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Empowering Stories, Revolutionizing Impact

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Newsletter

Monthly storytelling tips for nonprofits.

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← All Metros
Competitive Intelligence

Dallas For Impact
YouTube Benchmark

Live rankings and performance data for 136+ for-impact YouTube channels across Dallas Metro.Updated weekly

American Heart Association Inc
1
Usa Cricket
2
Parkinson Voice Project Inc
3
Baylor Scott & White Health
Childrens Health System Of Texas
Dallas Zoo Management Inc
Susan G Komen Breast Cancer Foundation
Society Of Petroleum Engineers Spe Inc
Texas Health Resources
Guidance Center
Nasher Sculpture Center
Fort Worth Zoological Association Inc
Uplift Education
Dallas Symphony Foundation
Texas Scottish Rite Hospital For Children

Top channels by subscribers

0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past month
Top uploads by views
Crisis Services  |  Clarity Child Guidance Center
14.3K views
1
Crisis Services | Clarity Child Guidance Center
Guidance Center · 27d ago
Leah's First Running Prosthetic Leg
2.0K views
2
Leah's First Running Prosthetic Leg
Texas Scottish Rite Hospital For Children · 22d ago
Candida auris: What you need to know about the "Superbug fungus"
900 views
3
Candida auris: What you need to know about the "Superbug fungus"
Baylor Scott & White Health · 21d ago
Paul Quinn College Chapel August 21, 2026
849 views
4
Paul Quinn College Chapel August 21, 2026
Paul Quinn College · 25d ago
Caring for Asha
405 views
5
Caring for Asha
Dallas Zoo Management Inc · 13d ago
All-Time Leaders

Top Channels

Most Subscribers

1American Heart Association Inc
American Heart Association Inc
@american_heart
255.0K
2Usa Cricket
Usa Cricket
@usacricket
95.3K
3Parkinson Voice Project Inc
Parkinson Voice Project Inc
@parkinsonvoiceproject
53.1K
4Baylor Scott & White Health
Baylor Scott & White Health
@bswhealth
28.6K
5Childrens Health System Of Texas
Childrens Health System Of Texas
@childrens
27.2K

Most Total Views

1American Heart Association Inc
American Heart Association Inc
@american_heart
119.6M
2Texas Health Resources
Texas Health Resources
@texashealthresources
78.7M
3Broadway Dallas Inc
Broadway Dallas Inc
@broadwaydallas
26.2M
4Dallas Zoo Management Inc
Dallas Zoo Management Inc
@dallaszootube
17.7M
5Childrens Health System Of Texas
Childrens Health System Of Texas
@childrens
17.1M

Most Videos Overall

1American Heart Association Inc
American Heart Association Inc
@american_heart
4.9K
2Western Athletic Conference
Western Athletic Conference
@wacsportstv
2.8K
3Spca Of Texas
Spca Of Texas
@spcaoftexas
2.2K
4Christus Health
Christus Health
@christushealth
1.4K
5Meeting Professionals International
Meeting Professionals International
@mpihq
1.1K
Dallas vs. National

Benchmark Intelligence

How Dallas nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.

Subscribers
Below National
509
Dallas Median
25th–75th: 105–2.2K
National: 1.0K(NP Median)

The typical Dallas nonprofit has 509 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.

Views / Video
Above National
513
Dallas Median
25th–75th: 139–2.9K
National: 400(NP Median)

The typical Dallas channel gets 513 views per video, close to the 400 national median.

Engagement Rate
Below National
1.12%
Dallas Median
25th–75th: 0.4%–1.7%
National: 2.5%(NP Median)

Dallas's typical 1.12% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.

Uploads / 90 Days
Needs Work
1
Dallas Median
77 of 136 active
National: 4(Active NP Median)

The typical Dallas nonprofit uploads 1 video per 90 days vs. 4 nationally. Only 77 of 136 channels are active. Consistency is the #1 growth lever.

What the Data Tells Us

🔍

The Gap Is Real

With a median of just 509 subscribers, most Dallas nonprofits have small audiences — but that's typical for local organizations. The average (5.5K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.

📊

Why Medians Matter

We use medians because a few large channels (avg: 5.5K subs) skew the average 11× higher than the median (509). The median represents what the typical Dallas nonprofit actually looks like — and what you should benchmark against.

🚀

Biggest Growth Lever

59 of 136 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Dallas's biggest opportunity.

National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).

Subscriber Distribution

Where most channels fall — the majority have under 5K subscribers

Dallas Nonprofit Growth Playbook

Data-backed priorities ranked by potential impact — where Dallas nonprofits should focus to close the gap with national benchmarks

📅

Upload Consistency Is #1

High Impact
59 inactive channels

59 of 136 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Dallas nonprofits.

💬

Close the Engagement Gap

High Impact
1.12% vs. 5.4% national

Dallas's 1.12% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.

🔎

Fix Discoverability

High Impact
513 vs. 2K national

The median Dallas channel gets 513 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.

🎯

Break the 1K Subscriber Barrier

Medium Impact
Median: 509 subscribers

Half of all Dallas nonprofit channels have fewer than 509 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.

See how your channel compares to these benchmarks

Get a free YouTube audit with personalized recommendations in 30 seconds

AI Spotlight

Editor's Picks

Channels selected by AI for exceptional content quality and impact

Jameela farewell ... #fortworthzoo
6/10

Jameela farewell ... #fortworthzoo

Fort Worth Zoological Association Inc

Fort Worth Zoological Association Inc

10.6K subscribers

The channel boasts an exceptional 3.14% engagement rate and 123% view-to-subscriber ratio, driven by highly shareable animal updates. However, 0% caption coverage limits accessibility, and recent uploads underperform the channel average, which is skewed by a viral outlier.

highZoo channel leveraging natur…
Khartoum Is Quiet Again. But Where Do Families Go When Hospitals Are Still Broken?
7/10

Khartoum Is Quiet Again. But Where Do Families Go When Hospitals Are Still Broken?

Sudanese American Physicians Association

Sudanese American Physicians Association

2.7K subscribers

SAPA maintains an impressive upload frequency with 44 videos in the last 90 days, focusing on authentic, on-the-ground humanitarian updates from Sudan. While average views are modest (270), their recent video 'Khartoum Is Quiet Again...' achieved nearly 10x their average views, proving that compelling, mission-driven storytelling resonates. However, a 0% caption rate is a significant accessibility gap.

highMedical humanitarian org del…
Inside Gaza’s Hospitals with Hind Al-Khoudary
7/10

Inside Gaza’s Hospitals with Hind Al-Khoudary

Baitulmaal Inc

Baitulmaal Inc

1.1K subscribers

Baitulmaal achieves an exceptional 963% view-to-subscriber ratio, averaging 10.5K views per video despite having only 1.1K subscribers. Their upload consistency is strong with 40 videos in 90 days, though 0% caption coverage remains a significant accessibility gap.

highInternational relief organiz…

🏆 Curious where your nonprofit ranks?

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Content Strategy

Content Format Breakdown

How Dallas nonprofits structure their YouTube content — from long-form storytelling to quick Shorts

Format Distribution

136 channels analyzed
95%
Shorts-Heavy 7
Short-Form (<5m) 129
Mid-Form (5–15m) 0
Long-Form (15m+) 0

Upload Efficiency

Best avg views per video

1
Broadway Dallas Inc

Broadway Dallas Inc

743 videos · 26.2M total views

131.0K/vid
2
Uplift Education

Uplift Education

548 videos · 8.0M total views

99.5K/vid
3
Responsiveed Arkansas

Responsiveed Arkansas

213 videos · 5.9M total views

63.5K/vid
4
Childrens Health System Of Texas

Childrens Health System Of Texas

1034 videos · 17.1M total views

41.8K/vid
5
Fort Worth Country Day School Inc

Fort Worth Country Day School Inc

104 videos · 2.0M total views

34.2K/vid

Shorts Champions

Most YouTube Shorts produced

1
Texas Scottish Rite Hospital For Children

Texas Scottish Rite Hospital For Children

47 Shorts · 7% of content

47
2
Spca Of Texas

Spca Of Texas

47 Shorts · 2% of content

47
3
Sudanese American Physicians Association

Sudanese American Physicians Association

46 Shorts · 15% of content

46
4
Broadway Dallas Inc

Broadway Dallas Inc

43 Shorts · 6% of content

43
5
Amberton University

Amberton University

41 Shorts · 21% of content

41
Performance

Engagement & Format

Best Engagement

1Operation Kindness
Operation Kindness
@opkindness
7.84%
2Humaniti Foundation
Humaniti Foundation
@wearehumaniti
6.33%
3Human Coalition
Human Coalition
@humancoalition
4.91%
4Elephant Havens Wildlife Foundation Inc
Elephant Havens Wildlife Foundation Inc
@elephanthavens
4.30%
5The Kings University
The Kings University
@tkuniversity
4.29%

Most Shorts

1Texas Scottish Rite Hospital For Children
Texas Scottish Rite Hospital For Children
@tsrhchildren
47 shorts
2Spca Of Texas
Spca Of Texas
@spcaoftexas
47 shorts
3Sudanese American Physicians Association
Sudanese American Physicians Association
@sudaneseamericanphysicians2834
46 shorts
4Broadway Dallas Inc
Broadway Dallas Inc
@broadwaydallas
43 shorts
5Amberton University
Amberton University
@amberton.university
41 shorts
Trending NowPast 2 months

Viral Hits

The most-viewed recent uploads across all tracked channels

Volunteer with Girl Scouts
#1 This Month
1mo ago

Volunteer with Girl Scouts

Girl Scouts Of Northeast Texas448.0K views
Children's Health | Turning Hopes Into Reality
2
1mo ago

Children's Health | Turning Hopes Into Reality

Childrens Health S…213.9K
Buena Vista OS 15
3
1mo ago

Buena Vista OS 15

Broadway Dallas Inc171.2K
Texas Ballet Theater Presents "Casanova"
4
1mo ago

Texas Ballet Theater Presents "Casanova"

Texas Ballet Theat…151.6K
Restoring Hope in Kenya | Baitulmaal Hope Hospital
5
1mo ago

Restoring Hope in Kenya | Baitulmaal Hope Hospital

Baitulmaal Inc17.3K
“That’s unheard of”  A-Rated High Schools at Scale
6
1mo ago

“That’s unheard of” A-Rated High Schools at Scale

Economic Mobility …13.5K
Your Easy Guide to Cholesterol-Lowering Medication
7
1mo ago

Your Easy Guide to Cholesterol-Lowering Medication

American Heart Ass…11.9K
Community Builders

Comment Magnets

Channels sparking the most conversation — ranked by average comments per video

#
Channel
Avg Comments
Comment Activity
Engagement
1
National Breast Cancer Foundation Inc
National Breast Cancer Foundation Inc
5.0K subs · 10.5K avg views
15
1.3835
2
Center For American And International Law
Center For American And International Law
2.0K subs · 2.0K avg views
15
3.3340
3
Fort Worth Zoological Association Inc
Fort Worth Zoological Association Inc
10.6K subs · 13.7K avg views
10
3.0241
4
Elephant Havens Wildlife Foundation Inc
Elephant Havens Wildlife Foundation Inc
1.9K subs · 3.1K avg views
9
4.3013
5
First Liberty Institute
First Liberty Institute
7.5K subs · 18.5K avg views
9
1.5506
6
Solutions For Veterans Inc
Solutions For Veterans Inc
4.1K subs · 5.9K avg views
7
1.7410
7
Dallas Zoo Management Inc
Dallas Zoo Management Inc
25.5K subs · 3.8K avg views
6
2.5488
8
Dallas Symphony Foundation
Dallas Symphony Foundation
9.2K subs · 7.5K avg views
6
1.7708
9
Kimbell Art Foundation
Kimbell Art Foundation
5.5K subs · 2.0K avg views
3
2.5710
10
Parkinson Voice Project Inc
Parkinson Voice Project Inc
53.1K subs · 1.3K avg views
3
1.8555

Contenido en Español

Spanish-Language Content

Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations

The Self-Care Wheel
24 en español
Bilingual
Genesis Womens Shelter & Support

The Self-Care Wheel

Genesis Womens Shelter & Support · 24 Spanish videos

How to claim your stimulus payment if you don’t file taxes
13 en español
Bilingual
Legal Aid Of Northwest Texas

How to claim your stimulus payment if you don’t file taxes

Legal Aid Of Northwest Texas · 13 Spanish videos

How to Perform a Breast Self-Exam
3 en español
Bilingual
National Breast Cancer Foundation Inc

How to Perform a Breast Self-Exam

National Breast Cancer Foundation Inc · 3 Spanish videos

5%

of tracked channels have any Spanish content

7

channels with Spanish videos out of 136 tracked

0

channels with Spanish as primary language

1

Genesis Womens Shelter & Support

🌐 Bilingual · 24 Spanish videos · 485 subs

24 videos

en español

2

Legal Aid Of Northwest Texas

🌐 Bilingual · 13 Spanish videos · 509 subs

13 videos

en español

3

National Breast Cancer Foundation Inc

🌐 Bilingual · 3 Spanish videos · 5.0K subs

3 videos

en español

4

Amon Carter Museum Of Western Art

🌐 Bilingual · 3 Spanish videos · 1.5K subs

3 videos

en español

5

Guidance Center

🌐 Bilingual · 2 Spanish videos · 13.0K subs

2 videos

en español

6

Housing Channel

🌐 Bilingual · 2 Spanish videos · 58 subs

2 videos

en español

7

American Heart Association Inc

🌐 Bilingual · 1 Spanish video · 255.0K subs

1 video

en español

By Mission

Category Spotlights

Explore channels by mission area — click a category to see top performers

Mission Categories

Select a category

Click a mission category on the left to explore
top channels and videos in that area

Discover

Hidden Gems

AI-curated smaller channels making an outsized impact — one from each category

Marcus Capone and 'In Waves and War' Director Jon Shenk Talk Veteran Mental Health on The Daily Show
★ 5/10
Veterans & Military
Solutions For Veterans Inc
Solutions For Veterans Inc
4.1K subs
57x viral ratio
Come thrift it for yourself.🛍️🛒
★ 4/10
Workforce & Economic Development
Goodwill Industries Of Dallas Inc
Goodwill Industries Of Dallas Inc
239 subs
AI score: 4/10
NTPA JTF: New Works Showcase - Beetlejuice JR
★ 4/10
Arts & Culture
North Texas Performing Arts
North Texas Performing Arts
714 subs
AI score: 4/10
Ten Commandments Returned to Kentucky Capitol
★ 5/10
Civil Rights & Advocacy
First Liberty Institute
First Liberty Institute
7.5K subs
43x viral ratio
Prosecutorial Misconduct
★ 3/10
Education & Youth
Center For American And International Law
Center For American And International Law
2.0K subs
25x viral ratio

💎 Could your channel be a Hidden Gem?

Small channels making outsized impact get featured. See how your content scores.

Analytics

Distribution and trends across all tracked channels

Subscriber Distribution — Top 20

Engagement Rate — Top 20

Upload Frequency — Videos in Last 90 Days

Engagement Rate vs. Subscriber Count

Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience

About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.

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Data sourced from the YouTube Data API. Last updated 9/3/2026. Rankings reflect publicly available channel statistics.