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Empowering Stories, Revolutionizing Impact

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Newsletter

Monthly storytelling tips for nonprofits.

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← All Metros
Competitive Intelligence

Los Angeles For Impact
YouTube Benchmark

Live rankings and performance data for 218+ for-impact YouTube channels across Los Angeles Metro.Updated weekly

American Film Institute Inc
1
Childrens Hospital Los Angeles
2
Petersen Automotive Museum Foundation
3
Museum Of Contemporary Art
University Of The People
Breakthrough Prize Foundation
Film Independent Inc
Otis College Of Art And Design
Rand Corporation
Pacific Neuroscience Institute Foundation
Cedars-sinai Medical Care Foundation
The California Endowment
Art Center College Of Design
Keck Medical Center Of Usc
Los Angeles County Museum Of Natural History Foundation

Top channels by subscribers

0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past month
Top uploads by views
MrBeast and Thea Booysen at the 2025 Breakthrough Prize Ceremony
5.2K views
1
MrBeast and Thea Booysen at the 2025 Breakthrough Prize Ceremony
Breakthrough Prize Foundation · 28d ago
Who's That Bear?
2.9K views
2
Who's That Bear?
Special Olympics Southern California Inc · 20d ago
RUBITOTS RESPONSE CORPS | TEAM RUBICON
2.6K views
3
RUBITOTS RESPONSE CORPS | TEAM RUBICON
Team Rubicon · 18d ago
Congrats to our medical students for matching into their residency programs #matchday #medschool #md
2.2K views
4
Congrats to our medical students for matching into their residency programs #matchday #medschool #md
Charles Drew University Of Medicine & Science · 27d ago
Meet Aaron Phillips, PA-C
1.7K views
5
Meet Aaron Phillips, PA-C
Mens Health Foundation · 17d ago
All-Time Leaders

Top Channels

Most Subscribers

1American Film Institute Inc
American Film Institute Inc
@afi
382.0K
2Childrens Hospital Los Angeles
Childrens Hospital Los Angeles
@childrensla
363.0K
3Petersen Automotive Museum Foundation
Petersen Automotive Museum Foundation
@petersenmuseum
212.0K
4Museum Of Contemporary Art
Museum Of Contemporary Art
@moca
209.0K
5University Of The People
University Of The People
@uopeople
131.0K

Most Total Views

1American Film Institute Inc
American Film Institute Inc
@afi
365.3M
2Childrens Hospital Los Angeles
Childrens Hospital Los Angeles
@childrensla
180.3M
3The California Endowment
The California Endowment
@thecaliforniaendowment9810
83.7M
4Petersen Automotive Museum Foundation
Petersen Automotive Museum Foundation
@petersenmuseum
47.2M
5Film Independent Inc
Film Independent Inc
@filmindependent
41.3M

Most Videos Overall

1American Film Institute Inc
American Film Institute Inc
@afi
3.5K
2Film Independent Inc
Film Independent Inc
@filmindependent
2.8K
3Los Angeles County Museum Of Natural History Foundation
Los Angeles County Museum Of Natural History Foundation
@nhmla
1.4K
4Breakthrough Prize Foundation
Breakthrough Prize Foundation
@breakthroughprize
1.2K
5Midnight Mission
Midnight Mission
@themidnightmission601
1.1K
Los Angeles vs. National

Benchmark Intelligence

How Los Angeles nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.

Subscribers
Needs Work
369
Los Angeles Median
25th–75th: 90–2.5K
National: 1.0K(NP Median)

The typical Los Angeles nonprofit has 369 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.

Views / Video
On Par
369
Los Angeles Median
25th–75th: 164–1.2K
National: 400(NP Median)

The typical Los Angeles channel gets 369 views per video vs. 400 nationally. Better thumbnails, SEO titles, and consistent posting can close this gap.

Engagement Rate
Below National
1.34%
Los Angeles Median
25th–75th: 0.7%–2.1%
National: 2.5%(NP Median)

Los Angeles's typical 1.34% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.

Uploads / 90 Days
Needs Work
1
Los Angeles Median
122 of 218 active
National: 4(Active NP Median)

The typical Los Angeles nonprofit uploads 1 video per 90 days vs. 4 nationally. Only 122 of 218 channels are active. Consistency is the #1 growth lever.

What the Data Tells Us

🔍

The Gap Is Real

With a median of just 369 subscribers, most Los Angeles nonprofits have small audiences — but that's typical for local organizations. The average (9.5K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.

📊

Why Medians Matter

We use medians because a few large channels (avg: 9.5K subs) skew the average 26× higher than the median (369). The median represents what the typical Los Angeles nonprofit actually looks like — and what you should benchmark against.

🚀

Biggest Growth Lever

96 of 218 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Los Angeles's biggest opportunity.

National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).

Subscriber Distribution

Where most channels fall — the majority have under 5K subscribers

Los Angeles Nonprofit Growth Playbook

Data-backed priorities ranked by potential impact — where Los Angeles nonprofits should focus to close the gap with national benchmarks

📅

Upload Consistency Is #1

High Impact
96 inactive channels

96 of 218 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Los Angeles nonprofits.

💬

Close the Engagement Gap

High Impact
1.34% vs. 5.4% national

Los Angeles's 1.34% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.

🔎

Fix Discoverability

High Impact
369 vs. 2K national

The median Los Angeles channel gets 369 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.

🎯

Break the 1K Subscriber Barrier

Medium Impact
Median: 369 subscribers

Half of all Los Angeles nonprofit channels have fewer than 369 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.

See how your channel compares to these benchmarks

Get a free YouTube audit with personalized recommendations in 30 seconds

AI Spotlight

Editor's Picks

Channels selected by AI for exceptional content quality and impact

We Get There Together: Immigration & a People-Powered Economy
7/10

We Get There Together: Immigration & a People-Powered Economy

National Immigration Law Center

National Immigration Law Center

2.5K subscribers

NILC's avg views-per-video of 13,736 against just 2,460 subscribers yields a 558% view-to-sub ratio — extraordinary organic reach suggesting strong algorithmic or external distribution. The top video ('We Get There Together') has 320,741 views (23x the channel average), and the best recent video ('Ep 209: Somali Solidarity') pulled 44,191 views — 3.2x the average — indicating the podcast-style format is resonating well beyond the subscriber base. Caption coverage at only 32% is a meaningful gap for an organization serving immigrant communities, and zero average comments per video despite st…

highImmigration advocacy org wit…
Our teachers feel respected, supported & inspired | KIPP SoCal Public Schools
6/10

Our teachers feel respected, supported & inspired | KIPP SoCal Public Schools

Kipp Socal Public Schools

Kipp Socal Public Schools

903 subscribers

KIPP SoCal's avg views/video of 36,858 against only 881 subscribers represents a 4,183% view-to-sub ratio — extraordinary organic reach suggesting strong algorithmic distribution or paid promotion. The top video ('Our teachers feel respected, supported & inspired') hit 521,191 views (14x the channel average), and the best recent video pulled 47,981 views in the last 90 days, indicating sustained discoverability. However, 0 avg comments/video and a 0.02% engagement rate reveal a passive audience that watches but doesn't connect, and 0% caption coverage is a significant accessibility gap for …

highA K-12 public school network…
Can AI Prove It? Terence Tao on “Big Math” and Our Theoretical Future | The Futurology Podcast
6/10

Can AI Prove It? Terence Tao on “Big Math” and Our Theoretical Future | The Futurology Podcast

Berggruen Institute

Berggruen Institute

10.0K subscribers

Berggruen posts at an impressive 16 videos/month with 48 uploads in the last 90 days, showing strong operational commitment, but avg views/video sits at only 1,495 against 10K subscribers (14.9% ratio, below the 30% benchmark). The Terence Tao episode is a genuine breakout at 26,798 views — 17.9x the channel average — suggesting the audience responds strongly to high-profile intellectual guests but that most content underperforms. Engagement rate of 2.17% is above nonprofit benchmarks, though avg comments of just 3/video indicates limited community dialogue despite the ideas-heavy format.

highThink-tank producing a high-…

🏆 Curious where your nonprofit ranks?

Get an instant benchmark ranking + free YouTube audit in 30 seconds

Content Strategy

Content Format Breakdown

How Los Angeles nonprofits structure their YouTube content — from long-form storytelling to quick Shorts

Format Distribution

218 channels analyzed
97%
Shorts-Heavy 7
Short-Form (<5m) 211
Mid-Form (5–15m) 0
Long-Form (15m+) 0

Upload Efficiency

Best avg views per video

1
Aids Healthcare Foundation

Aids Healthcare Foundation

278 videos · 25.8M total views

337.6K/vid
2
Cedars-sinai Medical Care Foundation

Cedars-sinai Medical Care Foundation

773 videos · 24.4M total views

92.9K/vid
3
Interval House

Interval House

38 videos · 3.0M total views

79.5K/vid
4
Scan Health Plan

Scan Health Plan

43 videos · 2.5M total views

57.3K/vid
5
Saint Johns Health Center Foundation

Saint Johns Health Center Foundation

84 videos · 4.4M total views

47.4K/vid

Shorts Champions

Most YouTube Shorts produced

1
The California Endowment

The California Endowment

46 Shorts · 5% of content

46
2
Scripps College

Scripps College

45 Shorts · 8% of content

45
3
Wags And Walks

Wags And Walks

44 Shorts · 11% of content

44
4
Childrens Hospital Los Angeles

Childrens Hospital Los Angeles

41 Shorts · 7% of content

41
5
Petersen Automotive Museum Foundation

Petersen Automotive Museum Foundation

40 Shorts · 5% of content

40
Performance

Engagement & Format

Best Engagement

1Breakthrough Prize Foundation
Breakthrough Prize Foundation
@breakthroughprize
32.39%
2Holocaust Museum La
Holocaust Museum La
@holocaustmuseumla
17.36%
3Beygood Foundation
Beygood Foundation
@beygoodfoundation
10.82%
4Shoes That Fit
Shoes That Fit
@iftheshoesfit
8.59%
5Palestine Childrens Relief Fund
Palestine Childrens Relief Fund
@pcrfnet
6.13%

Most Shorts

1The California Endowment
The California Endowment
@thecaliforniaendowment9810
46 shorts
2Scripps College
Scripps College
@scrippscollege
45 shorts
3Wags And Walks
Wags And Walks
@wagsandwalks
44 shorts
4Childrens Hospital Los Angeles
Childrens Hospital Los Angeles
@childrensla
41 shorts
5Petersen Automotive Museum Foundation
Petersen Automotive Museum Foundation
@petersenmuseum
40 shorts
Trending NowPast 2 months

Viral Hits

The most-viewed recent uploads across all tracked channels

Tessa Thompson gives speech honoring Michael B. Jordan | 39th Annual American Cinematheque Awards
#1 This Month
1mo ago

Tessa Thompson gives speech honoring Michael B. Jordan | 39th Annual American Cinematheque Awards

American Cinematheque454.6K views
Metallica Meets Motors: Hetfield's Custom Creation
2
1mo ago

Metallica Meets Motors: Hetfield's Custom Creation

Petersen Automotiv…93.5K
MONUMENTS at The Geffen Contemporary at MOCA and The Brick
3
1mo ago

MONUMENTS at The Geffen Contemporary at MOCA and The Brick

Museum Of Contempo…49.0K
The Stages of Teething | Children's Hospital Los Angeles
4
1mo ago

The Stages of Teething | Children's Hospital Los Angeles

Childrens Hospital…38.7K
Augustynolophus: California’s State Dinosaur and NHM’s Newest Puppet
5
1mo ago

Augustynolophus: California’s State Dinosaur and NHM’s Newest Puppet

Los Angeles County…15.8K
Milla Jovovich | Just I Podcast
6
1mo ago

Milla Jovovich | Just I Podcast

International Scho…2.5K
Dissertation Defense: Varaidzo Kativhu, PhD in Education
7
1mo ago

Dissertation Defense: Varaidzo Kativhu, PhD in Education

Claremont Graduate…2.2K
Community Builders

Comment Magnets

Channels sparking the most conversation — ranked by average comments per video

#
Channel
Avg Comments
Comment Activity
Engagement
1
American Cinematheque
American Cinematheque
8.0K subs · 33.6K avg views
53
3.1562
2
Petersen Automotive Museum Foundation
Petersen Automotive Museum Foundation
212.0K subs · 11.4K avg views
17
2.9455
3
Pasadena Humane Society
Pasadena Humane Society
2.8K subs · 4.6K avg views
16
5.6998
4
Film Independent Inc
Film Independent Inc
93.6K subs · 5.2K avg views
10
0.1998
5
California Science Center Foundation
California Science Center Foundation
11.6K subs · 7.5K avg views
7
1.1033
6
Farmlink Project
Farmlink Project
2.0K subs · 10.3K avg views
6
0.6911
7
Aids Healthcare Foundation
Aids Healthcare Foundation
7.5K subs · 337.6K avg views
5
0.0258
8
Immigrant Defenders Law Center
Immigrant Defenders Law Center
318 subs · 720 avg views
4
3.3790
9
University Of The People
University Of The People
131.0K subs · 1.2K avg views
4
0.3398
10
Berggruen Institute
Berggruen Institute
10.0K subs · 1.5K avg views
3
2.1658

Contenido en Español

Spanish-Language Content

Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations

Proyecto Cuidadores Familiares (Family Caregivers Project) Blanca Luna 2023
27 en español
Bilingual
Vision Y Compromiso

Proyecto Cuidadores Familiares (Family Caregivers Project) Blanca Luna 2023

Vision Y Compromiso · 27 Spanish videos

55th Anniversary Commemoration
25 en español
Bilingual
Abode Communities

55th Anniversary Commemoration

Abode Communities · 25 Spanish videos

Welcome Back Camino Nuevo: 2023-24 School Year
17 en español
Bilingual
Camino Nuevo Charter Academy

Welcome Back Camino Nuevo: 2023-24 School Year

Camino Nuevo Charter Academy · 17 Spanish videos

15%

of tracked channels have any Spanish content

32

channels with Spanish videos out of 218 tracked

0

channels with Spanish as primary language

1

Vision Y Compromiso

🌐 Bilingual · 27 Spanish videos · 243 subs

27 videos

en español

2

Abode Communities

🌐 Bilingual · 25 Spanish videos · 30 subs

25 videos

en español

3

Camino Nuevo Charter Academy

🌐 Bilingual · 17 Spanish videos · 587 subs

17 videos

en español

4

Le Lycee Francais De Los Angeles

🌐 Bilingual · 10 Spanish videos · 1.3K subs

10 videos

en español

5

Scan Health Plan

🌐 Bilingual · 9 Spanish videos · 541 subs

9 videos

en español

6

Universal Community Health Center

🌐 Bilingual · 8 Spanish videos · 69 subs

8 videos

en español

7

Garment Worker Center

🌐 Bilingual · 7 Spanish videos · 32 subs

7 videos

en español

8

Crystal Stairs Inc

🌐 Bilingual · 5 Spanish videos · 889 subs

5 videos

en español

By Mission

Category Spotlights

Explore channels by mission area — click a category to see top performers

Mission Categories

Select a category

Click a mission category on the left to explore
top channels and videos in that area

Discover

Hidden Gems

AI-curated smaller channels making an outsized impact — one from each category

Career Page Video
★ 2/10
Education & Youth
Social Vocational Services Inc
Social Vocational Services Inc
1.1K subs
AI score: 2/10
Our Story - Materials Matter
★ 3/10
Environment & Conservation
Textile Exchange
Textile Exchange
2.5K subs
AI score: 3/10
Carrot Cake Returns Home After Wildfire
★ 5/10
Environment & Wildlife
Pasadena Humane Society
Pasadena Humane Society
2.8K subs
64x viral ratio
了解肺癌筛查 (国语)
★ 5/10
Health & Wellness
Herald Christian Health Center
Herald Christian Health Center
282 subs
9 uploads in 90d
Gary Sinise Honored
★ 2/10
Housing & Community Development
Shelter Partnership Inc
Shelter Partnership Inc
100 subs
6x viral ratio

💎 Could your channel be a Hidden Gem?

Small channels making outsized impact get featured. See how your content scores.

Analytics

Distribution and trends across all tracked channels

Subscriber Distribution — Top 20

Engagement Rate — Top 20

Upload Frequency — Videos in Last 90 Days

Engagement Rate vs. Subscriber Count

Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience

About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.

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included?

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Data sourced from the YouTube Data API. Last updated 4/15/2026. Rankings reflect publicly available channel statistics.