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Competitive Intelligence
Seattle For Impact
YouTube Benchmark
Live rankings and performance data for 204+ for-impact YouTube channels across Seattle Metro.Updated weekly
0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past monthTop uploads by views
All-Time Leaders
Top Channels
Seattle vs. National
Benchmark Intelligence
How Seattle nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.
Subscribers
Needs Work
164
Seattle Median
25th–75th: 48–894
National: 1.0K(NP Median)
The typical Seattle nonprofit has 164 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.
Views / Video
Below National
280
Seattle Median
25th–75th: 153–855
National: 400(NP Median)
The typical Seattle channel gets 280 views per video vs. 400 nationally. Better thumbnails, SEO titles, and consistent posting can close this gap.
Engagement Rate
Below National
1.04%
Seattle Median
25th–75th: 0.5%–1.6%
National: 2.5%(NP Median)
Seattle's typical 1.04% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.
Uploads / 90 Days
Needs Work
0
Seattle Median
97 of 204 active
National: 4(Active NP Median)
The typical Seattle nonprofit uploads 0 videos per 90 days vs. 4 nationally. Only 97 of 204 channels are active. Consistency is the #1 growth lever.
What the Data Tells Us
🔍
The Gap Is Real
With a median of just 164 subscribers, most Seattle nonprofits have small audiences — but that's typical for local organizations. The average (6.3K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.
📊
Why Medians Matter
We use medians because a few large channels (avg: 6.3K subs) skew the average 39× higher than the median (164). The median represents what the typical Seattle nonprofit actually looks like — and what you should benchmark against.
🚀
Biggest Growth Lever
107 of 204 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Seattle's biggest opportunity.
National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).
Subscriber Distribution
Where most channels fall — the majority have under 5K subscribers
Seattle Nonprofit Growth Playbook
Data-backed priorities ranked by potential impact — where Seattle nonprofits should focus to close the gap with national benchmarks
📅
Upload Consistency Is #1
High Impact107 inactive channels
107 of 204 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Seattle nonprofits.
💬
Close the Engagement Gap
High Impact1.04% vs. 5.4% national
Seattle's 1.04% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.
🔎
Fix Discoverability
High Impact280 vs. 2K national
The median Seattle channel gets 280 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.
🎯
Break the 1K Subscriber Barrier
Medium ImpactMedian: 164 subscribers
Half of all Seattle nonprofit channels have fewer than 164 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.
See how your channel compares to these benchmarks
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AI Spotlight
Editor's Picks
Channels selected by AI for exceptional content quality and impact
7/10
The way you started up an SR-71 Blackbird was weird.
Museum Of Flight Foundation
36.2K subscribers
The channel boasts a strong 2.97% engagement rate and healthy upload consistency with 14 videos in 90 days. Curiosity-driven titles effectively translate the museum's mission into engaging educational content, though 16% caption coverage is a notable accessibility gap.
highAviation museum leveraging c…
6/10
PNB's Giselle trailer 2026
Pacific Northwest Ballet Association
181.0K subscribers
PNB leverages high-quality performance trailers to engage its 181k subscribers, with recent videos hitting 177k views. Despite strong consistency (18 uploads/90 days), the channel suffers from low comment volume and 0% caption coverage.
highA premier arts organization …
6/10
Restaurants and Workers Are Getting Hurt by Seattle's "PayUp" Tax | Paul Guppy
Washington Policy Center
26.5K subscribers
The channel drives exceptional engagement (6.36% rate, 67 avg comments) through consistent, policy-focused uploads (49 in 90 days). Strong custom thumbnails and clear titles effectively hook viewers, though the abysmal 2% caption coverage is a major accessibility gap.
highPolicy research org driving …
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Content Strategy
Content Format Breakdown
How Seattle nonprofits structure their YouTube content — from long-form storytelling to quick Shorts
Format Distribution
204 channels analyzed99%
Shorts-Heavy 3
Short-Form (<5m) 201
Mid-Form (5–15m) 0
Long-Form (15m+) 0
Upload Efficiency
Best avg views per video
1
Washington Health Alliance
1601 videos · 9.6M total views
2
Gates Foundation
990 videos · 18.2M total views
3
Multicare Health System
291 videos · 3.4M total views
4
Seattle Aquarium Society-seas
318 videos · 5.6M total views
5
Village Theatre
403 videos · 2.9M total views
Shorts Champions
Most YouTube Shorts produced
Performance
Engagement & Format
Most Shorts
1
Overlake Medical Center & Clinics
@overlakemedicalcenter
42 shorts
2Pacific Northwest Ballet Association
@pacificnorthwestballet
39 shorts
3Greater Good Charities
@greatergoodorg
38 shorts
4Roundglass Foundation
@roundglassfoundation
34 shorts
5Seattle Childrens Theatre Association
@seattlechildrenstheatre
34 shorts
Trending NowPast 2 months
Viral Hits
The most-viewed recent uploads across all tracked channels
2
1mo ago
Newbie Tries Glassmaking | Glass in a Flash Ep. 18
Museum Of Glass21.0K
3
1mo ago
Inside Alaska Airlines’ new $200 million Global Training Center | Curator on the Loose!
Museum Of Flight F…15.4K
4
1mo ago
2026 Undergraduate Commencement
Seattle Pacific Un…2.4K
5
1mo ago
What's happening in Venezuela...
World Vision1.6K
6
1mo ago
Speedy Sim 5000
Evergreen State Co…1.6K
7
1mo ago
Summit High School Graduation June 18, 2026
Summit Public Scho…1.2K
Community Builders
Comment Magnets
Channels sparking the most conversation — ranked by average comments per video
#
Channel
Avg Comments
1
Washington Policy Center
26.5K subs · 7.3K avg views
67
2
Invested
5.6K subs · 2.9K avg views
41
3
Museum Of Glass
227.0K subs · 2.2K avg views
9
4
Roundglass Foundation
10.5K subs · 1.1K avg views
7
5
Pacific Northwest Ballet Association
181.0K subs · 24.3K avg views
4
6
Seattle Aquarium Society-seas
21.9K subs · 36.1K avg views
4
7
Pacific Science Center Foundation
4.0K subs · 15.5K avg views
4
8
Shanti Bhavan Childrens Project
5.0K subs · 5.5K avg views
3
9
Museum Of Flight Foundation
36.2K subs · 2.3K avg views
2
10
Ashesi University Foundation
8.8K subs · 1.1K avg views
2
Contenido en Español
Spanish-Language Content
Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations
32 en español
Bilingual
CADF 2023 | Alida Vicente, autoridad indígena de Guatemala
Seattle International Foundation · 32 Spanish videos
10 en español
Bilingual
Tooth•Apolooza - Tooth Traditions from Around the World
Imagine Childrens Museum · 10 Spanish videos
5 en español
Bilingual
The Imagine Institute - Imagine U Program - Provider Journey On Starting Child Care Business
Imagine Institute · 5 Spanish videos
3%
of tracked channels have any Spanish content
7
channels with Spanish videos out of 204 tracked
0
channels with Spanish as primary language
1
Seattle International Foundation
🌐 Bilingual · 32 Spanish videos · 89 subs
32 videos
en español
2
Imagine Childrens Museum
🌐 Bilingual · 10 Spanish videos · 871 subs
10 videos
en español
3
Imagine Institute
🌐 Bilingual · 5 Spanish videos · 252 subs
5 videos
en español
4
Brightspark Early Learning Services
🌐 Bilingual · 3 Spanish videos · 418 subs
3 videos
en español
5
Committee For Children
🌐 Bilingual · 1 Spanish video · 27.4K subs
1 video
en español
6
Business Impact Nw
🌐 Bilingual · 1 Spanish video · 139 subs
1 video
en español
7
Crisis Connections
🌐 Bilingual · 1 Spanish video · 55 subs
1 video
en español
By Mission
Category Spotlights
Explore channels by mission area — click a category to see top performers
Mission Categories
Select a category
Click a mission category on the left to explore
top channels and videos in that area
💎 Could your channel be a Hidden Gem?
Small channels making outsized impact get featured. See how your content scores.
Analytics
Distribution and trends across all tracked channels
Subscriber Distribution — Top 20
Engagement Rate — Top 20
Upload Frequency — Videos in Last 90 Days
Engagement Rate vs. Subscriber Count
Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience
About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.
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Data sourced from the YouTube Data API. Last updated 7/21/2026. Rankings reflect publicly available channel statistics.