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Competitive Intelligence
Houston For Impact
YouTube Benchmark
Live rankings and performance data for 139+ for-impact YouTube channels across Houston Metro.Updated weekly
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Channels Tracked
0
Combined Subscribers
0
Combined Views
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Uploads Last 90 Days
Trending Now
Past monthTop uploads by views
All-Time Leaders
Top Channels
Houston vs. National
Benchmark Intelligence
How Houston nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.
Subscribers
Needs Work
239
Houston Median
25th–75th: 56–1.1K
National: 1.0K(NP Median)
The typical Houston nonprofit has 239 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.
Views / Video
On Par
341
Houston Median
25th–75th: 163–801
National: 400(NP Median)
The typical Houston channel gets 341 views per video vs. 400 nationally. Better thumbnails, SEO titles, and consistent posting can close this gap.
Engagement Rate
Below National
1.46%
Houston Median
25th–75th: 0.8%–2.2%
National: 2.5%(NP Median)
Houston's typical 1.46% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.
Uploads / 90 Days
Needs Work
1
Houston Median
76 of 139 active
National: 4(Active NP Median)
The typical Houston nonprofit uploads 1 video per 90 days vs. 4 nationally. Only 76 of 139 channels are active. Consistency is the #1 growth lever.
What the Data Tells Us
🔍
The Gap Is Real
With a median of just 239 subscribers, most Houston nonprofits have small audiences — but that's typical for local organizations. The average (4.8K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.
📊
Why Medians Matter
We use medians because a few large channels (avg: 4.8K subs) skew the average 20× higher than the median (239). The median represents what the typical Houston nonprofit actually looks like — and what you should benchmark against.
🚀
Biggest Growth Lever
63 of 139 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Houston's biggest opportunity.
National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).
Subscriber Distribution
Where most channels fall — the majority have under 5K subscribers
Houston Nonprofit Growth Playbook
Data-backed priorities ranked by potential impact — where Houston nonprofits should focus to close the gap with national benchmarks
📅
Upload Consistency Is #1
High Impact63 inactive channels
63 of 139 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Houston nonprofits.
💬
Close the Engagement Gap
High Impact1.46% vs. 5.4% national
Houston's 1.46% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.
🔎
Fix Discoverability
High Impact341 vs. 2K national
The median Houston channel gets 341 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.
🎯
Break the 1K Subscriber Barrier
Medium ImpactMedian: 239 subscribers
Half of all Houston nonprofit channels have fewer than 239 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.
See how your channel compares to these benchmarks
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AI Spotlight
Editor's Picks
Channels selected by AI for exceptional content quality and impact
7/10
Did you hear that?
Battleship Texas Foundation Inc
54.2K subscribers
Exceptional 6.7% engagement rate and 55.6% view-to-subscriber ratio demonstrate a highly dedicated niche audience. Consistent uploads (13 in 90 days) focusing on drydock restoration drive strong organic reach, though 0% caption coverage limits accessibility.
highHistorical preservation nonp…
6/10
Restoring Fathers. Rebuilding Families. | Kyle & Parker
Prison Entrepreneurship Program
526 subscribers
Recent uploads yield a 3.7% engagement rate and a 28.7% view-to-subscriber ratio, signaling strong resonance despite only 523 subscribers. Titles reflect mission-aligned storytelling, though 0% caption coverage remains a critical accessibility gap.
highSmall justice reform nonprof…
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Content Strategy
Content Format Breakdown
How Houston nonprofits structure their YouTube content — from long-form storytelling to quick Shorts
Format Distribution
139 channels analyzed96%
Shorts-Heavy 6
Short-Form (<5m) 133
Mid-Form (5–15m) 0
Long-Form (15m+) 0
Upload Efficiency
Best avg views per video
1
Theatre Under The Stars Inc
811 videos · 6.8M total views
2
Battleship Texas Foundation Inc
110 videos · 4.9M total views
3
Harris County Emergency Corps
15 videos · 339.1K total views
4
Lone Star Flight Museum
102 videos · 1.0M total views
5
Harmony Public Schools
618 videos · 7.0M total views
Shorts Champions
Most YouTube Shorts produced
Performance
Engagement & Format
Trending NowPast 2 months
Viral Hits
The most-viewed recent uploads across all tracked channels
2
1mo ago
A conversation between Dr. Paul Klotman and Dr. Jakub Tolar
Baylor College Of …4.5K
3
1mo ago
Game on, Houston
Museum Of Fine Art…3.8K
4
10d ago
Harris County DA Sean Teare Criticizes ICE Enforcement Tactics in Lorenzo Salgado Araujo Shooting
Houston Public Med…3.5K
5
21d ago
Oh Raya ❤️ #adoptstrays #rescuedogs #adoptionrocks
Three Little Pitti…3.2K
6
1mo ago
Please tell him he's pretty. He's self conscious.
Rescued Pets Movem…2.4K
7
1mo ago
Harmony School of Innovation-Sugar Land 2026 Commencement Ceremony
Harmony Public Sch…2.5K
Community Builders
Comment Magnets
Channels sparking the most conversation — ranked by average comments per video
#
Channel
Avg Comments
1
Battleship Texas Foundation Inc
54.2K subs · 22.1K avg views
86
2
Houston Museum Of Natural Science
215.0K subs · 13.2K avg views
34
3
The Center For Collaborative Research Inc
2.8K subs · 3.0K avg views
33
4
Houston Public Media Foundation
45.2K subs · 729 avg views
7
5
Harris County Emergency Corps
2.0K subs · 22.6K avg views
6
6
Baylor College Of Medicine
24.5K subs · 1.6K avg views
5
7
Theatre Under The Stars Inc
7.2K subs · 31.5K avg views
5
8
Stoller Foundation
305 subs · 459 avg views
2
9
St Lukes Community Health Services
13.4K subs · 3.0K avg views
2
10
Houston Humane Society
1.4K subs · 2.0K avg views
2
Contenido en Español
Spanish-Language Content
Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations
50 en español
Bilingual
Volunteering in Latin America with AMIGOS — Summer 2022
Amigos De Las Americas · 50 Spanish videos
46 en español
Bilingual
Help an Elf This Holiday Season
Gulf Coast Regional Blood Center · 46 Spanish videos
30 en español
Bilingual
Bottle Cap Art
Depelchin Childrens Center · 30 Spanish videos
9%
of tracked channels have any Spanish content
12
channels with Spanish videos out of 139 tracked
0
channels with Spanish as primary language
1
Amigos De Las Americas
🌐 Bilingual · 50 Spanish videos · 489 subs
50 videos
en español
2
Gulf Coast Regional Blood Center
🌐 Bilingual · 46 Spanish videos · 881 subs
46 videos
en español
3
Depelchin Childrens Center
🌐 Bilingual · 30 Spanish videos · 193 subs
30 videos
en español
4
Childrens Museum Inc
🌐 Bilingual · 9 Spanish videos · 25.5K subs
9 videos
en español
5
Brighter Bites
🌐 Bilingual · 6 Spanish videos · 1.3K subs
6 videos
en español
6
Gulf Coast Community Services Assn Inc
🌐 Bilingual · 3 Spanish videos · 47 subs
3 videos
en español
7
Memorial Assistance Ministries Inc
🌐 Bilingual · 2 Spanish videos · 218 subs
2 videos
en español
8
Karya Kares
🌐 Bilingual · 2 Spanish videos · 210 subs
2 videos
en español
By Mission
Category Spotlights
Explore channels by mission area — click a category to see top performers
Mission Categories
Select a category
Click a mission category on the left to explore
top channels and videos in that area
💎 Could your channel be a Hidden Gem?
Small channels making outsized impact get featured. See how your content scores.
Analytics
Distribution and trends across all tracked channels
Subscriber Distribution — Top 20
Engagement Rate — Top 20
Upload Frequency — Videos in Last 90 Days
Engagement Rate vs. Subscriber Count
Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience
About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.
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Data sourced from the YouTube Data API. Last updated 7/10/2026. Rankings reflect publicly available channel statistics.