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Newsletter

Monthly storytelling tips for nonprofits.

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← All Metros
Competitive Intelligence

Los Angeles For Impact
YouTube Benchmark

Live rankings and performance data for 218+ for-impact YouTube channels across Los Angeles Metro.Updated weekly

American Film Institute Inc
1
Childrens Hospital Los Angeles
2
Petersen Automotive Museum Foundation
3
Museum Of Contemporary Art
University Of The People
Breakthrough Prize Foundation
Film Independent Inc
Otis College Of Art And Design
Rand Corporation
Pacific Neuroscience Institute Foundation
Cedars-sinai Medical Care Foundation
Art Center College Of Design
The California Endowment
Berggruen Institute
Keck Medical Center Of Usc

Top channels by subscribers

0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past 2 weeks
Top uploads by views
From KIPP to College & Career: Meet Alumna Charity, Turning a Passion for Art Into a Career
58.0K views
1
From KIPP to College & Career: Meet Alumna Charity, Turning a Passion for Art Into a Career
Kipp Socal Public Schools · 12d ago
Willem Dafoe talks early moviegoing rituals on the latest episode of the AC Podcast!
17.0K views
2
Willem Dafoe talks early moviegoing rituals on the latest episode of the AC Podcast!
American Cinematheque · 11d ago
Student Life: Four Reasons for Choosing Scripps
4.1K views
3
Student Life: Four Reasons for Choosing Scripps
Scripps College · 11d ago
We all have that one team member, am I right?🤭 #shorts #coffeelover #asaslosangeles
1.4K views
4
We all have that one team member, am I right?🤭 #shorts #coffeelover #asaslosangeles
After-school All-stars Los Angeles · 10d ago
Materials Matter Standard
1.2K views
5
Materials Matter Standard
Textile Exchange · 5d ago
All-Time Leaders

Top Channels

Most Subscribers

1American Film Institute Inc
American Film Institute Inc
@afi
388.0K
2Childrens Hospital Los Angeles
Childrens Hospital Los Angeles
@childrensla
367.0K
3Petersen Automotive Museum Foundation
Petersen Automotive Museum Foundation
@petersenmuseum
223.0K
4Museum Of Contemporary Art
Museum Of Contemporary Art
@moca
209.0K
5University Of The People
University Of The People
@uopeople
144.0K

Most Total Views

1American Film Institute Inc
American Film Institute Inc
@afi
375.3M
2Childrens Hospital Los Angeles
Childrens Hospital Los Angeles
@childrensla
182.3M
3The California Endowment
The California Endowment
@thecaliforniaendowment9810
84.1M
4Petersen Automotive Museum Foundation
Petersen Automotive Museum Foundation
@petersenmuseum
51.6M
5Film Independent Inc
Film Independent Inc
@filmindependent
41.8M

Most Videos Overall

1American Film Institute Inc
American Film Institute Inc
@afi
3.5K
2Film Independent Inc
Film Independent Inc
@filmindependent
2.9K
3Los Angeles County Museum Of Natural History Foundation
Los Angeles County Museum Of Natural History Foundation
@nhmla
1.4K
4Breakthrough Prize Foundation
Breakthrough Prize Foundation
@breakthroughprize
1.3K
5Midnight Mission
Midnight Mission
@themidnightmission601
1.2K
Los Angeles vs. National

Benchmark Intelligence

How Los Angeles nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.

Subscribers
Needs Work
386
Los Angeles Median
25th–75th: 98–2.5K
National: 1.0K(NP Median)

The typical Los Angeles nonprofit has 386 subscribers vs. 1.0K nationally. Most local channels are in early growth — even reaching 1.0K puts you ahead of the national median.

Views / Video
On Par
371
Los Angeles Median
25th–75th: 148–1.2K
National: 400(NP Median)

The typical Los Angeles channel gets 371 views per video vs. 400 nationally. Better thumbnails, SEO titles, and consistent posting can close this gap.

Engagement Rate
Below National
1.30%
Los Angeles Median
25th–75th: 0.6%–2.0%
National: 2.5%(NP Median)

Los Angeles's typical 1.30% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.

Uploads / 90 Days
Needs Work
1
Los Angeles Median
120 of 218 active
National: 4(Active NP Median)

The typical Los Angeles nonprofit uploads 1 video per 90 days vs. 4 nationally. Only 120 of 218 channels are active. Consistency is the #1 growth lever.

What the Data Tells Us

🔍

The Gap Is Real

With a median of just 386 subscribers, most Los Angeles nonprofits have small audiences — but that's typical for local organizations. The average (9.9K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.

📊

Why Medians Matter

We use medians because a few large channels (avg: 9.9K subs) skew the average 26× higher than the median (386). The median represents what the typical Los Angeles nonprofit actually looks like — and what you should benchmark against.

🚀

Biggest Growth Lever

98 of 218 channels haven't uploaded in 90 days. Consistency is the #1 predictor of growth. Channels posting weekly see 3-5× more views than monthly posters. This is Los Angeles's biggest opportunity.

National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).

Subscriber Distribution

Where most channels fall — the majority have under 5K subscribers

Los Angeles Nonprofit Growth Playbook

Data-backed priorities ranked by potential impact — where Los Angeles nonprofits should focus to close the gap with national benchmarks

📅

Upload Consistency Is #1

High Impact
98 inactive channels

98 of 218 channels haven't uploaded in 90 days. YouTube's algorithm rewards consistency — channels posting at least 2×/month see 3-5× more views than those posting sporadically. This is the single biggest lever for Los Angeles nonprofits.

💬

Close the Engagement Gap

High Impact
1.30% vs. 5.4% national

Los Angeles's 1.30% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.

🔎

Fix Discoverability

High Impact
371 vs. 2K national

The median Los Angeles channel gets 371 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.

🎯

Break the 1K Subscriber Barrier

Medium Impact
Median: 386 subscribers

Half of all Los Angeles nonprofit channels have fewer than 386 subscribers. Reaching 1K unlocks YouTube monetization features and puts you in the top quartile locally. End screens, cross-promotion on email newsletters, and consistent thumbnails accelerate subscriber growth.

See how your channel compares to these benchmarks

Get a free YouTube audit with personalized recommendations in 30 seconds

AI Spotlight

Editor's Picks

Channels selected by AI for exceptional content quality and impact

1 of 1 A Pre-War Masterpiece: Hispano Suiza Xenia
7/10

1 of 1 A Pre-War Masterpiece: Hispano Suiza Xenia

Petersen Automotive Museum Foundation

Petersen Automotive Museum Foundation

223.0K subscribers

The channel maintains a highly consistent upload schedule of 16 videos per month, achieving a solid 2.6% engagement rate. While caption coverage is severely lacking at 8%, compelling titles and creator-style thumbnails drive strong algorithmic reach, evidenced by a recent 258K-view breakout.

highAn automotive museum success…
Inside California’s Largest ICE Detention Center
7/10

Inside California’s Largest ICE Detention Center

Immigrant Defenders Law Center

Immigrant Defenders Law Center

386 subscribers

Immigrant Defenders Law Center punches well above its 386-subscriber count, boasting an exceptional 160% view-to-subscriber ratio and a strong 2.67% engagement rate. Their recent upload, "Inside California’s Largest ICE Detention Center," shows a commitment to on-the-ground advocacy storytelling rather than generic organizational promos, driving a 3.1x viewership spike. However, the complete lack of closed captions (0% coverage) and Spanish-language content is a significant missed opportunity for an immigrant-focused organization.

highSmall immigration law firm d…
These farmers are burning their peach trees. We visited them to find out why.
8/10

These farmers are burning their peach trees. We visited them to find out why.

Farmlink Project

Farmlink Project

6.0K subscribers

Farmlink Project demonstrates exceptional use of YouTube Shorts, driving a solid 1.74% engagement rate and averaging an impressive 104 comments per video. While their 42k average view count is heavily skewed by a massive 1.18M-view viral hit about peach farmers, their creative formats—like 'Onion ASMR'—prove they are innovating well beyond standard nonprofit content.

exceptionalA food waste nonprofit maste…

🏆 Curious where your nonprofit ranks?

Get an instant benchmark ranking + free YouTube audit in 30 seconds

Content Strategy

Content Format Breakdown

How Los Angeles nonprofits structure their YouTube content — from long-form storytelling to quick Shorts

Format Distribution

218 channels analyzed
97%
Shorts-Heavy 6
Short-Form (<5m) 212
Mid-Form (5–15m) 0
Long-Form (15m+) 0

Upload Efficiency

Best avg views per video

1
Aids Healthcare Foundation

Aids Healthcare Foundation

291 videos · 26.5M total views

346.7K/vid
2
Interval House

Interval House

38 videos · 3.0M total views

79.5K/vid
3
Berggruen Institute

Berggruen Institute

1071 videos · 4.5M total views

66.4K/vid
4
Keck Medical Center Of Usc

Keck Medical Center Of Usc

614 videos · 6.8M total views

59.1K/vid
5
Scan Health Plan

Scan Health Plan

46 videos · 2.5M total views

54.6K/vid

Shorts Champions

Most YouTube Shorts produced

1
Charles Drew University Of Medicine & Science

Charles Drew University Of Medicine & Science

45 Shorts · 8% of content

45
2
Wags And Walks

Wags And Walks

44 Shorts · 11% of content

44
3
The California Endowment

The California Endowment

42 Shorts · 4% of content

42
4
Los Angeles Christian Health Centers

Los Angeles Christian Health Centers

42 Shorts · 27% of content

42
5
Petersen Automotive Museum Foundation

Petersen Automotive Museum Foundation

39 Shorts · 4% of content

39
Performance

Engagement & Format

Best Engagement

1Beygood Foundation
Beygood Foundation
@beygoodfoundation
10.34%
2Palestine Childrens Relief Fund
Palestine Childrens Relief Fund
@pcrfnet
6.47%
3Shoes That Fit
Shoes That Fit
@iftheshoesfit
5.83%
4Pasadena Humane Society
Pasadena Humane Society
@pasadenahumane
5.67%
5Trinity Youth Services
Trinity Youth Services
@trinityyouthservices
5.15%

Most Shorts

1Charles Drew University Of Medicine & Science
Charles Drew University Of Medicine & Science
@charlesrdrew
45 shorts
2Wags And Walks
Wags And Walks
@wagsandwalks
44 shorts
3The California Endowment
The California Endowment
@thecaliforniaendowment9810
42 shorts
4Los Angeles Christian Health Centers
Los Angeles Christian Health Centers
@la_chc
42 shorts
5Petersen Automotive Museum Foundation
Petersen Automotive Museum Foundation
@petersenmuseum
39 shorts
Trending NowPast month

Viral Hits

The most-viewed recent uploads across all tracked channels

Illuminating Potential
#1 This Month
17d ago

Illuminating Potential

Whittier College130.0K views
Slavoj Žižek | If You Want Peace, Prepare Europe
2
25d ago

Slavoj Žižek | If You Want Peace, Prepare Europe

Berggruen Institute122.8K
Seal | Just I Podcast Season 2
3
29d ago

Seal | Just I Podcast Season 2

International Scho…8.2K
It Starts with Anger: An Afternoon with James Spooner and Henry Rollins
4
18d ago

It Starts with Anger: An Afternoon with James Spooner and Henry Rollins

Skirball Cultural …2.6K
Happy Dolly Parton Day from MHF!
5
22d ago

Happy Dolly Parton Day from MHF!

Mens Health Founda…2.6K
2027 Rose Court Announcement
6
18d ago

2027 Rose Court Announcement

Pasadena Tournamen…2.1K
Inside California’s Largest ICE Detention Center
7
19d ago

Inside California’s Largest ICE Detention Center

Immigrant Defender…1.9K
Community Builders

Comment Magnets

Channels sparking the most conversation — ranked by average comments per video

#
Channel
Avg Comments
Comment Activity
Engagement
1
Farmlink Project
Farmlink Project
6.0K subs · 41.3K avg views
101
1.7424
2
Petersen Automotive Museum Foundation
Petersen Automotive Museum Foundation
223.0K subs · 13.0K avg views
21
3.5408
3
American Film Institute Inc
American Film Institute Inc
388.0K subs · 51.5K avg views
17
3.3028
4
Pasadena Humane Society
Pasadena Humane Society
2.8K subs · 4.6K avg views
15
5.6722
5
University Of The People
University Of The People
144.0K subs · 7.7K avg views
9
0.1785
6
Berggruen Institute
Berggruen Institute
21.6K subs · 66.4K avg views
8
0.0958
7
Shoes That Fit
Shoes That Fit
1.4K subs · 476 avg views
7
5.8258
8
California Science Center Foundation
California Science Center Foundation
11.9K subs · 22.6K avg views
7
0.3832
9
Aids Healthcare Foundation
Aids Healthcare Foundation
7.7K subs · 346.7K avg views
5
0.0256
10
Museum Of Contemporary Art
Museum Of Contemporary Art
209.0K subs · 4.5K avg views
3
0.9085

Contenido en Español

Spanish-Language Content

Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations

Proyecto Cuidadores Familiares (Family Caregivers Project) Blanca Luna 2023
50 en español
Bilingual
Vision Y Compromiso

Proyecto Cuidadores Familiares (Family Caregivers Project) Blanca Luna 2023

Vision Y Compromiso · 50 Spanish videos

Happy World Theatre Day!
40 en español
Bilingual
Latino Theater Company

Happy World Theatre Day!

Latino Theater Company · 40 Spanish videos

55th Anniversary Commemoration
26 en español
Bilingual
Abode Communities

55th Anniversary Commemoration

Abode Communities · 26 Spanish videos

9%

of tracked channels have any Spanish content

19

channels with Spanish videos out of 218 tracked

0

channels with Spanish as primary language

1

Vision Y Compromiso

🌐 Bilingual · 50 Spanish videos · 253 subs

50 videos

en español

2

Latino Theater Company

🌐 Bilingual · 40 Spanish videos · 638 subs

40 videos

en español

3

Abode Communities

🌐 Bilingual · 26 Spanish videos · 32 subs

26 videos

en español

4

Queenscare

🌐 Bilingual · 5 Spanish videos · 30 subs

5 videos

en español

5

Catalyst California

🌐 Bilingual · 3 Spanish videos · 231 subs

3 videos

en español

6

East Los Angeles Womens Center

🌐 Bilingual · 3 Spanish videos · 230 subs

3 videos

en español

7

Guidance Center

🌐 Bilingual · 2 Spanish videos · 13.0K subs

2 videos

en español

8

Scan Health Plan

🌐 Bilingual · 2 Spanish videos · 597 subs

2 videos

en español

By Mission

Category Spotlights

Explore channels by mission area — click a category to see top performers

Mission Categories

Select a category

Click a mission category on the left to explore
top channels and videos in that area

Discover

Hidden Gems

AI-curated smaller channels making an outsized impact — one from each category

Carrot Cake Returns Home After Wildfire
★ 3/10
Environment & Wildlife
Pasadena Humane Society
Pasadena Humane Society
2.8K subs
63x viral ratio
Coupons for Amputee Children in Gaza
★ 4/10
Health & Wellness
Palestine Childrens Relief Fund
Palestine Childrens Relief Fund
3.0K subs
6.5% engagement
649 Lofts Virtual Grand Opening by Skid Row Housing Trust
★ 2/10
Housing & Community Development
Skid Row Housing Trust
Skid Row Housing Trust
374 subs
11x viral ratio
From the Field: Collaborating to better serve Indigenous communities
★ 1/10
Media & Journalism
Institute For Nonprofit News
Institute For Nonprofit News
320 subs
AI score: 1/10
The Kavli Centers for Ethics, Science, and the Public
★ 2/10
Science & Research
Kavli Foundation
Kavli Foundation
2.5K subs
AI score: 2/10

💎 Could your channel be a Hidden Gem?

Small channels making outsized impact get featured. See how your content scores.

Analytics

Distribution and trends across all tracked channels

Subscriber Distribution — Top 20

Engagement Rate — Top 20

Upload Frequency — Videos in Last 90 Days

Engagement Rate vs. Subscriber Count

Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience

About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.

Learn about our services →
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included?

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Data sourced from the YouTube Data API. Last updated 9/30/2026. Rankings reflect publicly available channel statistics.