Seattle For Impact
YouTube Benchmark

The Institute For Functional Medicine

228.0K

@instituteforfxmed

192.0K

Seattle Childrens Hospital

@pacificnorthwestballet

@seattlechildrens

59.3K

Most Total Views

@pacificnorthwestballet

84.5M

Seattle Symphony Orchestra Inc

76.5M

Museum of Pop Culture

19.8M

Most Videos Overall

Providence St Joseph Health

Kuow-puget Sound Public Radio

@kuow949

2.9K

Starfire Sports A Nonprofit Corporation

@starfiresports

2.1K

1.7K

Seattle vs. National

Benchmark Intelligence

How Seattle nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.

Subscribers

Needs Work

166

Seattle Median

25th–75th: 49–897

National: 1.0K(NP Median)

The typical Seattle nonprofit has 166 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.

Views / Video

Below National

287

Seattle Median

25th–75th: 153–907

National: 400(NP Median)

The typical Seattle channel gets 287 views per video vs. 400 nationally. Better thumbnails, SEO titles, and consistent posting can close this gap.

Engagement Rate

Below National

1.04%

Seattle Median

25th–75th: 0.5%–1.7%

National: 2.5%(NP Median)

Seattle's typical 1.04% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.

Uploads / 90 Days

Needs Work

Seattle Median

88 of 204 active

National: 4(Active NP Median)

The typical Seattle nonprofit uploads 0 videos per 90 days vs. 4 nationally. Only 88 of 204 channels are active. Consistency is the #1 growth lever.

What the Data Tells Us

🔍

The Gap Is Real

With a median of just 166 subscribers, most Seattle nonprofits have small audiences — but that's typical for local organizations. The average (6.4K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.

📊

Why Medians Matter

We use medians because a few large channels (avg: 6.4K subs) skew the average 38× higher than the median (166). The median represents what the typical Seattle nonprofit actually looks like — and what you should benchmark against.

🚀

Biggest Growth Lever

116 of 204 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Seattle's biggest opportunity.

National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).

Subscriber Distribution

Where most channels fall — the majority have under 5K subscribers

Seattle Nonprofit Growth Playbook

Data-backed priorities ranked by potential impact — where Seattle nonprofits should focus to close the gap with national benchmarks

📅

Upload Consistency Is #1

High Impact

116 inactive channels

116 of 204 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Seattle nonprofits.

💬

Close the Engagement Gap

High Impact

1.04% vs. 5.4% national

Seattle's 1.04% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.

🔎

Fix Discoverability

High Impact

287 vs. 2K national

The median Seattle channel gets 287 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.

🎯

Break the 1K Subscriber Barrier

Medium Impact

Median: 166 subscribers

Half of all Seattle nonprofit channels have fewer than 166 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.

See how your channel compares to these benchmarks

Get a free YouTube audit with personalized recommendations in 30 seconds

AI Spotlight

Editor's Picks

Channels selected by AI for exceptional content quality and impact

6/10

Restaurants and Workers Are Getting Hurt by Seattle's "PayUp" Tax | Paul Guppy

Washington Policy Center

26.8K subscribers

The channel drives exceptional engagement (6.36% rate, 67 avg comments) through consistent, policy-focused uploads (49 in 90 days). Strong custom thumbnails and clear titles effectively hook viewers, though the abysmal 2% caption coverage is a major accessibility gap.

highPolicy research org driving …

7/10

The way you started up an SR-71 Blackbird was weird.

Museum Of Flight Foundation

36.3K subscribers

The channel boasts a strong 2.97% engagement rate and healthy upload consistency with 14 videos in 90 days. Curiosity-driven titles effectively translate the museum's mission into engaging educational content, though 16% caption coverage is a notable accessibility gap.

highAviation museum leveraging c…

6/10

Farm to Table: Art, Food, and Identity in the Age of Impressionism | Seattle Art Museum

Seattle Art Museum

5.9K subscribers

SAM maintains a healthy upload volume of 19 videos in 90 days with strong exhibition-focused titles. However, despite a solid 58.7% view-to-subscriber ratio, engagement is low at 0.55% and caption coverage is poor at 12%.

highActive museum channel produc…

🏆 Curious where your nonprofit ranks?

Get an instant benchmark ranking + free YouTube audit in 30 seconds

Content Strategy

Content Format Breakdown

How Seattle nonprofits structure their YouTube content — from long-form storytelling to quick Shorts

Format Distribution

204 channels analyzed

99%

Shorts-Heavy 3

Short-Form (<5m) 201

Mid-Form (5–15m) 0

Long-Form (15m+) 0

Upload Efficiency

Best avg views per video

Center For Human Services

13 videos · 7.9M total views

609.3K/vid

Gates Foundation

998 videos · 21.1M total views

116.7K/vid

Washington Health Alliance

1606 videos · 9.6M total views

104.6K/vid

Multicare Health System

291 videos · 3.9M total views

55.0K/vid

Seattle Aquarium Society-seas

318 videos · 5.8M total views

38.5K/vid

Shorts Champions

Most YouTube Shorts produced

Overlake Medical Center & Clinics

42 Shorts · 14% of content

Pacific Northwest Ballet Association

39 Shorts · 4% of content

Greater Good Charities

39 Shorts · 4% of content

Seattle Childrens Theatre Association

34 Shorts · 74% of content

Starfire Sports A Nonprofit Corporation

33 Shorts · 2% of content

Performance

Engagement & Format

Best Engagement

Washington Policy Center

@washingtonpolicycenter

5.77%

Washington Physicians Health Program

@doctorsforsinglepayer

4.28%

Roundglass Foundation

@roundglassfoundation

4.25%

Most Shorts

Overlake Medical Center & Clinics

@overlakemedicalcenter

42 shorts

Seattle Childrens Theatre Association

@pacificnorthwestballet

39 shorts

Greater Good Charities

@greatergoodorg

39 shorts

@seattlechildrenstheatre

34 shorts

Starfire Sports A Nonprofit Corporation

@starfiresports

33 shorts

Trending NowPast 2 months

Viral Hits

The most-viewed recent uploads across all tracked channels

A Digital System is Helping Farmers in India Protect Their Crops

#1 This Month

Gates Foundation2.6M views

A Digital System is Helping Farmers in India Protect Their Crops

Planting 1000 trees in the name of Jimmy Sheirgill 🌳

Roundglass Foundat…30.0K

PNB Summer Course 2026 - Full Ballet Technique Class

Pacific Northwest …16.4K

Epic Broadway Musical RAGTIME at Village Theatre

Village Theatre6.0K

Glassblowing a HUGE vase using Swedish techniques 🔥❤️‍🔥

Pilchuck Glass Sch…5.5K

The earthquakes are over. The need isn't.

World Vision1.9K

26.8K subs · 7.6K avg views

the science of jimothy

Allen Institute1.5K

Community Builders

Comment Magnets

Channels sparking the most conversation — ranked by average comments per video

Channel

Avg Comments

Comment Activity

Engagement

Washington Policy Center

5.7673

Invested

6.0K subs · 3.4K avg views

5.0048

228.0K subs · 2.8K avg views

5.5058