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Newsletter

Monthly storytelling tips for nonprofits.

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Competitive Intelligence

Los Angeles For Impact
YouTube Benchmark

Live rankings and performance data for 218+ for-impact YouTube channels across Los Angeles Metro.Updated weekly

American Film Institute Inc
1
Childrens Hospital Los Angeles
2
Petersen Automotive Museum Foundation
3
Museum Of Contemporary Art
University Of The People
Breakthrough Prize Foundation
Film Independent Inc
Otis College Of Art And Design
Rand Corporation
Pacific Neuroscience Institute Foundation
Cedars-sinai Medical Care Foundation
The California Endowment
Art Center College Of Design
Keck Medical Center Of Usc
Berggruen Institute

Top channels by subscribers

0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past 2 weeks
Top uploads by views
The Megamouth is one of the largest sharks on the planet!  #shark #shorts #megamouth #naturalhistory
1.8K views
1
The Megamouth is one of the largest sharks on the planet! #shark #shorts #megamouth #naturalhistory
Los Angeles County Museum Of Natural History Foundation · 13d ago
What's Your Story? | Working in Theatre Fall Series
822 views
2
What's Your Story? | Working in Theatre Fall Series
Center Theatre Group Of Los Angeles · 9d ago
PCRF Medical Mission to Gaza #23
226 views
3
PCRF Medical Mission to Gaza #23
Palestine Childrens Relief Fund · 13d ago
All-Time Leaders

Top Channels

Most Subscribers

1American Film Institute Inc
American Film Institute Inc
@afi
386.0K
2Childrens Hospital Los Angeles
Childrens Hospital Los Angeles
@childrensla
365.0K
3Petersen Automotive Museum Foundation
Petersen Automotive Museum Foundation
@petersenmuseum
220.0K
4Museum Of Contemporary Art
Museum Of Contemporary Art
@moca
209.0K
5University Of The People
University Of The People
@uopeople
137.0K

Most Total Views

1American Film Institute Inc
American Film Institute Inc
@afi
370.4M
2Childrens Hospital Los Angeles
Childrens Hospital Los Angeles
@childrensla
181.7M
3The California Endowment
The California Endowment
@thecaliforniaendowment9810
83.7M
4Petersen Automotive Museum Foundation
Petersen Automotive Museum Foundation
@petersenmuseum
49.9M
5Film Independent Inc
Film Independent Inc
@filmindependent
41.5M

Most Videos Overall

1American Film Institute Inc
American Film Institute Inc
@afi
3.5K
2Film Independent Inc
Film Independent Inc
@filmindependent
2.9K
3Los Angeles County Museum Of Natural History Foundation
Los Angeles County Museum Of Natural History Foundation
@nhmla
1.4K
4Breakthrough Prize Foundation
Breakthrough Prize Foundation
@breakthroughprize
1.3K
5Midnight Mission
Midnight Mission
@themidnightmission601
1.2K
Los Angeles vs. National

Benchmark Intelligence

How Los Angeles nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.

Subscribers
Needs Work
377
Los Angeles Median
25th–75th: 89–2.5K
National: 1.0K(NP Median)

The typical Los Angeles nonprofit has 377 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.

Views / Video
On Par
338
Los Angeles Median
25th–75th: 142–1.2K
National: 400(NP Median)

The typical Los Angeles channel gets 338 views per video vs. 400 nationally. Better thumbnails, SEO titles, and consistent posting can close this gap.

Engagement Rate
Below National
1.32%
Los Angeles Median
25th–75th: 0.7%–2.0%
National: 2.5%(NP Median)

Los Angeles's typical 1.32% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.

Uploads / 90 Days
Needs Work
1
Los Angeles Median
123 of 218 active
National: 4(Active NP Median)

The typical Los Angeles nonprofit uploads 1 video per 90 days vs. 4 nationally. Only 123 of 218 channels are active. Consistency is the #1 growth lever.

What the Data Tells Us

🔍

The Gap Is Real

With a median of just 377 subscribers, most Los Angeles nonprofits have small audiences — but that's typical for local organizations. The average (9.7K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.

📊

Why Medians Matter

We use medians because a few large channels (avg: 9.7K subs) skew the average 26× higher than the median (377). The median represents what the typical Los Angeles nonprofit actually looks like — and what you should benchmark against.

🚀

Biggest Growth Lever

95 of 218 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Los Angeles's biggest opportunity.

National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).

Subscriber Distribution

Where most channels fall — the majority have under 5K subscribers

Los Angeles Nonprofit Growth Playbook

Data-backed priorities ranked by potential impact — where Los Angeles nonprofits should focus to close the gap with national benchmarks

📅

Upload Consistency Is #1

High Impact
95 inactive channels

95 of 218 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Los Angeles nonprofits.

💬

Close the Engagement Gap

High Impact
1.32% vs. 5.4% national

Los Angeles's 1.32% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.

🔎

Fix Discoverability

High Impact
338 vs. 2K national

The median Los Angeles channel gets 338 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.

🎯

Break the 1K Subscriber Barrier

Medium Impact
Median: 377 subscribers

Half of all Los Angeles nonprofit channels have fewer than 377 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.

See how your channel compares to these benchmarks

Get a free YouTube audit with personalized recommendations in 30 seconds

AI Spotlight

Editor's Picks

Channels selected by AI for exceptional content quality and impact

Since 1995
6/10

Since 1995

Los Angeles Christian Health Centers

Los Angeles Christian Health Centers

117 subscribers

With a 102.6% view-to-subscriber ratio and 2.5% engagement rate, this small channel punches above its weight. Recent uploads show strong storytelling, though 6% caption coverage is a major accessibility gap.

highSmall social services channe…
If you or someone you know needs a warm meal, come visit The Midnight Mission. 💙
6/10

If you or someone you know needs a warm meal, come visit The Midnight Mission. 💙

Midnight Mission

Midnight Mission

1.1K subscribers

The channel boasts a strong 4.2% engagement rate and a healthy 30.1% view-to-subscriber ratio. With 50 uploads in the last 90 days, their raw update format drives consistent viewership, though 0% caption coverage severely limits accessibility.

highAuthentic, high-volume stree…
These farmers are burning their peach trees. We visited them to find out why.
7/10

These farmers are burning their peach trees. We visited them to find out why.

Farmlink Project

Farmlink Project

5.0K subscribers

The Farmlink Project demonstrates strong audience resonance, with recent videos pulling 1,500+ views against a baseline of just 1,970 subscribers. While overall metrics are heavily skewed by a 190k-view viral outlier, the channel's documentary-style visuals are highly compelling. To improve, the organization must address its severe accessibility gap (only 12% caption coverage) and increase its sparse upload frequency (2 videos in 90 days).

highSocial services nonprofit ac…

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Content Strategy

Content Format Breakdown

How Los Angeles nonprofits structure their YouTube content — from long-form storytelling to quick Shorts

Format Distribution

218 channels analyzed
97%
Shorts-Heavy 6
Short-Form (<5m) 212
Mid-Form (5–15m) 0
Long-Form (15m+) 0

Upload Efficiency

Best avg views per video

1
Aids Healthcare Foundation

Aids Healthcare Foundation

285 videos · 26.4M total views

346.5K/vid
2
Cedars-sinai Medical Care Foundation

Cedars-sinai Medical Care Foundation

793 videos · 26.3M total views

127.3K/vid
3
Interval House

Interval House

38 videos · 3.0M total views

79.5K/vid
4
Scan Health Plan

Scan Health Plan

46 videos · 2.5M total views

54.3K/vid
5
Keck Medical Center Of Usc

Keck Medical Center Of Usc

614 videos · 6.2M total views

47.7K/vid

Shorts Champions

Most YouTube Shorts produced

1
The California Endowment

The California Endowment

45 Shorts · 5% of content

45
2
Charles Drew University Of Medicine & Science

Charles Drew University Of Medicine & Science

44 Shorts · 8% of content

44
3
Wags And Walks

Wags And Walks

44 Shorts · 11% of content

44
4
Petersen Automotive Museum Foundation

Petersen Automotive Museum Foundation

42 Shorts · 5% of content

42
5
Childrens Hospital Los Angeles

Childrens Hospital Los Angeles

38 Shorts · 7% of content

38
Performance

Engagement & Format

Best Engagement

1Beygood Foundation
Beygood Foundation
@beygoodfoundation
11.13%
2Palestine Childrens Relief Fund
Palestine Childrens Relief Fund
@pcrfnet
9.75%
3Shoes That Fit
Shoes That Fit
@iftheshoesfit
7.12%
4Pasadena Humane Society
Pasadena Humane Society
@pasadenahumane
5.70%
5Team Rubicon
Team Rubicon
@teamrubiconusa
5.23%

Most Shorts

1The California Endowment
The California Endowment
@thecaliforniaendowment9810
45 shorts
2Charles Drew University Of Medicine & Science
Charles Drew University Of Medicine & Science
@charlesrdrew
44 shorts
3Wags And Walks
Wags And Walks
@wagsandwalks
44 shorts
4Petersen Automotive Museum Foundation
Petersen Automotive Museum Foundation
@petersenmuseum
42 shorts
5Childrens Hospital Los Angeles
Childrens Hospital Los Angeles
@childrensla
38 shorts
Trending NowPast month

Viral Hits

The most-viewed recent uploads across all tracked channels

These farmers are burning their peach trees. We visited them to find out why.
#1 This Month
15d ago

These farmers are burning their peach trees. We visited them to find out why.

Farmlink Project732.4K views
「求真百科」查資料,又快又方便 #factpedia #求真百科
2
29d ago

「求真百科」查資料,又快又方便 #factpedia #求真百科

Factpedia Associat…134.2K
Chile don’t forget you gotta be quiet on that creek … 🤫👀🫢🫣 #quietonthecreek #saucysantana
3
19d ago

Chile don’t forget you gotta be quiet on that creek … 🤫👀🫢🫣 #quietonthecreek #saucysantana

The Translatin Coa…10.6K
Vice President Kamala D. Harris Accepts Public Counsel's William O. Douglas Award
4
22d ago

Vice President Kamala D. Harris Accepts Public Counsel's William O. Douglas Award

Public Counsel2.9K
First day of school is tough
5
25d ago

First day of school is tough

Childrens Institut…1.4K
Aron Necesita un Hogar
6
25d ago

Aron Necesita un Hogar

Pasadena Humane So…1.1K
Xbox's Failed "Theory of Business" #xbox
7
24d ago

Xbox's Failed "Theory of Business" #xbox

Management As A Li…1.0K
Community Builders

Comment Magnets

Channels sparking the most conversation — ranked by average comments per video

#
Channel
Avg Comments
Comment Activity
Engagement
1
Farmlink Project
Farmlink Project
5.0K subs · 32.8K avg views
81
1.7092
2
Petersen Automotive Museum Foundation
Petersen Automotive Museum Foundation
220.0K subs · 10.5K avg views
19
3.4265
3
Pasadena Humane Society
Pasadena Humane Society
2.8K subs · 4.6K avg views
16
5.6972
4
California Science Center Foundation
California Science Center Foundation
11.8K subs · 21.5K avg views
7
0.3927
5
American Film Institute Inc
American Film Institute Inc
386.0K subs · 8.3K avg views
6
1.4401
6
University Of The People
University Of The People
137.0K subs · 2.1K avg views
6
0.4386
7
Aids Healthcare Foundation
Aids Healthcare Foundation
7.6K subs · 346.5K avg views
5
0.0255
8
Shoes That Fit
Shoes That Fit
1.4K subs · 310 avg views
4
7.1224
9
Prostate Cancer Foundation
Prostate Cancer Foundation
9.1K subs · 6.6K avg views
4
0.4674
10
Film Independent Inc
Film Independent Inc
94.0K subs · 1.8K avg views
3
0.1872

Contenido en Español

Spanish-Language Content

Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations

Proyecto Cuidadores Familiares (Family Caregivers Project) Blanca Luna 2023
50 en español
Bilingual
Vision Y Compromiso

Proyecto Cuidadores Familiares (Family Caregivers Project) Blanca Luna 2023

Vision Y Compromiso · 50 Spanish videos

Happy World Theatre Day!
37 en español
Bilingual
Latino Theater Company

Happy World Theatre Day!

Latino Theater Company · 37 Spanish videos

55th Anniversary Commemoration
25 en español
Bilingual
Abode Communities

55th Anniversary Commemoration

Abode Communities · 25 Spanish videos

7%

of tracked channels have any Spanish content

16

channels with Spanish videos out of 218 tracked

0

channels with Spanish as primary language

1

Vision Y Compromiso

🌐 Bilingual · 50 Spanish videos · 249 subs

50 videos

en español

2

Latino Theater Company

🌐 Bilingual · 37 Spanish videos · 619 subs

37 videos

en español

3

Abode Communities

🌐 Bilingual · 25 Spanish videos · 31 subs

25 videos

en español

4

Camino Nuevo Charter Academy

🌐 Bilingual · 5 Spanish videos · 602 subs

5 videos

en español

5

Catalyst California

🌐 Bilingual · 3 Spanish videos · 232 subs

3 videos

en español

6

East Los Angeles Womens Center

🌐 Bilingual · 3 Spanish videos · 226 subs

3 videos

en español

7

Scan Health Plan

🌐 Bilingual · 2 Spanish videos · 561 subs

2 videos

en español

8

Center For Caregiver Advancement

🌐 Bilingual · 2 Spanish videos · 477 subs

2 videos

en español

By Mission

Category Spotlights

Explore channels by mission area — click a category to see top performers

Mission Categories

Select a category

Click a mission category on the left to explore
top channels and videos in that area

Discover

Hidden Gems

AI-curated smaller channels making an outsized impact — one from each category

The Kavli Centers for Ethics, Science, and the Public
Science & Research
Kavli Foundation
Kavli Foundation
2.5K subs
2.1% engagement
Hollywood Superstar Keke Palmer Delivers a Powerful Message to Foster Youth
★ 5/10
Social Services
Trinity Youth Services
Trinity Youth Services
166 subs
162x viral ratio
A Day in the Life of a Team Rubicon Deployer | A Roku Original: Team Rubicon
★ 5/10
Veterans & Military
Team Rubicon
Team Rubicon
8.2K subs
5.2% engagement
Halloween at Goodwill and Edgar & James
★ 3/10
Workforce & Economic Development
Goodwill Southern Los Angeles County
Goodwill Southern Los Angeles County
144 subs
15x viral ratio
Coming Soon - GUAC returns to the Kirk Douglas Theatre (2026)
★ 5/10
Arts & Culture
Center Theatre Group Of Los Angeles
Center Theatre Group Of Los Angeles
8.7K subs
40 uploads in 90d

💎 Could your channel be a Hidden Gem?

Small channels making outsized impact get featured. See how your content scores.

Analytics

Distribution and trends across all tracked channels

Subscriber Distribution — Top 20

Engagement Rate — Top 20

Upload Frequency — Videos in Last 90 Days

Engagement Rate vs. Subscriber Count

Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience

About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.

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included?

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Data sourced from the YouTube Data API. Last updated 8/5/2026. Rankings reflect publicly available channel statistics.