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Empowering Stories, Revolutionizing Impact

A Miami-based Public Benefit Corporation. Full-stack storytelling for nonprofits, foundations, and institutions.

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Newsletter

Monthly storytelling tips for nonprofits.

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← All Metros
Competitive Intelligence

Houston For Impact
YouTube Benchmark

Live rankings and performance data for 139+ for-impact YouTube channels across Houston Metro.Updated weekly

Houston Museum Of Natural Science
1
Houston Zoo Inc
2
Battleship Texas Foundation Inc
3
Memorial Hermann Health System
Texas Childrens Hospital
Houston Public Media Foundation
Childrens Museum Inc
Baylor College Of Medicine
Texas Heart Institute
St Lukes Community Health Services
Houston Symphony Society
The Menninger Clinic
Houston Community College Foundation
Theatre Under The Stars Inc
Texas Southern University Foundation

Top channels by subscribers

0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past month
Top uploads by views
Lego Technic Artemis model ♥️🚀
1.1M views
1
Lego Technic Artemis model ♥️🚀
Houston Museum Of Natural Science · 15d ago
Artemis II Launch LIVE Special Coverage – April 1, 2026
78.9K views
2
Artemis II Launch LIVE Special Coverage – April 1, 2026
Houston Public Media Foundation · 18d ago
Battleship Texas Update - March 27, 2026
25.2K views
3
Battleship Texas Update - March 27, 2026
Battleship Texas Foundation Inc · 23d ago
Hayato Sumino • March 22, 2027
2.1K views
4
Hayato Sumino • March 22, 2027
Performing Arts Houston · 5d ago
Bake them cookies, Rip Tide!🌊Rate your mascot’s wavey moves from 1-10👀
1.9K views
5
Bake them cookies, Rip Tide!🌊Rate your mascot’s wavey moves from 1-10👀
Galveston College Foundation · 19d ago
All-Time Leaders

Top Channels

Most Subscribers

1Houston Museum Of Natural Science
Houston Museum Of Natural Science
@houstonmuseum
213.0K
2Houston Zoo Inc
Houston Zoo Inc
@houstonzoo
55.9K
3Battleship Texas Foundation Inc
Battleship Texas Foundation Inc
@battleshiptexas
52.7K
4Memorial Hermann Health System
Memorial Hermann Health System
@memorialhermann
48.2K
5Texas Childrens Hospital
Texas Childrens Hospital
@texaschildrensvideo
44.4K

Most Total Views

1Houston Museum Of Natural Science
Houston Museum Of Natural Science
@houstonmuseum
48.0M
2Texas Childrens Hospital
Texas Childrens Hospital
@texaschildrensvideo
24.3M
3Houston Zoo Inc
Houston Zoo Inc
@houstonzoo
22.6M
4Memorial Hermann Health System
Memorial Hermann Health System
@memorialhermann
22.4M
5Houston Public Media Foundation
Houston Public Media Foundation
@houstonpublicmedia
21.6M

Most Videos Overall

1Three Little Pitties Rescue
Three Little Pitties Rescue
@threelittlepittiesrescue
5.6K
2Houston Community College Foundation
Houston Community College Foundation
@houstoncitycollege
4.7K
3Houston Public Media Foundation
Houston Public Media Foundation
@houstonpublicmedia
4.1K
4
C
Children's Museum Houston
 
2.1K
5Baylor College Of Medicine
Baylor College Of Medicine
@bcmweb
1.5K
Houston vs. National

Benchmark Intelligence

How Houston nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.

Subscribers
Needs Work
229
Houston Median
25th–75th: 50–1.1K
National: 1.0K(NP Median)

The typical Houston nonprofit has 229 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.

Views / Video
Below National
309
Houston Median
25th–75th: 159–770
National: 400(NP Median)

The typical Houston channel gets 309 views per video vs. 400 nationally. Better thumbnails, SEO titles, and consistent posting can close this gap.

Engagement Rate
Below National
1.36%
Houston Median
25th–75th: 0.6%–2.2%
National: 2.5%(NP Median)

Houston's typical 1.36% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.

Uploads / 90 Days
Needs Work
1
Houston Median
78 of 139 active
National: 4(Active NP Median)

The typical Houston nonprofit uploads 1 video per 90 days vs. 4 nationally. Only 78 of 139 channels are active. Consistency is the #1 growth lever.

What the Data Tells Us

🔍

The Gap Is Real

With a median of just 229 subscribers, most Houston nonprofits have small audiences — but that's typical for local organizations. The average (4.7K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.

📊

Why Medians Matter

We use medians because a few large channels (avg: 4.7K subs) skew the average 20× higher than the median (229). The median represents what the typical Houston nonprofit actually looks like — and what you should benchmark against.

🚀

Biggest Growth Lever

61 of 139 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Houston's biggest opportunity.

National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).

Subscriber Distribution

Where most channels fall — the majority have under 5K subscribers

Houston Nonprofit Growth Playbook

Data-backed priorities ranked by potential impact — where Houston nonprofits should focus to close the gap with national benchmarks

📅

Upload Consistency Is #1

High Impact
61 inactive channels

61 of 139 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Houston nonprofits.

💬

Close the Engagement Gap

High Impact
1.36% vs. 5.4% national

Houston's 1.36% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.

🔎

Fix Discoverability

High Impact
309 vs. 2K national

The median Houston channel gets 309 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.

🎯

Break the 1K Subscriber Barrier

Medium Impact
Median: 229 subscribers

Half of all Houston nonprofit channels have fewer than 229 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.

See how your channel compares to these benchmarks

Get a free YouTube audit with personalized recommendations in 30 seconds

AI Spotlight

Editor's Picks

Channels selected by AI for exceptional content quality and impact

Holiday Season at the MFAH
6/10

Holiday Season at the MFAH

Museum Of Fine Arts Houston

Museum Of Fine Arts Houston

2.8K subscribers

MFAH punches well above its subscriber weight with a 243% avg views-to-subscriber ratio, and the recent 'Frida: The Making of an Icon' (49,529 views in 90 days) is 7.5x the channel average — a genuine breakout. However, engagement is nearly dead at 0.15% with 0 avg comments per video, and 0% caption coverage across 275 videos is a significant accessibility failure for a major cultural institution.

highMajor Southwest art museum w…
Needle Thoracostomy; Needle Chest Decompression Procedure for Tension Pneumothorax
6/10

Needle Thoracostomy; Needle Chest Decompression Procedure for Tension Pneumothorax

Harris County Emergency Corps

Harris County Emergency Corps

1.9K subscribers

HCEC's 15-video library punches extraordinarily hard — an avg views/subscriber ratio of 1,087% dwarfs the 30% benchmark, driven by clinical procedure content like the Needle Thoracostomy video at 74,474 views. However, the channel has been dormant for 485 days with zero uploads in the last 90 days, and 0% caption coverage is a significant accessibility gap for medical education content. The engagement rate of 0.67% is within nonprofit norms but the avg 6 comments/video suggests a passive professional audience rather than an active community.

highTiny EMS nonprofit with only…
Update on the Metabolic Trap Hypothesis for ME/CFS
6/10

Update on the Metabolic Trap Hypothesis for ME/CFS

The Center For Collaborative Research Inc

The Center For Collaborative Research Inc

2.8K subscribers

Despite only 2,750 subscribers, this channel achieves a remarkable 105.3% views-to-subscriber ratio and a 7.4% engagement rate — far above the nonprofit benchmark of 0.5–2% — with 33 avg comments per video signaling a deeply invested patient and researcher community. The top video 'Update on the Metabolic Trap Hypothesis for ME/CFS' pulled 17,247 views (6x the channel average), demonstrating genuine demand for scientific updates in this underserved disease space. However, the channel has been dormant for 176 days with 0 uploads in the last 90 days, and 0% caption coverage is a critical acce…

highStanford ME/CFS research cha…

🏆 Curious where your nonprofit ranks?

Get an instant benchmark ranking + free YouTube audit in 30 seconds

Content Strategy

Content Format Breakdown

How Houston nonprofits structure their YouTube content — from long-form storytelling to quick Shorts

Format Distribution

139 channels analyzed
96%
Shorts-Heavy 6
Short-Form (<5m) 133
Mid-Form (5–15m) 0
Long-Form (15m+) 0

Upload Efficiency

Best avg views per video

1
Kipp Texas Inc

Kipp Texas Inc

359 videos · 9.4M total views

76.5K/vid
2
Houston Symphony Society

Houston Symphony Society

952 videos · 5.9M total views

50.5K/vid
3
Battleship Texas Foundation Inc

Battleship Texas Foundation Inc

92 videos · 4.5M total views

47.1K/vid
4
Houston Museum Of Natural Science

Houston Museum Of Natural Science

867 videos · 48.0M total views

33.3K/vid
5
Harris County Emergency Corps

Harris County Emergency Corps

15 videos · 316.8K total views

21.1K/vid

Shorts Champions

Most YouTube Shorts produced

1
Legacy Community Health Services Inc

Legacy Community Health Services Inc

48 Shorts · 13% of content

48
2
Theatre Under The Stars Inc

Theatre Under The Stars Inc

44 Shorts · 6% of content

44
3
Houston Humane Society

Houston Humane Society

43 Shorts · 10% of content

43
4
Houston Arts Alliance

Houston Arts Alliance

43 Shorts · 25% of content

43
5
Gulf Coast Regional Blood Center

Gulf Coast Regional Blood Center

42 Shorts · 22% of content

42
Performance

Engagement & Format

Best Engagement

1Three Little Pitties Rescue
Three Little Pitties Rescue
@threelittlepittiesrescue
7.73%
2The Center For Collaborative Research Inc
The Center For Collaborative Research Inc
@mecfscollaborativeresearch8545
7.39%
3Battleship Texas Foundation Inc
Battleship Texas Foundation Inc
@battleshiptexas
6.02%
4Blue Bird Foundation
Blue Bird Foundation
@bluebirdartfoundation
5.50%
5Houston Humane Society
Houston Humane Society
@houstonhumanesociety
4.18%

Most Shorts

1Legacy Community Health Services Inc
Legacy Community Health Services Inc
@legacycommunity
48 shorts
2Theatre Under The Stars Inc
Theatre Under The Stars Inc
@theatreunderthestars
44 shorts
3Houston Humane Society
Houston Humane Society
@houstonhumanesociety
43 shorts
4Houston Arts Alliance
Houston Arts Alliance
@houstonartsalliance1
43 shorts
5Gulf Coast Regional Blood Center
Gulf Coast Regional Blood Center
@commitforlife
42 shorts
Trending NowPast 2 months

Viral Hits

The most-viewed recent uploads across all tracked channels

In a world of AI, the Houston Symphony:
#1 This Month
1mo ago

In a world of AI, the Houston Symphony:

Houston Symphony Society469.2K views
FUN is Cleared for Takeoff this Spring Break at Lone Star Flight Museum
2
1mo ago

FUN is Cleared for Takeoff this Spring Break at Lone Star Flight Museum

Lone Star Flight M…295.1K
Houston Grand Opera presents Giving Voice 2026 | The Fort Bend Church
3
1mo ago

Houston Grand Opera presents Giving Voice 2026 | The Fort Bend Church

Houston Grand Oper…2.8K
THE IMPORTANCE OF BEING EARNEST | First Look | Alley Theatre | 2026
4
1mo ago

THE IMPORTANCE OF BEING EARNEST | First Look | Alley Theatre | 2026

Alley Theatre1.6K
How IOP Builds Lasting Habits
5
1mo ago

How IOP Builds Lasting Habits

The Menninger Clinic1.1K
Brent Leggs on the Go -  Langston Hughes House
6
1mo ago

Brent Leggs on the Go - Langston Hughes House

Cultural Heritage …498
HCC Board of Trustees Meeting, April 1, 2026
7
18d ago

HCC Board of Trustees Meeting, April 1, 2026

Houston Community …503
Community Builders

Comment Magnets

Channels sparking the most conversation — ranked by average comments per video

#
Channel
Avg Comments
Comment Activity
Engagement
1
Battleship Texas Foundation Inc
Battleship Texas Foundation Inc
52.7K subs · 47.1K avg views
137
6.0160
2
The Center For Collaborative Research Inc
The Center For Collaborative Research Inc
2.8K subs · 2.9K avg views
33
7.3890
3
Houston Museum Of Natural Science
Houston Museum Of Natural Science
213.0K subs · 33.3K avg views
32
3.7451
4
Harris County Emergency Corps
Harris County Emergency Corps
1.9K subs · 21.1K avg views
6
0.6750
5
Houston Public Media Foundation
Houston Public Media Foundation
43.5K subs · 2.5K avg views
5
1.2580
6
Houston Humane Society
Houston Humane Society
1.3K subs · 1.8K avg views
2
4.1793
7
Three Little Pitties Rescue
Three Little Pitties Rescue
4.8K subs · 474 avg views
2
7.7323

Contenido en Español

Spanish-Language Content

Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations

Help an Elf This Holiday Season
48 en español
Bilingual
Gulf Coast Regional Blood Center

Help an Elf This Holiday Season

Gulf Coast Regional Blood Center · 48 Spanish videos

Bottle Cap Art
29 en español
Bilingual
Depelchin Childrens Center

Bottle Cap Art

Depelchin Childrens Center · 29 Spanish videos

Growing Pumpkins By Melvin Berger
18 en español
Bilingual
Childrens Museum Inc

Growing Pumpkins By Melvin Berger

Childrens Museum Inc · 18 Spanish videos

19%

of tracked channels have any Spanish content

26

channels with Spanish videos out of 139 tracked

0

channels with Spanish as primary language

1

Gulf Coast Regional Blood Center

🌐 Bilingual · 48 Spanish videos · 871 subs

48 videos

en español

2

Depelchin Childrens Center

🌐 Bilingual · 29 Spanish videos · 192 subs

29 videos

en español

3

Childrens Museum Inc

🌐 Bilingual · 18 Spanish videos · 65 subs

18 videos

en español

4

Amigos De Las Americas

🌐 Bilingual · 10 Spanish videos · 481 subs

10 videos

en español

5

Childrens Museum Inc

🌐 Bilingual · 9 Spanish videos · 24.7K subs

9 videos

en español

6

Ibn Sina Foundation Inc

🌐 Bilingual · 8 Spanish videos · 257 subs

8 videos

en español

7

Brighter Bites

🌐 Bilingual · 6 Spanish videos · 1.2K subs

6 videos

en español

8

Memorial Assistance Ministries Inc

🌐 Bilingual · 5 Spanish videos · 213 subs

5 videos

en español

By Mission

Category Spotlights

Explore channels by mission area — click a category to see top performers

Mission Categories

Select a category

Click a mission category on the left to explore
top channels and videos in that area

Discover

Hidden Gems

AI-curated smaller channels making an outsized impact — one from each category

Get to Know Memorial Assistance Ministries (MAM Houston)
★ 4/10
Social Services
Memorial Assistance Ministries Inc
Memorial Assistance Ministries Inc
213 subs
7x viral ratio
Wheelchairs for Warriors sits down with Orange County Choppers
★ 3/10
Veterans & Military
Wheelchairs For Warriors
Wheelchairs For Warriors
163 subs
17x viral ratio
PEPTalks  Episode 1 - Dante V.
★ 3/10
Workforce & Economic Development
Prison Entrepreneurship Program
Prison Entrepreneurship Program
516 subs
3.6% engagement
The Hungarian Holocaust with Moshe Y. Vardi
★ 3/10
Arts & Culture
Holocaust Museum Houston
Holocaust Museum Houston
1.6K subs
AI score: 3/10
Meet Scarlett and Jade...
★ 4/10
Civil Rights & Advocacy
Montgomery County Childrens Advocacy Center
Montgomery County Childrens Advocacy Center
382 subs
143x viral ratio

💎 Could your channel be a Hidden Gem?

Small channels making outsized impact get featured. See how your content scores.

Analytics

Distribution and trends across all tracked channels

Subscriber Distribution — Top 20

Engagement Rate — Top 20

Upload Frequency — Videos in Last 90 Days

Engagement Rate vs. Subscriber Count

Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience

About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.

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Data sourced from the YouTube Data API. Last updated 4/10/2026. Rankings reflect publicly available channel statistics.