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Competitive Intelligence
Seattle For Impact
YouTube Benchmark
Live rankings and performance data for 204+ for-impact YouTube channels across Seattle Metro.Updated weekly
0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past monthTop uploads by views
All-Time Leaders
Top Channels
Seattle vs. National
Benchmark Intelligence
How Seattle nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.
Subscribers
Needs Work
162
Seattle Median
25th–75th: 47–869
National: 1.0K(NP Median)
The typical Seattle nonprofit has 162 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.
Views / Video
Below National
275
Seattle Median
25th–75th: 143–865
National: 400(NP Median)
The typical Seattle channel gets 275 views per video vs. 400 nationally. Better thumbnails, SEO titles, and consistent posting can close this gap.
Engagement Rate
Needs Work
0.89%
Seattle Median
25th–75th: 0.4%–1.6%
National: 2.5%(NP Median)
Seattle's typical 0.89% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.
Uploads / 90 Days
Needs Work
0
Seattle Median
93 of 204 active
National: 4(Active NP Median)
The typical Seattle nonprofit uploads 0 videos per 90 days vs. 4 nationally. Only 93 of 204 channels are active. Consistency is the #1 growth lever.
What the Data Tells Us
🔍
The Gap Is Real
With a median of just 162 subscribers, most Seattle nonprofits have small audiences — but that's typical for local organizations. The average (6.3K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.
📊
Why Medians Matter
We use medians because a few large channels (avg: 6.3K subs) skew the average 39× higher than the median (162). The median represents what the typical Seattle nonprofit actually looks like — and what you should benchmark against.
🚀
Biggest Growth Lever
111 of 204 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Seattle's biggest opportunity.
National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).
Subscriber Distribution
Where most channels fall — the majority have under 5K subscribers
Seattle Nonprofit Growth Playbook
Data-backed priorities ranked by potential impact — where Seattle nonprofits should focus to close the gap with national benchmarks
📅
Upload Consistency Is #1
High Impact111 inactive channels
111 of 204 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Seattle nonprofits.
💬
Close the Engagement Gap
High Impact0.89% vs. 5.4% national
Seattle's 0.89% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.
🔎
Fix Discoverability
High Impact275 vs. 2K national
The median Seattle channel gets 275 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.
🎯
Break the 1K Subscriber Barrier
Medium ImpactMedian: 162 subscribers
Half of all Seattle nonprofit channels have fewer than 162 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.
See how your channel compares to these benchmarks
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AI Spotlight
Editor's Picks
Channels selected by AI for exceptional content quality and impact
6/10
Shoplifter's sculptural glass process!
Museum Of Glass
225.0K subscribers
With 225K subscribers and 75.8M total views, the Corning Museum of Glass has built a massive content library (1,696 videos since 2007), but the avg views/video of 2,460 represents only 1.1% of subscribers — a classic symptom of a large legacy archive diluting recent performance. The bright spot is a 4.9% engagement rate, well above the 0.5–2% nonprofit benchmark, and a healthy 11.3 uploads/month cadence anchored by the new 'Glass in a Flash' series. However, caption coverage at just 2% across 1,696 videos is a significant accessibility failure for a major cultural institution.
highOne of the most-watched arts…
!["Bermuda" Duet [Excerpt]—Fellow Travelers (2026)](https://i.ytimg.com/vi/DgL1zcXigMo/hqdefault.jpg)
6/10
"Bermuda" Duet [Excerpt]—Fellow Travelers (2026)
Seattle Opera
5.2K subscribers
Seattle Opera's 'Bermuda' Duet excerpt from Fellow Travelers pulled 17,210 views — 8.4x their average — suggesting genuine audience appetite for performance content, and their view-to-subscriber ratio of 39.6% is above the 30% benchmark for strong resonance. However, with only 10% caption coverage across 799 videos and avg comments of just 2/video, accessibility and community engagement are significant gaps. Uploading at a healthy 5 videos/month with 15 uploads in the last 90 days shows consistent effort, but titles like 'Introducing... Us' (564 views) and generic annual content patterns dr…
highEstablished opera company wh…
6/10
Did You Hear? Dolly Parton's 9 to 5 is Coming to Village Theatre!
Village Theatre
1.6K subscribers
Village Theatre's avg views/subscriber ratio of 1,675% is extraordinary — 2.55M total views on just 1,550 subscribers signals massive organic reach, likely driven by the 440K-view Dolly Parton/9 to 5 promo and a recent Grease video pulling 64K views against a 25K average. However, engagement is nearly nonexistent at 0.04% with only 1 avg comment/video, and caption coverage is a critical gap at just 6% across 394 videos — a serious accessibility failure for a major regional theatre.
highPacific Northwest's largest …
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Content Strategy
Content Format Breakdown
How Seattle nonprofits structure their YouTube content — from long-form storytelling to quick Shorts
Format Distribution
204 channels analyzed98%
Shorts-Heavy 4
Short-Form (<5m) 200
Mid-Form (5–15m) 0
Long-Form (15m+) 0
Upload Efficiency
Best avg views per video
1
The Institute For Functional Medicine
214 videos · 6.8M total views
2
Pacific Northwest Ballet Association
880 videos · 83.4M total views
3
Village Theatre
394 videos · 2.6M total views
4
Seattle Aquarium Society-seas
315 videos · 5.1M total views
5
Seattle Childrens Theatre Association
45 videos · 874.1K total views
Shorts Champions
Most YouTube Shorts produced
1
Overlake Medical Center & Clinics
42 Shorts · 14% of content
2
Pacific Northwest Ballet Association
40 Shorts · 5% of content
3
Starfire Sports A Nonprofit Corporation
34 Shorts · 2% of content
4
Seattle Childrens Theatre Association
33 Shorts · 73% of content
5
University Of Puget Sound
32 Shorts · 9% of content
Performance
Engagement & Format
Most Shorts
1
Overlake Medical Center & Clinics
@overlakemedicalcenter
42 shorts
2Pacific Northwest Ballet Association
@pacificnorthwestballet
40 shorts
3Starfire Sports A Nonprofit Corporation
@starfiresports
34 shorts
4Seattle Childrens Theatre Association
@seattlechildrenstheatre
33 shorts
5University Of Puget Sound
@univpugetsound
32 shorts
Trending NowPast 2 months
Viral Hits
The most-viewed recent uploads across all tracked channels
2
1mo ago
The FitBrain Gym
Providence St Jose…221.6K
3
1mo ago
The Three Big Lies About the Income Tax | Paul Guppy
Washington Policy …24.8K
4
1mo ago
Surrendering Her Best Friend to Give Him A Chance for Survival #ukraine #frontlines
Greater Good Chari…23.0K
5
1mo ago
The Truth About Punjab’s Groundwater | Roundglass Foundation
Roundglass Foundat…15.5K
6
1mo ago
“No Self, No Time” Christof Koch on Consciousness | SXSW 2026
Allen Institute4.1K
7
1mo ago
Fighter Jet Marathon! | Curator on the Loose
Museum Of Flight F…3.2K
Community Builders
Comment Magnets
Channels sparking the most conversation — ranked by average comments per video
#
Channel
Avg Comments
1
Washington Policy Center
25.0K subs · 5.9K avg views
96
2
Invested
4.2K subs · 3.6K avg views
60
3
Roundglass Foundation
10.1K subs · 1.8K avg views
8
4
Museum Of Glass
225.0K subs · 2.5K avg views
7
5
Shanti Bhavan Childrens Project
4.9K subs · 5.4K avg views
4
6
Pacific Science Center Foundation
4.0K subs · 14.4K avg views
4
7
Museum Of Flight Foundation
36.0K subs · 2.7K avg views
4
8
Seattle Aquarium Society-seas
19.3K subs · 25.5K avg views
4
9
Pacific Northwest Ballet Association
181.0K subs · 35.9K avg views
3
10
Greater Good Charities
5.7K subs · 1.1K avg views
3
Contenido en Español
Spanish-Language Content
Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations
23 en español
Bilingual
CADF 2023 | Alida Vicente, autoridad indígena de Guatemala
Seattle International Foundation · 23 Spanish videos
13 en español
Bilingual
Tooth•Apolooza - Tooth Traditions from Around the World
Imagine Childrens Museum · 13 Spanish videos
13 en español
Bilingual
The Imagine Institute - Imagine U Program - Provider Journey On Starting Child Care Business
Imagine Institute · 13 Spanish videos
7%
of tracked channels have any Spanish content
14
channels with Spanish videos out of 204 tracked
0
channels with Spanish as primary language
1
Seattle International Foundation
🌐 Bilingual · 23 Spanish videos · 88 subs
23 videos
en español
2
Imagine Childrens Museum
🌐 Bilingual · 13 Spanish videos · 869 subs
13 videos
en español
3
Imagine Institute
🌐 Bilingual · 13 Spanish videos · 239 subs
13 videos
en español
4
Childrens Therapy Center
🌐 Bilingual · 5 Spanish videos · 89 subs
5 videos
en español
5
Kidvantage
🌐 Bilingual · 4 Spanish videos · 439 subs
4 videos
en español
6
Puget Sound Kidney Centers
🌐 Bilingual · 2 Spanish videos · 386 subs
2 videos
en español
7
Committee For Children
🌐 Bilingual · 1 Spanish video · 27.3K subs
1 video
en español
8
Tacoma Arts Live
🌐 Bilingual · 1 Spanish video · 168 subs
1 video
en español
By Mission
Category Spotlights
Explore channels by mission area — click a category to see top performers
Mission Categories
Select a category
Click a mission category on the left to explore
top channels and videos in that area
💎 Could your channel be a Hidden Gem?
Small channels making outsized impact get featured. See how your content scores.
Analytics
Distribution and trends across all tracked channels
Subscriber Distribution — Top 20
Engagement Rate — Top 20
Upload Frequency — Videos in Last 90 Days
Engagement Rate vs. Subscriber Count
Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience
About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.
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Data sourced from the YouTube Data API. Last updated 4/6/2026. Rankings reflect publicly available channel statistics.