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Empowering Stories, Revolutionizing Impact

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Newsletter

Monthly storytelling tips for nonprofits.

© 2026 RiseWorks Media PBC. All rights reserved.

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Competitive Intelligence

San Francisco For Impact
YouTube Benchmark

Live rankings and performance data for 186+ for-impact YouTube channels across San Francisco Metro.Updated weekly

Khan Academy Inc
1
Schmidt Ocean Institute
2
Kqed Inc
3
California Academy Of Sciences
Computer History Museum
Seti Institute
Burning Man Project
Asian Art Museum Foundation Of San Francisco
The Exploratorium
San Francisco Ballet Association
San Francisco Museum Of Modern Art
Fine Arts Museums Foundation
San Francisco Symphony
Ck12 Foundation
Room To Read

Top channels by subscribers

0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past 2 weeks
Top uploads by views
Khan Academy still free, now reimagined #ISTELive26
8.0K views
1
Khan Academy still free, now reimagined #ISTELive26
Khan Academy Inc · 13d ago
What are you going to major in?
1.5K views
2
What are you going to major in?
Ck12 Foundation · 13d ago
Jeff’s Journey to Recovery
374 views
3
Jeff’s Journey to Recovery
Valley Health Foundation Vhf · 10d ago
All-Time Leaders

Top Channels

Most Subscribers

1Khan Academy Inc
Khan Academy Inc
@khanacademy
9.4M
2Schmidt Ocean Institute
Schmidt Ocean Institute
@schmidtocean
566.0K
3Kqed Inc
Kqed Inc
@kqed
375.0K
4California Academy Of Sciences
California Academy Of Sciences
@calacademy
247.0K
5Computer History Museum
Computer History Museum
@computerhistory
177.0K

Most Total Views

1Khan Academy Inc
Khan Academy Inc
@khanacademy
2219.6M
2Ck12 Foundation
Ck12 Foundation
@ck12
119.5M
3Kqed Inc
Kqed Inc
@kqed
110.0M
4Schmidt Ocean Institute
Schmidt Ocean Institute
@schmidtocean
35.9M
5California Academy Of Sciences
California Academy Of Sciences
@calacademy
34.7M

Most Videos Overall

1Khan Academy Inc
Khan Academy Inc
@khanacademy
9.2K
2Ck12 Foundation
Ck12 Foundation
@ck12
5.0K
3Positive Coaching Alliance
Positive Coaching Alliance
@positivecoachus
2.6K
4Muttville
Muttville
@muttvillesf
2.2K
5Computer History Museum
Computer History Museum
@computerhistory
2.1K
San Francisco vs. National

Benchmark Intelligence

How San Francisco nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.

Subscribers
Needs Work
318
San Francisco Median
25th–75th: 71–2.0K
National: 1.0K(NP Median)

The typical San Francisco nonprofit has 318 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.

Views / Video
On Par
348
San Francisco Median
25th–75th: 189–1.3K
National: 400(NP Median)

The typical San Francisco channel gets 348 views per video vs. 400 nationally. Better thumbnails, SEO titles, and consistent posting can close this gap.

Engagement Rate
Below National
1.40%
San Francisco Median
25th–75th: 0.7%–1.9%
National: 2.5%(NP Median)

San Francisco's typical 1.40% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.

Uploads / 90 Days
Needs Work
1
San Francisco Median
109 of 186 active
National: 4(Active NP Median)

The typical San Francisco nonprofit uploads 1 video per 90 days vs. 4 nationally. Only 109 of 186 channels are active. Consistency is the #1 growth lever.

What the Data Tells Us

🔍

The Gap Is Real

With a median of just 318 subscribers, most San Francisco nonprofits have small audiences — but that's typical for local organizations. The average (61.8K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.

📊

Why Medians Matter

We use medians because a few large channels (avg: 61.8K subs) skew the average 195× higher than the median (318). The median represents what the typical San Francisco nonprofit actually looks like — and what you should benchmark against.

🚀

Biggest Growth Lever

77 of 186 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is San Francisco's biggest opportunity.

National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).

Subscriber Distribution

Where most channels fall — the majority have under 5K subscribers

San Francisco Nonprofit Growth Playbook

Data-backed priorities ranked by potential impact — where San Francisco nonprofits should focus to close the gap with national benchmarks

📅

Upload Consistency Is #1

High Impact
77 inactive channels

77 of 186 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for San Francisco nonprofits.

💬

Close the Engagement Gap

High Impact
1.40% vs. 5.4% national

San Francisco's 1.40% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.

🔎

Fix Discoverability

High Impact
348 vs. 2K national

The median San Francisco channel gets 348 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.

🎯

Break the 1K Subscriber Barrier

Medium Impact
Median: 318 subscribers

Half of all San Francisco nonprofit channels have fewer than 318 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.

See how your channel compares to these benchmarks

Get a free YouTube audit with personalized recommendations in 30 seconds

AI Spotlight

Editor's Picks

Channels selected by AI for exceptional content quality and impact

This Creamy Coleslaw Recipe is the Perfect Side DIsh | Jacques Pépin Cooking at Home  | KQED
6/10

This Creamy Coleslaw Recipe is the Perfect Side DIsh | Jacques Pépin Cooking at Home | KQED

Kqed Inc

Kqed Inc

375.0K subscribers

KQED shows strong historical resonance with a 2.74% engagement rate and 100 average comments per video. Despite a robust library of 2,048 videos, the channel has been dormant for nearly a year.

highPublic media channel with ex…
Seafloor surface connections #Doldrums
6/10

Seafloor surface connections #Doldrums

Schmidt Ocean Institute

Schmidt Ocean Institute

566.0K subscribers

Despite 565K subscribers, the 1.3% view-to-sub ratio indicates a dormant base. However, active viewers are highly engaged (4.09% rate). Upload consistency is strong with 50 videos in 90 days, but 4% caption coverage is a critical accessibility gap.

highOcean research institute pro…
Madeline Woo's debut as Pandora | Mere Mortals
8/10

Madeline Woo's debut as Pandora | Mere Mortals

San Francisco Ballet Association

San Francisco Ballet Association

47.7K subscribers

SF Ballet demonstrates exceptional audience resonance with a 5.05% engagement rate, well above the typical nonprofit benchmark. Their consistent upload schedule of 29 videos in the last 90 days and focus on specific dancer highlights drive strong viewership, though their 4% caption coverage remains a critical accessibility gap.

exceptionalA masterclass in arts progra…

🏆 Curious where your nonprofit ranks?

Get an instant benchmark ranking + free YouTube audit in 30 seconds

Content Strategy

Content Format Breakdown

How San Francisco nonprofits structure their YouTube content — from long-form storytelling to quick Shorts

Format Distribution

186 channels analyzed
98%
Shorts-Heavy 3
Short-Form (<5m) 183
Mid-Form (5–15m) 0
Long-Form (15m+) 0

Upload Efficiency

Best avg views per video

1
Room To Read

Room To Read

129 videos · 22.6M total views

430.0K/vid
2
Computer History Museum

Computer History Museum

2135 videos · 29.4M total views

107.8K/vid
3
Kqed Inc

Kqed Inc

2048 videos · 110.0M total views

84.1K/vid
4
Washington Township Medical Foundation

Washington Township Medical Foundation

113 videos · 3.0M total views

58.8K/vid
5
Earthjustice

Earthjustice

322 videos · 7.8M total views

49.5K/vid

Shorts Champions

Most YouTube Shorts produced

1
Ck12 Foundation

Ck12 Foundation

49 Shorts · 1% of content

49
2
Bay Area Senior Services Inc

Bay Area Senior Services Inc

46 Shorts · 82% of content

46
3
Muttville

Muttville

44 Shorts · 2% of content

44
4
San Francisco Ballet Association

San Francisco Ballet Association

37 Shorts · 5% of content

37
5
Chinese Hospital Association

Chinese Hospital Association

36 Shorts · 43% of content

36
Performance

Engagement & Format

Best Engagement

1Muttville
Muttville
@muttvillesf
22.59%
2Roots Community Health Center
Roots Community Health Center
@rootscommunityhealth
8.02%
3Project Open Hand
Project Open Hand
@openhandfarm
7.65%
4Middle East Childrens Alliance
Middle East Childrens Alliance
@mecaforpeace
5.35%
5Schmidt Ocean Institute
Schmidt Ocean Institute
@schmidtocean
5.33%

Most Shorts

1Ck12 Foundation
Ck12 Foundation
@ck12
49 shorts
2Bay Area Senior Services Inc
Bay Area Senior Services Inc
@bayareadrivingschool
46 shorts
3Muttville
Muttville
@muttvillesf
44 shorts
4San Francisco Ballet Association
San Francisco Ballet Association
@sfballet
37 shorts
5Chinese Hospital Association
Chinese Hospital Association
@chinesehospitalsf
36 shorts
Trending NowPast month

Viral Hits

The most-viewed recent uploads across all tracked channels

Seafloor surface connections #Doldrums
#1 This Month
27d ago

Seafloor surface connections #Doldrums

Schmidt Ocean Institute46.1K views
Ranchers, Tribes, and Scientists Come Together to Restore the Shasta River
2
17d ago

Ranchers, Tribes, and Scientists Come Together to Restore the Shasta River

California Trout7.6K
Redwoods Rising Needs Your Help | Save the Redwoods League
3
16d ago

Redwoods Rising Needs Your Help | Save the Redwoods League

Save The Redwoods …3.7K
Jalen Brunson’s Golden Rule for Being a Great Teammate
4
24d ago

Jalen Brunson’s Golden Rule for Being a Great Teammate

Positive Coaching …2.1K
Summit High School Graduation June 18, 2026
5
24d ago

Summit High School Graduation June 18, 2026

Summit Public Scho…1.2K
GDB: Conversations with Chris - The Journey of a Breeder Dog and Her Pups
6
15d ago

GDB: Conversations with Chris - The Journey of a Breeder Dog and Her Pups

Guide Dogs For The…872
Proposed Naturalization Fee Hikes 📈 | Submit your comment now!
7
16d ago

Proposed Naturalization Fee Hikes 📈 | Submit your comment now!

Immigrant Legal Re…553
Community Builders

Comment Magnets

Channels sparking the most conversation — ranked by average comments per video

#
Channel
Avg Comments
Comment Activity
Engagement
1
Kqed Inc
Kqed Inc
375.0K subs · 84.1K avg views
101
2.7362
2
Computer History Museum
Computer History Museum
177.0K subs · 107.8K avg views
56
2.3623
3
Project Open Hand
Project Open Hand
6.0K subs · 1.6K avg views
28
7.6538
4
Fine Arts Museums Foundation
Fine Arts Museums Foundation
42.5K subs · 30.1K avg views
14
3.4051
5
Muttville
Muttville
8.5K subs · 1.1K avg views
12
22.5866
6
Schmidt Ocean Institute
Schmidt Ocean Institute
566.0K subs · 6.3K avg views
10
5.3317
7
Throckmorton
Throckmorton
3.4K subs · 14.2K avg views
9
0.8321
8
San Francisco Ballet Association
San Francisco Ballet Association
47.7K subs · 10.8K avg views
8
4.9874
9
Seti Institute
Seti Institute
85.5K subs · 1.3K avg views
8
4.1401
10
Burning Man Project
Burning Man Project
64.5K subs · 3.4K avg views
7
2.4911

Contenido en Español

Spanish-Language Content

Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations

Love Unlocked
42 en español
Bilingual
Policylink

Love Unlocked

Policylink · 42 Spanish videos

"Don't Stop (Thinking about tomorrow)" by The Constructivists
24 en español
Bilingual
Synapse School

"Don't Stop (Thinking about tomorrow)" by The Constructivists

Synapse School · 24 Spanish videos

Aviso para la comunidad MAM sobre COVID-19
21 en español
Bilingual
Centro Legal De La Raza Inc

Aviso para la comunidad MAM sobre COVID-19

Centro Legal De La Raza Inc · 21 Spanish videos

6%

of tracked channels have any Spanish content

12

channels with Spanish videos out of 186 tracked

0

channels with Spanish as primary language

1

Policylink

🌐 Bilingual · 42 Spanish videos · 1.4K subs

42 videos

en español

2

Synapse School

🌐 Bilingual · 24 Spanish videos · 262 subs

24 videos

en español

3

Centro Legal De La Raza Inc

🌐 Bilingual · 21 Spanish videos · 47 subs

21 videos

en español

4

The Exploratorium

🌐 Bilingual · 9 Spanish videos · 59.1K subs

9 videos

en español

5

Compass Family Services

🌐 Bilingual · 6 Spanish videos · 126 subs

6 videos

en español

6

Low Income Investment Fund

🌐 Bilingual · 4 Spanish videos · 246 subs

4 videos

en español

7

Earthjustice

🌐 Bilingual · 2 Spanish videos · 8.3K subs

2 videos

en español

8

Childrens Hospital & Research Center At Oakland

🌐 Bilingual · 2 Spanish videos · 5.1K subs

2 videos

en español

By Mission

Category Spotlights

Explore channels by mission area — click a category to see top performers

Mission Categories

Select a category

Click a mission category on the left to explore
top channels and videos in that area

Discover

Hidden Gems

AI-curated smaller channels making an outsized impact — one from each category

In the Studio with Saif Azzuz | An Inside Look at “Good Fire”
Arts & Culture
Oakland Museum Of California
Oakland Museum Of California
3.6K subs
13 uploads in 90d
Thousand Currents Grantmaking Model
Civil Rights & Advocacy
Thousand Currents
Thousand Currents
290 subs
7x viral ratio
PAU Campus Tour
★ 4/10
Education & Youth
Palo Alto University Inc
Palo Alto University Inc
995 subs
10 uploads in 90d
Support Wildlife for the Holidays🌿
Environment & Conservation
Wildlife Conservation Network Inc
Wildlife Conservation Network Inc
3.6K subs
3.3% engagement
Meet Slinky, Muttville’s 14,000th rescue!
★ 6/10
Environment & Wildlife
Muttville
Muttville
8.5K subs
22.6% engagement

💎 Could your channel be a Hidden Gem?

Small channels making outsized impact get featured. See how your content scores.

Analytics

Distribution and trends across all tracked channels

Subscriber Distribution — Top 20

Engagement Rate — Top 20

Upload Frequency — Videos in Last 90 Days

Engagement Rate vs. Subscriber Count

Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience

About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.

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included?

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Data sourced from the YouTube Data API. Last updated 7/4/2026. Rankings reflect publicly available channel statistics.