← All MetrosMinneapolis For Impact
Competitive Intelligence
Minneapolis For Impact
YouTube Benchmark
Live rankings and performance data for 188+ for-impact YouTube channels across Minneapolis Metro.Updated weekly
0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past monthTop uploads by views
All-Time Leaders
Top Channels
Minneapolis vs. National
Benchmark Intelligence
How Minneapolis nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.
Subscribers
Needs Work
282
Minneapolis Median
25th–75th: 66–1.0K
National: 1.0K(NP Median)
The typical Minneapolis nonprofit has 282 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.
Views / Video
On Par
402
Minneapolis Median
25th–75th: 132–1.2K
National: 400(NP Median)
The typical Minneapolis channel gets 402 views per video, close to the 400 national median.
Engagement Rate
Needs Work
0.99%
Minneapolis Median
25th–75th: 0.5%–1.6%
National: 2.5%(NP Median)
Minneapolis's typical 0.99% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.
Uploads / 90 Days
Needs Work
0
Minneapolis Median
84 of 188 active
National: 4(Active NP Median)
The typical Minneapolis nonprofit uploads 0 videos per 90 days vs. 4 nationally. Only 84 of 188 channels are active. Consistency is the #1 growth lever.
What the Data Tells Us
🔍
The Gap Is Real
With a median of just 282 subscribers, most Minneapolis nonprofits have small audiences — but that's typical for local organizations. The average (2.9K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.
📊
Why Medians Matter
We use medians because a few large channels (avg: 2.9K subs) skew the average 10× higher than the median (282). The median represents what the typical Minneapolis nonprofit actually looks like — and what you should benchmark against.
🚀
Biggest Growth Lever
104 of 188 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Minneapolis's biggest opportunity.
National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).
Subscriber Distribution
Where most channels fall — the majority have under 5K subscribers
Minneapolis Nonprofit Growth Playbook
Data-backed priorities ranked by potential impact — where Minneapolis nonprofits should focus to close the gap with national benchmarks
📅
Upload Consistency Is #1
High Impact104 inactive channels
104 of 188 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Minneapolis nonprofits.
💬
Close the Engagement Gap
High Impact0.99% vs. 5.4% national
Minneapolis's 0.99% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.
🔎
Fix Discoverability
High Impact402 vs. 2K national
The median Minneapolis channel gets 402 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.
🎯
Break the 1K Subscriber Barrier
Medium ImpactMedian: 282 subscribers
Half of all Minneapolis nonprofit channels have fewer than 282 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.
See how your channel compares to these benchmarks
Get a free YouTube audit with personalized recommendations in 30 seconds
🏆 Curious where your nonprofit ranks?
Get an instant benchmark ranking + free YouTube audit in 30 seconds
Content Strategy
Content Format Breakdown
How Minneapolis nonprofits structure their YouTube content — from long-form storytelling to quick Shorts
Format Distribution
188 channels analyzed97%
Shorts-Heavy 5
Short-Form (<5m) 183
Mid-Form (5–15m) 0
Long-Form (15m+) 0
Upload Efficiency
Best avg views per video
1
Science Museum Of Minnesota
353 videos · 5.6M total views
2
Twin Cities Public Television Inc
959 videos · 24.9M total views
3
360 Communities
64 videos · 2.1M total views
4
Regions Hospital
92 videos · 2.0M total views
5
Greater Twin Cities United Way
492 videos · 2.0M total views
Performance
Engagement & Format
Trending NowPast 2 months
Viral Hits
The most-viewed recent uploads across all tracked channels
2
1mo ago
What is your teacher ick?
Hennepin Schools29.1K
3
1mo ago
James Ehnes Plays Sibelius' Violin Concerto | Minnesota Orchestra | Thomas Søndergård
Minnesota Orchestr…7.2K
4
1mo ago
The First Physically Integrated Dance Company!
Arts Midwest6.5K
5
1mo ago
Where should I study tonight?
Macalester College2.3K
6
1mo ago
A Strong Core can be Uncomplicated
Fresh Energy1.4K
7
1mo ago
His Eye Is on the Sparrow—Charles Gabriel, arr. Zanaida Stewart Robles
Vocalessence542
Community Builders
Comment Magnets
Channels sparking the most conversation — ranked by average comments per video
#
Channel
Avg Comments
1
360 Communities
5.6K subs · 42.3K avg views
183
2
Twin Cities Public Television Inc
89.7K subs · 65.5K avg views
67
3
Minnesota Historical Society
17.3K subs · 12.3K avg views
13
4
Athlos Leadership Academy
427 subs · 4.0K avg views
13
5
Augsburg University
2.0K subs · 1.9K avg views
7
6
Success Academy
38.3K subs · 1.2K avg views
5
7
Propel Nonprofits
3.0K subs · 16.0K avg views
4
8
Native Governance Center
1.9K subs · 2.4K avg views
4
9
Starkey Hearing Foundation
2.9K subs · 6.8K avg views
4
10
Minnesota Orchestral Association
15.0K subs · 1.8K avg views
4
Contenido en Español
Spanish-Language Content
Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations
4%
of tracked channels have any Spanish content
7
channels with Spanish videos out of 188 tracked
0
channels with Spanish as primary language
1
Hiawatha Academies
🌐 Bilingual · 20 Spanish videos · 172 subs
20 videos
en español
2
Esperanza United
🌐 Bilingual · 4 Spanish videos · 279 subs
4 videos
en español
3
Pcs For People
🌐 Bilingual · 1 Spanish video · 553 subs
1 video
en español
4
Nexus Community Partners
🌐 Bilingual · 1 Spanish video · 421 subs
1 video
en español
5
St Paul Academy And Summit School
🌐 Bilingual · 1 Spanish video · 361 subs
1 video
en español
6
Capi Usa
🌐 Bilingual · 1 Spanish video · 189 subs
1 video
en español
7
Community Housing Resources
🌐 Bilingual · 1 Spanish video · 66 subs
1 video
en español
By Mission
Category Spotlights
Explore channels by mission area — click a category to see top performers
Mission Categories
Select a category
Click a mission category on the left to explore
top channels and videos in that area
💎 Could your channel be a Hidden Gem?
Small channels making outsized impact get featured. See how your content scores.
Analytics
Distribution and trends across all tracked channels
Subscriber Distribution — Top 20
Engagement Rate — Top 20
Upload Frequency — Videos in Last 90 Days
Engagement Rate vs. Subscriber Count
Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience
About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.
Learn about our services →Join the Benchmark
Want your organization
included?
See how your YouTube channel stacks up against 188+ Minneapolis for-impact organizations. Get a free channel audit with personalized insights.
Data sourced from the YouTube Data API. Last updated 4/10/2026. Rankings reflect publicly available channel statistics.