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Empowering Stories, Revolutionizing Impact

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Newsletter

Monthly storytelling tips for nonprofits.

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Competitive Intelligence

San Francisco For Impact
YouTube Benchmark

Live rankings and performance data for 186+ for-impact YouTube channels across San Francisco Metro.Updated weekly

Khan Academy Inc
1
Schmidt Ocean Institute
2
Kqed Inc
3
California Academy Of Sciences
Computer History Museum
Seti Institute
Burning Man Project
Asian Art Museum Foundation Of San Francisco
The Exploratorium
San Francisco Ballet Association
San Francisco Museum Of Modern Art
San Francisco Symphony
Fine Arts Museums Foundation
Ck12 Foundation
Room To Read

Top channels by subscribers

0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past 2 weeks
Top uploads by views
San Francisco State University 2026 Commencement
1.1K views
1
San Francisco State University 2026 Commencement
San Francisco State University Foundation · 8d ago
Retirement Send Offs for Two Beloved Teachers
810 views
2
Retirement Send Offs for Two Beloved Teachers
Lick Wilmerding High School · 8d ago
World Otter Day 2026!
835 views
3
World Otter Day 2026!
Wildlife Conservation Network Inc · 8d ago
All-Time Leaders

Top Channels

Most Subscribers

1Khan Academy Inc
Khan Academy Inc
@khanacademy
9.4M
2Schmidt Ocean Institute
Schmidt Ocean Institute
@schmidtocean
565.0K
3Kqed Inc
Kqed Inc
@kqed
374.0K
4California Academy Of Sciences
California Academy Of Sciences
@calacademy
246.0K
5Computer History Museum
Computer History Museum
@computerhistory
176.0K

Most Total Views

1Khan Academy Inc
Khan Academy Inc
@khanacademy
2218.4M
2Kqed Inc
Kqed Inc
@kqed
109.0M
3Ck12 Foundation
Ck12 Foundation
@ck12
76.4M
4Schmidt Ocean Institute
Schmidt Ocean Institute
@schmidtocean
35.4M
5California Academy Of Sciences
California Academy Of Sciences
@calacademy
34.5M

Most Videos Overall

1Khan Academy Inc
Khan Academy Inc
@khanacademy
9.1K
2Ck12 Foundation
Ck12 Foundation
@ck12
5.0K
3Positive Coaching Alliance
Positive Coaching Alliance
@positivecoachus
2.6K
4Muttville
Muttville
@muttvillesf
2.2K
5Computer History Museum
Computer History Museum
@computerhistory
2.1K
San Francisco vs. National

Benchmark Intelligence

How San Francisco nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.

Subscribers
Needs Work
311
San Francisco Median
25th–75th: 70–2.0K
National: 1.0K(NP Median)

The typical San Francisco nonprofit has 311 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.

Views / Video
On Par
356
San Francisco Median
25th–75th: 194–1.2K
National: 400(NP Median)

The typical San Francisco channel gets 356 views per video vs. 400 nationally. Better thumbnails, SEO titles, and consistent posting can close this gap.

Engagement Rate
Below National
1.38%
San Francisco Median
25th–75th: 0.8%–2.0%
National: 2.5%(NP Median)

San Francisco's typical 1.38% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.

Uploads / 90 Days
Needs Work
1
San Francisco Median
110 of 186 active
National: 4(Active NP Median)

The typical San Francisco nonprofit uploads 1 video per 90 days vs. 4 nationally. Only 110 of 186 channels are active. Consistency is the #1 growth lever.

What the Data Tells Us

🔍

The Gap Is Real

With a median of just 311 subscribers, most San Francisco nonprofits have small audiences — but that's typical for local organizations. The average (61.6K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.

📊

Why Medians Matter

We use medians because a few large channels (avg: 61.6K subs) skew the average 198× higher than the median (311). The median represents what the typical San Francisco nonprofit actually looks like — and what you should benchmark against.

🚀

Biggest Growth Lever

76 of 186 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is San Francisco's biggest opportunity.

National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).

Subscriber Distribution

Where most channels fall — the majority have under 5K subscribers

San Francisco Nonprofit Growth Playbook

Data-backed priorities ranked by potential impact — where San Francisco nonprofits should focus to close the gap with national benchmarks

📅

Upload Consistency Is #1

High Impact
76 inactive channels

76 of 186 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for San Francisco nonprofits.

💬

Close the Engagement Gap

High Impact
1.38% vs. 5.4% national

San Francisco's 1.38% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.

🔎

Fix Discoverability

High Impact
356 vs. 2K national

The median San Francisco channel gets 356 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.

🎯

Break the 1K Subscriber Barrier

Medium Impact
Median: 311 subscribers

Half of all San Francisco nonprofit channels have fewer than 311 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.

See how your channel compares to these benchmarks

Get a free YouTube audit with personalized recommendations in 30 seconds

AI Spotlight

Editor's Picks

Channels selected by AI for exceptional content quality and impact

Curiosity Stories S2E3: Redwood Soundscapes
6/10

Curiosity Stories S2E3: Redwood Soundscapes

Sempervirens Fund

Sempervirens Fund

1.2K subscribers

Sempervirens Fund's avg views/subscriber ratio of 61.7% is well above the 30% benchmark, and the 'Curiosity Stories' series format shows genuine editorial thinking — S2E3 'Redwood Soundscapes' pulled 17,921 views against a 722-video average, a 24.8x outlier that signals real audience appetite for immersive nature storytelling. However, upload cadence has slowed to ~1 video/month over the last 90 days, and caption coverage at just 16% is a significant accessibility gap for a channel with 124 videos. Engagement depth is thin (avg 1 comment/video), suggesting passive viewers rather than a comm…

highSmall redwood conservation o…
Meet Slinky, Muttville’s 14,000th rescue!
6/10

Meet Slinky, Muttville’s 14,000th rescue!

Muttville

Muttville

8.3K subscribers

Muttville posts at a remarkable 15+ videos/month pace with 46 uploads in the last 90 days, showing extraordinary volunteer-driven consistency for a 7,960-subscriber channel. The 18.16% engagement rate is exceptional — far above the 0.5–2% nonprofit benchmark — and the avg 14 comments/video signals a genuinely active community. However, avg views/video of 1,235 against 7,960 subscribers yields only a 15.5% view-to-sub ratio (below the 30% benchmark), and the top video at just 3,972 views suggests the audience is loyal but not growing organically beyond its core base.

highVolunteer-run senior dog res…
📢 2026年Medi-Cal白卡新政策|新申請凍結政策詳細解說 |共行健康路 - 第二十八集
6/10

📢 2026年Medi-Cal白卡新政策|新申請凍結政策詳細解說 |共行健康路 - 第二十八集

North East Medical Services

North East Medical Services

1.4K subscribers

NEMS produces consistent Chinese-language health education content at 5 videos/month with 180 total videos since 2012, showing sustained community commitment. The view-to-subscriber ratio of 21.2% is below the 30% benchmark, and avg views/video of 284 is modest, but the top video on Medi-Cal policy changes hit 2,524 views — nearly 9x the average — suggesting strong community demand for policy navigation content. Engagement rate of 0.86% is within nonprofit norms, though 0 avg comments and 2 avg likes per video indicate a passive audience that consumes but doesn't interact.

highChinese-language community h…

🏆 Curious where your nonprofit ranks?

Get an instant benchmark ranking + free YouTube audit in 30 seconds

Content Strategy

Content Format Breakdown

How San Francisco nonprofits structure their YouTube content — from long-form storytelling to quick Shorts

Format Distribution

186 channels analyzed
98%
Shorts-Heavy 3
Short-Form (<5m) 183
Mid-Form (5–15m) 0
Long-Form (15m+) 0

Upload Efficiency

Best avg views per video

1
Room To Read

Room To Read

124 videos · 22.6M total views

430.0K/vid
2
Computer History Museum

Computer History Museum

2115 videos · 29.1M total views

105.1K/vid
3
Kqed Inc

Kqed Inc

2048 videos · 109.0M total views

81.4K/vid
4
Washington Township Medical Foundation

Washington Township Medical Foundation

113 videos · 2.9M total views

55.8K/vid
5
Earthjustice

Earthjustice

318 videos · 7.8M total views

49.7K/vid

Shorts Champions

Most YouTube Shorts produced

1
Ck12 Foundation

Ck12 Foundation

47 Shorts · 1% of content

47
2
Bay Area Senior Services Inc

Bay Area Senior Services Inc

46 Shorts · 82% of content

46
3
Muttville

Muttville

41 Shorts · 2% of content

41
4
San Francisco Ballet Association

San Francisco Ballet Association

38 Shorts · 5% of content

38
5
Minerva University

Minerva University

37 Shorts · 15% of content

37
Performance

Engagement & Format

Best Engagement

1Muttville
Muttville
@muttvillesf
21.34%
2Roots Community Health Center
Roots Community Health Center
@rootscommunityhealth
8.09%
3Project Open Hand
Project Open Hand
@openhandfarm
7.80%
4Schmidt Ocean Institute
Schmidt Ocean Institute
@schmidtocean
7.40%
5Middle East Childrens Alliance
Middle East Childrens Alliance
@mecaforpeace
5.40%

Most Shorts

1Ck12 Foundation
Ck12 Foundation
@ck12
47 shorts
2Bay Area Senior Services Inc
Bay Area Senior Services Inc
@bayareadrivingschool
46 shorts
3Muttville
Muttville
@muttvillesf
41 shorts
4San Francisco Ballet Association
San Francisco Ballet Association
@sfballet
38 shorts
5Minerva University
Minerva University
@minervauni
37 shorts
Trending NowPast month

Viral Hits

The most-viewed recent uploads across all tracked channels

Happiest Outside: Gardening
#1 This Month
29d ago

Happiest Outside: Gardening

Trust For Public Land142.3K views
The Depths of Ningaloo ~ SOI Film
2
27d ago

The Depths of Ningaloo ~ SOI Film

Schmidt Ocean Inst…14.5K
Welcoming Elim Chan: the next Music Director of the San Francisco Symphony
3
14d ago

Welcoming Elim Chan: the next Music Director of the San Francisco Symphony

San Francisco Symp…12.2K
2026 Golden Gate University Commencement Ceremony
4
28d ago

2026 Golden Gate University Commencement Ceremony

Golden Gate Univer…6.8K
Meet Slinky, Muttville’s 14,000th rescue!
5
28d ago

Meet Slinky, Muttville’s 14,000th rescue!

Muttville6.0K
When Fruits & Veggies Become Tiny Celebrities 🍊🤩
6
26d ago

When Fruits & Veggies Become Tiny Celebrities 🍊🤩

Second Harvest Of …2.5K
Class of 2026 San Francisco Bay University Commencement | May 14, 2026
7
20d ago

Class of 2026 San Francisco Bay University Commencement | May 14, 2026

San Francisco Bay …1.3K
Community Builders

Comment Magnets

Channels sparking the most conversation — ranked by average comments per video

#
Channel
Avg Comments
Comment Activity
Engagement
1
Kqed Inc
Kqed Inc
374.0K subs · 81.4K avg views
99
2.7479
2
Computer History Museum
Computer History Museum
176.0K subs · 105.1K avg views
54
2.3673
3
Project Open Hand
Project Open Hand
6.0K subs · 1.6K avg views
28
7.7979
4
Muttville
Muttville
8.3K subs · 1.1K avg views
14
21.3365
5
Fine Arts Museums Foundation
Fine Arts Museums Foundation
38.7K subs · 22.7K avg views
14
2.5151
6
San Francisco Ballet Association
San Francisco Ballet Association
47.2K subs · 10.5K avg views
9
5.0066
7
Throckmorton
Throckmorton
3.4K subs · 14.1K avg views
9
0.8338
8
Schmidt Ocean Institute
Schmidt Ocean Institute
565.0K subs · 3.8K avg views
8
7.3953
9
Burning Man Project
Burning Man Project
64.4K subs · 3.4K avg views
7
2.4832
10
San Francisco Museum Of Modern Art
San Francisco Museum Of Modern Art
43.9K subs · 15.1K avg views
6
0.9538

Contenido en Español

Spanish-Language Content

Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations

Love Unlocked
41 en español
Bilingual
Policylink

Love Unlocked

Policylink · 41 Spanish videos

POEM My School Objects
25 en español
Bilingual
Redwood Day School

POEM My School Objects

Redwood Day School · 25 Spanish videos

"Don't Stop (Thinking about tomorrow)" by The Constructivists
22 en español
Bilingual
Synapse School

"Don't Stop (Thinking about tomorrow)" by The Constructivists

Synapse School · 22 Spanish videos

10%

of tracked channels have any Spanish content

18

channels with Spanish videos out of 186 tracked

0

channels with Spanish as primary language

1

Policylink

🌐 Bilingual · 41 Spanish videos · 1.4K subs

41 videos

en español

2

Redwood Day School

🌐 Bilingual · 25 Spanish videos · 132 subs

25 videos

en español

3

Synapse School

🌐 Bilingual · 22 Spanish videos · 251 subs

22 videos

en español

4

Centro Legal De La Raza Inc

🌐 Bilingual · 22 Spanish videos · 47 subs

22 videos

en español

5

The Exploratorium

🌐 Bilingual · 10 Spanish videos · 58.3K subs

10 videos

en español

6

Compass Family Services

🌐 Bilingual · 6 Spanish videos · 125 subs

6 videos

en español

7

Childrens Council Of San Francisco

🌐 Bilingual · 5 Spanish videos · 51 subs

5 videos

en español

8

Low Income Investment Fund

🌐 Bilingual · 4 Spanish videos · 245 subs

4 videos

en español

By Mission

Category Spotlights

Explore channels by mission area — click a category to see top performers

Mission Categories

Select a category

Click a mission category on the left to explore
top channels and videos in that area

Discover

Hidden Gems

AI-curated smaller channels making an outsized impact — one from each category

Event: U.S. - China - Southeast Asia Relations: Challenges & Opportunities for Regional Cooperation
International Development
Asia Foundation
Asia Foundation
5.3K subs
1.4% engagement
The Parker Institute for Cancer Immunotherapy: An Unprecedented Research Collaboration
★ 3/10
Science & Research
Parker Institute For Cancer Immunotherapy
Parker Institute For Cancer Immunotherapy
296 subs
15x viral ratio
Join Glen on tour!
★ 5/10
Social Services
Stupski Foundation
Stupski Foundation
525 subs
50 uploads in 90d
In the Studio with Saif Azzuz | An Inside Look at “Good Fire”
Arts & Culture
Oakland Museum Of California
Oakland Museum Of California
3.5K subs
15 uploads in 90d
Lau v Nichols — How Immigrant Students Won Bilingual Education
★ 4/10
Civil Rights & Advocacy
Chinese For Affirmative Action
Chinese For Affirmative Action
193 subs
44x viral ratio

💎 Could your channel be a Hidden Gem?

Small channels making outsized impact get featured. See how your content scores.

Analytics

Distribution and trends across all tracked channels

Subscriber Distribution — Top 20

Engagement Rate — Top 20

Upload Frequency — Videos in Last 90 Days

Engagement Rate vs. Subscriber Count

Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience

About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.

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included?

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Data sourced from the YouTube Data API. Last updated 5/23/2026. Rankings reflect publicly available channel statistics.