← All MetrosBoston For Impact
Competitive Intelligence
Boston For Impact
YouTube Benchmark
Live rankings and performance data for 136+ for-impact YouTube channels across Boston Metro.Updated weekly
0+
Channels Tracked
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Combined Subscribers
0
Combined Views
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Uploads Last 90 Days
Trending Now
Past monthTop uploads by views
All-Time Leaders
Top Channels
Boston vs. National
Benchmark Intelligence
How Boston nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.
Subscribers
Below National
599
Boston Median
25th–75th: 78–4.1K
National: 1.0K(NP Median)
The typical Boston nonprofit has 599 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.
Views / Video
On Par
442
Boston Median
25th–75th: 173–1.4K
National: 400(NP Median)
The typical Boston channel gets 442 views per video, close to the 400 national median.
Engagement Rate
Below National
1.38%
Boston Median
25th–75th: 0.7%–2.3%
National: 2.5%(NP Median)
Boston's typical 1.38% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.
Uploads / 90 Days
Below National
3
Boston Median
91 of 136 active
National: 4(Active NP Median)
The typical Boston nonprofit uploads 3 videos per 90 days vs. 4 nationally. Only 91 of 136 channels are active. Consistency is the #1 growth lever.
What the Data Tells Us
🔍
The Gap Is Real
With a median of just 599 subscribers, most Boston nonprofits have small audiences — but that's typical for local organizations. The average (39.4K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.
📊
Why Medians Matter
We use medians because a few large channels (avg: 39.4K subs) skew the average 66× higher than the median (599). The median represents what the typical Boston nonprofit actually looks like — and what you should benchmark against.
🚀
Biggest Growth Lever
45 of 136 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Boston's biggest opportunity.
National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).
Subscriber Distribution
Where most channels fall — the majority have under 5K subscribers
Boston Nonprofit Growth Playbook
Data-backed priorities ranked by potential impact — where Boston nonprofits should focus to close the gap with national benchmarks
📅
Upload Consistency Is #1
High Impact45 inactive channels
45 of 136 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Boston nonprofits.
💬
Close the Engagement Gap
High Impact1.38% vs. 5.4% national
Boston's 1.38% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.
🔎
Fix Discoverability
High Impact442 vs. 2K national
The median Boston channel gets 442 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.
🎯
Break the 1K Subscriber Barrier
Medium ImpactMedian: 599 subscribers
Half of all Boston nonprofit channels have fewer than 599 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.
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AI Spotlight
Editor's Picks
Channels selected by AI for exceptional content quality and impact
8/10
Lisa Su Address to MIT Class of 2026
Massachusetts Institute Of Technology
974.0K subscribers
Despite a massive legacy audience of 966K subscribers yielding a low 0.6% view-to-subscriber ratio, MIT's active viewers are deeply invested, driving an exceptional 4.15% engagement rate. The channel maintains strong consistency with 32 uploads in the last 90 days, focusing on high-production educational explainers like their 'Atomic clocks' video rather than dry institutional promos.
exceptionalWorld-class research institu…
7/10
NASA Artemis III Just Got Way Bigger!
Museum Of Science
792.0K subscribers
Despite a low view-to-subscriber ratio of 3.7%, this channel maintains an exceptional 3.5% engagement rate. Consistent uploads and strong educational hooks drive breakout hits like their recent 286k-view Artemis video.
highMajor science museum driving…
6/10
Empowering Indiana Family Farms Through Solar Energy | Good Energy
Goodpower Education Fund Inc
37.0K subscribers
GoodPower excels at mission storytelling, using strong, human-centric titles like 'Choosing Between AC and Groceries' to humanize the energy transition. However, despite averaging 48,918 views per video, the channel suffers from a dismal 0.06% engagement rate (averaging just 2 comments) and a severe lack of accessibility with only 2% caption coverage. The massive disparity between recent video views (51 vs 122k) strongly suggests these high view counts are driven by paid promotion rather than organic audience resonance.
highCompelling, human-centric st…
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Content Strategy
Content Format Breakdown
How Boston nonprofits structure their YouTube content — from long-form storytelling to quick Shorts
Format Distribution
136 channels analyzed98%
Shorts-Heavy 3
Short-Form (<5m) 133
Mid-Form (5–15m) 0
Long-Form (15m+) 0
Upload Efficiency
Best avg views per video
1
The American College Of Greece
365 videos · 18.7M total views
2
Hult International Business School Inc
796 videos · 41.0M total views
3
Goodpower Education Fund Inc
78 videos · 5.3M total views
4
The Childrens Museum
1200 videos · 68.3M total views
5
Boston Symphony Orchestra Inc
855 videos · 12.6M total views
Performance
Engagement & Format
Trending NowPast 2 months
Viral Hits
The most-viewed recent uploads across all tracked channels
2
1mo ago
NASA Artemis III Just Got Way Bigger!
Museum Of Science333.6K
3
1mo ago
Lisa Su Address to MIT Class of 2026
Massachusetts Inst…181.5K
4
1mo ago
Emerson College - Performing Arts Program
Emerson College152.1K
5
1mo ago
He Needed Stable Work for His Family. Battery Storage Delivered. | GoodPower
Goodpower Educatio…122.2K
6
1mo ago
How Chinese short dramas became AI content machines
Technology Review …5.4K
7
1mo ago
Hugh Jackman | Trailer
Boston Symphony Or…3.2K
Community Builders
Comment Magnets
Channels sparking the most conversation — ranked by average comments per video
#
Channel
Avg Comments
1
Museum Of Science
792.0K subs · 23.8K avg views
43
2
Massachusetts Institute Of Technology
974.0K subs · 13.4K avg views
28
3
Hult International Business School Inc
23.5K subs · 142.3K avg views
17
4
Silent Spring Institute Inc
1.3K subs · 4.1K avg views
16
5
John Fitzgerald Kennedy Library Foundation Incorporated
141.0K subs · 14.3K avg views
13
6
Harvard Magazine Incorporated
55.8K subs · 6.3K avg views
13
7
Addgene Inc
28.0K subs · 27.5K avg views
9
8
Fisher College
644 subs · 1.6K avg views
7
9
Boston Philharmonic Orchestra Corporation
95.7K subs · 3.6K avg views
6
10
Adoptions With Love Inc
640 subs · 2.3K avg views
5
Contenido en Español
Spanish-Language Content
Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations
50 en español
Bilingual
Christmas Show 2021 | Newman School
The Newman School · 50 Spanish videos
3 en español
Bilingual
School the World & Dr. Shefali
School The World · 3 Spanish videos
3 en español
Bilingual
Cultivating Cooperation in Black Co-op Ecosystems | A CFNE Webinar | July 2024
Cooperative Fund Of The Northeast Inc · 3 Spanish videos
5%
of tracked channels have any Spanish content
7
channels with Spanish videos out of 136 tracked
0
channels with Spanish as primary language
1
The Newman School
🌐 Bilingual · 50 Spanish videos · 591 subs
50 videos
en español
2
School The World
🌐 Bilingual · 3 Spanish videos · 346 subs
3 videos
en español
3
Cooperative Fund Of The Northeast Inc
🌐 Bilingual · 3 Spanish videos · 116 subs
3 videos
en español
4
Childrens Hospital
🌐 Bilingual · 2 Spanish videos · 131.0K subs
2 videos
en español
5
Roca Inc
🌐 Bilingual · 2 Spanish videos · 314 subs
2 videos
en español
6
Icivics Inc
🌐 Bilingual · 1 Spanish video · 5.6K subs
1 video
en español
7
Vinfen Corporation
🌐 Bilingual · 1 Spanish video · 284 subs
1 video
en español
By Mission
Category Spotlights
Explore channels by mission area — click a category to see top performers
Mission Categories
Select a category
Click a mission category on the left to explore
top channels and videos in that area
💎 Could your channel be a Hidden Gem?
Small channels making outsized impact get featured. See how your content scores.
Analytics
Distribution and trends across all tracked channels
Subscriber Distribution — Top 20
Engagement Rate — Top 20
Upload Frequency — Videos in Last 90 Days
Engagement Rate vs. Subscriber Count
Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience
About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.
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Data sourced from the YouTube Data API. Last updated 7/10/2026. Rankings reflect publicly available channel statistics.