San Francisco For Impact
YouTube Benchmark

Nova Ukraine

2.5K subscribers

Nova Ukraine's avg views/subscriber ratio of 113.6% is a strong signal of organic reach well beyond its 2,510-subscriber base, with 839K total views across 210 videos. The 'Voices from Ukraine: What Keeps You Going?' series is generating breakout traction (9,502 views vs. 2,852 avg — 3.3x above average), suggesting the testimonial format resonates. However, 0% caption coverage across all videos is a significant accessibility gap, and the 1.85% engagement rate, while above nonprofit benchmarks, is tempered by only 4 avg comments per video.

Schmidt Ocean Institute

565.0K subscribers

Schmidt Ocean Institute posts at an impressive 16.7 videos/month with 50 uploads in the last 90 days, and their engagement rate of 8.34% is roughly 4-8x the nonprofit benchmark — a strong signal of genuine audience investment. However, the avg views/subscriber ratio sits at just 1.1% (well below the 30% benchmark), suggesting a large but relatively passive subscriber base, though the octopus new-species Short breaking 34,400 views (5.4x avg) shows real breakout potential when content hits. Caption coverage at only 12% across 1,954 videos is a significant accessibility gap for a science comm…

Computer History Museum

169.0K subscribers

CHM posts 7 videos/month with a 3.65% engagement rate — well above the 0.5–2% nonprofit benchmark — driven by deep-niche tech history content. The best recent video ('Computer History Museum Recovers Rare UNIX History') pulled 33,978 views against a channel avg of 4,192, an 8.1x breakout that signals genuine organic discovery. However, the avg views-to-subscriber ratio sits at just 2.5%, suggesting a large but passive subscriber base accumulated over 17 years and 2,097 videos, with most uploads (oral histories, lectures) drawing modest audiences.