← All MetrosBoston For Impact
Competitive Intelligence
Boston For Impact
YouTube Benchmark
Live rankings and performance data for 136+ for-impact YouTube channels across Boston Metro.Updated weekly
0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past monthTop uploads by views
All-Time Leaders
Top Channels
Boston vs. National
Benchmark Intelligence
How Boston nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.
Subscribers
Below National
614
Boston Median
25th–75th: 78–4.2K
National: 1.0K(NP Median)
The typical Boston nonprofit has 614 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.
Views / Video
Above National
482
Boston Median
25th–75th: 171–1.5K
National: 400(NP Median)
The typical Boston channel gets 482 views per video, close to the 400 national median.
Engagement Rate
Below National
1.31%
Boston Median
25th–75th: 0.6%–2.0%
National: 2.5%(NP Median)
Boston's typical 1.31% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.
Uploads / 90 Days
Below National
2
Boston Median
84 of 136 active
National: 4(Active NP Median)
The typical Boston nonprofit uploads 2 videos per 90 days vs. 4 nationally. Only 84 of 136 channels are active. Consistency is the #1 growth lever.
What the Data Tells Us
🔍
The Gap Is Real
With a median of just 614 subscribers, most Boston nonprofits have small audiences — but that's typical for local organizations. The average (40.4K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.
📊
Why Medians Matter
We use medians because a few large channels (avg: 40.4K subs) skew the average 66× higher than the median (614). The median represents what the typical Boston nonprofit actually looks like — and what you should benchmark against.
🚀
Biggest Growth Lever
52 of 136 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Boston's biggest opportunity.
National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).
Subscriber Distribution
Where most channels fall — the majority have under 5K subscribers
Boston Nonprofit Growth Playbook
Data-backed priorities ranked by potential impact — where Boston nonprofits should focus to close the gap with national benchmarks
📅
Upload Consistency Is #1
High Impact52 inactive channels
52 of 136 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Boston nonprofits.
💬
Close the Engagement Gap
High Impact1.31% vs. 5.4% national
Boston's 1.31% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.
🔎
Fix Discoverability
High Impact482 vs. 2K national
The median Boston channel gets 482 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.
🎯
Break the 1K Subscriber Barrier
Medium ImpactMedian: 614 subscribers
Half of all Boston nonprofit channels have fewer than 614 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.
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Content Strategy
Content Format Breakdown
How Boston nonprofits structure their YouTube content — from long-form storytelling to quick Shorts
Format Distribution
136 channels analyzed98%
Shorts-Heavy 3
Short-Form (<5m) 133
Mid-Form (5–15m) 0
Long-Form (15m+) 0
Upload Efficiency
Best avg views per video
1
The American College Of Greece
366 videos · 18.7M total views
2
Boston Symphony Orchestra Inc
870 videos · 12.8M total views
3
Technology Review Inc
133 videos · 2.5M total views
4
Goodpower Education Fund Inc
99 videos · 5.8M total views
5
Seeding Labs A Non Profit Corporation
76 videos · 1.4M total views
Performance
Engagement & Format
Trending NowPast 2 months
Viral Hits
The most-viewed recent uploads across all tracked channels
2
1mo ago
IN STUDIO 7 // Principal Dancer Madoka Sugai
Boston Ballet Inc435.2K
3
1mo ago
#1 in the U.S. 🏆| Boston Children's Hospital
Childrens Hospital181.1K
4
1mo ago
How to See Taurid Meteor Shower Fireballs ☄️
Museum Of Science172.2K
5
1mo ago
Boston Symphony Orchestra's 2026-27 Season
Boston Symphony Or…94.0K
6
1mo ago
Blind students learn how to safely cross a street
Perkins School For…70.8K
7
1mo ago
Lower School: PreK—Grade 5
Dexter Southfield …55.7K
Community Builders
Comment Magnets
Channels sparking the most conversation — ranked by average comments per video
#
Channel
Avg Comments
1
Massachusetts Institute Of Technology
987.0K subs · 24.2K avg views
44
2
Museum Of Science
793.0K subs · 21.2K avg views
28
3
Silent Spring Institute Inc
1.3K subs · 4.2K avg views
16
4
Harvard Magazine Incorporated
56.0K subs · 5.6K avg views
13
5
John Fitzgerald Kennedy Library Foundation Incorporated
142.0K subs · 10.7K avg views
9
6
Fisher College
655 subs · 1.7K avg views
7
7
Boston Philharmonic Orchestra Corporation
97.1K subs · 4.0K avg views
6
8
Addgene Inc
28.5K subs · 16.0K avg views
6
9
Adoptions With Love Inc
639 subs · 2.3K avg views
5
10
Technology Review Inc
102.0K subs · 33.3K avg views
4
Contenido en Español
Spanish-Language Content
Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations
49 en español
Bilingual
Christmas Show 2021 | Newman School
The Newman School · 49 Spanish videos
3 en español
Bilingual
Cultivating Cooperation in Black Co-op Ecosystems | A CFNE Webinar | July 2024
Cooperative Fund Of The Northeast Inc · 3 Spanish videos
2 en español
Bilingual
School the World | 10 Years | 100 Schools
School The World · 2 Spanish videos
4%
of tracked channels have any Spanish content
6
channels with Spanish videos out of 136 tracked
0
channels with Spanish as primary language
1
The Newman School
🌐 Bilingual · 49 Spanish videos · 609 subs
49 videos
en español
2
Cooperative Fund Of The Northeast Inc
🌐 Bilingual · 3 Spanish videos · 123 subs
3 videos
en español
3
School The World
🌐 Bilingual · 2 Spanish videos · 353 subs
2 videos
en español
4
Roca Inc
🌐 Bilingual · 2 Spanish videos · 321 subs
2 videos
en español
5
Childrens Hospital
🌐 Bilingual · 1 Spanish video · 137.0K subs
1 video
en español
6
Vinfen Corporation
🌐 Bilingual · 1 Spanish video · 293 subs
1 video
en español
By Mission
Category Spotlights
Explore channels by mission area — click a category to see top performers
Mission Categories
Select a category
Click a mission category on the left to explore
top channels and videos in that area
💎 Could your channel be a Hidden Gem?
Small channels making outsized impact get featured. See how your content scores.
Analytics
Distribution and trends across all tracked channels
Subscriber Distribution — Top 20
Engagement Rate — Top 20
Upload Frequency — Videos in Last 90 Days
Engagement Rate vs. Subscriber Count
Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience
About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.
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Data sourced from the YouTube Data API. Last updated 10/16/2026. Rankings reflect publicly available channel statistics.