2
1mo ago
United Is the Way: How You’re Powering Change Across Our Community
United Way For Sou…171.8K
3
1mo ago
GRIEG | Suites from "Peer Gynt" | Tabita Berglund, Conductor | Detroit Symphony Orchestra
Detroit Symphony O…56.7K
4
1mo ago
Brooke’s Journey with Colon Cancer and Advanced Robotic Surgery
Henry Ford Health …13.7K
5
1mo ago
Sorry matcha, looks like you’re out! ☕️ #coffee #matcha #college #fallsemester
Macomb Community C…2.4K
6
1mo ago
Taylor police pulled them over for a window tint. Then they called Border Patrol
Outlier Media2.0K
7
1mo ago
Congrats to our Physician Assistant Class of 2026!
University Of Detr…1.8K
Community Builders
Comment Magnets
Channels sparking the most conversation — ranked by average comments per video
#
Channel
Avg Comments
1
Henry Ford Estate
1.3K subs · 42.5K avg views
16
2
Skillman Foundation
2.7K subs · 3.2K avg views
6
3
Motown Historical Museum Inc
3.8K subs · 1.6K avg views
4
4
Detroit Symphony Orchestra Hall Inc
73.7K subs · 2.6K avg views
3
5
Humane Society Of Huron Valley
2.3K subs · 498 avg views
2
6
Michigan Animal Rescue League
230 subs · 1.7K avg views
2
7
The Detroit Institute Of Arts
7.7K subs · 843 avg views
2
Contenido en Español
Spanish-Language Content
Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations
9 en español
Bilingual
Community Health Worker Programs Have Life Changing Results
Mhp Salud · 9 Spanish videos
9 en español
Bilingual
How to navigate the airnow.gov website.
Southwest Detroit Environmental Vision Project · 9 Spanish videos
7 en español
Bilingual
Dr. Ebright, Infectious Disease Physician Q&A Live on Coronavirus
Covenant Community Care Inc · 7 Spanish videos
3%
of tracked channels have any Spanish content
6
channels with Spanish videos out of 188 tracked
0
channels with Spanish as primary language
1
Mhp Salud
🌐 Bilingual · 9 Spanish videos · 49 subs
9 videos
en español
2
Southwest Detroit Environmental Vision Project
🌐 Bilingual · 9 Spanish videos · 21 subs
9 videos
en español
3
Covenant Community Care Inc
🌐 Bilingual · 7 Spanish videos · 68 subs
7 videos
en español
4
National Kidney Foundation Inc
🌐 Bilingual · 4 Spanish videos · 50.3K subs
4 videos
en español
5
Global Detroit
🌐 Bilingual · 3 Spanish videos · 87 subs
3 videos
en español
6
Detroit Hispanic Development Corporation
🌐 Bilingual · 1 Spanish video · 17 subs
1 video
en español
By Mission
Category Spotlights
Explore channels by mission area — click a category to see top performers
Mission Categories
Select a category
Click a mission category on the left to explore
top channels and videos in that area
💎 Could your channel be a Hidden Gem?
Small channels making outsized impact get featured. See how your content scores.
Analytics
Distribution and trends across all tracked channels
Subscriber Distribution — Top 20
Engagement Rate — Top 20
Upload Frequency — Videos in Last 90 Days
Engagement Rate vs. Subscriber Count
Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience
About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.
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Data sourced from the YouTube Data API. Last updated 10/10/2026. Rankings reflect publicly available channel statistics.