Live rankings and performance data for 8+ for-impact YouTube channels across Dallas Metro.Updated weekly
How Dallas nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.
The typical Dallas nonprofit has 5.5K subscribers, well above the 1.0K national median for small nonprofits.
The typical Dallas channel gets 1.1K views per video, well above the 400 national median.
Dallas's typical 0.04% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.
The typical Dallas nonprofit uploads 12 videos per 90 days vs. 4 nationally. 6 of 8 channels are active — solid consistency.
With a median of just 5.5K subscribers, most Dallas nonprofits have small audiences — but that's typical for local organizations. The average (9.6K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.
We use medians because a few large channels (avg: 9.6K subs) skew the average 2× higher than the median (5.5K). The median represents what the typical Dallas nonprofit actually looks like — and what you should benchmark against.
Dallas channels are relatively active, but engagement rates lag national benchmarks. Focus on Shorts, community engagement, and YouTube SEO to close the gap.
Where most channels fall — the majority have under 5K subscribers
Data-backed priorities ranked by potential impact — where Dallas nonprofits should focus to close the gap with national benchmarks
Dallas's 0.04% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.
The median Dallas channel gets 1.1K views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.
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How Dallas nonprofits structure their YouTube content — from long-form storytelling to quick Shorts
Best avg views per video
Uplift Education
532 videos · 6.3M total views
Childrens Health System Of Texas
967 videos · 28.7M total views
Texas Scottish Rite Hospital For Children
603 videos · 10.9M total views
Southwestern Medical Foundation
379 videos · 327.5K total views
The Dallas Foundation
23 videos · 12.0K total views
Most YouTube Shorts produced
Contenido en Español
Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations
No Spanish-language content detected yet
Dallas has a large Hispanic population, but our research shows very few nonprofits producing original Spanish-language video content. This represents a massive opportunity gap.
0%
of tracked channels have any Spanish content
0
channels with Spanish videos out of 8 tracked
0
channels with Spanish as primary language
Explore channels by mission area — click a category to see top performers
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top channels and videos in that area
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Distribution and trends across all tracked channels
Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience
About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.
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Data sourced from the YouTube Data API. Last updated 3/19/2026. Rankings reflect publicly available channel statistics.