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Newsletter

Monthly storytelling tips for nonprofits.

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← All Metros
Competitive Intelligence

Philadelphia For Impact
YouTube Benchmark

Live rankings and performance data for 176+ for-impact YouTube channels across Philadelphia Metro.Updated weekly

The Childrens Hospital Of Philadelphia
1
National Constitution Center
2
Trustees Of The University Of Pennsylvania
3
Curtis Institute Of Music
Institute For Cancer Research
Philadelphia Orchestra Association
Jefferson Health Corporation
Society For Industrial And Applied Mathematics
Middle East Forum
Philadelphia College Of Osteopathic Medicine
Opera Philadelphia
American Association For Cancer Research
Barnes Foundation
Philadelphia Museum Of Art
Drexel University

Top channels by subscribers

0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past 2 months
Top uploads by views
Proud to Be Exactly Who They Are | KIPP Philadelphia Public Schools
100.9K views
1
Proud to Be Exactly Who They Are | KIPP Philadelphia Public Schools
Kipp Philadelphia Charter School · 1mo ago
Lessons from Lang Lang 🙂‍↕️
74.9K views
2
Lessons from Lang Lang 🙂‍↕️
Curtis Institute Of Music · 1mo ago
2026 Liberty Medal Ceremony Honoring Pope Leo XIV
31.2K views
3
2026 Liberty Medal Ceremony Honoring Pope Leo XIV
National Constitution Center · 29d ago
June 30, 2026 | Michael Rubin Testifies Before Congress on Turkey’s Occupation of Cyprus
19.1K views
4
June 30, 2026 | Michael Rubin Testifies Before Congress on Turkey’s Occupation of Cyprus
Middle East Forum · 1mo ago
MAGICAL CURVE 😳🌈🔥#footballacademy #football #footballskillschallenge #footballskills #curve
11.2K views
5
MAGICAL CURVE 😳🌈🔥#footballacademy #football #footballskillschallenge #footballskills #curve
Ysc Academy · 1mo ago
All-Time Leaders

Top Channels

Most Subscribers

1The Childrens Hospital Of Philadelphia
The Childrens Hospital Of Philadelphia
@childrenshospphila
230.0K
2National Constitution Center
National Constitution Center
@constitutionctr
68.2K
3Trustees Of The University Of Pennsylvania
Trustees Of The University Of Pennsylvania
@penn
49.2K
4Curtis Institute Of Music
Curtis Institute Of Music
@curtisinstitute
33.3K
5Institute For Cancer Research
Institute For Cancer Research
@cancerresearchinstitute
31.6K

Most Total Views

1The Childrens Hospital Of Philadelphia
The Childrens Hospital Of Philadelphia
@childrenshospphila
99.9M
2Jefferson Health Corporation
Jefferson Health Corporation
@jeffersonhealth
40.2M
3Opera Philadelphia
Opera Philadelphia
@operaphila
18.5M
4Trustees Of The University Of Pennsylvania
Trustees Of The University Of Pennsylvania
@penn
17.8M
5Widener University
Widener University
@wideneruniv
15.4M

Most Videos Overall

1National Constitution Center
National Constitution Center
@constitutionctr
2.6K
2The Childrens Hospital Of Philadelphia
The Childrens Hospital Of Philadelphia
@childrenshospphila
1.3K
3Widener University
Widener University
@wideneruniv
1.1K
4Middle East Forum
Middle East Forum
@middleeastforummef
959
5Philadelphia College Of Osteopathic Medicine
Philadelphia College Of Osteopathic Medicine
@pcomeducation
918
Philadelphia vs. National

Benchmark Intelligence

How Philadelphia nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.

Subscribers
Needs Work
242
Philadelphia Median
25th–75th: 60–1.4K
National: 1.0K(NP Median)

The typical Philadelphia nonprofit has 242 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.

Views / Video
On Par
350
Philadelphia Median
25th–75th: 150–1.0K
National: 400(NP Median)

The typical Philadelphia channel gets 350 views per video vs. 400 nationally. Better thumbnails, SEO titles, and consistent posting can close this gap.

Engagement Rate
Below National
1.34%
Philadelphia Median
25th–75th: 0.5%–2.0%
National: 2.5%(NP Median)

Philadelphia's typical 1.34% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.

Uploads / 90 Days
Needs Work
1
Philadelphia Median
99 of 176 active
National: 4(Active NP Median)

The typical Philadelphia nonprofit uploads 1 video per 90 days vs. 4 nationally. Only 99 of 176 channels are active. Consistency is the #1 growth lever.

What the Data Tells Us

🔍

The Gap Is Real

With a median of just 242 subscribers, most Philadelphia nonprofits have small audiences — but that's typical for local organizations. The average (3.8K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.

📊

Why Medians Matter

We use medians because a few large channels (avg: 3.8K subs) skew the average 16× higher than the median (242). The median represents what the typical Philadelphia nonprofit actually looks like — and what you should benchmark against.

🚀

Biggest Growth Lever

77 of 176 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Philadelphia's biggest opportunity.

National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).

Subscriber Distribution

Where most channels fall — the majority have under 5K subscribers

Philadelphia Nonprofit Growth Playbook

Data-backed priorities ranked by potential impact — where Philadelphia nonprofits should focus to close the gap with national benchmarks

📅

Upload Consistency Is #1

High Impact
77 inactive channels

77 of 176 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Philadelphia nonprofits.

💬

Close the Engagement Gap

High Impact
1.34% vs. 5.4% national

Philadelphia's 1.34% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.

🔎

Fix Discoverability

High Impact
350 vs. 2K national

The median Philadelphia channel gets 350 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.

🎯

Break the 1K Subscriber Barrier

Medium Impact
Median: 242 subscribers

Half of all Philadelphia nonprofit channels have fewer than 242 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.

See how your channel compares to these benchmarks

Get a free YouTube audit with personalized recommendations in 30 seconds

AI Spotlight

Editor's Picks

Channels selected by AI for exceptional content quality and impact

A Day in the Life at Sharing Excess
7/10

A Day in the Life at Sharing Excess

Sharing Excess

Sharing Excess

1.2K subscribers

Sharing Excess drives an exceptional 4.2% engagement rate and 84% view-to-sub ratio through mission-centric Shorts. While their food rescue videos resonate strongly, 0% caption coverage limits accessibility.

highFood rescue nonprofit levera…
Lessons from Lang Lang 🙂‍↕️
6/10

Lessons from Lang Lang 🙂‍↕️

Curtis Institute Of Music

Curtis Institute Of Music

33.3K subscribers

Curtis Institute maintains an active upload schedule with 39 videos in 90 days and a solid 2.2% engagement rate. A recent faculty spotlight spiked to 74K views, though the channel's 2% caption coverage is a critical accessibility failure.

highA classical music conservato…
Curator Matthew Affron | Dreamworld: Surrealism at 100
6/10

Curator Matthew Affron | Dreamworld: Surrealism at 100

Philadelphia Museum Of Art

Philadelphia Museum Of Art

9.0K subscribers

The channel maintains a strong upload frequency with 25 videos in 90 days and a solid 29.3% view-to-subscriber ratio. However, poor caption coverage (16%) and low comment engagement (1 per video) limit its overall impact.

highMajor art museum driving sol…

🏆 Curious where your nonprofit ranks?

Get an instant benchmark ranking + free YouTube audit in 30 seconds

Content Strategy

Content Format Breakdown

How Philadelphia nonprofits structure their YouTube content — from long-form storytelling to quick Shorts

Format Distribution

176 channels analyzed
95%
Shorts-Heavy 8
Short-Form (<5m) 168
Mid-Form (5–15m) 0
Long-Form (15m+) 0

Upload Efficiency

Best avg views per video

1
American Association For Cancer Research

American Association For Cancer Research

884 videos · 14.7M total views

60.4K/vid
2
Jefferson Health Corporation

Jefferson Health Corporation

518 videos · 40.2M total views

59.2K/vid
3
Museum Of The American Revolution

Museum Of The American Revolution

284 videos · 3.2M total views

56.5K/vid
4
Please Touch Museum

Please Touch Museum

155 videos · 1.7M total views

32.6K/vid
5
Widener University

Widener University

1050 videos · 15.4M total views

30.8K/vid

Shorts Champions

Most YouTube Shorts produced

1
Moore College Of Art And Design

Moore College Of Art And Design

43 Shorts · 6% of content

43
2
Drexel University

Drexel University

41 Shorts · 7% of content

41
3
Ysc Academy

Ysc Academy

41 Shorts · 30% of content

41
4
Trumerit

Trumerit

37 Shorts · 28% of content

37
5
Walnut Street Theatre Corp

Walnut Street Theatre Corp

36 Shorts · 11% of content

36
Performance

Engagement & Format

Best Engagement

1Middle East Forum
Middle East Forum
@middleeastforummef
5.16%
2Philadelphia Orchestra Association
Philadelphia Orchestra Association
@thephiladelphiaorchestra
4.23%
3Sharing Excess
Sharing Excess
@sharingexcess
4.18%
4Independence Seaport Museum
Independence Seaport Museum
@independenceseaportmuseum
4.17%
5National Constitution Center
National Constitution Center
@constitutionctr
3.56%

Most Shorts

1Moore College Of Art And Design
Moore College Of Art And Design
@moorecollegeart
43 shorts
2Drexel University
Drexel University
@drexeluniv
41 shorts
3Ysc Academy
Ysc Academy
@ysc_academy_edarikode
41 shorts
4Trumerit
Trumerit
@trumerit-inc
37 shorts
5Walnut Street Theatre Corp
Walnut Street Theatre Corp
@walnut1809
36 shorts
Trending NowPast 2 months

Viral Hits

The most-viewed recent uploads across all tracked channels

This Dragon Follows You Everywhere 🤯 | Franklin Institute
#1 This Month
1mo ago

This Dragon Follows You Everywhere 🤯 | Franklin Institute

Franklin Institute6.6K views
Commencement 2026
2
1mo ago

Commencement 2026

Drexel University2.2K
"The Four Seasons Reimagined" Comes to Life
3
1mo ago

"The Four Seasons Reimagined" Comes to Life

Balletx1.5K
You invite your teachers to play a game… and they take it very seriously.
4
1mo ago

You invite your teachers to play a game… and they take it very seriously.

21st Century Cyber…1.5K
The Next Chapter Starts Now | Looking Back on an Extraordinary Year
5
1mo ago

The Next Chapter Starts Now | Looking Back on an Extraordinary Year

Bryn Mawr College1.4K
The Philadelphia Orchestra's 2026 Pride Concert
6
26d ago

The Philadelphia Orchestra's 2026 Pride Concert

Philadelphia Orche…1.3K
"Adam Smith's America"—Glory M. Liu
7
1mo ago

"Adam Smith's America"—Glory M. Liu

American Philosoph…926
Community Builders

Comment Magnets

Channels sparking the most conversation — ranked by average comments per video

#
Channel
Avg Comments
Comment Activity
Engagement
1
National Constitution Center
National Constitution Center
68.2K subs · 2.2K avg views
7
3.5615
2
Curtis Institute Of Music
Curtis Institute Of Music
33.3K subs · 7.3K avg views
5
2.2064
3
Philadelphia Orchestra Association
Philadelphia Orchestra Association
20.7K subs · 2.2K avg views
5
4.2283
4
Mastery Charter School - Thomascampus
Mastery Charter School - Thomascampus
258 subs · 1.4K avg views
5
1.0574
5
Sharing Excess
Sharing Excess
1.2K subs · 1.0K avg views
4
4.1837
6
Thomas Jefferson University
Thomas Jefferson University
3.4K subs · 5.7K avg views
2
0.2504
7
Philadelphia Youth Basketball Inc
Philadelphia Youth Basketball Inc
578 subs · 1.3K avg views
2
1.9704
8
Philadelphia Legal Assistance Center Inc
Philadelphia Legal Assistance Center Inc
399 subs · 2.1K avg views
2
0.9114

Contenido en Español

Spanish-Language Content

Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations

Toy Story - Read Aloud - Ms. Casey
47 en español
Bilingual
Congreso De Latinos Unidos Inc

Toy Story - Read Aloud - Ms. Casey

Congreso De Latinos Unidos Inc · 47 Spanish videos

Clay as Care Symposium
34 en español
Bilingual
Clay Studio

Clay as Care Symposium

Clay Studio · 34 Spanish videos

LEAP ACADEMY Seventeenth Commencement Ceremony
25 en español
Bilingual
Leap Academy Charter School

LEAP ACADEMY Seventeenth Commencement Ceremony

Leap Academy Charter School · 25 Spanish videos

4%

of tracked channels have any Spanish content

7

channels with Spanish videos out of 176 tracked

0

channels with Spanish as primary language

1

Congreso De Latinos Unidos Inc

🌐 Bilingual · 47 Spanish videos · 143 subs

47 videos

en español

2

Clay Studio

🌐 Bilingual · 34 Spanish videos · 1.8K subs

34 videos

en español

3

Leap Academy Charter School

🌐 Bilingual · 25 Spanish videos · 418 subs

25 videos

en español

4

University Of The Arts

🌐 Bilingual · 21 Spanish videos · 1.7K subs

21 videos

en español

5

Soroptimist International Of The Americas Inc

🌐 Bilingual · 14 Spanish videos · 2.3K subs

14 videos

en español

6

Cooper Health Systems

🌐 Bilingual · 5 Spanish videos · 28 subs

5 videos

en español

7

Camcare Health Corp

🌐 Bilingual · 1 Spanish video · 52 subs

1 video

en español

By Mission

Category Spotlights

Explore channels by mission area — click a category to see top performers

Mission Categories

Select a category

Click a mission category on the left to explore
top channels and videos in that area

Discover

Hidden Gems

AI-curated smaller channels making an outsized impact — one from each category

Abraham Lincoln Tried by War—James M. McPherson
Science & Research
American Philosophical Society
American Philosophical Society
5.4K subs
27 uploads in 90d
2023 Celebrate Arts & Aging Virtual Show
★ 3/10
Social Services
Philadelphia Corporation For Aging
Philadelphia Corporation For Aging
102 subs
10x viral ratio
The West Philadelphia Skills and SEPTA Partnership
Workforce & Economic Development
University City District
University City District
400 subs
18x viral ratio
Artemis II - What You Need to Know
Arts & Culture
Franklin Institute
Franklin Institute
7.0K subs
46 uploads in 90d
Chester County Reads the Declaration of Independence - YouTube Version
★ 3/10
Civil Rights & Advocacy
Chester County Community Foundation Inc
Chester County Community Foundation Inc
165 subs
7x viral ratio

💎 Could your channel be a Hidden Gem?

Small channels making outsized impact get featured. See how your content scores.

Analytics

Distribution and trends across all tracked channels

Subscriber Distribution — Top 20

Engagement Rate — Top 20

Upload Frequency — Videos in Last 90 Days

Engagement Rate vs. Subscriber Count

Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience

About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.

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Data sourced from the YouTube Data API. Last updated 7/29/2026. Rankings reflect publicly available channel statistics.