Skip to main content
RiseWorks
  • About
  • Services
  • StoryOS
  • Pricing
  • Case Studies
  • Enterprise
  • Contact
Client Login
RiseWorksRiseWorks

Empowering Stories, Revolutionizing Impact

A Miami-based Public Benefit Corporation. Full-stack storytelling for nonprofits, foundations, and institutions.

Services

  • Video Production
  • Photo Production
  • Series Production
  • StoryOS
  • Storyboard
  • StoryRoom
  • Creative Projects
  • Enterprise
  • Academy

Company

  • About
  • Our Story
  • Team
  • Public Benefit Corp
  • Careers
  • Contact

Resources

  • Case Studies
  • Blog
  • How It Works
  • StoryOS
  • YouTube For Impact
  • YouTube Benchmark
  • Impact Measurement

Newsletter

Monthly storytelling tips for nonprofits.

© 2026 RiseWorks Media PBC. All rights reserved.

Privacy PolicyTerms of ServiceSubscription Agreement
← All Metros
Competitive Intelligence

Dallas For Impact
YouTube Benchmark

Live rankings and performance data for 136+ for-impact YouTube channels across Dallas Metro.Updated weekly

American Heart Association Inc
1
Usa Cricket
2
Parkinson Voice Project Inc
3
Baylor Scott & White Health
Childrens Health System Of Texas
Dallas Zoo Management Inc
Susan G Komen Breast Cancer Foundation
Society Of Petroleum Engineers Spe Inc
Texas Health Resources
Guidance Center
Nasher Sculpture Center
Fort Worth Zoological Association Inc
Uplift Education
Texas Scottish Rite Hospital For Children
Dallas Symphony Foundation

Top channels by subscribers

0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past month
Top uploads by views
FIFA Prep for UWTC
2.0K views
1
FIFA Prep for UWTC
United Way Of Tarrant County · 17d ago
Toto inside her kennel VS outside in a lap
1.7K views
2
Toto inside her kennel VS outside in a lap
Operation Kindness · 15d ago
What should I look out for when I'm doing a self breast exam?
1.2K views
3
What should I look out for when I'm doing a self breast exam?
Planned Parenthood Of Greater Texas · 9d ago
Summer Goal Setting
352 views
4
Summer Goal Setting
Momentous Institute · 12d ago
All-Time Leaders

Top Channels

Most Subscribers

1American Heart Association Inc
American Heart Association Inc
@american_heart
252.0K
2Usa Cricket
Usa Cricket
@usacricket
95.4K
3Parkinson Voice Project Inc
Parkinson Voice Project Inc
@parkinsonvoiceproject
42.0K
4Baylor Scott & White Health
Baylor Scott & White Health
@bswhealth
28.4K
5Childrens Health System Of Texas
Childrens Health System Of Texas
@childrens
27.1K

Most Total Views

1American Heart Association Inc
American Heart Association Inc
@american_heart
118.8M
2Texas Health Resources
Texas Health Resources
@texashealthresources
78.7M
3Childrens Health System Of Texas
Childrens Health System Of Texas
@childrens
34.3M
4Broadway Dallas Inc
Broadway Dallas Inc
@broadwaydallas
25.3M
5Dallas Zoo Management Inc
Dallas Zoo Management Inc
@dallaszootube
17.4M

Most Videos Overall

1American Heart Association Inc
American Heart Association Inc
@american_heart
4.8K
2Western Athletic Conference
Western Athletic Conference
@wacsportstv
2.8K
3Spca Of Texas
Spca Of Texas
@spcaoftexas
2.1K
4Christus Health
Christus Health
@christushealth
1.4K
5Meeting Professionals International
Meeting Professionals International
@mpihq
1.1K
Dallas vs. National

Benchmark Intelligence

How Dallas nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.

Subscribers
Below National
496
Dallas Median
25th–75th: 97–2.1K
National: 1.0K(NP Median)

The typical Dallas nonprofit has 496 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.

Views / Video
Above National
518
Dallas Median
25th–75th: 167–3.0K
National: 400(NP Median)

The typical Dallas channel gets 518 views per video, close to the 400 national median.

Engagement Rate
Below National
1.11%
Dallas Median
25th–75th: 0.4%–1.8%
National: 2.5%(NP Median)

Dallas's typical 1.11% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.

Uploads / 90 Days
Below National
2
Dallas Median
82 of 136 active
National: 4(Active NP Median)

The typical Dallas nonprofit uploads 2 videos per 90 days vs. 4 nationally. Only 82 of 136 channels are active. Consistency is the #1 growth lever.

What the Data Tells Us

🔍

The Gap Is Real

With a median of just 496 subscribers, most Dallas nonprofits have small audiences — but that's typical for local organizations. The average (5.3K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.

📊

Why Medians Matter

We use medians because a few large channels (avg: 5.3K subs) skew the average 11× higher than the median (496). The median represents what the typical Dallas nonprofit actually looks like — and what you should benchmark against.

🚀

Biggest Growth Lever

54 of 136 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Dallas's biggest opportunity.

National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).

Subscriber Distribution

Where most channels fall — the majority have under 5K subscribers

Dallas Nonprofit Growth Playbook

Data-backed priorities ranked by potential impact — where Dallas nonprofits should focus to close the gap with national benchmarks

📅

Upload Consistency Is #1

High Impact
54 inactive channels

54 of 136 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Dallas nonprofits.

💬

Close the Engagement Gap

High Impact
1.11% vs. 5.4% national

Dallas's 1.11% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.

🔎

Fix Discoverability

High Impact
518 vs. 2K national

The median Dallas channel gets 518 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.

🎯

Break the 1K Subscriber Barrier

Medium Impact
Median: 496 subscribers

Half of all Dallas nonprofit channels have fewer than 496 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.

See how your channel compares to these benchmarks

Get a free YouTube audit with personalized recommendations in 30 seconds

AI Spotlight

Editor's Picks

Channels selected by AI for exceptional content quality and impact

THE STORY OF JOY | ELEPHANT HAVENS
6/10

THE STORY OF JOY | ELEPHANT HAVENS

Elephant Havens Wildlife Foundation Inc

Elephant Havens Wildlife Foundation Inc

1.9K subscribers

Channel drives exceptional engagement (4.2%) and high view-to-subscriber ratios (165%) through strong animal storytelling. However, 0% caption coverage and a 136-day dormant period limit its current impact.

highWildlife sanctuary driving 4…
This Truck Brings Life to Abak Mathobe
7/10

This Truck Brings Life to Abak Mathobe

Baitulmaal Inc

Baitulmaal Inc

1.1K subscribers

Baitulmaal achieves an exceptional 963% view-to-subscriber ratio, averaging 10.5K views per video despite having only 1.1K subscribers. Their upload consistency is strong with 40 videos in 90 days, though 0% caption coverage remains a significant accessibility gap.

highInternational relief organiz…
Our Mission | Folds of Honor
6/10

Our Mission | Folds of Honor

Folds Of Honor Foundation

Folds Of Honor Foundation

634 subscribers

The channel achieves a strong 69.1% view-to-subscriber ratio and a solid 2.02% engagement rate, signaling high resonance with its small audience. While recent upload frequency is healthy and titles indicate series-based storytelling, the complete lack of closed captions severely limits accessibility.

highSmall veterans charity drivi…

🏆 Curious where your nonprofit ranks?

Get an instant benchmark ranking + free YouTube audit in 30 seconds

Content Strategy

Content Format Breakdown

How Dallas nonprofits structure their YouTube content — from long-form storytelling to quick Shorts

Format Distribution

136 channels analyzed
95%
Shorts-Heavy 7
Short-Form (<5m) 129
Mid-Form (5–15m) 0
Long-Form (15m+) 0

Upload Efficiency

Best avg views per video

1
Broadway Dallas Inc

Broadway Dallas Inc

719 videos · 25.3M total views

215.9K/vid
2
Uplift Education

Uplift Education

541 videos · 7.5M total views

89.5K/vid
3
Responsiveed Arkansas

Responsiveed Arkansas

211 videos · 5.9M total views

63.6K/vid
4
Human Coalition

Human Coalition

12 videos · 722.4K total views

55.6K/vid
5
Fort Worth Country Day School Inc

Fort Worth Country Day School Inc

98 videos · 2.0M total views

39.8K/vid

Shorts Champions

Most YouTube Shorts produced

1
Spca Of Texas

Spca Of Texas

47 Shorts · 2% of content

47
2
Broadway Dallas Inc

Broadway Dallas Inc

46 Shorts · 6% of content

46
3
Amberton University

Amberton University

42 Shorts · 22% of content

42
4
Goodwill Industries Of Dallas Inc

Goodwill Industries Of Dallas Inc

42 Shorts · 22% of content

42
5
Texas Scottish Rite Hospital For Children

Texas Scottish Rite Hospital For Children

41 Shorts · 7% of content

41
Performance

Engagement & Format

Best Engagement

1Operation Kindness
Operation Kindness
@opkindness
7.01%
2Humaniti Foundation
Humaniti Foundation
@wearehumaniti
6.36%
3Spca Of Texas
Spca Of Texas
@spcaoftexas
5.71%
4Sudanese American Physicians Association
Sudanese American Physicians Association
@sudaneseamericanphysicians2834
4.73%
5The Kings University
The Kings University
@tkuniversity
4.29%

Most Shorts

1Spca Of Texas
Spca Of Texas
@spcaoftexas
47 shorts
2Broadway Dallas Inc
Broadway Dallas Inc
@broadwaydallas
46 shorts
3Amberton University
Amberton University
@amberton.university
42 shorts
4Goodwill Industries Of Dallas Inc
Goodwill Industries Of Dallas Inc
@goodwilldallas25
42 shorts
5Texas Scottish Rite Hospital For Children
Texas Scottish Rite Hospital For Children
@tsrhchildren
41 shorts
Trending NowPast 2 months

Viral Hits

The most-viewed recent uploads across all tracked channels

When Kristen’s heart stopped, her kids didn’t. They saved her life.
#1 This Month
1mo ago

When Kristen’s heart stopped, her kids didn’t. They saved her life.

American Heart Association Inc633.2K views
Children's Health | Where Hope Lives
2
1mo ago

Children's Health | Where Hope Lives

Childrens Health S…323.9K
How do you visualize time?
3
1mo ago

How do you visualize time?

Nasher Sculpture C…3.1K
Parkinson’s Speech Exercises
4
1mo ago

Parkinson’s Speech Exercises

Parkinson Voice Pr…2.9K
Spring 2026 Commencement Ceremony
5
1mo ago

Spring 2026 Commencement Ceremony

Texas Wesleyan Uni…2.3K
Mom and baby take a dip! 🌊🐘
6
1mo ago

Mom and baby take a dip! 🌊🐘

Fort Worth Zoologi…2.1K
The 2026 Commemorative Theme Art
7
1mo ago

The 2026 Commemorative Theme Art

State Fair Of Texas1.8K
Community Builders

Comment Magnets

Channels sparking the most conversation — ranked by average comments per video

#
Channel
Avg Comments
Comment Activity
Engagement
1
Center For American And International Law
Center For American And International Law
2.0K subs · 2.0K avg views
14
3.2978
2
National Breast Cancer Foundation Inc
National Breast Cancer Foundation Inc
4.9K subs · 10.0K avg views
14
1.3901
3
Solutions For Veterans Inc
Solutions For Veterans Inc
4.1K subs · 8.7K avg views
12
3.4667
4
Fort Worth Zoological Association Inc
Fort Worth Zoological Association Inc
10.5K subs · 13.0K avg views
10
3.1425
5
Elephant Havens Wildlife Foundation Inc
Elephant Havens Wildlife Foundation Inc
1.9K subs · 3.1K avg views
9
4.2741
6
First Liberty Institute
First Liberty Institute
7.5K subs · 15.8K avg views
9
1.8255
7
Dallas Zoo Management Inc
Dallas Zoo Management Inc
25.3K subs · 4.0K avg views
7
2.4994
8
Dallas Symphony Foundation
Dallas Symphony Foundation
9.1K subs · 7.6K avg views
6
1.7561
9
Parkinson Voice Project Inc
Parkinson Voice Project Inc
42.0K subs · 1.2K avg views
4
2.1119
10
Human Coalition
Human Coalition
1.1K subs · 55.6K avg views
3
0.5473

Contenido en Español

Spanish-Language Content

Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations

The Self-Care Wheel
24 en español
Bilingual
Genesis Womens Shelter & Support

The Self-Care Wheel

Genesis Womens Shelter & Support · 24 Spanish videos

How to claim your stimulus payment if you don’t file taxes
13 en español
Bilingual
Legal Aid Of Northwest Texas

How to claim your stimulus payment if you don’t file taxes

Legal Aid Of Northwest Texas · 13 Spanish videos

How to Perform a Breast Self-Exam
3 en español
Bilingual
National Breast Cancer Foundation Inc

How to Perform a Breast Self-Exam

National Breast Cancer Foundation Inc · 3 Spanish videos

5%

of tracked channels have any Spanish content

7

channels with Spanish videos out of 136 tracked

0

channels with Spanish as primary language

1

Genesis Womens Shelter & Support

🌐 Bilingual · 24 Spanish videos · 481 subs

24 videos

en español

2

Legal Aid Of Northwest Texas

🌐 Bilingual · 13 Spanish videos · 505 subs

13 videos

en español

3

National Breast Cancer Foundation Inc

🌐 Bilingual · 3 Spanish videos · 4.9K subs

3 videos

en español

4

Amon Carter Museum Of Western Art

🌐 Bilingual · 3 Spanish videos · 1.5K subs

3 videos

en español

5

Childrens Health System Of Texas

🌐 Bilingual · 2 Spanish videos · 27.1K subs

2 videos

en español

6

Housing Channel

🌐 Bilingual · 2 Spanish videos · 58 subs

2 videos

en español

7

American Heart Association Inc

🌐 Bilingual · 1 Spanish video · 252.0K subs

1 video

en español

By Mission

Category Spotlights

Explore channels by mission area — click a category to see top performers

Mission Categories

Select a category

Click a mission category on the left to explore
top channels and videos in that area

Discover

Hidden Gems

AI-curated smaller channels making an outsized impact — one from each category

Inaugural Lecture: Lives of the Gods Divinity in Maya Art
Arts & Culture
Kimbell Art Foundation
Kimbell Art Foundation
5.3K subs
2.6% engagement
How to claim your stimulus payment if you don’t file taxes
★ 3/10
Civil Rights & Advocacy
Legal Aid Of Northwest Texas
Legal Aid Of Northwest Texas
505 subs
33x viral ratio
Paul Quinn Commencement 5/03/2025
★ 3/10
Education & Youth
Paul Quinn College
Paul Quinn College
1.4K subs
AI score: 3/10
Toto inside her kennel VS outside in a lap
★ 4/10
Environment & Wildlife
Operation Kindness
Operation Kindness
1.3K subs
7.0% engagement
Give Newborns a Chance to Thrive
Health & Wellness
Sudanese American Physicians Association
Sudanese American Physicians Association
2.7K subs
4.7% engagement

💎 Could your channel be a Hidden Gem?

Small channels making outsized impact get featured. See how your content scores.

Analytics

Distribution and trends across all tracked channels

Subscriber Distribution — Top 20

Engagement Rate — Top 20

Upload Frequency — Videos in Last 90 Days

Engagement Rate vs. Subscriber Count

Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience

About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.

Learn about our services →
Join the Benchmark

Want your organization
included?

See how your YouTube channel stacks up against 136+ Dallas for-impact organizations. Get a free channel audit with personalized insights.

Data sourced from the YouTube Data API. Last updated 7/2/2026. Rankings reflect publicly available channel statistics.