Seattle For Impact
YouTube Benchmark

Village Theatre

1.6K subscribers

Village Theatre's avg views/subscriber ratio of 1,675% is extraordinary — 2.55M total views on just 1,550 subscribers signals massive organic reach, likely driven by the 440K-view Dolly Parton/9 to 5 promo and a recent Grease video pulling 64K views against a 25K average. However, engagement is nearly nonexistent at 0.04% with only 1 avg comment/video, and caption coverage is a critical gap at just 6% across 394 videos — a serious accessibility failure for a major regional theatre.

Pacific Northwest Ballet Association

181.0K subscribers

PNB's channel shows genuine scale with 83M total views across 878 videos and a healthy 18.5% views-to-subscriber ratio, but the real signal is the FIREBIRD trailer pulling 215,617 views in recent weeks — 6.4x above the channel average — suggesting strong audience appetite for performance previews. Engagement rate of 0.75% is within nonprofit norms but avg comments of just 3/video indicates passive consumption rather than community dialogue. Caption coverage at 0% across 878 videos is a significant accessibility gap for a channel this established.

Museum Of Glass

226.0K subscribers

With 225K subscribers and 75.8M total views, the Corning Museum of Glass has built a massive content library (1,696 videos since 2007), but the avg views/video of 2,460 represents only 1.1% of subscribers — a classic symptom of a large legacy archive diluting recent performance. The bright spot is a 4.9% engagement rate, well above the 0.5–2% nonprofit benchmark, and a healthy 11.3 uploads/month cadence anchored by the new 'Glass in a Flash' series. However, caption coverage at just 2% across 1,696 videos is a significant accessibility failure for a major cultural institution.