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Competitive Intelligence
Minneapolis For Impact
YouTube Benchmark
Live rankings and performance data for 188+ for-impact YouTube channels across Minneapolis Metro.Updated weekly
0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past monthTop uploads by views
All-Time Leaders
Top Channels
Minneapolis vs. National
Benchmark Intelligence
How Minneapolis nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.
Subscribers
Needs Work
282
Minneapolis Median
25th–75th: 67–1.1K
National: 1.0K(NP Median)
The typical Minneapolis nonprofit has 282 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.
Views / Video
On Par
415
Minneapolis Median
25th–75th: 135–1.2K
National: 400(NP Median)
The typical Minneapolis channel gets 415 views per video, close to the 400 national median.
Engagement Rate
Below National
1.02%
Minneapolis Median
25th–75th: 0.6%–1.6%
National: 2.5%(NP Median)
Minneapolis's typical 1.02% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.
Uploads / 90 Days
Needs Work
0
Minneapolis Median
89 of 188 active
National: 4(Active NP Median)
The typical Minneapolis nonprofit uploads 0 videos per 90 days vs. 4 nationally. Only 89 of 188 channels are active. Consistency is the #1 growth lever.
What the Data Tells Us
🔍
The Gap Is Real
With a median of just 282 subscribers, most Minneapolis nonprofits have small audiences — but that's typical for local organizations. The average (2.9K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.
📊
Why Medians Matter
We use medians because a few large channels (avg: 2.9K subs) skew the average 10× higher than the median (282). The median represents what the typical Minneapolis nonprofit actually looks like — and what you should benchmark against.
🚀
Biggest Growth Lever
99 of 188 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Minneapolis's biggest opportunity.
National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).
Subscriber Distribution
Where most channels fall — the majority have under 5K subscribers
Minneapolis Nonprofit Growth Playbook
Data-backed priorities ranked by potential impact — where Minneapolis nonprofits should focus to close the gap with national benchmarks
📅
Upload Consistency Is #1
High Impact99 inactive channels
99 of 188 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Minneapolis nonprofits.
💬
Close the Engagement Gap
High Impact1.02% vs. 5.4% national
Minneapolis's 1.02% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.
🔎
Fix Discoverability
High Impact415 vs. 2K national
The median Minneapolis channel gets 415 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.
🎯
Break the 1K Subscriber Barrier
Medium ImpactMedian: 282 subscribers
Half of all Minneapolis nonprofit channels have fewer than 282 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.
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Content Strategy
Content Format Breakdown
How Minneapolis nonprofits structure their YouTube content — from long-form storytelling to quick Shorts
Format Distribution
188 channels analyzed98%
Shorts-Heavy 4
Short-Form (<5m) 184
Mid-Form (5–15m) 0
Long-Form (15m+) 0
Upload Efficiency
Best avg views per video
1
Science Museum Of Minnesota
356 videos · 5.6M total views
2
Childrens Health System Of Texas
988 videos · 31.2M total views
3
Twin Cities Public Television Inc
960 videos · 25.0M total views
4
360 Communities
65 videos · 2.1M total views
5
Regions Hospital
92 videos · 2.0M total views
Performance
Engagement & Format
Trending NowPast month
Viral Hits
The most-viewed recent uploads across all tracked channels
2
23d ago
Mitchell Hamline Opens Doors for YOUR Future
Mitchell Hamline S…466
3
16d ago
"Twelfth Night" Spring Theatre Performance - 4/17/26 By HCPA Productions
Hmong Academy408
4
14d ago
Northwestern Health Sciences University Commencement 2026 4/18/2026
Northwestern Healt…342
5
24d ago
5 billion meals. Millions fed. One mission.
Feed My Starving C…322
Community Builders
Comment Magnets
Channels sparking the most conversation — ranked by average comments per video
#
Channel
Avg Comments
1
360 Communities
5.6K subs · 42.4K avg views
183
2
Twin Cities Public Television Inc
89.9K subs · 66.1K avg views
67
3
Athlos Leadership Academy
428 subs · 4.0K avg views
13
4
Minnesota Historical Society
17.3K subs · 12.3K avg views
13
5
Augsburg University
2.1K subs · 1.9K avg views
7
6
Success Academy
38.3K subs · 1.2K avg views
5
7
Propel Nonprofits
3.0K subs · 16.1K avg views
4
8
Native Governance Center
2.0K subs · 2.4K avg views
4
9
Starkey Hearing Foundation
2.9K subs · 6.8K avg views
4
10
Nova Classical Academy
132 subs · 6.8K avg views
4
Contenido en Español
Spanish-Language Content
Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations
7%
of tracked channels have any Spanish content
14
channels with Spanish videos out of 188 tracked
0
channels with Spanish as primary language
1
Aurora Academy Charter School
🌐 Bilingual · 24 Spanish videos · 175 subs
24 videos
en español
2
Hiawatha Academies
🌐 Bilingual · 20 Spanish videos · 173 subs
20 videos
en español
3
Esperanza United
🌐 Bilingual · 14 Spanish videos · 279 subs
14 videos
en español
4
Pcs For People
🌐 Bilingual · 1 Spanish video · 557 subs
1 video
en español
5
International Spanish Language Academy
🌐 Bilingual · 1 Spanish video · 527 subs
1 video
en español
6
Nexus Community Partners
🌐 Bilingual · 1 Spanish video · 422 subs
1 video
en español
7
St Paul Academy And Summit School
🌐 Bilingual · 1 Spanish video · 360 subs
1 video
en español
8
Lutheran Social Service Of Minnesota
🌐 Bilingual · 1 Spanish video · 234 subs
1 video
en español
By Mission
Category Spotlights
Explore channels by mission area — click a category to see top performers
Mission Categories
Select a category
Click a mission category on the left to explore
top channels and videos in that area
💎 Could your channel be a Hidden Gem?
Small channels making outsized impact get featured. See how your content scores.
Analytics
Distribution and trends across all tracked channels
Subscriber Distribution — Top 20
Engagement Rate — Top 20
Upload Frequency — Videos in Last 90 Days
Engagement Rate vs. Subscriber Count
Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience
About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.
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Data sourced from the YouTube Data API. Last updated 4/24/2026. Rankings reflect publicly available channel statistics.