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Empowering Stories, Revolutionizing Impact

A Miami-based Public Benefit Corporation. Full-stack storytelling for nonprofits, foundations, and institutions.

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Monthly storytelling tips for nonprofits.

© 2026 RiseWorks Media PBC. All rights reserved.

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Competitive Intelligence

Dallas For Impact
YouTube Benchmark

Live rankings and performance data for 8+ for-impact YouTube channels across Dallas Metro.Updated weekly

Baylor Scott & White Health
1
Childrens Health System Of Texas
2
Uplift Education
3
Texas Scottish Rite Hospital For Children
Southwestern Medical Foundation
Hillcrest Baptist Medical Center
The Dallas Foundation
Boy Scouts Of America

Top channels by subscribers

0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
All-Time Leaders

Top Channels

Most Subscribers

1Baylor Scott & White Health
Baylor Scott & White Health
@bswhealth
28.0K
2Childrens Health System Of Texas
Childrens Health System Of Texas
@childrens
27.0K
3Uplift Education
Uplift Education
@uplifteducationvideos
10.0K
4Texas Scottish Rite Hospital For Children
Texas Scottish Rite Hospital For Children
@tsrhchildren
9.0K
5Southwestern Medical Foundation
Southwestern Medical Foundation
@southwesternmedicalfoundation
2.1K

Most Total Views

1Childrens Health System Of Texas
Childrens Health System Of Texas
@childrens
28.7M
2Baylor Scott & White Health
Baylor Scott & White Health
@bswhealth
12.3M
3Texas Scottish Rite Hospital For Children
Texas Scottish Rite Hospital For Children
@tsrhchildren
10.9M
4Uplift Education
Uplift Education
@uplifteducationvideos
6.3M
5Southwestern Medical Foundation
Southwestern Medical Foundation
@southwesternmedicalfoundation
327.5K

Most Videos Overall

1Baylor Scott & White Health
Baylor Scott & White Health
@bswhealth
1.0K
2Childrens Health System Of Texas
Childrens Health System Of Texas
@childrens
967
3Texas Scottish Rite Hospital For Children
Texas Scottish Rite Hospital For Children
@tsrhchildren
603
4Uplift Education
Uplift Education
@uplifteducationvideos
532
5Southwestern Medical Foundation
Southwestern Medical Foundation
@southwesternmedicalfoundation
379
Dallas vs. National

Benchmark Intelligence

How Dallas nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.

Subscribers
Above National
5.5K
Dallas Median
25th–75th: 193–10.0K
National: 1.0K(NP Median)

The typical Dallas nonprofit has 5.5K subscribers, well above the 1.0K national median for small nonprofits.

Views / Video
Above National
1.1K
Dallas Median
25th–75th: 97–2.4K
National: 400(NP Median)

The typical Dallas channel gets 1.1K views per video, well above the 400 national median.

Engagement Rate
Needs Work
0.04%
Dallas Median
25th–75th: 0.0%–0.1%
National: 2.5%(NP Median)

Dallas's typical 0.04% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.

Uploads / 90 Days
Above National
12
Dallas Median
6 of 8 active
National: 4(Active NP Median)

The typical Dallas nonprofit uploads 12 videos per 90 days vs. 4 nationally. 6 of 8 channels are active — solid consistency.

What the Data Tells Us

🔍

The Gap Is Real

With a median of just 5.5K subscribers, most Dallas nonprofits have small audiences — but that's typical for local organizations. The average (9.6K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.

📊

Why Medians Matter

We use medians because a few large channels (avg: 9.6K subs) skew the average 2× higher than the median (5.5K). The median represents what the typical Dallas nonprofit actually looks like — and what you should benchmark against.

🚀

Biggest Growth Lever

Dallas channels are relatively active, but engagement rates lag national benchmarks. Focus on Shorts, community engagement, and YouTube SEO to close the gap.

National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).

Subscriber Distribution

Where most channels fall — the majority have under 5K subscribers

Dallas Nonprofit Growth Playbook

Data-backed priorities ranked by potential impact — where Dallas nonprofits should focus to close the gap with national benchmarks

💬

Close the Engagement Gap

High Impact
0.04% vs. 5.4% national

Dallas's 0.04% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.

🔎

Fix Discoverability

High Impact
1.1K vs. 2K national

The median Dallas channel gets 1.1K views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.

See how your channel compares to these benchmarks

Get a free YouTube audit with personalized recommendations in 30 seconds

🏆 Curious where your nonprofit ranks?

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Content Strategy

Content Format Breakdown

How Dallas nonprofits structure their YouTube content — from long-form storytelling to quick Shorts

Format Distribution

8 channels analyzed
13%
88%
Shorts-Heavy 1
Short-Form (<5m) 7
Mid-Form (5–15m) 0
Long-Form (15m+) 0

Upload Efficiency

Best avg views per video

1
Uplift Education

Uplift Education

532 videos · 6.3M total views

65.3K/vid
2
Childrens Health System Of Texas

Childrens Health System Of Texas

967 videos · 28.7M total views

55.4K/vid
3
Texas Scottish Rite Hospital For Children

Texas Scottish Rite Hospital For Children

603 videos · 10.9M total views

2.4K/vid
4
Southwestern Medical Foundation

Southwestern Medical Foundation

379 videos · 327.5K total views

1.6K/vid
5
The Dallas Foundation

The Dallas Foundation

23 videos · 12.0K total views

480/vid

Shorts Champions

Most YouTube Shorts produced

1
Texas Scottish Rite Hospital For Children

Texas Scottish Rite Hospital For Children

41 Shorts · 7% of content

41
2
Southwestern Medical Foundation

Southwestern Medical Foundation

27 Shorts · 7% of content

27
3
Childrens Health System Of Texas

Childrens Health System Of Texas

25 Shorts · 3% of content

25
4
The Dallas Foundation

The Dallas Foundation

15 Shorts · 65% of content

15
5
Baylor Scott & White Health

Baylor Scott & White Health

11 Shorts · 1% of content

11
Performance

Engagement & Format

Best Engagement

1Southwestern Medical Foundation
Southwestern Medical Foundation
@southwesternmedicalfoundation
0.93%
2Texas Scottish Rite Hospital For Children
Texas Scottish Rite Hospital For Children
@tsrhchildren
0.06%
3The Dallas Foundation
The Dallas Foundation
@dallasfoundation8620
0.04%
4Baylor Scott & White Health
Baylor Scott & White Health
@bswhealth
0.01%
5Childrens Health System Of Texas
Childrens Health System Of Texas
@childrens
0.01%

Most Shorts

1Texas Scottish Rite Hospital For Children
Texas Scottish Rite Hospital For Children
@tsrhchildren
41 shorts
2Southwestern Medical Foundation
Southwestern Medical Foundation
@southwesternmedicalfoundation
27 shorts
3Childrens Health System Of Texas
Childrens Health System Of Texas
@childrens
25 shorts
4The Dallas Foundation
The Dallas Foundation
@dallasfoundation8620
15 shorts
5Baylor Scott & White Health
Baylor Scott & White Health
@bswhealth
11 shorts

Contenido en Español

Spanish-Language Content

Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations

No Spanish-language content detected yet

Dallas has a large Hispanic population, but our research shows very few nonprofits producing original Spanish-language video content. This represents a massive opportunity gap.

0%

of tracked channels have any Spanish content

0

channels with Spanish videos out of 8 tracked

0

channels with Spanish as primary language

By Mission

Category Spotlights

Explore channels by mission area — click a category to see top performers

Mission Categories

Select a category

Click a mission category on the left to explore
top channels and videos in that area

💎 Could your channel be a Hidden Gem?

Small channels making outsized impact get featured. See how your content scores.

Analytics

Distribution and trends across all tracked channels

Subscriber Distribution — Top 20

Engagement Rate — Top 20

Upload Frequency — Videos in Last 90 Days

Engagement Rate vs. Subscriber Count

Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience

About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.

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Data sourced from the YouTube Data API. Last updated 3/19/2026. Rankings reflect publicly available channel statistics.