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Empowering Stories, Revolutionizing Impact

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Newsletter

Monthly storytelling tips for nonprofits.

© 2026 RiseWorks Media PBC. All rights reserved.

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Competitive Intelligence

Los Angeles For Impact
YouTube Benchmark

Live rankings and performance data for 218+ for-impact YouTube channels across Los Angeles Metro.Updated weekly

American Film Institute Inc
1
Childrens Hospital Los Angeles
2
Petersen Automotive Museum Foundation
3
Museum Of Contemporary Art
University Of The People
Breakthrough Prize Foundation
Film Independent Inc
Otis College Of Art And Design
Rand Corporation
Pacific Neuroscience Institute Foundation
Cedars-sinai Medical Care Foundation
The California Endowment
Art Center College Of Design
Keck Medical Center Of Usc
Los Angeles County Museum Of Natural History Foundation

Top channels by subscribers

0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past month
Top uploads by views
Fareed Zakaria | $15,000 Drones Can Now Hold the World Hostage | The Futurology Podcast
16.9K views
1
Fareed Zakaria | $15,000 Drones Can Now Hold the World Hostage | The Futurology Podcast
Berggruen Institute · 21d ago
Venus Williams Addresses the 2026 LMU Undergraduate Commencement
16.2K views
2
Venus Williams Addresses the 2026 LMU Undergraduate Commencement
Loyola Marymount University · 18d ago
This Mother's Day, AFI believes Bette Davis says it best at the AFI Life Achievement Award in 1977.
9.8K views
3
This Mother's Day, AFI believes Bette Davis says it best at the AFI Life Achievement Award in 1977.
American Film Institute Inc · 25d ago
Before and after Martha Graham Dance Company pieces! 🩰#scripps100 #dance #scrippscollege
3.7K views
4
Before and after Martha Graham Dance Company pieces! 🩰#scripps100 #dance #scrippscollege
Scripps College · 29d ago
26 Questions with the Class of 2026 | Occidental College
3.2K views
5
26 Questions with the Class of 2026 | Occidental College
Occidental College · 19d ago
All-Time Leaders

Top Channels

Most Subscribers

1American Film Institute Inc
American Film Institute Inc
@afi
383.0K
2Childrens Hospital Los Angeles
Childrens Hospital Los Angeles
@childrensla
364.0K
3Petersen Automotive Museum Foundation
Petersen Automotive Museum Foundation
@petersenmuseum
214.0K
4Museum Of Contemporary Art
Museum Of Contemporary Art
@moca
209.0K
5University Of The People
University Of The People
@uopeople
133.0K

Most Total Views

1American Film Institute Inc
American Film Institute Inc
@afi
366.4M
2Childrens Hospital Los Angeles
Childrens Hospital Los Angeles
@childrensla
180.8M
3The California Endowment
The California Endowment
@thecaliforniaendowment9810
83.7M
4Petersen Automotive Museum Foundation
Petersen Automotive Museum Foundation
@petersenmuseum
48.1M
5Film Independent Inc
Film Independent Inc
@filmindependent
41.4M

Most Videos Overall

1American Film Institute Inc
American Film Institute Inc
@afi
3.5K
2Film Independent Inc
Film Independent Inc
@filmindependent
2.9K
3Los Angeles County Museum Of Natural History Foundation
Los Angeles County Museum Of Natural History Foundation
@nhmla
1.4K
4Breakthrough Prize Foundation
Breakthrough Prize Foundation
@breakthroughprize
1.2K
5Midnight Mission
Midnight Mission
@themidnightmission601
1.2K
Los Angeles vs. National

Benchmark Intelligence

How Los Angeles nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.

Subscribers
Needs Work
371
Los Angeles Median
25th–75th: 89–2.5K
National: 1.0K(NP Median)

The typical Los Angeles nonprofit has 371 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.

Views / Video
On Par
372
Los Angeles Median
25th–75th: 151–1.1K
National: 400(NP Median)

The typical Los Angeles channel gets 372 views per video vs. 400 nationally. Better thumbnails, SEO titles, and consistent posting can close this gap.

Engagement Rate
Below National
1.32%
Los Angeles Median
25th–75th: 0.7%–2.1%
National: 2.5%(NP Median)

Los Angeles's typical 1.32% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.

Uploads / 90 Days
Needs Work
1
Los Angeles Median
130 of 218 active
National: 4(Active NP Median)

The typical Los Angeles nonprofit uploads 1 video per 90 days vs. 4 nationally. Only 130 of 218 channels are active. Consistency is the #1 growth lever.

What the Data Tells Us

🔍

The Gap Is Real

With a median of just 371 subscribers, most Los Angeles nonprofits have small audiences — but that's typical for local organizations. The average (9.6K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.

📊

Why Medians Matter

We use medians because a few large channels (avg: 9.6K subs) skew the average 26× higher than the median (371). The median represents what the typical Los Angeles nonprofit actually looks like — and what you should benchmark against.

🚀

Biggest Growth Lever

88 of 218 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Los Angeles's biggest opportunity.

National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).

Subscriber Distribution

Where most channels fall — the majority have under 5K subscribers

Los Angeles Nonprofit Growth Playbook

Data-backed priorities ranked by potential impact — where Los Angeles nonprofits should focus to close the gap with national benchmarks

📅

Upload Consistency Is #1

High Impact
88 inactive channels

88 of 218 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Los Angeles nonprofits.

💬

Close the Engagement Gap

High Impact
1.32% vs. 5.4% national

Los Angeles's 1.32% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.

🔎

Fix Discoverability

High Impact
372 vs. 2K national

The median Los Angeles channel gets 372 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.

🎯

Break the 1K Subscriber Barrier

Medium Impact
Median: 371 subscribers

Half of all Los Angeles nonprofit channels have fewer than 371 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.

See how your channel compares to these benchmarks

Get a free YouTube audit with personalized recommendations in 30 seconds

AI Spotlight

Editor's Picks

Channels selected by AI for exceptional content quality and impact

Our teachers feel respected, supported & inspired | KIPP SoCal Public Schools
6/10

Our teachers feel respected, supported & inspired | KIPP SoCal Public Schools

Kipp Socal Public Schools

Kipp Socal Public Schools

932 subscribers

KIPP SoCal's avg views/video of 36,858 against only 881 subscribers represents a 4,183% view-to-sub ratio — extraordinary organic reach suggesting strong algorithmic distribution or paid promotion. The top video ('Our teachers feel respected, supported & inspired') hit 521,191 views (14x the channel average), and the best recent video pulled 47,981 views in the last 90 days, indicating sustained discoverability. However, 0 avg comments/video and a 0.02% engagement rate reveal a passive audience that watches but doesn't connect, and 0% caption coverage is a significant accessibility gap for …

highA K-12 public school network…
The Future of Sports Cars Just Pulled Up
6/10

The Future of Sports Cars Just Pulled Up

Petersen Automotive Museum Foundation

Petersen Automotive Museum Foundation

214.0K subscribers

Petersen posts at an impressive 16.7 videos/month with 701 total videos since 2008, showing sustained institutional commitment, but the avg views/subscriber ratio sits at just 4.1% — technically in 'dead audience' territory for a 210K-sub channel. The Hetfield custom car video is a genuine breakout at 89,220 views (10.4x the channel average), suggesting celebrity/collector crossover content dramatically outperforms standard museum fare. Caption coverage at only 22% is a significant accessibility gap for a major cultural institution of this scale.

highMajor automotive museum punc…
We Get There Together: Immigration & a People-Powered Economy
7/10

We Get There Together: Immigration & a People-Powered Economy

National Immigration Law Center

National Immigration Law Center

2.5K subscribers

NILC's avg views-per-video of 13,736 against just 2,460 subscribers yields a 558% view-to-sub ratio — extraordinary organic reach suggesting strong algorithmic or external distribution. The top video ('We Get There Together') has 320,741 views (23x the channel average), and the best recent video ('Ep 209: Somali Solidarity') pulled 44,191 views — 3.2x the average — indicating the podcast-style format is resonating well beyond the subscriber base. Caption coverage at only 32% is a meaningful gap for an organization serving immigrant communities, and zero average comments per video despite st…

highImmigration advocacy org wit…

🏆 Curious where your nonprofit ranks?

Get an instant benchmark ranking + free YouTube audit in 30 seconds

Content Strategy

Content Format Breakdown

How Los Angeles nonprofits structure their YouTube content — from long-form storytelling to quick Shorts

Format Distribution

218 channels analyzed
98%
Shorts-Heavy 5
Short-Form (<5m) 213
Mid-Form (5–15m) 0
Long-Form (15m+) 0

Upload Efficiency

Best avg views per video

1
Aids Healthcare Foundation

Aids Healthcare Foundation

278 videos · 25.8M total views

337.6K/vid
2
Cedars-sinai Medical Care Foundation

Cedars-sinai Medical Care Foundation

773 videos · 25.1M total views

105.6K/vid
3
Interval House

Interval House

38 videos · 3.0M total views

79.5K/vid
4
Scan Health Plan

Scan Health Plan

44 videos · 2.5M total views

56.4K/vid
5
Saint Johns Health Center Foundation

Saint Johns Health Center Foundation

84 videos · 4.4M total views

47.4K/vid

Shorts Champions

Most YouTube Shorts produced

1
The California Endowment

The California Endowment

49 Shorts · 5% of content

49
2
Scripps College

Scripps College

47 Shorts · 8% of content

47
3
Wags And Walks

Wags And Walks

44 Shorts · 11% of content

44
4
Charles Drew University Of Medicine & Science

Charles Drew University Of Medicine & Science

41 Shorts · 8% of content

41
5
Childrens Hospital Los Angeles

Childrens Hospital Los Angeles

39 Shorts · 7% of content

39
Performance

Engagement & Format

Best Engagement

1Holocaust Museum La
Holocaust Museum La
@holocaustmuseumla
17.47%
2Breakthrough Prize Foundation
Breakthrough Prize Foundation
@breakthroughprize
15.33%
3Beygood Foundation
Beygood Foundation
@beygoodfoundation
10.77%
4Shoes That Fit
Shoes That Fit
@iftheshoesfit
9.10%
5Palestine Childrens Relief Fund
Palestine Childrens Relief Fund
@pcrfnet
7.09%

Most Shorts

1The California Endowment
The California Endowment
@thecaliforniaendowment9810
49 shorts
2Scripps College
Scripps College
@scrippscollege
47 shorts
3Wags And Walks
Wags And Walks
@wagsandwalks
44 shorts
4Charles Drew University Of Medicine & Science
Charles Drew University Of Medicine & Science
@charlesrdrew
41 shorts
5Childrens Hospital Los Angeles
Childrens Hospital Los Angeles
@childrensla
39 shorts
Trending NowPast month

Viral Hits

The most-viewed recent uploads across all tracked channels

「穿著羊毛衣」的草泥馬?點開被萌翻!|求真百科Factpedia
#1 This Month
18d ago

「穿著羊毛衣」的草泥馬?點開被萌翻!|求真百科Factpedia

Factpedia Association Incorporated2.8K views
Episode 4: Politics
2
27d ago

Episode 4: Politics

Anti-recidivism Co…2.3K
2026 Commencement Livestream | Otis College of Art and Design
3
17d ago

2026 Commencement Livestream | Otis College of Art and Design

Otis College Of Ar…2.0K
2026 Pomona College Commencement Ceremony
4
17d ago

2026 Pomona College Commencement Ceremony

Pomona College2.1K
National Day of Awareness for Missing and Murdered Indigenous Women, Girls, and Relatives.
5
29d ago

National Day of Awareness for Missing and Murdered Indigenous Women, Girls, and Relatives.

The California End…1.4K
Celebrating mothers the way we know best 💞🍓🫐🥒  #foodpantry #freeresources #losangeles
6
21d ago

Celebrating mothers the way we know best 💞🍓🫐🥒 #foodpantry #freeresources #losangeles

Universal Communit…1.4K
Why Building Apartments in California Costs So Much
7
29d ago

Why Building Apartments in California Costs So Much

Rand Corporation1.1K
Community Builders

Comment Magnets

Channels sparking the most conversation — ranked by average comments per video

#
Channel
Avg Comments
Comment Activity
Engagement
1
Pasadena Humane Society
Pasadena Humane Society
2.8K subs · 4.6K avg views
16
5.7267
2
Petersen Automotive Museum Foundation
Petersen Automotive Museum Foundation
214.0K subs · 10.1K avg views
14
2.8558
3
Film Independent Inc
Film Independent Inc
93.7K subs · 5.2K avg views
10
0.2002
4
American Cinematheque
American Cinematheque
8.8K subs · 16.4K avg views
8
0.9374
5
California Science Center Foundation
California Science Center Foundation
11.7K subs · 7.7K avg views
7
1.0800
6
Farmlink Project
Farmlink Project
2.0K subs · 10.4K avg views
6
0.6955
7
Aids Healthcare Foundation
Aids Healthcare Foundation
7.6K subs · 337.6K avg views
5
0.0262
8
American Film Institute Inc
American Film Institute Inc
383.0K subs · 3.5K avg views
4
2.6931
9
Museum Of Contemporary Art
Museum Of Contemporary Art
209.0K subs · 4.0K avg views
3
0.9552
10
University Of The People
University Of The People
133.0K subs · 1.0K avg views
3
0.3382

Contenido en Español

Spanish-Language Content

Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations

Proyecto Cuidadores Familiares (Family Caregivers Project) Blanca Luna 2023
50 en español
Bilingual
Vision Y Compromiso

Proyecto Cuidadores Familiares (Family Caregivers Project) Blanca Luna 2023

Vision Y Compromiso · 50 Spanish videos

Happy World Theatre Day!
34 en español
Bilingual
Latino Theater Company

Happy World Theatre Day!

Latino Theater Company · 34 Spanish videos

55th Anniversary Commemoration
25 en español
Bilingual
Abode Communities

55th Anniversary Commemoration

Abode Communities · 25 Spanish videos

12%

of tracked channels have any Spanish content

27

channels with Spanish videos out of 218 tracked

0

channels with Spanish as primary language

1

Vision Y Compromiso

🌐 Bilingual · 50 Spanish videos · 249 subs

50 videos

en español

2

Latino Theater Company

🌐 Bilingual · 34 Spanish videos · 611 subs

34 videos

en español

3

Abode Communities

🌐 Bilingual · 25 Spanish videos · 30 subs

25 videos

en español

4

Camino Nuevo Charter Academy

🌐 Bilingual · 17 Spanish videos · 594 subs

17 videos

en español

5

Universal Community Health Center

🌐 Bilingual · 11 Spanish videos · 74 subs

11 videos

en español

6

Le Lycee Francais De Los Angeles

🌐 Bilingual · 10 Spanish videos · 1.3K subs

10 videos

en español

7

Charles Drew University Of Medicine & Science

🌐 Bilingual · 4 Spanish videos · 1.3K subs

4 videos

en español

8

Crystal Stairs Inc

🌐 Bilingual · 4 Spanish videos · 900 subs

4 videos

en español

By Mission

Category Spotlights

Explore channels by mission area — click a category to see top performers

Mission Categories

Select a category

Click a mission category on the left to explore
top channels and videos in that area

Discover

Hidden Gems

AI-curated smaller channels making an outsized impact — one from each category

Lead with Love 4-David Archuleta and Grace Kinstler perform "The Prayer"
★ 3/10
Social Services
Project Angel Food
Project Angel Food
818 subs
61x viral ratio
RUBITOTS RESPONSE CORPS | TEAM RUBICON
Veterans & Military
Team Rubicon
Team Rubicon
8.1K subs
5.4% engagement
Halloween at Goodwill and Edgar & James
★ 2/10
Workforce & Economic Development
Goodwill Southern Los Angeles County
Goodwill Southern Los Angeles County
142 subs
15x viral ratio
Happy World Theatre Day!
★ 4/10
Arts & Culture
Latino Theater Company
Latino Theater Company
611 subs
AI score: 4/10
Episode 4: Politics
★ 3/10
Civil Rights & Advocacy
Anti-recidivism Coalition
Anti-recidivism Coalition
1.2K subs
12 uploads in 90d

💎 Could your channel be a Hidden Gem?

Small channels making outsized impact get featured. See how your content scores.

Analytics

Distribution and trends across all tracked channels

Subscriber Distribution — Top 20

Engagement Rate — Top 20

Upload Frequency — Videos in Last 90 Days

Engagement Rate vs. Subscriber Count

Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience

About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.

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included?

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Data sourced from the YouTube Data API. Last updated 5/13/2026. Rankings reflect publicly available channel statistics.