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Competitive Intelligence
Minneapolis For Impact
YouTube Benchmark
Live rankings and performance data for 20+ for-impact YouTube channels across Minneapolis Metro.Updated weekly
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Channels Tracked
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Combined Subscribers
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Combined Views
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Uploads Last 90 Days
All-Time Leaders
Top Channels
Minneapolis vs. National
Benchmark Intelligence
How Minneapolis nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.
Subscribers
Below National
553
Minneapolis Median
25th–75th: 226–2.0K
National: 1.0K(NP Median)
The typical Minneapolis nonprofit has 553 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.
Views / Video
Above National
583
Minneapolis Median
25th–75th: 176–1.8K
National: 400(NP Median)
The typical Minneapolis channel gets 583 views per video, close to the 400 national median.
Engagement Rate
Needs Work
0.03%
Minneapolis Median
25th–75th: 0.0%–0.3%
National: 2.5%(NP Median)
Minneapolis's typical 0.03% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.
Uploads / 90 Days
Below National
2
Minneapolis Median
12 of 20 active
National: 4(Active NP Median)
The typical Minneapolis nonprofit uploads 2 videos per 90 days vs. 4 nationally. Only 12 of 20 channels are active. Consistency is the #1 growth lever.
What the Data Tells Us
🔍
The Gap Is Real
With a median of just 553 subscribers, most Minneapolis nonprofits have small audiences — but that's typical for local organizations. The average (2.5K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.
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Why Medians Matter
We use medians because a few large channels (avg: 2.5K subs) skew the average 5× higher than the median (553). The median represents what the typical Minneapolis nonprofit actually looks like — and what you should benchmark against.
🚀
Biggest Growth Lever
8 of 20 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Minneapolis's biggest opportunity.
National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).
Subscriber Distribution
Where most channels fall — the majority have under 5K subscribers
Minneapolis Nonprofit Growth Playbook
Data-backed priorities ranked by potential impact — where Minneapolis nonprofits should focus to close the gap with national benchmarks
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Upload Consistency Is #1
High Impact8 inactive channels
8 of 20 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Minneapolis nonprofits.
💬
Close the Engagement Gap
High Impact0.03% vs. 5.4% national
Minneapolis's 0.03% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.
🔎
Fix Discoverability
High Impact583 vs. 2K national
The median Minneapolis channel gets 583 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.
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Break the 1K Subscriber Barrier
Medium ImpactMedian: 553 subscribers
Half of all Minneapolis nonprofit channels have fewer than 553 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.
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Content Strategy
Content Format Breakdown
How Minneapolis nonprofits structure their YouTube content — from long-form storytelling to quick Shorts
Format Distribution
20 channels analyzed100%
Shorts-Heavy 0
Short-Form (<5m) 20
Mid-Form (5–15m) 0
Long-Form (15m+) 0
Upload Efficiency
Best avg views per video
1
Regions Hospital
92 videos · 2.0M total views
2
Minnesota Historical Society
851 videos · 6.3M total views
3
Scholarship America Inc
180 videos · 368.9K total views
4
Gillette Childrens Specialty Health Care
306 videos · 5.4M total views
5
Second Harvest Heartland
180 videos · 219.9K total views
Shorts Champions
Most YouTube Shorts produced
Performance
Engagement & Format
Community Builders
Comment Magnets
Channels sparking the most conversation — ranked by average comments per video
Contenido en Español
Spanish-Language Content
Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations
No Spanish-language content detected yet
Minneapolis has a large Hispanic population, but our research shows very few nonprofits producing original Spanish-language video content. This represents a massive opportunity gap.
0%
of tracked channels have any Spanish content
0
channels with Spanish videos out of 20 tracked
0
channels with Spanish as primary language
By Mission
Category Spotlights
Explore channels by mission area — click a category to see top performers
Mission Categories
Select a category
Click a mission category on the left to explore
top channels and videos in that area
💎 Could your channel be a Hidden Gem?
Small channels making outsized impact get featured. See how your content scores.
Analytics
Distribution and trends across all tracked channels
Subscriber Distribution — Top 20
Engagement Rate — Top 20
Upload Frequency — Videos in Last 90 Days
Engagement Rate vs. Subscriber Count
Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience
About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.
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Data sourced from the YouTube Data API. Last updated 3/19/2026. Rankings reflect publicly available channel statistics.