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Competitive Intelligence
Seattle For Impact
YouTube Benchmark
Live rankings and performance data for 204+ for-impact YouTube channels across Seattle Metro.Updated weekly
0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past monthTop uploads by views
All-Time Leaders
Top Channels
Seattle vs. National
Benchmark Intelligence
How Seattle nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.
Subscribers
Needs Work
168
Seattle Median
25th–75th: 50–904
National: 1.0K(NP Median)
The typical Seattle nonprofit has 168 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.
Views / Video
Below National
281
Seattle Median
25th–75th: 163–907
National: 400(NP Median)
The typical Seattle channel gets 281 views per video vs. 400 nationally. Better thumbnails, SEO titles, and consistent posting can close this gap.
Engagement Rate
Below National
1.02%
Seattle Median
25th–75th: 0.5%–1.7%
National: 2.5%(NP Median)
Seattle's typical 1.02% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.
Uploads / 90 Days
Needs Work
0
Seattle Median
91 of 204 active
National: 4(Active NP Median)
The typical Seattle nonprofit uploads 0 videos per 90 days vs. 4 nationally. Only 91 of 204 channels are active. Consistency is the #1 growth lever.
What the Data Tells Us
🔍
The Gap Is Real
With a median of just 168 subscribers, most Seattle nonprofits have small audiences — but that's typical for local organizations. The average (6.4K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.
📊
Why Medians Matter
We use medians because a few large channels (avg: 6.4K subs) skew the average 38× higher than the median (168). The median represents what the typical Seattle nonprofit actually looks like — and what you should benchmark against.
🚀
Biggest Growth Lever
113 of 204 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Seattle's biggest opportunity.
National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).
Subscriber Distribution
Where most channels fall — the majority have under 5K subscribers
Seattle Nonprofit Growth Playbook
Data-backed priorities ranked by potential impact — where Seattle nonprofits should focus to close the gap with national benchmarks
📅
Upload Consistency Is #1
High Impact113 inactive channels
113 of 204 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Seattle nonprofits.
💬
Close the Engagement Gap
High Impact1.02% vs. 5.4% national
Seattle's 1.02% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.
🔎
Fix Discoverability
High Impact281 vs. 2K national
The median Seattle channel gets 281 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.
🎯
Break the 1K Subscriber Barrier
Medium ImpactMedian: 168 subscribers
Half of all Seattle nonprofit channels have fewer than 168 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.
See how your channel compares to these benchmarks
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AI Spotlight
Editor's Picks
Channels selected by AI for exceptional content quality and impact
7/10
Glassblowing a HUGE vase using Swedish techniques 🔥❤️🔥
Pilchuck Glass School
1.1K subscribers
Pilchuck Glass School boasts an impressive 71.2% average view-to-subscriber ratio, driven by visually captivating process videos like their recent Swedish glassblowing Short (5.4K views). While their engagement rate is a healthy 1.79%, their near-zero caption coverage (6%) is a significant accessibility gap that needs addressing.
highArts education nonprofit fin…
6/10
me myself and I
Seattle Art Museum
5.9K subscribers
SAM maintains a healthy upload volume of 19 videos in 90 days with strong exhibition-focused titles. However, despite a solid 58.7% view-to-subscriber ratio, engagement is low at 0.55% and caption coverage is poor at 12%.
highActive museum channel produc…
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Content Strategy
Content Format Breakdown
How Seattle nonprofits structure their YouTube content — from long-form storytelling to quick Shorts
Format Distribution
204 channels analyzed99%
Shorts-Heavy 3
Short-Form (<5m) 201
Mid-Form (5–15m) 0
Long-Form (15m+) 0
Upload Efficiency
Best avg views per video
1
Gates Foundation
1029 videos · 58.1M total views
2
Center For Human Services
14 videos · 7.9M total views
3
Multicare Health System
291 videos · 5.0M total views
4
Seattle Aquarium Society-seas
318 videos · 6.0M total views
5
Village Theatre
408 videos · 2.9M total views
Shorts Champions
Most YouTube Shorts produced
Performance
Engagement & Format
Most Shorts
Trending NowPast 2 months
Viral Hits
The most-viewed recent uploads across all tracked channels
2
1mo ago
The Supreme Court Defied 2 Million Voters, Again
Washington Policy …73.6K
3
1mo ago
Explain your research to a 5 year old.
University Of Puge…13.9K
4
1mo ago
Who you gonna call? Ghostbusters PNW! | See Ghostbusters in Concert at The Paramount Theatre 9/19
Seattle Theatre Gr…9.3K
5
1mo ago
Baby Pangolin Priorities #pangolin
Greater Good Chari…1.8K
6
1mo ago
SIFF Cinema Trailer: The History of Concrete
Siff1.5K
7
1mo ago
Hoops for Hope 2026 | Overlake Athletics
Overlake School512
Community Builders
Comment Magnets
Channels sparking the most conversation — ranked by average comments per video
#
Channel
Avg Comments
1
Washington Policy Center
27.2K subs · 8.5K avg views
46
2
Invested
6.3K subs · 3.5K avg views
42
3
Museum Of Glass
228.0K subs · 3.7K avg views
12
4
Shanti Bhavan Childrens Project
5.0K subs · 6.4K avg views
4
5
Pacific Science Center Foundation
4.1K subs · 16.1K avg views
4
6
Pacific Northwest Ballet Association
181.0K subs · 27.7K avg views
4
7
Seattle Aquarium Society-seas
22.5K subs · 42.4K avg views
4
8
Roundglass Foundation
10.7K subs · 1.2K avg views
4
9
Museum Of Flight Foundation
36.3K subs · 2.5K avg views
3
10
Seattle Opera
5.4K subs · 1.9K avg views
2
Contenido en Español
Spanish-Language Content
Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations
40 en español
Bilingual
CADF 2023 | Alida Vicente, autoridad indígena de Guatemala
Seattle International Foundation · 40 Spanish videos
10 en español
Bilingual
Tooth•Apolooza - Tooth Traditions from Around the World
Imagine Childrens Museum · 10 Spanish videos
8 en español
Bilingual
Breastfeeding awareness and education
Providence St Joseph Health · 8 Spanish videos
4%
of tracked channels have any Spanish content
8
channels with Spanish videos out of 204 tracked
0
channels with Spanish as primary language
1
Seattle International Foundation
🌐 Bilingual · 40 Spanish videos · 90 subs
40 videos
en español
2
Imagine Childrens Museum
🌐 Bilingual · 10 Spanish videos · 871 subs
10 videos
en español
3
Providence St Joseph Health
🌐 Bilingual · 8 Spanish videos · 14.3K subs
8 videos
en español
4
Imagine Institute
🌐 Bilingual · 8 Spanish videos · 262 subs
8 videos
en español
5
Brightspark Early Learning Services
🌐 Bilingual · 2 Spanish videos · 420 subs
2 videos
en español
6
Committee For Children
🌐 Bilingual · 1 Spanish video · 27.6K subs
1 video
en español
7
Business Impact Nw
🌐 Bilingual · 1 Spanish video · 155 subs
1 video
en español
8
Crisis Connections
🌐 Bilingual · 1 Spanish video · 56 subs
1 video
en español
By Mission
Category Spotlights
Explore channels by mission area — click a category to see top performers
Mission Categories
Select a category
Click a mission category on the left to explore
top channels and videos in that area
💎 Could your channel be a Hidden Gem?
Small channels making outsized impact get featured. See how your content scores.
Analytics
Distribution and trends across all tracked channels
Subscriber Distribution — Top 20
Engagement Rate — Top 20
Upload Frequency — Videos in Last 90 Days
Engagement Rate vs. Subscriber Count
Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience
About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.
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Data sourced from the YouTube Data API. Last updated 10/13/2026. Rankings reflect publicly available channel statistics.