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Newsletter

Monthly storytelling tips for nonprofits.

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← All Metros
Competitive Intelligence

Philadelphia For Impact
YouTube Benchmark

Live rankings and performance data for 176+ for-impact YouTube channels across Philadelphia Metro.Updated weekly

The Childrens Hospital Of Philadelphia
1
National Constitution Center
2
Trustees Of The University Of Pennsylvania
3
Curtis Institute Of Music
Institute For Cancer Research
Philadelphia Orchestra Association
Jefferson Health Corporation
Society For Industrial And Applied Mathematics
Middle East Forum
Philadelphia College Of Osteopathic Medicine
Opera Philadelphia
American Association For Cancer Research
Barnes Foundation
Philadelphia Museum Of Art
Drexel University

Top channels by subscribers

0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past 2 weeks
Top uploads by views
WHAT A SAVE 🧤🕸️#goalkeepersaves #goalkeeper #football #soccer #viral #skills #argentinafootball
14.5K views
1
WHAT A SAVE 🧤🕸️#goalkeepersaves #goalkeeper #football #soccer #viral #skills #argentinafootball
Ysc Academy · 8d ago
What the Founders Learned From the Ancients
3.8K views
2
What the Founders Learned From the Ancients
National Constitution Center · 5d ago
We offer 25+ student clubs and campus offices at Holy Family! 🐾 #holyfamilyuniversity #college #fyp
1.1K views
3
We offer 25+ student clubs and campus offices at Holy Family! 🐾 #holyfamilyuniversity #college #fyp
Holy Family University · 12d ago
What is Foundational Research in the Age of AI? with Tamara Kolda
514 views
4
What is Foundational Research in the Age of AI? with Tamara Kolda
Society For Industrial And Applied Mathematics · 12d ago
Williamson Fills a Gap - Both in Lives and Livelihood
254 views
5
Williamson Fills a Gap - Both in Lives and Livelihood
Williamson College Of The Trades · 2d ago
All-Time Leaders

Top Channels

Most Subscribers

1The Childrens Hospital Of Philadelphia
The Childrens Hospital Of Philadelphia
@childrenshospphila
231.0K
2National Constitution Center
National Constitution Center
@constitutionctr
68.7K
3Trustees Of The University Of Pennsylvania
Trustees Of The University Of Pennsylvania
@penn
49.5K
4Curtis Institute Of Music
Curtis Institute Of Music
@curtisinstitute
34.0K
5Institute For Cancer Research
Institute For Cancer Research
@cancerresearchinstitute
31.7K

Most Total Views

1The Childrens Hospital Of Philadelphia
The Childrens Hospital Of Philadelphia
@childrenshospphila
100.5M
2Jefferson Health Corporation
Jefferson Health Corporation
@jeffersonhealth
42.8M
3Opera Philadelphia
Opera Philadelphia
@operaphila
18.5M
4Trustees Of The University Of Pennsylvania
Trustees Of The University Of Pennsylvania
@penn
17.9M
5Widener University
Widener University
@wideneruniv
15.4M

Most Videos Overall

1National Constitution Center
National Constitution Center
@constitutionctr
2.7K
2The Childrens Hospital Of Philadelphia
The Childrens Hospital Of Philadelphia
@childrenshospphila
1.3K
3Widener University
Widener University
@wideneruniv
1.1K
4Middle East Forum
Middle East Forum
@middleeastforummef
982
5Philadelphia College Of Osteopathic Medicine
Philadelphia College Of Osteopathic Medicine
@pcomeducation
941
Philadelphia vs. National

Benchmark Intelligence

How Philadelphia nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.

Subscribers
Needs Work
248
Philadelphia Median
25th–75th: 61–1.4K
National: 1.0K(NP Median)

The typical Philadelphia nonprofit has 248 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.

Views / Video
On Par
358
Philadelphia Median
25th–75th: 145–966
National: 400(NP Median)

The typical Philadelphia channel gets 358 views per video vs. 400 nationally. Better thumbnails, SEO titles, and consistent posting can close this gap.

Engagement Rate
Below National
1.29%
Philadelphia Median
25th–75th: 0.5%–1.8%
National: 2.5%(NP Median)

Philadelphia's typical 1.29% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.

Uploads / 90 Days
Needs Work
0
Philadelphia Median
86 of 176 active
National: 4(Active NP Median)

The typical Philadelphia nonprofit uploads 0 videos per 90 days vs. 4 nationally. Only 86 of 176 channels are active. Consistency is the #1 growth lever.

What the Data Tells Us

🔍

The Gap Is Real

With a median of just 248 subscribers, most Philadelphia nonprofits have small audiences — but that's typical for local organizations. The average (3.9K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.

📊

Why Medians Matter

We use medians because a few large channels (avg: 3.9K subs) skew the average 16× higher than the median (248). The median represents what the typical Philadelphia nonprofit actually looks like — and what you should benchmark against.

🚀

Biggest Growth Lever

90 of 176 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Philadelphia's biggest opportunity.

National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).

Subscriber Distribution

Where most channels fall — the majority have under 5K subscribers

Philadelphia Nonprofit Growth Playbook

Data-backed priorities ranked by potential impact — where Philadelphia nonprofits should focus to close the gap with national benchmarks

📅

Upload Consistency Is #1

High Impact
90 inactive channels

90 of 176 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Philadelphia nonprofits.

💬

Close the Engagement Gap

High Impact
1.29% vs. 5.4% national

Philadelphia's 1.29% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.

🔎

Fix Discoverability

High Impact
358 vs. 2K national

The median Philadelphia channel gets 358 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.

🎯

Break the 1K Subscriber Barrier

Medium Impact
Median: 248 subscribers

Half of all Philadelphia nonprofit channels have fewer than 248 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.

See how your channel compares to these benchmarks

Get a free YouTube audit with personalized recommendations in 30 seconds

AI Spotlight

Editor's Picks

Channels selected by AI for exceptional content quality and impact

"brrrrrRRRRRRRRRRRRRRR" –Lang Lang (Piano '02)
6/10

"brrrrrRRRRRRRRRRRRRRR" –Lang Lang (Piano '02)

Curtis Institute Of Music

Curtis Institute Of Music

34.0K subscribers

Curtis Institute maintains an active upload schedule with 39 videos in 90 days and a solid 2.2% engagement rate. A recent faculty spotlight spiked to 74K views, though the channel's 2% caption coverage is a critical accessibility failure.

highA classical music conservato…
A Day in the Life at Sharing Excess
7/10

A Day in the Life at Sharing Excess

Sharing Excess

Sharing Excess

1.3K subscribers

Sharing Excess drives an exceptional 4.2% engagement rate and 84% view-to-sub ratio through mission-centric Shorts. While their food rescue videos resonate strongly, 0% caption coverage limits accessibility.

highFood rescue nonprofit levera…
Memorial Day Through Their Eyes: A Surviving Spouse’s Tribute
6/10

Memorial Day Through Their Eyes: A Surviving Spouse’s Tribute

Travis Manion Foundation

Travis Manion Foundation

2.8K subscribers

Travis Manion Foundation excels at mission-driven storytelling, consistently uploading videos (14 in the last 90 days) that highlight veteran experiences rather than generic organizational updates. However, the channel suffers from a disengaged audience, evidenced by a 0.1% engagement rate and zero average comments per video. Furthermore, the complete lack of closed captions (0% coverage) presents a major accessibility barrier that limits the content's overall quality.

highA veteran support organizati…

🏆 Curious where your nonprofit ranks?

Get an instant benchmark ranking + free YouTube audit in 30 seconds

Content Strategy

Content Format Breakdown

How Philadelphia nonprofits structure their YouTube content — from long-form storytelling to quick Shorts

Format Distribution

176 channels analyzed
96%
Shorts-Heavy 7
Short-Form (<5m) 169
Mid-Form (5–15m) 0
Long-Form (15m+) 0

Upload Efficiency

Best avg views per video

1
Museum Of The American Revolution

Museum Of The American Revolution

285 videos · 4.0M total views

73.4K/vid
2
American Association For Cancer Research

American Association For Cancer Research

884 videos · 15.0M total views

64.1K/vid
3
Please Touch Museum

Please Touch Museum

155 videos · 1.8M total views

32.8K/vid
4
Kipp Philadelphia Charter School

Kipp Philadelphia Charter School

39 videos · 1.2M total views

30.1K/vid
5
Jefferson Health Corporation

Jefferson Health Corporation

538 videos · 42.8M total views

28.3K/vid

Shorts Champions

Most YouTube Shorts produced

1
Franklin Institute

Franklin Institute

44 Shorts · 6% of content

44
2
Ysc Academy

Ysc Academy

44 Shorts · 30% of content

44
3
Moore College Of Art And Design

Moore College Of Art And Design

42 Shorts · 5% of content

42
4
Drexel University

Drexel University

37 Shorts · 6% of content

37
5
Walnut Street Theatre Corp

Walnut Street Theatre Corp

37 Shorts · 11% of content

37
Performance

Engagement & Format

Best Engagement

1Middle East Forum
Middle East Forum
@middleeastforummef
5.02%
2American Philosophical Society
American Philosophical Society
@amphilsociety
4.41%
3Sharing Excess
Sharing Excess
@sharingexcess
4.27%
4Philadelphia Orchestra Association
Philadelphia Orchestra Association
@thephiladelphiaorchestra
4.22%
5Independence Seaport Museum
Independence Seaport Museum
@independenceseaportmuseum
4.15%

Most Shorts

1Franklin Institute
Franklin Institute
@thefranklininstitutephl
44 shorts
2Ysc Academy
Ysc Academy
@ysc_academy_edarikode
44 shorts
3Moore College Of Art And Design
Moore College Of Art And Design
@moorecollegeart
42 shorts
4Drexel University
Drexel University
@drexeluniv
37 shorts
5Walnut Street Theatre Corp
Walnut Street Theatre Corp
@walnut1809
37 shorts
Trending NowPast month

Viral Hits

The most-viewed recent uploads across all tracked channels

Penn's Class of 2030: By The Numbers
#1 This Month
18d ago

Penn's Class of 2030: By The Numbers

Trustees Of The University Of Pennsylvania10.1K views
"Dinosaurs at the Dinner Party"—Edward Dolnick
2
16d ago

"Dinosaurs at the Dinner Party"—Edward Dolnick

American Philosoph…1.3K
Army Veteran Jeremiah Pauley on How TMF Changed His Life for the Better
3
15d ago

Army Veteran Jeremiah Pauley on How TMF Changed His Life for the Better

Travis Manion Foun…954
Get to Know 2026-2027 SIA President Madoka Ushio!
4
14d ago

Get to Know 2026-2027 SIA President Madoka Ushio!

Soroptimist Intern…609
KIPP Philly Day 2026!
5
26d ago

KIPP Philly Day 2026!

Kipp Philadelphia …278
Free Food during the Government Shutdown and SNAP Cuts
6
14d ago

Free Food during the Government Shutdown and SNAP Cuts

Sharing Excess223
Community Builders

Comment Magnets

Channels sparking the most conversation — ranked by average comments per video

#
Channel
Avg Comments
Comment Activity
Engagement
1
Curtis Institute Of Music
Curtis Institute Of Music
34.0K subs · 20.7K avg views
5
1.2287
2
Mastery Charter School - Thomascampus
Mastery Charter School - Thomascampus
260 subs · 1.4K avg views
5
1.0598
3
Philadelphia Orchestra Association
Philadelphia Orchestra Association
20.8K subs · 1.9K avg views
4
4.2156
4
Sharing Excess
Sharing Excess
1.3K subs · 911 avg views
3
4.2668
5
Thomas Jefferson University
Thomas Jefferson University
3.4K subs · 5.6K avg views
2
0.2195
6
Philadelphia Youth Basketball Inc
Philadelphia Youth Basketball Inc
579 subs · 1.3K avg views
2
1.9761
7
Philadelphia Legal Assistance Center Inc
Philadelphia Legal Assistance Center Inc
399 subs · 2.1K avg views
2
0.9091

Contenido en Español

Spanish-Language Content

Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations

Toy Story - Read Aloud - Ms. Casey
47 en español
Bilingual
Congreso De Latinos Unidos Inc

Toy Story - Read Aloud - Ms. Casey

Congreso De Latinos Unidos Inc · 47 Spanish videos

Clay as Care Symposium
34 en español
Bilingual
Clay Studio

Clay as Care Symposium

Clay Studio · 34 Spanish videos

LEAP ACADEMY Seventeenth Commencement Ceremony
29 en español
Bilingual
Leap Academy Charter School

LEAP ACADEMY Seventeenth Commencement Ceremony

Leap Academy Charter School · 29 Spanish videos

5%

of tracked channels have any Spanish content

8

channels with Spanish videos out of 176 tracked

0

channels with Spanish as primary language

1

Congreso De Latinos Unidos Inc

🌐 Bilingual · 47 Spanish videos · 145 subs

47 videos

en español

2

Clay Studio

🌐 Bilingual · 34 Spanish videos · 1.8K subs

34 videos

en español

3

Leap Academy Charter School

🌐 Bilingual · 29 Spanish videos · 413 subs

29 videos

en español

4

University Of The Arts

🌐 Bilingual · 21 Spanish videos · 1.7K subs

21 videos

en español

5

Soroptimist International Of The Americas Inc

🌐 Bilingual · 13 Spanish videos · 2.3K subs

13 videos

en español

6

The Childrens Hospital Of Philadelphia

🌐 Bilingual · 5 Spanish videos · 231.0K subs

5 videos

en español

7

Cooper Health Systems

🌐 Bilingual · 5 Spanish videos · 28 subs

5 videos

en español

8

Camcare Health Corp

🌐 Bilingual · 1 Spanish video · 52 subs

1 video

en español

By Mission

Category Spotlights

Explore channels by mission area — click a category to see top performers

Mission Categories

Select a category

Click a mission category on the left to explore
top channels and videos in that area

Discover

Hidden Gems

AI-curated smaller channels making an outsized impact — one from each category

Career Development for Global Pediatric Nurses | Mary Dirks and Julia To Dutka | EP 19
★ 4/10
Health & Wellness
Trumerit
Trumerit
1.4K subs
15 uploads in 90d
Science Center Brand Anthem 2022
Science & Research
University City Science Center
University City Science Center
398 subs
1.3% engagement
Toy Story - Read Aloud - Ms. Casey
★ 3/10
Social Services
Congreso De Latinos Unidos Inc
Congreso De Latinos Unidos Inc
145 subs
AI score: 3/10
Memorial Day Through Their Eyes: A Surviving Spouse’s Tribute
★ 6/10
Veterans & Military
Travis Manion Foundation
Travis Manion Foundation
2.8K subs
40x viral ratio
The West Philadelphia Skills and SEPTA Partnership
Workforce & Economic Development
University City District
University City District
403 subs
18x viral ratio

💎 Could your channel be a Hidden Gem?

Small channels making outsized impact get featured. See how your content scores.

Analytics

Distribution and trends across all tracked channels

Subscriber Distribution — Top 20

Engagement Rate — Top 20

Upload Frequency — Videos in Last 90 Days

Engagement Rate vs. Subscriber Count

Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience

About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.

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Data sourced from the YouTube Data API. Last updated 9/16/2026. Rankings reflect publicly available channel statistics.