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Monthly storytelling tips for nonprofits.

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← All Metros
Competitive Intelligence

Philadelphia For Impact
YouTube Benchmark

Live rankings and performance data for 176+ for-impact YouTube channels across Philadelphia Metro.Updated weekly

The Childrens Hospital Of Philadelphia
1
National Constitution Center
2
Trustees Of The University Of Pennsylvania
3
Curtis Institute Of Music
Institute For Cancer Research
Philadelphia Orchestra Association
Jefferson Health Corporation
Society For Industrial And Applied Mathematics
Middle East Forum
Philadelphia College Of Osteopathic Medicine
Opera Philadelphia
American Association For Cancer Research
Barnes Foundation
Philadelphia Museum Of Art
Drexel University

Top channels by subscribers

0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past month
Top uploads by views
#football #footballskillschallenge #goal #skills #soccer #footballskills #goalkeeper #viral #messi
256.6K views
1
#football #footballskillschallenge #goal #skills #soccer #footballskills #goalkeeper #viral #messi
Ysc Academy · 22d ago
David Betz: Who would fight a British civil war?
185.4K views
2
David Betz: Who would fight a British civil war?
Middle East Forum · 15d ago
What are magnesium supplements good for?
31.7K views
3
What are magnesium supplements good for?
The Childrens Hospital Of Philadelphia · 23d ago
Take an Inside Look at 'Speakeasy' | Fall Series 2026
2.8K views
4
Take an Inside Look at 'Speakeasy' | Fall Series 2026
Balletx · 23d ago
We're exposing the scale of food waste in America
1.3K views
5
We're exposing the scale of food waste in America
Sharing Excess · 17d ago
All-Time Leaders

Top Channels

Most Subscribers

1The Childrens Hospital Of Philadelphia
The Childrens Hospital Of Philadelphia
@childrenshospphila
231.0K
2National Constitution Center
National Constitution Center
@constitutionctr
69.0K
3Trustees Of The University Of Pennsylvania
Trustees Of The University Of Pennsylvania
@penn
49.7K
4Curtis Institute Of Music
Curtis Institute Of Music
@curtisinstitute
34.3K
5Institute For Cancer Research
Institute For Cancer Research
@cancerresearchinstitute
31.7K

Most Total Views

1The Childrens Hospital Of Philadelphia
The Childrens Hospital Of Philadelphia
@childrenshospphila
101.1M
2Jefferson Health Corporation
Jefferson Health Corporation
@jeffersonhealth
44.1M
3Opera Philadelphia
Opera Philadelphia
@operaphila
18.6M
4Trustees Of The University Of Pennsylvania
Trustees Of The University Of Pennsylvania
@penn
17.9M
5Widener University
Widener University
@wideneruniv
15.9M

Most Videos Overall

1National Constitution Center
National Constitution Center
@constitutionctr
2.7K
2The Childrens Hospital Of Philadelphia
The Childrens Hospital Of Philadelphia
@childrenshospphila
1.3K
3Widener University
Widener University
@wideneruniv
1.1K
4Middle East Forum
Middle East Forum
@middleeastforummef
1.0K
5Philadelphia College Of Osteopathic Medicine
Philadelphia College Of Osteopathic Medicine
@pcomeducation
952
Philadelphia vs. National

Benchmark Intelligence

How Philadelphia nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.

Subscribers
Needs Work
249
Philadelphia Median
25th–75th: 62–1.4K
National: 1.0K(NP Median)

The typical Philadelphia nonprofit has 249 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.

Views / Video
On Par
365
Philadelphia Median
25th–75th: 152–1.1K
National: 400(NP Median)

The typical Philadelphia channel gets 365 views per video vs. 400 nationally. Better thumbnails, SEO titles, and consistent posting can close this gap.

Engagement Rate
Below National
1.25%
Philadelphia Median
25th–75th: 0.5%–1.9%
National: 2.5%(NP Median)

Philadelphia's typical 1.25% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.

Uploads / 90 Days
Needs Work
0
Philadelphia Median
81 of 176 active
National: 4(Active NP Median)

The typical Philadelphia nonprofit uploads 0 videos per 90 days vs. 4 nationally. Only 81 of 176 channels are active. Consistency is the #1 growth lever.

What the Data Tells Us

🔍

The Gap Is Real

With a median of just 249 subscribers, most Philadelphia nonprofits have small audiences — but that's typical for local organizations. The average (3.9K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.

📊

Why Medians Matter

We use medians because a few large channels (avg: 3.9K subs) skew the average 16× higher than the median (249). The median represents what the typical Philadelphia nonprofit actually looks like — and what you should benchmark against.

🚀

Biggest Growth Lever

95 of 176 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Philadelphia's biggest opportunity.

National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).

Subscriber Distribution

Where most channels fall — the majority have under 5K subscribers

Philadelphia Nonprofit Growth Playbook

Data-backed priorities ranked by potential impact — where Philadelphia nonprofits should focus to close the gap with national benchmarks

📅

Upload Consistency Is #1

High Impact
95 inactive channels

95 of 176 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Philadelphia nonprofits.

💬

Close the Engagement Gap

High Impact
1.25% vs. 5.4% national

Philadelphia's 1.25% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.

🔎

Fix Discoverability

High Impact
365 vs. 2K national

The median Philadelphia channel gets 365 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.

🎯

Break the 1K Subscriber Barrier

Medium Impact
Median: 249 subscribers

Half of all Philadelphia nonprofit channels have fewer than 249 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.

See how your channel compares to these benchmarks

Get a free YouTube audit with personalized recommendations in 30 seconds

AI Spotlight

Editor's Picks

Channels selected by AI for exceptional content quality and impact

"brrrrrRRRRRRRRRRRRRRR" –Lang Lang (Piano '02)
8/10

"brrrrrRRRRRRRRRRRRRRR" –Lang Lang (Piano '02)

Curtis Institute Of Music

Curtis Institute Of Music

34.3K subscribers

Curtis Institute of Music demonstrates how to adapt niche arts education for modern audiences. By utilizing platform-native titles and highlighting masterclass moments, they achieved a massive 762K-view viral hit, driving a strong 65.4% view-to-subscriber ratio. They are highly consistent with 28 uploads in 90 days, though their 2% caption coverage is a glaring accessibility failure.

exceptionalA classical music conservato…
A Day in the Life at Sharing Excess
8/10

A Day in the Life at Sharing Excess

Sharing Excess

Sharing Excess

1.3K subscribers

Sharing Excess demonstrates exceptional audience resonance with a 4.26% engagement rate and average views reaching 71% of their subscriber base. Their content is highly mission-focused, tackling timely issues like SNAP cuts rather than posting generic event recaps, though their 0% native caption coverage is a notable accessibility gap.

exceptionalSmall food rescue nonprofit …
Army Veteran Garret Hrynko Found Purpose and Connection Through TMF After Years of Struggle
6/10

Army Veteran Garret Hrynko Found Purpose and Connection Through TMF After Years of Struggle

Travis Manion Foundation

Travis Manion Foundation

2.8K subscribers

Travis Manion Foundation excels at mission-driven storytelling, consistently uploading videos (14 in the last 90 days) that highlight veteran experiences rather than generic organizational updates. However, the channel suffers from a disengaged audience, evidenced by a 0.1% engagement rate and zero average comments per video. Furthermore, the complete lack of closed captions (0% coverage) presents a major accessibility barrier that limits the content's overall quality.

highA veteran support organizati…

🏆 Curious where your nonprofit ranks?

Get an instant benchmark ranking + free YouTube audit in 30 seconds

Content Strategy

Content Format Breakdown

How Philadelphia nonprofits structure their YouTube content — from long-form storytelling to quick Shorts

Format Distribution

176 channels analyzed
96%
Shorts-Heavy 7
Short-Form (<5m) 169
Mid-Form (5–15m) 0
Long-Form (15m+) 0

Upload Efficiency

Best avg views per video

1
Museum Of The American Revolution

Museum Of The American Revolution

293 videos · 4.3M total views

77.7K/vid
2
American Association For Cancer Research

American Association For Cancer Research

894 videos · 15.2M total views

53.9K/vid
3
Jefferson Health Corporation

Jefferson Health Corporation

557 videos · 44.1M total views

44.4K/vid
4
Please Touch Museum

Please Touch Museum

155 videos · 1.8M total views

33.2K/vid
5
Kipp Philadelphia Charter School

Kipp Philadelphia Charter School

48 videos · 1.2M total views

26.4K/vid

Shorts Champions

Most YouTube Shorts produced

1
Franklin Institute

Franklin Institute

45 Shorts · 6% of content

45
2
Ysc Academy

Ysc Academy

44 Shorts · 20% of content

44
3
Moore College Of Art And Design

Moore College Of Art And Design

42 Shorts · 5% of content

42
4
Balletx

Balletx

37 Shorts · 8% of content

37
5
Walnut Street Theatre Corp

Walnut Street Theatre Corp

36 Shorts · 11% of content

36
Performance

Engagement & Format

Best Engagement

1Sharing Excess
Sharing Excess
@sharingexcess
4.31%
2Independence Seaport Museum
Independence Seaport Museum
@independenceseaportmuseum
4.09%
3American Philosophical Society
American Philosophical Society
@amphilsociety
3.45%
4Philadelphia Mural Arts Advocates
Philadelphia Mural Arts Advocates
@phillymuralarts
3.13%
5St Johns Community Services - Pennsylvania
St Johns Community Services - Pennsylvania
@stjohns_cc
3.04%

Most Shorts

1Franklin Institute
Franklin Institute
@thefranklininstitutephl
45 shorts
2Ysc Academy
Ysc Academy
@ysc_academy_edarikode
44 shorts
3Moore College Of Art And Design
Moore College Of Art And Design
@moorecollegeart
42 shorts
4Balletx
Balletx
@balletx
37 shorts
5Walnut Street Theatre Corp
Walnut Street Theatre Corp
@walnut1809
36 shorts
Trending NowPast 2 months

Viral Hits

The most-viewed recent uploads across all tracked channels

Philly in the Making | A Nation of Artists at the Philadelphia Museum of Art
#1 This Month
1mo ago

Philly in the Making | A Nation of Artists at the Philadelphia Museum of Art

Philadelphia Museum Of Art29.0K views
Congressional Briefing: AACR Cancer Progress Report 2026
2
1mo ago

Congressional Briefing: AACR Cancer Progress Report 2026

American Associati…28.6K
Why Are Hockey Pucks Kept Cold? | The Franklin Institute | Philadelphia
3
1mo ago

Why Are Hockey Pucks Kept Cold? | The Franklin Institute | Philadelphia

Franklin Institute12.3K
It’s not the same without you.
4
1mo ago

It’s not the same without you.

Philadelphia Orche…7.2K
Previewing the Supreme Court’s 2026-2027 Term
5
1mo ago

Previewing the Supreme Court’s 2026-2027 Term

National Constitut…3.1K
The Secret History of the Acid Queen? | Distillations
6
25d ago

The Secret History of the Acid Queen? | Distillations

Science History In…1.4K
🏛️ Mascots from across Pennsylvania gathered in Harrisburg for AICUP’s annual Mascot Day. #FYP #HFU
7
1mo ago

🏛️ Mascots from across Pennsylvania gathered in Harrisburg for AICUP’s annual Mascot Day. #FYP #HFU

Holy Family Univer…1.2K
Community Builders

Comment Magnets

Channels sparking the most conversation — ranked by average comments per video

#
Channel
Avg Comments
Comment Activity
Engagement
1
Middle East Forum
Middle East Forum
14.4K subs · 6.4K avg views
38
2.1314
2
Curtis Institute Of Music
Curtis Institute Of Music
34.3K subs · 22.4K avg views
5
1.1739
3
Mastery Charter School - Thomascampus
Mastery Charter School - Thomascampus
260 subs · 1.4K avg views
4
1.0358
4
Sharing Excess
Sharing Excess
1.3K subs · 886 avg views
3
4.3057
5
Philadelphia Orchestra Association
Philadelphia Orchestra Association
21.0K subs · 1.3K avg views
2
2.8759
6
Philadelphia Legal Assistance Center Inc
Philadelphia Legal Assistance Center Inc
398 subs · 2.1K avg views
2
0.9059
7
Thomas Jefferson University
Thomas Jefferson University
3.4K subs · 5.7K avg views
2
0.2176
8
Philadelphia Youth Basketball Inc
Philadelphia Youth Basketball Inc
590 subs · 1.3K avg views
2
1.9638

Contenido en Español

Spanish-Language Content

Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations

Toy Story - Read Aloud - Ms. Casey
47 en español
Bilingual
Congreso De Latinos Unidos Inc

Toy Story - Read Aloud - Ms. Casey

Congreso De Latinos Unidos Inc · 47 Spanish videos

LEAP ACADEMY Seventeenth Commencement Ceremony
29 en español
Bilingual
Leap Academy Charter School

LEAP ACADEMY Seventeenth Commencement Ceremony

Leap Academy Charter School · 29 Spanish videos

What is Foley?
21 en español
Bilingual
University Of The Arts

What is Foley?

University Of The Arts · 21 Spanish videos

5%

of tracked channels have any Spanish content

8

channels with Spanish videos out of 176 tracked

0

channels with Spanish as primary language

1

Congreso De Latinos Unidos Inc

🌐 Bilingual · 47 Spanish videos · 146 subs

47 videos

en español

2

Leap Academy Charter School

🌐 Bilingual · 29 Spanish videos · 420 subs

29 videos

en español

3

University Of The Arts

🌐 Bilingual · 21 Spanish videos · 1.7K subs

21 videos

en español

4

Clay Studio

🌐 Bilingual · 16 Spanish videos · 1.8K subs

16 videos

en español

5

Soroptimist International Of The Americas Inc

🌐 Bilingual · 15 Spanish videos · 2.3K subs

15 videos

en español

6

The Childrens Hospital Of Philadelphia

🌐 Bilingual · 5 Spanish videos · 231.0K subs

5 videos

en español

7

Cooper Health Systems

🌐 Bilingual · 5 Spanish videos · 28 subs

5 videos

en español

8

Camcare Health Corp

🌐 Bilingual · 1 Spanish video · 53 subs

1 video

en español

By Mission

Category Spotlights

Explore channels by mission area — click a category to see top performers

Mission Categories

Select a category

Click a mission category on the left to explore
top channels and videos in that area

Discover

Hidden Gems

AI-curated smaller channels making an outsized impact — one from each category

Career Journeys: Impact Through Entrepreneurism | Shailadi Gupta | Bonus Episode 2
★ 4/10
Health & Wellness
Trumerit
Trumerit
1.4K subs
12 uploads in 90d
"Dinosaurs at the Dinner Party"—Edward Dolnick
★ 5/10
Science & Research
American Philosophical Society
American Philosophical Society
5.8K subs
3.5% engagement
Toy Story - Read Aloud - Ms. Casey
★ 3/10
Social Services
Congreso De Latinos Unidos Inc
Congreso De Latinos Unidos Inc
146 subs
AI score: 3/10
Army Veteran Garret Hrynko Found Purpose and Connection Through TMF After Years of Struggle
★ 6/10
Veterans & Military
Travis Manion Foundation
Travis Manion Foundation
2.8K subs
65x viral ratio
The West Philadelphia Skills and SEPTA Partnership
★ 5/10
Workforce & Economic Development
University City District
University City District
405 subs
18x viral ratio

💎 Could your channel be a Hidden Gem?

Small channels making outsized impact get featured. See how your content scores.

Analytics

Distribution and trends across all tracked channels

Subscriber Distribution — Top 20

Engagement Rate — Top 20

Upload Frequency — Videos in Last 90 Days

Engagement Rate vs. Subscriber Count

Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience

About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.

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included?

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Data sourced from the YouTube Data API. Last updated 10/14/2026. Rankings reflect publicly available channel statistics.