Live rankings and performance data for 186+ for-impact YouTube channels across San Francisco Metro.Updated weekly
How San Francisco nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.
The typical San Francisco nonprofit has 311 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.
The typical San Francisco channel gets 356 views per video vs. 400 nationally. Better thumbnails, SEO titles, and consistent posting can close this gap.
San Francisco's typical 1.38% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.
The typical San Francisco nonprofit uploads 1 video per 90 days vs. 4 nationally. Only 110 of 186 channels are active. Consistency is the #1 growth lever.
With a median of just 311 subscribers, most San Francisco nonprofits have small audiences — but that's typical for local organizations. The average (61.6K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.
We use medians because a few large channels (avg: 61.6K subs) skew the average 198× higher than the median (311). The median represents what the typical San Francisco nonprofit actually looks like — and what you should benchmark against.
76 of 186 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is San Francisco's biggest opportunity.
Where most channels fall — the majority have under 5K subscribers
Data-backed priorities ranked by potential impact — where San Francisco nonprofits should focus to close the gap with national benchmarks
76 of 186 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for San Francisco nonprofits.
San Francisco's 1.38% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.
The median San Francisco channel gets 356 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.
Half of all San Francisco nonprofit channels have fewer than 311 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.
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Channels selected by AI for exceptional content quality and impact

Curiosity Stories S2E3: Redwood Soundscapes
1.2K subscribers
Sempervirens Fund's avg views/subscriber ratio of 61.7% is well above the 30% benchmark, and the 'Curiosity Stories' series format shows genuine editorial thinking — S2E3 'Redwood Soundscapes' pulled 17,921 views against a 722-video average, a 24.8x outlier that signals real audience appetite for immersive nature storytelling. However, upload cadence has slowed to ~1 video/month over the last 90 days, and caption coverage at just 16% is a significant accessibility gap for a channel with 124 videos. Engagement depth is thin (avg 1 comment/video), suggesting passive viewers rather than a comm…

Meet Slinky, Muttville’s 14,000th rescue!
8.3K subscribers
Muttville posts at a remarkable 15+ videos/month pace with 46 uploads in the last 90 days, showing extraordinary volunteer-driven consistency for a 7,960-subscriber channel. The 18.16% engagement rate is exceptional — far above the 0.5–2% nonprofit benchmark — and the avg 14 comments/video signals a genuinely active community. However, avg views/video of 1,235 against 7,960 subscribers yields only a 15.5% view-to-sub ratio (below the 30% benchmark), and the top video at just 3,972 views suggests the audience is loyal but not growing organically beyond its core base.

📢 2026年Medi-Cal白卡新政策|新申請凍結政策詳細解說 |共行健康路 - 第二十八集
1.4K subscribers
NEMS produces consistent Chinese-language health education content at 5 videos/month with 180 total videos since 2012, showing sustained community commitment. The view-to-subscriber ratio of 21.2% is below the 30% benchmark, and avg views/video of 284 is modest, but the top video on Medi-Cal policy changes hit 2,524 views — nearly 9x the average — suggesting strong community demand for policy navigation content. Engagement rate of 0.86% is within nonprofit norms, though 0 avg comments and 2 avg likes per video indicate a passive audience that consumes but doesn't interact.
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How San Francisco nonprofits structure their YouTube content — from long-form storytelling to quick Shorts
Best avg views per video
Channels sparking the most conversation — ranked by average comments per video
Contenido en Español
Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations
10%
of tracked channels have any Spanish content
18
channels with Spanish videos out of 186 tracked
0
channels with Spanish as primary language
🌐 Bilingual · 41 Spanish videos · 1.4K subs
en español
🌐 Bilingual · 25 Spanish videos · 132 subs
en español
🌐 Bilingual · 22 Spanish videos · 251 subs
en español
🌐 Bilingual · 22 Spanish videos · 47 subs
en español
🌐 Bilingual · 10 Spanish videos · 58.3K subs
en español
🌐 Bilingual · 6 Spanish videos · 125 subs
en español
🌐 Bilingual · 5 Spanish videos · 51 subs
en español
🌐 Bilingual · 4 Spanish videos · 245 subs
en español
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Distribution and trends across all tracked channels
Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience
About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.
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Data sourced from the YouTube Data API. Last updated 5/23/2026. Rankings reflect publicly available channel statistics.