← All MetrosBoston For Impact
Competitive Intelligence
Boston For Impact
YouTube Benchmark
Live rankings and performance data for 136+ for-impact YouTube channels across Boston Metro.Updated weekly
0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past monthTop uploads by views
All-Time Leaders
Top Channels
Boston vs. National
Benchmark Intelligence
How Boston nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.
Subscribers
Below National
590
Boston Median
25th–75th: 78–4.0K
National: 1.0K(NP Median)
The typical Boston nonprofit has 590 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.
Views / Video
On Par
452
Boston Median
25th–75th: 170–1.4K
National: 400(NP Median)
The typical Boston channel gets 452 views per video, close to the 400 national median.
Engagement Rate
Below National
1.33%
Boston Median
25th–75th: 0.7%–2.2%
National: 2.5%(NP Median)
Boston's typical 1.33% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.
Uploads / 90 Days
Below National
2
Boston Median
89 of 136 active
National: 4(Active NP Median)
The typical Boston nonprofit uploads 2 videos per 90 days vs. 4 nationally. Only 89 of 136 channels are active. Consistency is the #1 growth lever.
What the Data Tells Us
🔍
The Gap Is Real
With a median of just 590 subscribers, most Boston nonprofits have small audiences — but that's typical for local organizations. The average (39.1K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.
📊
Why Medians Matter
We use medians because a few large channels (avg: 39.1K subs) skew the average 66× higher than the median (590). The median represents what the typical Boston nonprofit actually looks like — and what you should benchmark against.
🚀
Biggest Growth Lever
47 of 136 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Boston's biggest opportunity.
National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).
Subscriber Distribution
Where most channels fall — the majority have under 5K subscribers
Boston Nonprofit Growth Playbook
Data-backed priorities ranked by potential impact — where Boston nonprofits should focus to close the gap with national benchmarks
📅
Upload Consistency Is #1
High Impact47 inactive channels
47 of 136 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Boston nonprofits.
💬
Close the Engagement Gap
High Impact1.33% vs. 5.4% national
Boston's 1.33% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.
🔎
Fix Discoverability
High Impact452 vs. 2K national
The median Boston channel gets 452 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.
🎯
Break the 1K Subscriber Barrier
Medium ImpactMedian: 590 subscribers
Half of all Boston nonprofit channels have fewer than 590 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.
See how your channel compares to these benchmarks
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AI Spotlight
Editor's Picks
Channels selected by AI for exceptional content quality and impact
6/10
Shaping California's Future with Renewable Energy Jobs | Good Jobs
Goodpower Education Fund Inc
36.8K subscribers
GoodPower's avg views/subscriber ratio of 254% is exceptional, and the best recent video ('Strengthening Indiana Communities Through Solar Investment') pulled 436,520 views — 5.2x their avg — signaling genuine organic reach on mission-aligned content. However, engagement rate of 0.93% with only 1 avg comment/video and 7 avg likes/video suggests views are largely passive, possibly driven by algorithmic distribution rather than a loyal community. Caption coverage at just 2% is a critical accessibility gap for a channel claiming to work 'for everyone.'
highWorkforce-meets-climate stor…
6/10
Ezra Klein on Beauty, Politics, and the Future of Abundance | AF/L '25
Mass Design Group
246 subscribers
MASS Design Group punches well above its 232-subscriber weight class, achieving a 177% views-to-subscriber ratio and a 2.46% engagement rate that exceeds typical nonprofit benchmarks of 0.5–2%. The Ezra Klein talk drew 5,489 views — 13.4x the channel average — suggesting strong speaker-driven content, while the Sarah Elizabeth Lewis video hit 1,355 views in recent weeks, 3.3x the average. However, 45% Shorts ratio and only 31% caption coverage are notable gaps for a justice-focused org whose mission explicitly addresses equity.
highArchitecture-justice nonprof…
8/10
Atomic clocks: The science of perfect time
Massachusetts Institute Of Technology
966.0K subscribers
Despite a massive legacy audience of 966K subscribers yielding a low 0.6% view-to-subscriber ratio, MIT's active viewers are deeply invested, driving an exceptional 4.15% engagement rate. The channel maintains strong consistency with 32 uploads in the last 90 days, focusing on high-production educational explainers like their 'Atomic clocks' video rather than dry institutional promos.
exceptionalWorld-class research institu…
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Content Strategy
Content Format Breakdown
How Boston nonprofits structure their YouTube content — from long-form storytelling to quick Shorts
Format Distribution
136 channels analyzed98%
Shorts-Heavy 3
Short-Form (<5m) 133
Mid-Form (5–15m) 0
Long-Form (15m+) 0
Upload Efficiency
Best avg views per video
1
The American College Of Greece
361 videos · 15.9M total views
2
Goodpower Education Fund Inc
68 videos · 4.9M total views
3
Museum Of Science
2316 videos · 303.0M total views
4
Boston Ballet Inc
894 videos · 20.4M total views
5
Boston Symphony Orchestra Inc
852 videos · 12.5M total views
Performance
Engagement & Format
Best Engagement
Trending NowPast 2 months
Viral Hits
The most-viewed recent uploads across all tracked channels
2
1mo ago
Brandeis University | One Foot in the Classroom. One Foot in the Street. (15-sec Ad)
Brandeis University458.5K
3
1mo ago
Lead with Clarity. Execute with Precision.
Lean Enterprise In…115.9K
4
1mo ago
Leisure's Not a Luxury. It's a Requirement for Top Leaders
Harvard Business S…73.2K
5
1mo ago
Atomic clocks: The science of perfect time
Massachusetts Inst…46.7K
6
1mo ago
A white cane can take you anywhere
Perkins School For…22.8K
7
1mo ago
What Happens When Banks Choose Big Ag Over Family Farms
Farm Aid Inc3.4K
Community Builders
Comment Magnets
Channels sparking the most conversation — ranked by average comments per video
#
Channel
Avg Comments
1
Museum Of Science
790.0K subs · 56.4K avg views
31
2
John Fitzgerald Kennedy Library Foundation Incorporated
139.0K subs · 16.7K avg views
18
3
Boston Ballet Inc
26.0K subs · 47.5K avg views
17
4
Silent Spring Institute Inc
1.3K subs · 4.1K avg views
16
5
Massachusetts Institute Of Technology
966.0K subs · 6.1K avg views
14
6
Harvard Magazine Incorporated
55.6K subs · 6.2K avg views
13
7
Addgene Inc
27.8K subs · 27.1K avg views
9
8
Boston Philharmonic Orchestra Corporation
95.0K subs · 3.5K avg views
6
9
Adoptions With Love Inc
642 subs · 2.3K avg views
5
10
Harvard Business School Interactive Inc
1.6M subs · 6.9K avg views
4
Contenido en Español
Spanish-Language Content
Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations
50 en español
Bilingual
Christmas Show 2021 | Newman School
The Newman School · 50 Spanish videos
10 en español
Bilingual
Cultivating Cooperation in Black Co-op Ecosystems | A CFNE Webinar | July 2024
Cooperative Fund Of The Northeast Inc · 10 Spanish videos
8 en español
Bilingual
Casa Graduation 2022
Casa Esperanza Inc · 8 Spanish videos
7%
of tracked channels have any Spanish content
10
channels with Spanish videos out of 136 tracked
0
channels with Spanish as primary language
1
The Newman School
🌐 Bilingual · 50 Spanish videos · 589 subs
50 videos
en español
2
Cooperative Fund Of The Northeast Inc
🌐 Bilingual · 10 Spanish videos · 114 subs
10 videos
en español
3
Casa Esperanza Inc
🌐 Bilingual · 8 Spanish videos · 29 subs
8 videos
en español
4
School The World
🌐 Bilingual · 3 Spanish videos · 347 subs
3 videos
en español
5
Mount Auburn Hospital
🌐 Bilingual · 3 Spanish videos · 300 subs
3 videos
en español
6
Roca Inc
🌐 Bilingual · 2 Spanish videos · 311 subs
2 videos
en español
7
Mystic Valley Elder Services Inc
🌐 Bilingual · 2 Spanish videos · 23 subs
2 videos
en español
8
Icivics Inc
🌐 Bilingual · 1 Spanish video · 5.6K subs
1 video
en español
By Mission
Category Spotlights
Explore channels by mission area — click a category to see top performers
Mission Categories
Select a category
Click a mission category on the left to explore
top channels and videos in that area
💎 Could your channel be a Hidden Gem?
Small channels making outsized impact get featured. See how your content scores.
Analytics
Distribution and trends across all tracked channels
Subscriber Distribution — Top 20
Engagement Rate — Top 20
Upload Frequency — Videos in Last 90 Days
Engagement Rate vs. Subscriber Count
Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience
About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.
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Data sourced from the YouTube Data API. Last updated 5/29/2026. Rankings reflect publicly available channel statistics.