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Competitive Intelligence
Minneapolis For Impact
YouTube Benchmark
Live rankings and performance data for 188+ for-impact YouTube channels across Minneapolis Metro.Updated weekly
0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
All-Time Leaders
Top Channels
Minneapolis vs. National
Benchmark Intelligence
How Minneapolis nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.
Subscribers
Needs Work
296
Minneapolis Median
25th–75th: 67–1.1K
National: 1.0K(NP Median)
The typical Minneapolis nonprofit has 296 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.
Views / Video
On Par
386
Minneapolis Median
25th–75th: 137–1.2K
National: 400(NP Median)
The typical Minneapolis channel gets 386 views per video vs. 400 nationally. Better thumbnails, SEO titles, and consistent posting can close this gap.
Engagement Rate
Below National
1.01%
Minneapolis Median
25th–75th: 0.6%–1.6%
National: 2.5%(NP Median)
Minneapolis's typical 1.01% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.
Uploads / 90 Days
Needs Work
0
Minneapolis Median
89 of 188 active
National: 4(Active NP Median)
The typical Minneapolis nonprofit uploads 0 videos per 90 days vs. 4 nationally. Only 89 of 188 channels are active. Consistency is the #1 growth lever.
What the Data Tells Us
🔍
The Gap Is Real
With a median of just 296 subscribers, most Minneapolis nonprofits have small audiences — but that's typical for local organizations. The average (3.0K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.
📊
Why Medians Matter
We use medians because a few large channels (avg: 3.0K subs) skew the average 10× higher than the median (296). The median represents what the typical Minneapolis nonprofit actually looks like — and what you should benchmark against.
🚀
Biggest Growth Lever
99 of 188 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Minneapolis's biggest opportunity.
National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).
Subscriber Distribution
Where most channels fall — the majority have under 5K subscribers
Minneapolis Nonprofit Growth Playbook
Data-backed priorities ranked by potential impact — where Minneapolis nonprofits should focus to close the gap with national benchmarks
📅
Upload Consistency Is #1
High Impact99 inactive channels
99 of 188 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Minneapolis nonprofits.
💬
Close the Engagement Gap
High Impact1.01% vs. 5.4% national
Minneapolis's 1.01% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.
🔎
Fix Discoverability
High Impact386 vs. 2K national
The median Minneapolis channel gets 386 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.
🎯
Break the 1K Subscriber Barrier
Medium ImpactMedian: 296 subscribers
Half of all Minneapolis nonprofit channels have fewer than 296 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.
See how your channel compares to these benchmarks
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AI Spotlight
Editor's Picks
Channels selected by AI for exceptional content quality and impact
7/10
Minnesota Skyways: Smart Idea or Urban Mistake?
Twin Cities Public Television Inc
93.1K subscribers
With a 4.38% engagement rate and 50 average comments per video, this channel drives exceptional community interaction. Curiosity-inducing titles like 'Why Minneapolis Has a Giant Spoon' prove a strong grasp of YouTube-native packaging.
highPublic media org mastering Y…
7/10
Wings with Wayne: Dallas Goldtooth
Native Governance Center
2.1K subscribers
Native Governance Center punches above its weight with a 118% view-to-subscriber ratio and a solid 2.08% engagement rate. While their upload schedule is sparse and caption coverage is severely lacking at just 8%, their highly creative 'Wings with Wayne' interview series proves that adopting native YouTube formats can yield breakout success for small organizations.
highNative-led nonprofit success…
6/10
Is it possible to stump professors?
Macalester College
3.8K subscribers
Macalester College maintains a highly consistent upload schedule (14 videos in 90 days) with a solid 25.1% view-to-subscriber ratio. While they successfully experiment with native, student-led short-form hooks like 'stump professors', the channel suffers from a severe lack of accessibility, with only 16% of videos featuring captions.
highHigher-ed channel effectivel…
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Content Strategy
Content Format Breakdown
How Minneapolis nonprofits structure their YouTube content — from long-form storytelling to quick Shorts
Format Distribution
188 channels analyzed98%
Shorts-Heavy 4
Short-Form (<5m) 184
Mid-Form (5–15m) 0
Long-Form (15m+) 0
Upload Efficiency
Best avg views per video
1
Science Museum Of Minnesota
362 videos · 5.6M total views
2
Greater Twin Cities United Way
499 videos · 3.2M total views
3
Childrens Health System Of Texas
1048 videos · 20.3M total views
4
360 Communities
66 videos · 2.2M total views
5
Ordway Center For The Performing Arts
260 videos · 2.0M total views
Performance
Engagement & Format
Trending NowPast month
Viral Hits
The most-viewed recent uploads across all tracked channels
2
24d ago
Rise Coon Rapids Cook Club - Making Pickles!
Rise Incorporated1.3K
3
20d ago
Free Weekly Newsletter for Healthy Recipes, Workouts, motivation & more!
Fresh Energy949
4
24d ago
Journey to Space IMAX Trailer
Science Museum Of …447
5
28d ago
Genes, Rhythm, and Risk: Inside the Genetic Arrhythmia and Cardiomyopathy Clinic
Minneapolis Heart …346
6
27d ago
Emilia Gonzalez Avalos - Unidos MN | Power of Possible
Saint Paul & Minne…298
7
24d ago
Universal Academy Family Engagement Live: Parent Compact & Supporting Student Learning 📱
Universal Academy …223
Community Builders
Comment Magnets
Channels sparking the most conversation — ranked by average comments per video
#
Channel
Avg Comments
1
360 Communities
5.8K subs · 44.5K avg views
190
2
Twin Cities Public Television Inc
93.1K subs · 19.5K avg views
44
3
Minnesota Historical Society
17.9K subs · 13.3K avg views
14
4
Athlos Leadership Academy
457 subs · 3.9K avg views
13
5
Augsburg University
2.1K subs · 2.1K avg views
7
6
Success Academy
38.5K subs · 1.4K avg views
6
7
Native Governance Center
2.1K subs · 2.5K avg views
4
8
Starkey Hearing Foundation
2.9K subs · 6.9K avg views
4
9
Minnesota Orchestral Association
16.3K subs · 3.3K avg views
4
10
American Brain Foundation
3.1K subs · 1.2K avg views
3
Contenido en Español
Spanish-Language Content
Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations
4%
of tracked channels have any Spanish content
8
channels with Spanish videos out of 188 tracked
0
channels with Spanish as primary language
1
Esperanza United
🌐 Bilingual · 14 Spanish videos · 283 subs
14 videos
en español
2
Hiawatha Academies
🌐 Bilingual · 8 Spanish videos · 180 subs
8 videos
en español
3
Aurora Academy Charter School
🌐 Bilingual · 2 Spanish videos · 186 subs
2 videos
en español
4
International Spanish Language Academy
🌐 Bilingual · 1 Spanish video · 554 subs
1 video
en español
5
Friendship Academy Of The Arts
🌐 Bilingual · 1 Spanish video · 373 subs
1 video
en español
6
Capi Usa
🌐 Bilingual · 1 Spanish video · 190 subs
1 video
en español
7
Sojourner Truth Academy
🌐 Bilingual · 1 Spanish video · 87 subs
1 video
en español
8
Community Housing Resources
🌐 Bilingual · 1 Spanish video · 67 subs
1 video
en español
By Mission
Category Spotlights
Explore channels by mission area — click a category to see top performers
Mission Categories
Select a category
Click a mission category on the left to explore
top channels and videos in that area
💎 Could your channel be a Hidden Gem?
Small channels making outsized impact get featured. See how your content scores.
Analytics
Distribution and trends across all tracked channels
Subscriber Distribution — Top 20
Engagement Rate — Top 20
Upload Frequency — Videos in Last 90 Days
Engagement Rate vs. Subscriber Count
Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience
About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.
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Data sourced from the YouTube Data API. Last updated 10/9/2026. Rankings reflect publicly available channel statistics.