Live rankings and performance data for 136+ for-impact YouTube channels across Dallas Metro.Updated weekly
How Dallas nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.
The typical Dallas nonprofit has 496 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.
The typical Dallas channel gets 542 views per video, close to the 400 national median.
Dallas's typical 1.03% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.
The typical Dallas nonprofit uploads 1 video per 90 days vs. 4 nationally. Only 81 of 136 channels are active. Consistency is the #1 growth lever.
With a median of just 496 subscribers, most Dallas nonprofits have small audiences — but that's typical for local organizations. The average (5.3K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.
We use medians because a few large channels (avg: 5.3K subs) skew the average 11× higher than the median (496). The median represents what the typical Dallas nonprofit actually looks like — and what you should benchmark against.
55 of 136 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Dallas's biggest opportunity.
Where most channels fall — the majority have under 5K subscribers
Data-backed priorities ranked by potential impact — where Dallas nonprofits should focus to close the gap with national benchmarks
55 of 136 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Dallas nonprofits.
Dallas's 1.03% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.
The median Dallas channel gets 542 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.
Half of all Dallas nonprofit channels have fewer than 496 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.
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Channels selected by AI for exceptional content quality and impact

The Artist: John Holt Smith '87
265 subscribers
Fort Worth Country Day punches dramatically above its 264-subscriber count with 1.74M total views and an avg views/video of 34,690 — a 13,140% view-to-sub ratio that signals genuine organic reach far beyond its subscriber base. The top video 'The Artist: John Holt Smith '87' has 330,241 views (9.5x the channel average), suggesting a compelling alumni documentary format that resonates broadly. However, the channel has been dormant for 99 days, engagement rate is effectively zero (no likes or comments tracked), and 64% caption coverage leaves accessibility gaps.

THE STORY OF JOY | ELEPHANT HAVENS
1.8K subscribers
Channel drives exceptional engagement (4.2%) and high view-to-subscriber ratios (165%) through strong animal storytelling. However, 0% caption coverage and a 136-day dormant period limit its current impact.

Parkinson’s Speech Exercises: COMPLETE THE PHRASE
38.0K subscribers
Parkinson Voice Project uploads at a remarkable 16.7 videos/month with 780 total videos since 2011, demonstrating sustained, mission-aligned content production. However, the avg views/subscriber ratio sits at only 5.7% (just above the 'dead audience' threshold), and avg comments of 4/video suggest limited community interaction despite a 1.88% engagement rate that's within nonprofit norms. The top video at 4,104 views is only 2.6x the channel average, indicating no breakout content but consistent, steady utility-driven performance.
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How Dallas nonprofits structure their YouTube content — from long-form storytelling to quick Shorts
Best avg views per video
Broadway Dallas Inc
716 videos · 24.3M total views
Uplift Education
539 videos · 7.0M total views
Responsiveed Arkansas
211 videos · 5.9M total views
Human Coalition
12 videos · 722.4K total views
Fort Worth Country Day School Inc
98 videos · 2.0M total views
Most YouTube Shorts produced
Channels sparking the most conversation — ranked by average comments per video
Contenido en Español
Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations

Genesis Womens Shelter & Support · 24 Spanish videos

Legal Aid Of Northwest Texas · 13 Spanish videos

American Heart Association Inc · 8 Spanish videos
5%
of tracked channels have any Spanish content
7
channels with Spanish videos out of 136 tracked
0
channels with Spanish as primary language
🌐 Bilingual · 24 Spanish videos · 478 subs
en español
🌐 Bilingual · 13 Spanish videos · 505 subs
en español
🌐 Bilingual · 8 Spanish videos · 251.0K subs
en español
🌐 Bilingual · 3 Spanish videos · 4.9K subs
en español
🌐 Bilingual · 3 Spanish videos · 1.5K subs
en español
🌐 Bilingual · 2 Spanish videos · 58 subs
en español
🌐 Bilingual · 1 Spanish video · 233 subs
en español
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💎 Could your channel be a Hidden Gem?
Small channels making outsized impact get featured. See how your content scores.
Distribution and trends across all tracked channels
Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience
About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.
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Data sourced from the YouTube Data API. Last updated 6/11/2026. Rankings reflect publicly available channel statistics.