← All MetrosBoston For Impact
Competitive Intelligence
Boston For Impact
YouTube Benchmark
Live rankings and performance data for 136+ for-impact YouTube channels across Boston Metro.Updated weekly
0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past monthTop uploads by views
All-Time Leaders
Top Channels
Boston vs. National
Benchmark Intelligence
How Boston nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.
Subscribers
Below National
588
Boston Median
25th–75th: 76–4.0K
National: 1.0K(NP Median)
The typical Boston nonprofit has 588 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.
Views / Video
On Par
445
Boston Median
25th–75th: 169–1.3K
National: 400(NP Median)
The typical Boston channel gets 445 views per video, close to the 400 national median.
Engagement Rate
Below National
1.45%
Boston Median
25th–75th: 0.7%–2.1%
National: 2.5%(NP Median)
Boston's typical 1.45% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.
Uploads / 90 Days
Below National
2
Boston Median
86 of 136 active
National: 4(Active NP Median)
The typical Boston nonprofit uploads 2 videos per 90 days vs. 4 nationally. Only 86 of 136 channels are active. Consistency is the #1 growth lever.
What the Data Tells Us
🔍
The Gap Is Real
With a median of just 588 subscribers, most Boston nonprofits have small audiences — but that's typical for local organizations. The average (38.7K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.
📊
Why Medians Matter
We use medians because a few large channels (avg: 38.7K subs) skew the average 66× higher than the median (588). The median represents what the typical Boston nonprofit actually looks like — and what you should benchmark against.
🚀
Biggest Growth Lever
50 of 136 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Boston's biggest opportunity.
National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).
Subscriber Distribution
Where most channels fall — the majority have under 5K subscribers
Boston Nonprofit Growth Playbook
Data-backed priorities ranked by potential impact — where Boston nonprofits should focus to close the gap with national benchmarks
📅
Upload Consistency Is #1
High Impact50 inactive channels
50 of 136 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Boston nonprofits.
💬
Close the Engagement Gap
High Impact1.45% vs. 5.4% national
Boston's 1.45% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.
🔎
Fix Discoverability
High Impact445 vs. 2K national
The median Boston channel gets 445 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.
🎯
Break the 1K Subscriber Barrier
Medium ImpactMedian: 588 subscribers
Half of all Boston nonprofit channels have fewer than 588 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.
See how your channel compares to these benchmarks
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AI Spotlight
Editor's Picks
Channels selected by AI for exceptional content quality and impact
6/10
Homeplace Under Fire: A film about American farm advocates' fight to keep family farmers on the land
Farm Aid Inc
767.0K subscribers
Farm Aid's 765K subscribers mask a deeply underperforming audience — avg views/video of 4,850 represents just 0.6% of subscribers, well below the 30% benchmark, suggesting a largely dormant legacy subscriber base built around annual concert events. However, the best recent video 'Homeplace Under Fire' pulled 17,790 views (3.7x the channel average), and the engagement rate of 2.95% is above nonprofit benchmarks, hinting that mission-driven documentary content genuinely resonates when produced. With 2,890 total videos and only 22 Shorts, this is a long-form archive channel that has recently s…
highIconic music-nonprofit hybri…
7/10
What Zootopia taugh me about belonging
Embrace Boston Inc
158 subscribers
Embrace Boston punches well above its weight with a 397% views-to-subscriber ratio and a 2.5% engagement rate — both significantly above nonprofit benchmarks — despite only 155 subscribers. The channel uploads at a strong 10.3 videos/month cadence with 31 uploads in the last 90 days, and the best recent video ('Black people have always been the defenders of democracy') pulled 1,451 views, 2.4x the channel average. The top video ('What Zootopia taught me about belonging') at 3,073 views shows genuine organic discovery, though 0% caption coverage is a meaningful accessibility gap for a racial…
highScrappy racial equity nonpro…
6/10
The Essence of Systems Thinking - Otto Scharmer
Presencing Institute
9.4K subscribers
Presencing Institute achieves a 3.2% engagement rate — well above the 0.5–2% nonprofit benchmark — despite a modest 9,330 subscribers and 15.4% views-to-sub ratio that falls short of the 30% strong threshold. The top video 'Essence of Systems Thinking' at 10,932 views (7.6x avg) shows genuine intellectual demand, and the latest upload 'Rupture & Regeneration' at 4,761 views in 35 days is already outperforming the channel average by 3.3x. However, 2% caption coverage across 241 videos is a serious accessibility gap for an education-focused org, and upload cadence of 2 videos/month is modest …
highMIT-affiliated systems think…
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Content Strategy
Content Format Breakdown
How Boston nonprofits structure their YouTube content — from long-form storytelling to quick Shorts
Format Distribution
136 channels analyzed98%
Shorts-Heavy 3
Short-Form (<5m) 133
Mid-Form (5–15m) 0
Long-Form (15m+) 0
Upload Efficiency
Best avg views per video
1
The American College Of Greece
361 videos · 15.9M total views
2
Goodpower Education Fund Inc
59 videos · 4.5M total views
3
Boston Ballet Inc
867 videos · 19.0M total views
4
Boston Symphony Orchestra Inc
850 videos · 12.4M total views
5
Museum Of Science
2279 videos · 300.2M total views
Shorts Champions
Most YouTube Shorts produced
Performance
Engagement & Format
Trending NowPast 2 months
Viral Hits
The most-viewed recent uploads across all tracked channels
2
1mo ago
16x9 30 Tiana's Joyful Celebration English
The Childrens Museum72.5K
3
1mo ago
Eli Shane: NEC Studio Sessions
New England Conser…22.6K
4
1mo ago
Rupture & Regeneration: Our Current Moment | Otto Scharmer
Presencing Institute5.0K
5
1mo ago
where did everybody go?
Emerson College2.2K
6
23d ago
Song of the Earth | Brandon Jovanovich on BLO's unique new production
Boston Lyric Opera…1.7K
7
1mo ago
How much I spent on a Ski day
Hult International…1.6K
Community Builders
Comment Magnets
Channels sparking the most conversation — ranked by average comments per video
#
Channel
Avg Comments
1
Museum Of Science
788.0K subs · 36.4K avg views
22
2
Boston Ballet Inc
25.8K subs · 37.3K avg views
17
3
John Fitzgerald Kennedy Library Foundation Incorporated
139.0K subs · 15.8K avg views
16
4
Silent Spring Institute Inc
1.3K subs · 4.2K avg views
16
5
Harvard Magazine Incorporated
55.5K subs · 6.1K avg views
12
6
Addgene Inc
27.6K subs · 26.7K avg views
9
7
Boston Philharmonic Orchestra Corporation
94.1K subs · 3.5K avg views
6
8
Adoptions With Love Inc
644 subs · 2.3K avg views
5
9
Harvard Business School Interactive Inc
1.6M subs · 8.8K avg views
5
10
Presencing Institute
9.4K subs · 1.5K avg views
3
Contenido en Español
Spanish-Language Content
Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations
10 en español
Bilingual
Cultivating Cooperation in Black Co-op Ecosystems | A CFNE Webinar | July 2024
Cooperative Fund Of The Northeast Inc · 10 Spanish videos
8 en español
Bilingual
Casa Graduation 2022
Casa Esperanza Inc · 8 Spanish videos
7 en español
Bilingual
Christmas Show 2021 | Newman School
The Newman School · 7 Spanish videos
9%
of tracked channels have any Spanish content
12
channels with Spanish videos out of 136 tracked
0
channels with Spanish as primary language
1
Cooperative Fund Of The Northeast Inc
🌐 Bilingual · 10 Spanish videos · 112 subs
10 videos
en español
2
Casa Esperanza Inc
🌐 Bilingual · 8 Spanish videos · 27 subs
8 videos
en español
3
The Newman School
🌐 Bilingual · 7 Spanish videos · 583 subs
7 videos
en español
4
School The World
🌐 Bilingual · 4 Spanish videos · 347 subs
4 videos
en español
5
Mount Auburn Hospital
🌐 Bilingual · 3 Spanish videos · 297 subs
3 videos
en español
6
Roca Inc
🌐 Bilingual · 2 Spanish videos · 309 subs
2 videos
en español
7
Mystic Valley Elder Services Inc
🌐 Bilingual · 2 Spanish videos · 23 subs
2 videos
en español
8
Perkins School For The Blind
🌐 Bilingual · 1 Spanish video · 11.8K subs
1 video
en español
By Mission
Category Spotlights
Explore channels by mission area — click a category to see top performers
Mission Categories
Select a category
Click a mission category on the left to explore
top channels and videos in that area
💎 Could your channel be a Hidden Gem?
Small channels making outsized impact get featured. See how your content scores.
Analytics
Distribution and trends across all tracked channels
Subscriber Distribution — Top 20
Engagement Rate — Top 20
Upload Frequency — Videos in Last 90 Days
Engagement Rate vs. Subscriber Count
Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience
About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.
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Data sourced from the YouTube Data API. Last updated 4/17/2026. Rankings reflect publicly available channel statistics.