← All MetrosWashington DC For Impact
Competitive Intelligence
Washington DC For Impact
YouTube Benchmark
Live rankings and performance data for 244+ for-impact YouTube channels across Washington DC Metro.Updated weekly
0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past monthTop uploads by views
All-Time Leaders
Top Channels
Washington DC vs. National
Benchmark Intelligence
How Washington DC nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.
Subscribers
Above National
2.0K
Washington DC Median
25th–75th: 402–10.4K
National: 1.0K(NP Median)
The typical Washington DC nonprofit has 2.0K subscribers, well above the 1.0K national median for small nonprofits.
Views / Video
Above National
554
Washington DC Median
25th–75th: 205–3.3K
National: 400(NP Median)
The typical Washington DC channel gets 554 views per video, close to the 400 national median.
Engagement Rate
Below National
1.21%
Washington DC Median
25th–75th: 0.5%–1.9%
National: 2.5%(NP Median)
Washington DC's typical 1.21% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.
Uploads / 90 Days
Above National
5
Washington DC Median
179 of 244 active
National: 4(Active NP Median)
The typical Washington DC nonprofit uploads 5 videos per 90 days vs. 4 nationally. 179 of 244 channels are active — solid consistency.
What the Data Tells Us
🔍
The Gap Is Real
With a median of just 2.0K subscribers, most Washington DC nonprofits have small audiences — but that's typical for local organizations. The average (36.0K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.
📊
Why Medians Matter
We use medians because a few large channels (avg: 36.0K subs) skew the average 18× higher than the median (2.0K). The median represents what the typical Washington DC nonprofit actually looks like — and what you should benchmark against.
🚀
Biggest Growth Lever
Washington DC channels are relatively active, but engagement rates lag national benchmarks. Focus on Shorts, community engagement, and YouTube SEO to close the gap.
National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).
Subscriber Distribution
Where most channels fall — the majority have under 5K subscribers
Washington DC Nonprofit Growth Playbook
Data-backed priorities ranked by potential impact — where Washington DC nonprofits should focus to close the gap with national benchmarks
💬
Close the Engagement Gap
High Impact1.21% vs. 5.4% national
Washington DC's 1.21% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.
🔎
Fix Discoverability
High Impact554 vs. 2K national
The median Washington DC channel gets 554 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.
See how your channel compares to these benchmarks
Get a free YouTube audit with personalized recommendations in 30 seconds
AI Spotlight
Editor's Picks
Channels selected by AI for exceptional content quality and impact
9/10
Graves of Founding Fathers in Philadelphia | America 250
American Battlefield Tr
510.0K subscribers
The American Battlefield Trust demonstrates how to run a highly successful educational channel, boasting 510,000 subscribers and an exceptional 4.02% engagement rate. Their consistent output of 50 videos in 90 days and clear series branding like 'America 250' drive strong viewership, though their 0% caption coverage is a notable accessibility gap.
exceptionalA masterclass in historical …
8/10
How green is a green sea turtle?
Defenders Of Wildlife
12.1K subscribers
Defenders of Wildlife demonstrates exceptional organic reach, boasting a 110.5% view-to-subscriber ratio. While their engagement rate is slightly low at 0.36%, their consistent upload schedule (31 videos in 90 days) and educational hooks like 'How green is a green sea turtle?' (192k views) prove that mission-focused storytelling can capture broad audiences. A major area for improvement is accessibility, with only 14% caption coverage.
exceptionalWildlife conservation channe…
7/10
Black Cat Neo Makes Miraculous Recovery (Thanks to YOU!)
Alley Cat Allies Incorporated
6.9K subscribers
An exceptional 8.95% engagement rate and 40 uploads in the last 90 days indicate a highly active and resonant channel. Storytelling is effectively donor-centric, though the 0% caption coverage represents a significant accessibility gap.
highAnimal welfare org driving e…
🏆 Curious where your nonprofit ranks?
Get an instant benchmark ranking + free YouTube audit in 30 seconds
Content Strategy
Content Format Breakdown
How Washington DC nonprofits structure their YouTube content — from long-form storytelling to quick Shorts
Format Distribution
244 channels analyzed98%
Shorts-Heavy 4
Short-Form (<5m) 240
Mid-Form (5–15m) 0
Long-Form (15m+) 0
Upload Efficiency
Best avg views per video
1
United Way Worldwide
384 videos · 176.9M total views
2
American Physical Society
1944 videos · 37.2M total views
3
Landon School Corporation
506 videos · 22.1M total views
4
Humane World For Animals International
1801 videos · 291.9M total views
5
American National Red Cross
2189 videos · 69.9M total views
Shorts Champions
Most YouTube Shorts produced
Performance
Engagement & Format
Trending NowPast month
Viral Hits
The most-viewed recent uploads across all tracked channels
2
26d ago
The White House isn’t protecting our elections, it’s attacking them.
Protect Democracy …17.8K
3
12d ago
Four Generations. One Uncertain Future. | When Fish Return
Trout Unlimited Inc16.8K
4
25d ago
Trump-Xi summit: What you should know
Brookings Institut…16.1K
5
25d ago
United By Parks Artist Sessions Episode 4: Shar Tuiasoa
National Parks Con…9.2K
6
25d ago
The Trump-Xi summit and possible future of US-China economic relations
Peter G Peterson I…6.6K
7
26d ago
Multiple Micronutrient Supplements in Nigeria
Evidence Action Inc5.7K
Community Builders
Comment Magnets
Channels sparking the most conversation — ranked by average comments per video
#
Channel
Avg Comments
1
Institute For Justice
527.0K subs · 88.8K avg views
453
2
Live Action
638.0K subs · 27.1K avg views
127
3
Pbs Foundation
1.8M subs · 110.3K avg views
112
4
Aarp Foundation
418.0K subs · 152.9K avg views
59
5
Humane World For Animals International
1.1M subs · 337.6K avg views
57
6
American Battlefield Tr
510.0K subs · 26.0K avg views
44
7
Air & Space Forces Association
13.8K subs · 10.4K avg views
34
8
Earthscope Consortium
13.8K subs · 14.4K avg views
20
9
Coptic Orphans Support Association
4.9K subs · 11.9K avg views
21
10
Center For Strategic And International Studies Inc
406.0K subs · 5.6K avg views
15
Contenido en Español
Spanish-Language Content
Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations
5%
of tracked channels have any Spanish content
11
channels with Spanish videos out of 244 tracked
0
channels with Spanish as primary language
1
Paul Public Charter School
🌐 Bilingual · 50 Spanish videos · 349 subs
50 videos
en español
2
The Humane League
🌐 Bilingual · 34 Spanish videos · 5.8K subs
34 videos
en español
3
American National Red Cross
🌐 Bilingual · 16 Spanish videos · 75.1K subs
16 videos
en español
4
Cystic Fibrosis Foundation
🌐 Bilingual · 14 Spanish videos · 15.5K subs
14 videos
en español
5
Paintcare Inc
🌐 Bilingual · 13 Spanish videos · 364 subs
13 videos
en español
6
Dc Bilingual Public Charter School
🌐 Bilingual · 12 Spanish videos · 255 subs
12 videos
en español
7
Childrens Hospital
🌐 Bilingual · 2 Spanish videos · 136.0K subs
2 videos
en español
8
Water Environment Federation
🌐 Bilingual · 2 Spanish videos · 5.8K subs
2 videos
en español
By Mission
Category Spotlights
Explore channels by mission area — click a category to see top performers
Mission Categories
Select a category
Click a mission category on the left to explore
top channels and videos in that area
💎 Could your channel be a Hidden Gem?
Small channels making outsized impact get featured. See how your content scores.
Analytics
Distribution and trends across all tracked channels
Subscriber Distribution — Top 20
Engagement Rate — Top 20
Upload Frequency — Videos in Last 90 Days
Engagement Rate vs. Subscriber Count
Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience
About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.
Learn about our services →Join the Benchmark
Want your organization
included?
See how your YouTube channel stacks up against 244+ Washington DC for-impact organizations. Get a free channel audit with personalized insights.
Data sourced from the YouTube Data API. Last updated 9/23/2026. Rankings reflect publicly available channel statistics.