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Competitive Intelligence
Detroit For Impact
YouTube Benchmark
Live rankings and performance data for 188+ for-impact YouTube channels across Detroit Metro.Updated weekly
0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
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Uploads Last 90 Days
Trending Now
Past monthTop uploads by views
![Spring 2026 Commencement [1:30PM]](https://i.ytimg.com/vi/3Tp__54Bpo4/mqdefault.jpg)
All-Time Leaders
Top Channels
Detroit vs. National
Benchmark Intelligence
How Detroit nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.
Subscribers
Needs Work
108
Detroit Median
25th–75th: 31–478
National: 1.0K(NP Median)
The typical Detroit nonprofit has 108 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.
Views / Video
Below National
292
Detroit Median
25th–75th: 104–716
National: 400(NP Median)
The typical Detroit channel gets 292 views per video vs. 400 nationally. Better thumbnails, SEO titles, and consistent posting can close this gap.
Engagement Rate
Below National
1.23%
Detroit Median
25th–75th: 0.6%–2.0%
National: 2.5%(NP Median)
Detroit's typical 1.23% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.
Uploads / 90 Days
Needs Work
0
Detroit Median
87 of 188 active
National: 4(Active NP Median)
The typical Detroit nonprofit uploads 0 videos per 90 days vs. 4 nationally. Only 87 of 188 channels are active. Consistency is the #1 growth lever.
What the Data Tells Us
🔍
The Gap Is Real
With a median of just 108 subscribers, most Detroit nonprofits have small audiences — but that's typical for local organizations. The average (2.0K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.
📊
Why Medians Matter
We use medians because a few large channels (avg: 2.0K subs) skew the average 18× higher than the median (108). The median represents what the typical Detroit nonprofit actually looks like — and what you should benchmark against.
🚀
Biggest Growth Lever
101 of 188 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Detroit's biggest opportunity.
National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).
Subscriber Distribution
Where most channels fall — the majority have under 5K subscribers
Detroit Nonprofit Growth Playbook
Data-backed priorities ranked by potential impact — where Detroit nonprofits should focus to close the gap with national benchmarks
📅
Upload Consistency Is #1
High Impact101 inactive channels
101 of 188 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Detroit nonprofits.
💬
Close the Engagement Gap
High Impact1.23% vs. 5.4% national
Detroit's 1.23% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.
🔎
Fix Discoverability
High Impact292 vs. 2K national
The median Detroit channel gets 292 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.
🎯
Break the 1K Subscriber Barrier
Medium ImpactMedian: 108 subscribers
Half of all Detroit nonprofit channels have fewer than 108 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.
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AI Spotlight
Editor's Picks
Channels selected by AI for exceptional content quality and impact
8/10
Detroit spent millions tearing homes down. Now residents need help fixing them
Outlier Media
172 subscribers
Outlier Media demonstrates how a small subscriber base (168) can achieve strong reach through excellent, news-driven titling. Their average views per video (238) represent an impressive 141% of their total audience, and recent uploads like their body cam footage report spiked to nearly 1,000 views. However, their 0% caption coverage is a significant accessibility gap.
exceptionalLocal Detroit journalism non…
7/10
Why are Women Laboring in Toxic Dumpsites? | International Samaritan
International Samaritan
146 subscribers
Despite a small subscriber base of 145, International Samaritan achieves an exceptional 3.47% engagement rate and a 116% view-to-subscriber ratio. Their content focuses heavily on mission-driven storytelling, such as 'Danny's Story', rather than generic event recaps. However, the channel has been dormant for over 60 days and lacks native closed captioning on 96% of its videos.
highA highly focused internation…
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Content Strategy
Content Format Breakdown
How Detroit nonprofits structure their YouTube content — from long-form storytelling to quick Shorts
Format Distribution
188 channels analyzed95%
Shorts-Heavy 9
Short-Form (<5m) 179
Mid-Form (5–15m) 0
Long-Form (15m+) 0
Upload Efficiency
Best avg views per video
1
National Kidney Foundation Inc
910 videos · 28.3M total views
2
United Way For Southeastern Michigan
438 videos · 2.8M total views
3
Henry Ford Estate
13 videos · 550.2K total views
4
College For Creative Studies
254 videos · 7.6M total views
5
Museum Of Contemporary Art Detroit
355 videos · 1.7M total views
Shorts Champions
Most YouTube Shorts produced
Performance
Engagement & Format
Best Engagement
Trending NowPast 2 months
Viral Hits
The most-viewed recent uploads across all tracked channels
2
1mo ago
Detroit Mercy's MEAGN Program
University Of Detr…31.7K
3
1mo ago
Mariachi Vargas
Detroit Opera1.3K
4
1mo ago
Detroit spent millions tearing homes down. Now residents need help fixing them
Outlier Media1.0K
5
1mo ago
Neurosurgery | Dr. Orgest Lajthia | Day in the Life | Ascension St. Vincent’s
Ascension Michigan1.1K
6
1mo ago
A Place for Peace, Comfort and Compassion | Henry Ford Hospice Home – Jackson
Henry Ford Health …1.0K
7
1mo ago
Educational Concert Series: Dan Brown's Wild Symphony - Thursday April 23 10:30AM ET
Detroit Symphony O…935
Community Builders
Comment Magnets
Channels sparking the most conversation — ranked by average comments per video
#
Channel
Avg Comments
1
Henry Ford Estate
1.3K subs · 42.3K avg views
16
2
Motown Historical Museum Inc
3.8K subs · 1.5K avg views
4
3
Humane Society Of Huron Valley
2.3K subs · 420 avg views
2
4
Michigan Animal Rescue League
210 subs · 1.6K avg views
2
5
Detroit Symphony Orchestra Hall Inc
72.4K subs · 2.6K avg views
2
6
The Detroit Institute Of Arts
7.6K subs · 744 avg views
2
7
Skillman Foundation
897 subs · 4.1K avg views
2
Contenido en Español
Spanish-Language Content
Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations
9 en español
Bilingual
Community Health Worker Programs Have Life Changing Results
Mhp Salud · 9 Spanish videos
9 en español
Bilingual
How to navigate the airnow.gov website.
Southwest Detroit Environmental Vision Project · 9 Spanish videos
7 en español
Bilingual
Dr. Ebright, Infectious Disease Physician Q&A Live on Coronavirus
Covenant Community Care Inc · 7 Spanish videos
4%
of tracked channels have any Spanish content
8
channels with Spanish videos out of 188 tracked
0
channels with Spanish as primary language
1
Mhp Salud
🌐 Bilingual · 9 Spanish videos · 49 subs
9 videos
en español
2
Southwest Detroit Environmental Vision Project
🌐 Bilingual · 9 Spanish videos · 18 subs
9 videos
en español
3
Covenant Community Care Inc
🌐 Bilingual · 7 Spanish videos · 68 subs
7 videos
en español
4
Detroit Hispanic Development Corporation
🌐 Bilingual · 5 Spanish videos · 15 subs
5 videos
en español
5
Global Detroit
🌐 Bilingual · 3 Spanish videos · 84 subs
3 videos
en español
6
Museum Of Contemporary Art Detroit
🌐 Bilingual · 1 Spanish video · 4.6K subs
1 video
en español
7
Detroit Opera
🌐 Bilingual · 1 Spanish video · 2.4K subs
1 video
en español
8
Gaza Soup Kitchen
🌐 Bilingual · 1 Spanish video · 12 subs
1 video
en español
By Mission
Category Spotlights
Explore channels by mission area — click a category to see top performers
Mission Categories
Select a category
Click a mission category on the left to explore
top channels and videos in that area
💎 Could your channel be a Hidden Gem?
Small channels making outsized impact get featured. See how your content scores.
Analytics
Distribution and trends across all tracked channels
Subscriber Distribution — Top 20
Engagement Rate — Top 20
Upload Frequency — Videos in Last 90 Days
Engagement Rate vs. Subscriber Count
Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience
About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.
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Data sourced from the YouTube Data API. Last updated 5/23/2026. Rankings reflect publicly available channel statistics.