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Competitive Intelligence
Minneapolis For Impact
YouTube Benchmark
Live rankings and performance data for 188+ for-impact YouTube channels across Minneapolis Metro.Updated weekly
0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past monthTop uploads by views
All-Time Leaders
Top Channels
Minneapolis vs. National
Benchmark Intelligence
How Minneapolis nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.
Subscribers
Needs Work
293
Minneapolis Median
25th–75th: 67–1.1K
National: 1.0K(NP Median)
The typical Minneapolis nonprofit has 293 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.
Views / Video
On Par
400
Minneapolis Median
25th–75th: 138–1.3K
National: 400(NP Median)
The typical Minneapolis channel gets 400 views per video, close to the 400 national median.
Engagement Rate
Below National
1.06%
Minneapolis Median
25th–75th: 0.6%–1.7%
National: 2.5%(NP Median)
Minneapolis's typical 1.06% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.
Uploads / 90 Days
Needs Work
0
Minneapolis Median
91 of 188 active
National: 4(Active NP Median)
The typical Minneapolis nonprofit uploads 0 videos per 90 days vs. 4 nationally. Only 91 of 188 channels are active. Consistency is the #1 growth lever.
What the Data Tells Us
🔍
The Gap Is Real
With a median of just 293 subscribers, most Minneapolis nonprofits have small audiences — but that's typical for local organizations. The average (3.0K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.
📊
Why Medians Matter
We use medians because a few large channels (avg: 3.0K subs) skew the average 10× higher than the median (293). The median represents what the typical Minneapolis nonprofit actually looks like — and what you should benchmark against.
🚀
Biggest Growth Lever
97 of 188 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Minneapolis's biggest opportunity.
National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).
Subscriber Distribution
Where most channels fall — the majority have under 5K subscribers
Minneapolis Nonprofit Growth Playbook
Data-backed priorities ranked by potential impact — where Minneapolis nonprofits should focus to close the gap with national benchmarks
📅
Upload Consistency Is #1
High Impact97 inactive channels
97 of 188 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Minneapolis nonprofits.
💬
Close the Engagement Gap
High Impact1.06% vs. 5.4% national
Minneapolis's 1.06% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.
🔎
Fix Discoverability
High Impact400 vs. 2K national
The median Minneapolis channel gets 400 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.
🎯
Break the 1K Subscriber Barrier
Medium ImpactMedian: 293 subscribers
Half of all Minneapolis nonprofit channels have fewer than 293 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.
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Content Strategy
Content Format Breakdown
How Minneapolis nonprofits structure their YouTube content — from long-form storytelling to quick Shorts
Format Distribution
188 channels analyzed98%
Shorts-Heavy 4
Short-Form (<5m) 184
Mid-Form (5–15m) 0
Long-Form (15m+) 0
Upload Efficiency
Best avg views per video
1
Science Museum Of Minnesota
361 videos · 5.6M total views
2
Childrens Health System Of Texas
1024 videos · 35.9M total views
3
Greater Twin Cities United Way
496 videos · 2.8M total views
4
360 Communities
66 videos · 2.2M total views
5
Regions Hospital
92 videos · 2.0M total views
Performance
Engagement & Format
Trending NowPast 2 months
Viral Hits
The most-viewed recent uploads across all tracked channels
2
1mo ago
Know the Score! Episode Two
Minnesota Orchestr…10.5K
3
1mo ago
Things I wish I said to my foster brother before he moved to a new placement
Families Rising2.9K
4
1mo ago
Animal Humane Society Welcomes The Ridglan Farms Beagles
Animal Humane Soci…2.5K
5
1mo ago
MCAD Commencement Spring 2026
Minneapolis Colleg…1.3K
6
1mo ago
Universal Academy Live: Graduation Ceremony
Universal Academy …618
7
1mo ago
Eagle Ridge Academy Class of 2026 Commencement Ceremony
Eagle Ridge Academy614
Community Builders
Comment Magnets
Channels sparking the most conversation — ranked by average comments per video
#
Channel
Avg Comments
1
360 Communities
5.7K subs · 43.7K avg views
188
2
Twin Cities Public Television Inc
91.0K subs · 19.9K avg views
40
3
Minnesota Historical Society
17.4K subs · 12.4K avg views
13
4
Athlos Leadership Academy
442 subs · 3.9K avg views
12
5
Augsburg University
2.1K subs · 1.9K avg views
7
6
Success Academy
38.4K subs · 1.4K avg views
5
7
Native Governance Center
2.0K subs · 2.3K avg views
4
8
Starkey Hearing Foundation
2.9K subs · 6.9K avg views
4
9
Hope Community Academy
263 subs · 832 avg views
3
10
Minnesota Orchestral Association
15.6K subs · 1.8K avg views
3
Contenido en Español
Spanish-Language Content
Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations
4%
of tracked channels have any Spanish content
7
channels with Spanish videos out of 188 tracked
0
channels with Spanish as primary language
1
Esperanza United
🌐 Bilingual · 8 Spanish videos · 281 subs
8 videos
en español
2
Hiawatha Academies
🌐 Bilingual · 8 Spanish videos · 175 subs
8 videos
en español
3
Childrens Health System Of Texas
🌐 Bilingual · 2 Spanish videos · 27.1K subs
2 videos
en español
4
Aurora Academy Charter School
🌐 Bilingual · 2 Spanish videos · 181 subs
2 videos
en español
5
International Spanish Language Academy
🌐 Bilingual · 1 Spanish video · 536 subs
1 video
en español
6
Sojourner Truth Academy
🌐 Bilingual · 1 Spanish video · 85 subs
1 video
en español
7
Community Housing Resources
🌐 Bilingual · 1 Spanish video · 67 subs
1 video
en español
By Mission
Category Spotlights
Explore channels by mission area — click a category to see top performers
Mission Categories
Select a category
Click a mission category on the left to explore
top channels and videos in that area
💎 Could your channel be a Hidden Gem?
Small channels making outsized impact get featured. See how your content scores.
Analytics
Distribution and trends across all tracked channels
Subscriber Distribution — Top 20
Engagement Rate — Top 20
Upload Frequency — Videos in Last 90 Days
Engagement Rate vs. Subscriber Count
Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience
About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.
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Data sourced from the YouTube Data API. Last updated 6/26/2026. Rankings reflect publicly available channel statistics.