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Competitive Intelligence
Houston For Impact
YouTube Benchmark
Live rankings and performance data for 139+ for-impact YouTube channels across Houston Metro.Updated weekly
0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
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Uploads Last 90 Days
Trending Now
Past monthTop uploads by views
All-Time Leaders
Top Channels
Houston vs. National
Benchmark Intelligence
How Houston nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.
Subscribers
Needs Work
235
Houston Median
25th–75th: 54–1.1K
National: 1.0K(NP Median)
The typical Houston nonprofit has 235 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.
Views / Video
On Par
325
Houston Median
25th–75th: 160–754
National: 400(NP Median)
The typical Houston channel gets 325 views per video vs. 400 nationally. Better thumbnails, SEO titles, and consistent posting can close this gap.
Engagement Rate
Below National
1.48%
Houston Median
25th–75th: 0.8%–2.2%
National: 2.5%(NP Median)
Houston's typical 1.48% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.
Uploads / 90 Days
Needs Work
1
Houston Median
76 of 139 active
National: 4(Active NP Median)
The typical Houston nonprofit uploads 1 video per 90 days vs. 4 nationally. Only 76 of 139 channels are active. Consistency is the #1 growth lever.
What the Data Tells Us
🔍
The Gap Is Real
With a median of just 235 subscribers, most Houston nonprofits have small audiences — but that's typical for local organizations. The average (4.7K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.
📊
Why Medians Matter
We use medians because a few large channels (avg: 4.7K subs) skew the average 20× higher than the median (235). The median represents what the typical Houston nonprofit actually looks like — and what you should benchmark against.
🚀
Biggest Growth Lever
63 of 139 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Houston's biggest opportunity.
National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).
Subscriber Distribution
Where most channels fall — the majority have under 5K subscribers
Houston Nonprofit Growth Playbook
Data-backed priorities ranked by potential impact — where Houston nonprofits should focus to close the gap with national benchmarks
📅
Upload Consistency Is #1
High Impact63 inactive channels
63 of 139 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Houston nonprofits.
💬
Close the Engagement Gap
High Impact1.48% vs. 5.4% national
Houston's 1.48% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.
🔎
Fix Discoverability
High Impact325 vs. 2K national
The median Houston channel gets 325 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.
🎯
Break the 1K Subscriber Barrier
Medium ImpactMedian: 235 subscribers
Half of all Houston nonprofit channels have fewer than 235 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.
See how your channel compares to these benchmarks
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AI Spotlight
Editor's Picks
Channels selected by AI for exceptional content quality and impact
6/10
Update on the Metabolic Trap Hypothesis for ME/CFS
The Center For Collaborative Research Inc
2.8K subscribers
Despite only 2,750 subscribers, this channel achieves a remarkable 105.3% views-to-subscriber ratio and a 7.4% engagement rate — far above the nonprofit benchmark of 0.5–2% — with 33 avg comments per video signaling a deeply invested patient and researcher community. The top video 'Update on the Metabolic Trap Hypothesis for ME/CFS' pulled 17,247 views (6x the channel average), demonstrating genuine demand for scientific updates in this underserved disease space. However, the channel has been dormant for 176 days with 0 uploads in the last 90 days, and 0% caption coverage is a critical acce…
highStanford ME/CFS research cha…
7/10
Lego Technic Artemis model ♥️🚀
Houston Museum Of Natural Science
215.0K subscribers
HMNS posts at an impressive 16.7 videos/month with 50 uploads in the last 90 days, showing genuine content commitment for a museum channel. Engagement rate of 3.74% is well above the 0.5–2% nonprofit benchmark, and avg views/video of 33,292 against 213K subscribers (15.6% ratio) is solid, though the top video (1.1M views — a Lego Technic Artemis Short) is a 34x outlier that skews averages significantly. The channel's core strength is hands-on science content like 'Preparing REAL Dimetrodon teeth fossils,' which aligns well with mission storytelling, though 0% caption coverage is a meaningfu…
highOne of the most consistently…
6/10
Needle Thoracostomy; Needle Chest Decompression Procedure for Tension Pneumothorax
Harris County Emergency Corps
2.0K subscribers
HCEC's 15-video library punches extraordinarily hard — an avg views/subscriber ratio of 1,087% dwarfs the 30% benchmark, driven by clinical procedure content like the Needle Thoracostomy video at 74,474 views. However, the channel has been dormant for 485 days with zero uploads in the last 90 days, and 0% caption coverage is a significant accessibility gap for medical education content. The engagement rate of 0.67% is within nonprofit norms but the avg 6 comments/video suggests a passive professional audience rather than an active community.
highTiny EMS nonprofit with only…
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Content Strategy
Content Format Breakdown
How Houston nonprofits structure their YouTube content — from long-form storytelling to quick Shorts
Format Distribution
139 channels analyzed96%
Shorts-Heavy 6
Short-Form (<5m) 133
Mid-Form (5–15m) 0
Long-Form (15m+) 0
Upload Efficiency
Best avg views per video
1
Houston Museum Of Natural Science
888 videos · 50.0M total views
2
Kipp Texas Inc
383 videos · 9.9M total views
3
Houston Symphony Society
952 videos · 5.9M total views
4
Battleship Texas Foundation Inc
97 videos · 4.6M total views
5
Harris County Emergency Corps
15 videos · 328.6K total views
Shorts Champions
Most YouTube Shorts produced
Performance
Engagement & Format
Best Engagement
Trending NowPast 2 months
Viral Hits
The most-viewed recent uploads across all tracked channels
2
1mo ago
Baritone Will Liverman Rehearses "Largo al factotum" from Rossini's The Barber of Seville | HGO 2026
Houston Grand Oper…20.1K
3
1mo ago
God proved His love for you
Stoller Foundation9.6K
4
1mo ago
Hayato Sumino • March 22, 2027
Performing Arts Ho…3.9K
5
1mo ago
lowcost ultrasounds in Houston🫂 Call: 281-977-7462.#ultrasound #houston
Ibn Sina Foundatio…2.1K
6
1mo ago
Rumor has it, they're still looking! 😂🤭
Bakerripley2.0K
7
1mo ago
Join us 5.9.26 for our annual Fun Run! Sign up on our website!
Houston Humane Soc…1.6K
Community Builders
Comment Magnets
Channels sparking the most conversation — ranked by average comments per video
#
Channel
Avg Comments
1
Battleship Texas Foundation Inc
53.2K subs · 42.4K avg views
129
2
Houston Museum Of Natural Science
215.0K subs · 61.1K avg views
40
3
The Center For Collaborative Research Inc
2.8K subs · 2.9K avg views
33
4
Harris County Emergency Corps
2.0K subs · 21.9K avg views
6
5
Baylor College Of Medicine
24.3K subs · 1.6K avg views
5
6
Theatre Under The Stars Inc
6.4K subs · 9.1K avg views
3
7
Houston Humane Society
1.3K subs · 1.8K avg views
2
8
Stoller Foundation
304 subs · 467 avg views
2
9
Houston Grand Opera Association Inc
5.5K subs · 1.1K avg views
2
Contenido en Español
Spanish-Language Content
Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations
50 en español
Bilingual
Volunteering in Latin America with AMIGOS — Summer 2022
Amigos De Las Americas · 50 Spanish videos
47 en español
Bilingual
Help an Elf This Holiday Season
Gulf Coast Regional Blood Center · 47 Spanish videos
30 en español
Bilingual
Bottle Cap Art
Depelchin Childrens Center · 30 Spanish videos
17%
of tracked channels have any Spanish content
24
channels with Spanish videos out of 139 tracked
0
channels with Spanish as primary language
1
Amigos De Las Americas
🌐 Bilingual · 50 Spanish videos · 487 subs
50 videos
en español
2
Gulf Coast Regional Blood Center
🌐 Bilingual · 47 Spanish videos · 872 subs
47 videos
en español
3
Depelchin Childrens Center
🌐 Bilingual · 30 Spanish videos · 192 subs
30 videos
en español
4
Childrens Museum Inc
🌐 Bilingual · 18 Spanish videos · 64 subs
18 videos
en español
5
Childrens Museum Inc
🌐 Bilingual · 9 Spanish videos · 25.2K subs
9 videos
en español
6
Ibn Sina Foundation Inc
🌐 Bilingual · 8 Spanish videos · 266 subs
8 videos
en español
7
Brighter Bites
🌐 Bilingual · 6 Spanish videos · 1.3K subs
6 videos
en español
8
Memorial Assistance Ministries Inc
🌐 Bilingual · 6 Spanish videos · 214 subs
6 videos
en español
By Mission
Category Spotlights
Explore channels by mission area — click a category to see top performers
Mission Categories
Select a category
Click a mission category on the left to explore
top channels and videos in that area
💎 Could your channel be a Hidden Gem?
Small channels making outsized impact get featured. See how your content scores.
Analytics
Distribution and trends across all tracked channels
Subscriber Distribution — Top 20
Engagement Rate — Top 20
Upload Frequency — Videos in Last 90 Days
Engagement Rate vs. Subscriber Count
Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience
About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.
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Data sourced from the YouTube Data API. Last updated 5/15/2026. Rankings reflect publicly available channel statistics.