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Empowering Stories, Revolutionizing Impact

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Newsletter

Monthly storytelling tips for nonprofits.

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← All Metros
Competitive Intelligence

Dallas For Impact
YouTube Benchmark

Live rankings and performance data for 136+ for-impact YouTube channels across Dallas Metro.Updated weekly

American Heart Association Inc
1
Usa Cricket
2
Parkinson Voice Project Inc
3
Baylor Scott & White Health
Childrens Health System Of Texas
Dallas Zoo Management Inc
Susan G Komen Breast Cancer Foundation
Society Of Petroleum Engineers Spe Inc
Texas Health Resources
Guidance Center
Nasher Sculpture Center
Fort Worth Zoological Association Inc
Uplift Education
Texas Scottish Rite Hospital For Children
Dallas Symphony Foundation

Top channels by subscribers

0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past month
Top uploads by views
WAC Top Play - Tarleton State Women's Track - 4.7.26 #wactopplay #newrecord #fast
1.9K views
1
WAC Top Play - Tarleton State Women's Track - 4.7.26 #wactopplay #newrecord #fast
Western Athletic Conference · 26d ago
Parker University Graduate Commencement Ceremony - April 2026
1.5K views
2
Parker University Graduate Commencement Ceremony - April 2026
Parker University · 22d ago
Patient Story | Knee Replacement
699 views
3
Patient Story | Knee Replacement
Texas Health Resources · 11d ago
All-Time Leaders

Top Channels

Most Subscribers

1American Heart Association Inc
American Heart Association Inc
@american_heart
249.0K
2Usa Cricket
Usa Cricket
@usacricket
95.4K
3Parkinson Voice Project Inc
Parkinson Voice Project Inc
@parkinsonvoiceproject
31.7K
4Baylor Scott & White Health
Baylor Scott & White Health
@bswhealth
28.1K
5Childrens Health System Of Texas
Childrens Health System Of Texas
@childrens
27.0K

Most Total Views

1American Heart Association Inc
American Heart Association Inc
@american_heart
100.6M
2Texas Health Resources
Texas Health Resources
@texashealthresources
81.6M
3Childrens Health System Of Texas
Childrens Health System Of Texas
@childrens
30.7M
4Broadway Dallas Inc
Broadway Dallas Inc
@broadwaydallas
22.3M
5Dallas Zoo Management Inc
Dallas Zoo Management Inc
@dallaszootube
17.2M

Most Videos Overall

1American Heart Association Inc
American Heart Association Inc
@american_heart
4.7K
2Western Athletic Conference
Western Athletic Conference
@wacsportstv
2.8K
3Spca Of Texas
Spca Of Texas
@spcaoftexas
2.1K
4Christus Health
Christus Health
@christushealth
1.7K
5Texas Health Resources
Texas Health Resources
@texashealthresources
1.2K
Dallas vs. National

Benchmark Intelligence

How Dallas nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.

Subscribers
Below National
488
Dallas Median
25th–75th: 90–2.1K
National: 1.0K(NP Median)

The typical Dallas nonprofit has 488 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.

Views / Video
Above National
525
Dallas Median
25th–75th: 175–2.7K
National: 400(NP Median)

The typical Dallas channel gets 525 views per video, close to the 400 national median.

Engagement Rate
Needs Work
0.98%
Dallas Median
25th–75th: 0.4%–1.8%
National: 2.5%(NP Median)

Dallas's typical 0.98% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.

Uploads / 90 Days
Needs Work
1
Dallas Median
80 of 136 active
National: 4(Active NP Median)

The typical Dallas nonprofit uploads 1 video per 90 days vs. 4 nationally. Only 80 of 136 channels are active. Consistency is the #1 growth lever.

What the Data Tells Us

🔍

The Gap Is Real

With a median of just 488 subscribers, most Dallas nonprofits have small audiences — but that's typical for local organizations. The average (5.2K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.

📊

Why Medians Matter

We use medians because a few large channels (avg: 5.2K subs) skew the average 11× higher than the median (488). The median represents what the typical Dallas nonprofit actually looks like — and what you should benchmark against.

🚀

Biggest Growth Lever

56 of 136 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Dallas's biggest opportunity.

National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).

Subscriber Distribution

Where most channels fall — the majority have under 5K subscribers

Dallas Nonprofit Growth Playbook

Data-backed priorities ranked by potential impact — where Dallas nonprofits should focus to close the gap with national benchmarks

📅

Upload Consistency Is #1

High Impact
56 inactive channels

56 of 136 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Dallas nonprofits.

💬

Close the Engagement Gap

High Impact
0.98% vs. 5.4% national

Dallas's 0.98% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.

🔎

Fix Discoverability

High Impact
525 vs. 2K national

The median Dallas channel gets 525 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.

🎯

Break the 1K Subscriber Barrier

Medium Impact
Median: 488 subscribers

Half of all Dallas nonprofit channels have fewer than 488 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.

See how your channel compares to these benchmarks

Get a free YouTube audit with personalized recommendations in 30 seconds

AI Spotlight

Editor's Picks

Channels selected by AI for exceptional content quality and impact

100 Orphan Families Supported in Akçakale
7/10

100 Orphan Families Supported in Akçakale

Baitulmaal Inc

Baitulmaal Inc

1.0K subscribers

Baitulmaal's view-to-subscriber ratio is a staggering 3,125% — nearly 9M total views on just 1,010 subscribers — indicating massive organic reach far beyond their subscriber base, likely driven by social sharing within diaspora and Muslim donor communities. The top video '100 Orphan Families Supported in Akçakale' pulled 472,951 views against a 31,567 average, a 15x outlier that suggests strong emotional resonance with specific humanitarian crises. Upload cadence is exceptional at ~17 videos/month over the last 90 days, though 0% caption coverage and a thin channel description ('Official Yo…

highTiny-subscriber humanitarian…
Be The Blessing with Humaniti  #charity
6/10

Be The Blessing with Humaniti #charity

Humaniti Foundation

Humaniti Foundation

6.7K subscribers

Humaniti Foundation punches dramatically above its weight with an avg views/subscriber ratio of 1,184% — nearly 40x the strong benchmark — driven by a top video ('Be The Blessing') at 522,527 views and a latest upload at 142,843 views. However, the channel is effectively dormant (112 days since last upload, 0 videos in 90 days) and has only 9 total videos since 2021, suggesting sporadic bursts rather than a sustained content strategy. The 6.38% engagement rate is exceptional by nonprofit standards, but 0 avg comments/video and 0% caption coverage are notable gaps that undercut the otherwise…

highTiny Canadian social service…
Wicked OS 15
6/10

Wicked OS 15

Broadway Dallas Inc

Broadway Dallas Inc

1.9K subscribers

Broadway Dallas has a staggering avg views/video of 164,719 against only 1,930 subscribers — an 8,534% view-to-sub ratio that dwarfs any nonprofit benchmark — driven by what appear to be original soundtrack or performance clip uploads (e.g., 'Wicked OS 15' at 765K views, 'Clue OS 15' at 252K recent views). However, engagement is nearly nonexistent at 0.024% with avg 1 comment/video, suggesting passive listeners rather than a community, and 0% caption coverage is a significant accessibility gap for a performing arts nonprofit serving diverse audiences.

highA 1,930-subscriber performin…

🏆 Curious where your nonprofit ranks?

Get an instant benchmark ranking + free YouTube audit in 30 seconds

Content Strategy

Content Format Breakdown

How Dallas nonprofits structure their YouTube content — from long-form storytelling to quick Shorts

Format Distribution

136 channels analyzed
95%
Shorts-Heavy 7
Short-Form (<5m) 129
Mid-Form (5–15m) 0
Long-Form (15m+) 0

Upload Efficiency

Best avg views per video

1
Broadway Dallas Inc

Broadway Dallas Inc

712 videos · 22.3M total views

176.3K/vid
2
Childrens Health System Of Texas

Childrens Health System Of Texas

982 videos · 30.7M total views

82.3K/vid
3
Uplift Education

Uplift Education

536 videos · 6.6M total views

70.8K/vid
4
Responsiveed Arkansas

Responsiveed Arkansas

208 videos · 5.9M total views

63.6K/vid
5
Human Coalition

Human Coalition

12 videos · 722.4K total views

55.6K/vid

Shorts Champions

Most YouTube Shorts produced

1
Goodwill Industries Of Dallas Inc

Goodwill Industries Of Dallas Inc

45 Shorts · 24% of content

45
2
Spca Of Texas

Spca Of Texas

44 Shorts · 2% of content

44
3
Broadway Dallas Inc

Broadway Dallas Inc

44 Shorts · 6% of content

44
4
Amberton University

Amberton University

41 Shorts · 22% of content

41
5
Texas Scottish Rite Hospital For Children

Texas Scottish Rite Hospital For Children

40 Shorts · 7% of content

40
Performance

Engagement & Format

Best Engagement

1Sudanese American Physicians Association
Sudanese American Physicians Association
@sudaneseamericanphysicians2834
17.84%
2Humaniti Foundation
Humaniti Foundation
@wearehumaniti
6.38%
3Operation Kindness
Operation Kindness
@opkindness
5.33%
4The Kings University
The Kings University
@tkuniversity
5.06%
5Elephant Havens Wildlife Foundation Inc
Elephant Havens Wildlife Foundation Inc
@elephanthavens
4.25%

Most Shorts

1Goodwill Industries Of Dallas Inc
Goodwill Industries Of Dallas Inc
@goodwilldallas25
45 shorts
2Spca Of Texas
Spca Of Texas
@spcaoftexas
44 shorts
3Broadway Dallas Inc
Broadway Dallas Inc
@broadwaydallas
44 shorts
4Amberton University
Amberton University
@amberton.university
41 shorts
5Texas Scottish Rite Hospital For Children
Texas Scottish Rite Hospital For Children
@tsrhchildren
40 shorts
Trending NowPast 2 months

Viral Hits

The most-viewed recent uploads across all tracked channels

Ready to make a difference? Work at Girl Scout Camp this summer!
#1 This Month
1mo ago

Ready to make a difference? Work at Girl Scout Camp this summer!

Girl Scouts Of Northeast Texas95.2K views
Explore Rauschenberg Sculpture
2
1mo ago

Explore Rauschenberg Sculpture

Nasher Sculpture C…25.5K
Parkinson’s Speech Exercises: PASTRIES
3
1mo ago

Parkinson’s Speech Exercises: PASTRIES

Parkinson Voice Pr…3.8K
At The King’s, worship doesn’t look the same for everyone, and that’s the beauty of it #bibleschool
4
1mo ago

At The King’s, worship doesn’t look the same for everyone, and that’s the beauty of it #bibleschool

The Kings University2.9K
What is Lipoprotein(a)?
5
1mo ago

What is Lipoprotein(a)?

American Heart Ass…2.9K
Rising Excellence | 2026 Performance Series
6
1mo ago

Rising Excellence | 2026 Performance Series

Dallas Black Dance…2.8K
Danny Elfman’s Music from the Films of Tim Burton sneak peek with Sandy Cameron!
7
1mo ago

Danny Elfman’s Music from the Films of Tim Burton sneak peek with Sandy Cameron!

Dallas Symphony Fo…1.7K
Community Builders

Comment Magnets

Channels sparking the most conversation — ranked by average comments per video

#
Channel
Avg Comments
Comment Activity
Engagement
1
National Breast Cancer Foundation Inc
National Breast Cancer Foundation Inc
4.8K subs · 9.8K avg views
14
1.3708
2
Center For American And International Law
Center For American And International Law
1.9K subs · 1.9K avg views
13
3.3171
3
Solutions For Veterans Inc
Solutions For Veterans Inc
4.0K subs · 8.5K avg views
12
3.5121
4
First Liberty Institute
First Liberty Institute
7.5K subs · 12.0K avg views
10
2.5640
5
Fort Worth Zoological Association Inc
Fort Worth Zoological Association Inc
10.4K subs · 12.5K avg views
10
3.2544
6
Elephant Havens Wildlife Foundation Inc
Elephant Havens Wildlife Foundation Inc
1.8K subs · 3.0K avg views
9
4.2526
7
Dallas Zoo Management Inc
Dallas Zoo Management Inc
25.1K subs · 3.7K avg views
7
2.5356
8
Dallas Symphony Foundation
Dallas Symphony Foundation
8.9K subs · 6.8K avg views
5
1.7822
9
Parkinson Voice Project Inc
Parkinson Voice Project Inc
31.7K subs · 1.4K avg views
3
1.9396
10
Kimbell Art Foundation
Kimbell Art Foundation
5.3K subs · 1.9K avg views
3
2.5796

Contenido en Español

Spanish-Language Content

Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations

Todo Se Derrumbó Dentro de Mí
50 en español
Bilingual
La Academia De Estrellas

Todo Se Derrumbó Dentro de Mí

La Academia De Estrellas · 50 Spanish videos

How to claim your stimulus payment if you don’t file taxes
26 en español
Bilingual
Legal Aid Of Northwest Texas

How to claim your stimulus payment if you don’t file taxes

Legal Aid Of Northwest Texas · 26 Spanish videos

The Self-Care Wheel
25 en español
Bilingual
Genesis Womens Shelter & Support

The Self-Care Wheel

Genesis Womens Shelter & Support · 25 Spanish videos

10%

of tracked channels have any Spanish content

14

channels with Spanish videos out of 136 tracked

0

channels with Spanish as primary language

1

La Academia De Estrellas

🌐 Bilingual · 50 Spanish videos · 227 subs

50 videos

en español

2

Legal Aid Of Northwest Texas

🌐 Bilingual · 26 Spanish videos · 500 subs

26 videos

en español

3

Genesis Womens Shelter & Support

🌐 Bilingual · 25 Spanish videos · 473 subs

25 videos

en español

4

American Heart Association Inc

🌐 Bilingual · 11 Spanish videos · 249.0K subs

11 videos

en español

5

North Texas State Soccer Association Inc

🌐 Bilingual · 8 Spanish videos · 661 subs

8 videos

en español

6

Susan G Komen Breast Cancer Foundation

🌐 Bilingual · 4 Spanish videos · 18.5K subs

4 videos

en español

7

National Breast Cancer Foundation Inc

🌐 Bilingual · 4 Spanish videos · 4.8K subs

4 videos

en español

8

Amon Carter Museum Of Western Art

🌐 Bilingual · 3 Spanish videos · 1.5K subs

3 videos

en español

By Mission

Category Spotlights

Explore channels by mission area — click a category to see top performers

Mission Categories

Select a category

Click a mission category on the left to explore
top channels and videos in that area

Discover

Hidden Gems

AI-curated smaller channels making an outsized impact — one from each category

When it's February & You Want to Increase Adoptions
★ 4/10
Environment & Wildlife
Spca Of Texas
Spca Of Texas
3.2K subs
3.1% engagement
Treating Advanced/Metastatic Renal Cell Carcinoma
★ 2/10
Health & Wellness
Kidney Cancer Association
Kidney Cancer Association
2.0K subs
50 uploads in 90d
North Texas Giving Day 2019 Honorary Chairs Dirk and Jessica Nowitzki: Congratulations!
★ 2/10
Housing & Community Development
Communities Foundation Of Texas
Communities Foundation Of Texas
332 subs
105x viral ratio
100 Orphan Families Supported in Akçakale
★ 7/10
International Development
Baitulmaal Inc
Baitulmaal Inc
1.0K subs
468x viral ratio
A day in the life of a patient with Retinitis Pigmentosa (RP)
★ 3/10
Science & Research
Retina Foundation Of The Southwest
Retina Foundation Of The Southwest
1.1K subs
17x viral ratio

💎 Could your channel be a Hidden Gem?

Small channels making outsized impact get featured. See how your content scores.

Analytics

Distribution and trends across all tracked channels

Subscriber Distribution — Top 20

Engagement Rate — Top 20

Upload Frequency — Videos in Last 90 Days

Engagement Rate vs. Subscriber Count

Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience

About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.

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Data sourced from the YouTube Data API. Last updated 4/23/2026. Rankings reflect publicly available channel statistics.