← All MetrosHouston For Impact
Competitive Intelligence
Houston For Impact
YouTube Benchmark
Live rankings and performance data for 139+ for-impact YouTube channels across Houston Metro.Updated weekly
0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past monthTop uploads by views
All-Time Leaders
Top Channels
Houston vs. National
Benchmark Intelligence
How Houston nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.
Subscribers
Needs Work
247
Houston Median
25th–75th: 59–1.1K
National: 1.0K(NP Median)
The typical Houston nonprofit has 247 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.
Views / Video
On Par
358
Houston Median
25th–75th: 167–849
National: 400(NP Median)
The typical Houston channel gets 358 views per video vs. 400 nationally. Better thumbnails, SEO titles, and consistent posting can close this gap.
Engagement Rate
Below National
1.49%
Houston Median
25th–75th: 0.8%–2.1%
National: 2.5%(NP Median)
Houston's typical 1.49% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.
Uploads / 90 Days
Needs Work
0
Houston Median
66 of 139 active
National: 4(Active NP Median)
The typical Houston nonprofit uploads 0 videos per 90 days vs. 4 nationally. Only 66 of 139 channels are active. Consistency is the #1 growth lever.
What the Data Tells Us
🔍
The Gap Is Real
With a median of just 247 subscribers, most Houston nonprofits have small audiences — but that's typical for local organizations. The average (4.9K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.
📊
Why Medians Matter
We use medians because a few large channels (avg: 4.9K subs) skew the average 20× higher than the median (247). The median represents what the typical Houston nonprofit actually looks like — and what you should benchmark against.
🚀
Biggest Growth Lever
73 of 139 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Houston's biggest opportunity.
National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).
Subscriber Distribution
Where most channels fall — the majority have under 5K subscribers
Houston Nonprofit Growth Playbook
Data-backed priorities ranked by potential impact — where Houston nonprofits should focus to close the gap with national benchmarks
📅
Upload Consistency Is #1
High Impact73 inactive channels
73 of 139 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Houston nonprofits.
💬
Close the Engagement Gap
High Impact1.49% vs. 5.4% national
Houston's 1.49% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.
🔎
Fix Discoverability
High Impact358 vs. 2K national
The median Houston channel gets 358 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.
🎯
Break the 1K Subscriber Barrier
Medium ImpactMedian: 247 subscribers
Half of all Houston nonprofit channels have fewer than 247 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.
See how your channel compares to these benchmarks
Get a free YouTube audit with personalized recommendations in 30 seconds
AI Spotlight
Editor's Picks
Channels selected by AI for exceptional content quality and impact
8/10
Nope... butterflies do not make cocoons ♥️🦋
Houston Museum Of Natural Science
216.0K subscribers
The Houston Museum of Natural Science excels at educational storytelling, driving an exceptional 7.8% engagement rate with clever hooks like their butterfly chrysalis explainer. While their view-to-subscriber ratio is low (2.8%), a highly consistent upload schedule (50 videos in 90 days) keeps the channel vibrant. A major blind spot is the 0% caption coverage, which severely limits accessibility.
exceptionalNatural science museum drivi…
7/10
Did you hear that?
Battleship Texas Foundation Inc
55.0K subscribers
Battleship Texas Foundation proves that niche historical preservation can build a fiercely loyal audience. Despite generic titles and 0% caption coverage, their engagement rate is an exceptional 7.3%, with average views reaching 38.4% of their 54.9K subscribers. Their consistent upload schedule of 5 videos per month keeps history buffs highly invested in the ship's restoration.
highHistorical preservation nonp…
6/10
Encurtido de Repollo y Zanahorias
Brighter Bites
1.3K subscribers
Brighter Bites boasts an exceptional 3.44% engagement rate and a strong 34.2% view-to-subscriber ratio, driven by mission-aligned, Spanish-language recipe content. However, momentum has stalled with only 1 upload in the last 90 days, and their latest video garnered just 34 views compared to a historical average of 427.
high
🏆 Curious where your nonprofit ranks?
Get an instant benchmark ranking + free YouTube audit in 30 seconds
Content Strategy
Content Format Breakdown
How Houston nonprofits structure their YouTube content — from long-form storytelling to quick Shorts
Format Distribution
139 channels analyzed96%
Shorts-Heavy 6
Short-Form (<5m) 133
Mid-Form (5–15m) 0
Long-Form (15m+) 0
Upload Efficiency
Best avg views per video
1
Theatre Under The Stars Inc
818 videos · 7.2M total views
2
Harmony Public Schools
562 videos · 7.3M total views
3
Harris County Emergency Corps
15 videos · 361.3K total views
4
Lone Star Flight Museum
104 videos · 1.2M total views
5
Battleship Texas Foundation Inc
121 videos · 5.2M total views
Shorts Champions
Most YouTube Shorts produced
Performance
Engagement & Format
Trending NowPast month
Viral Hits
The most-viewed recent uploads across all tracked channels
2
23d ago
HGO Unplugged | "The Jewel Song" from Gounod's Faust
Houston Grand Oper…6.2K
3
15d ago
Evicted? Here’s what happens AFTER the court order!
Lone Star Legal Aid1.8K
4
14d ago
IBN SINA DENTAL CLINIC: 281-848-7979
Ibn Sina Foundatio…1.8K
5
22d ago
Carmen Scheibenbogen, MD, PhD, Charité University, Berlin
The Center For Col…926
6
10d ago
“While I Was Memorizing the Bible, God’s Word Was Changing Me” | John Downs
Stoller Foundation611
7
23d ago
In Conversation | Dionne Lee and Rebecca Matalon
Contemporary Arts …248
Community Builders
Comment Magnets
Channels sparking the most conversation — ranked by average comments per video
#
Channel
Avg Comments
1
Battleship Texas Foundation Inc
55.0K subs · 19.7K avg views
82
2
The Center For Collaborative Research Inc
2.9K subs · 1.9K avg views
19
3
Houston Museum Of Natural Science
216.0K subs · 6.1K avg views
16
4
Houston Public Media Foundation
47.1K subs · 1.1K avg views
13
5
Harris County Emergency Corps
2.1K subs · 24.1K avg views
6
6
Theatre Under The Stars Inc
7.4K subs · 35.3K avg views
5
7
Baylor College Of Medicine
24.8K subs · 1.2K avg views
3
8
Three Little Pitties Rescue
9.5K subs · 414 avg views
2
9
Houston Humane Society
1.4K subs · 1.7K avg views
2
10
Stoller Foundation
311 subs · 337 avg views
2
Contenido en Español
Spanish-Language Content
Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations
50 en español
Bilingual
Meeting our host families in Cuenca! #Gap2022
Amigos De Las Americas · 50 Spanish videos
30 en español
Bilingual
Bottle Cap Art
Depelchin Childrens Center · 30 Spanish videos
21 en español
Bilingual
The Sienna Donor Center really is THAT nice! 😍
Gulf Coast Regional Blood Center · 21 Spanish videos
10%
of tracked channels have any Spanish content
14
channels with Spanish videos out of 139 tracked
0
channels with Spanish as primary language
1
Amigos De Las Americas
🌐 Bilingual · 50 Spanish videos · 493 subs
50 videos
en español
2
Depelchin Childrens Center
🌐 Bilingual · 30 Spanish videos · 196 subs
30 videos
en español
3
Gulf Coast Regional Blood Center
🌐 Bilingual · 21 Spanish videos · 906 subs
21 videos
en español
4
Childrens Museum Inc
🌐 Bilingual · 9 Spanish videos · 26.1K subs
9 videos
en español
5
Brighter Bites
🌐 Bilingual · 6 Spanish videos · 1.3K subs
6 videos
en español
6
Gulf Coast Community Services Assn Inc
🌐 Bilingual · 3 Spanish videos · 47 subs
3 videos
en español
7
Memorial Assistance Ministries Inc
🌐 Bilingual · 2 Spanish videos · 226 subs
2 videos
en español
8
Karya Kares
🌐 Bilingual · 2 Spanish videos · 210 subs
2 videos
en español
By Mission
Category Spotlights
Explore channels by mission area — click a category to see top performers
Mission Categories
Select a category
Click a mission category on the left to explore
top channels and videos in that area
💎 Could your channel be a Hidden Gem?
Small channels making outsized impact get featured. See how your content scores.
Analytics
Distribution and trends across all tracked channels
Subscriber Distribution — Top 20
Engagement Rate — Top 20
Upload Frequency — Videos in Last 90 Days
Engagement Rate vs. Subscriber Count
Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience
About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.
Learn about our services →Join the Benchmark
Want your organization
included?
See how your YouTube channel stacks up against 139+ Houston for-impact organizations. Get a free channel audit with personalized insights.
Data sourced from the YouTube Data API. Last updated 10/2/2026. Rankings reflect publicly available channel statistics.