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Competitive Intelligence
Seattle For Impact
YouTube Benchmark
Live rankings and performance data for 15+ for-impact YouTube channels across Seattle Metro.Updated weekly
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Channels Tracked
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Combined Subscribers
0
Combined Views
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Uploads Last 90 Days
Trending Now
Past 30 daysTop uploads by views
All-Time Leaders
Top Channels
Seattle vs. National
Benchmark Intelligence
How Seattle nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.
Subscribers
Above National
2.3K
Seattle Median
25th–75th: 718–15.1K
National: 1.0K(NP Median)
The typical Seattle nonprofit has 2.3K subscribers, well above the 1.0K national median for small nonprofits.
Views / Video
On Par
390
Seattle Median
25th–75th: 179–1.0K
National: 400(NP Median)
The typical Seattle channel gets 390 views per video vs. 400 nationally. Better thumbnails, SEO titles, and consistent posting can close this gap.
Engagement Rate
Needs Work
0.03%
Seattle Median
25th–75th: 0.0%–0.4%
National: 2.5%(NP Median)
Seattle's typical 0.03% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.
Uploads / 90 Days
Above National
7
Seattle Median
12 of 15 active
National: 4(Active NP Median)
The typical Seattle nonprofit uploads 7 videos per 90 days vs. 4 nationally. 12 of 15 channels are active — solid consistency.
What the Data Tells Us
🔍
The Gap Is Real
With a median of just 2.3K subscribers, most Seattle nonprofits have small audiences — but that's typical for local organizations. The average (7.5K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.
📊
Why Medians Matter
We use medians because a few large channels (avg: 7.5K subs) skew the average 3× higher than the median (2.3K). The median represents what the typical Seattle nonprofit actually looks like — and what you should benchmark against.
🚀
Biggest Growth Lever
Seattle channels are relatively active, but engagement rates lag national benchmarks. Focus on Shorts, community engagement, and YouTube SEO to close the gap.
National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).
Subscriber Distribution
Where most channels fall — the majority have under 5K subscribers
Seattle Nonprofit Growth Playbook
Data-backed priorities ranked by potential impact — where Seattle nonprofits should focus to close the gap with national benchmarks
💬
Close the Engagement Gap
High Impact0.03% vs. 5.4% national
Seattle's 0.03% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.
🔎
Fix Discoverability
High Impact390 vs. 2K national
The median Seattle channel gets 390 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.
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Content Strategy
Content Format Breakdown
How Seattle nonprofits structure their YouTube content — from long-form storytelling to quick Shorts
Format Distribution
15 channels analyzed100%
Shorts-Heavy 0
Short-Form (<5m) 15
Mid-Form (5–15m) 0
Long-Form (15m+) 0
Upload Efficiency
Best avg views per video
Performance
Engagement & Format
Community Builders
Comment Magnets
Channels sparking the most conversation — ranked by average comments per video
#
Channel
Avg Comments
1
Path
20.7K subs · 8.0K avg views
19
Contenido en Español
Spanish-Language Content
Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations
No Spanish-language content detected yet
Seattle has a large Hispanic population, but our research shows very few nonprofits producing original Spanish-language video content. This represents a massive opportunity gap.
0%
of tracked channels have any Spanish content
0
channels with Spanish videos out of 15 tracked
0
channels with Spanish as primary language
By Mission
Category Spotlights
Explore channels by mission area — click a category to see top performers
Mission Categories
Select a category
Click a mission category on the left to explore
top channels and videos in that area
💎 Could your channel be a Hidden Gem?
Small channels making outsized impact get featured. See how your content scores.
Analytics
Distribution and trends across all tracked channels
Subscriber Distribution — Top 20
Engagement Rate — Top 20
Upload Frequency — Videos in Last 90 Days
Engagement Rate vs. Subscriber Count
Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience
About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.
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Data sourced from the YouTube Data API. Last updated 3/19/2026. Rankings reflect publicly available channel statistics.