Dallas For Impact
YouTube Benchmark

Humaniti Foundation

6.7K subscribers

Humaniti Foundation punches dramatically above its weight with an avg views/subscriber ratio of 1,184% — nearly 40x the strong benchmark — driven by a top video ('Be The Blessing') at 522,527 views and a latest upload at 142,843 views. However, the channel is effectively dormant (112 days since last upload, 0 videos in 90 days) and has only 9 total videos since 2021, suggesting sporadic bursts rather than a sustained content strategy. The 6.38% engagement rate is exceptional by nonprofit standards, but 0 avg comments/video and 0% caption coverage are notable gaps that undercut the otherwise…

Broadway Dallas Inc

1.9K subscribers

Broadway Dallas has a staggering avg views/video of 164,719 against only 1,930 subscribers — an 8,534% view-to-sub ratio that dwarfs any nonprofit benchmark — driven by what appear to be original soundtrack or performance clip uploads (e.g., 'Wicked OS 15' at 765K views, 'Clue OS 15' at 252K recent views). However, engagement is nearly nonexistent at 0.024% with avg 1 comment/video, suggesting passive listeners rather than a community, and 0% caption coverage is a significant accessibility gap for a performing arts nonprofit serving diverse audiences.

First Liberty Institute

7.5K subscribers

First Liberty Institute punches well above its subscriber weight: 7,500 subs but 4.8M total views yields a 135% avg-views-to-subscriber ratio, far exceeding the 30% benchmark for strong resonance. Their 3.04% engagement rate is above the nonprofit norm of 0.5–2%, and the best recent video 'Faith Can Return in Public' hit 118,191 views — 11.7x their avg — suggesting genuine viral traction on mission-critical content. With 50 uploads in 90 days (~16.7/month), they maintain an aggressive, consistent publishing cadence that few nonprofits match.