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Competitive Intelligence
Washington DC For Impact
YouTube Benchmark
Live rankings and performance data for 244+ for-impact YouTube channels across Washington DC Metro.Updated weekly
0+
Channels Tracked
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Combined Subscribers
0
Combined Views
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Uploads Last 90 Days
Trending Now
Past monthTop uploads by views
All-Time Leaders
Top Channels
Washington DC vs. National
Benchmark Intelligence
How Washington DC nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.
Subscribers
Above National
1.9K
Washington DC Median
25th–75th: 396–10.1K
National: 1.0K(NP Median)
The typical Washington DC nonprofit has 1.9K subscribers, well above the 1.0K national median for small nonprofits.
Views / Video
Above National
513
Washington DC Median
25th–75th: 189–2.4K
National: 400(NP Median)
The typical Washington DC channel gets 513 views per video, close to the 400 national median.
Engagement Rate
Below National
1.30%
Washington DC Median
25th–75th: 0.5%–2.3%
National: 2.5%(NP Median)
Washington DC's typical 1.30% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.
Uploads / 90 Days
Above National
6
Washington DC Median
192 of 244 active
National: 4(Active NP Median)
The typical Washington DC nonprofit uploads 6 videos per 90 days vs. 4 nationally. 192 of 244 channels are active — solid consistency.
What the Data Tells Us
🔍
The Gap Is Real
With a median of just 1.9K subscribers, most Washington DC nonprofits have small audiences — but that's typical for local organizations. The average (34.9K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.
📊
Why Medians Matter
We use medians because a few large channels (avg: 34.9K subs) skew the average 19× higher than the median (1.9K). The median represents what the typical Washington DC nonprofit actually looks like — and what you should benchmark against.
🚀
Biggest Growth Lever
Washington DC channels are relatively active, but engagement rates lag national benchmarks. Focus on Shorts, community engagement, and YouTube SEO to close the gap.
National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).
Subscriber Distribution
Where most channels fall — the majority have under 5K subscribers
Washington DC Nonprofit Growth Playbook
Data-backed priorities ranked by potential impact — where Washington DC nonprofits should focus to close the gap with national benchmarks
💬
Close the Engagement Gap
High Impact1.30% vs. 5.4% national
Washington DC's 1.30% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.
🔎
Fix Discoverability
High Impact513 vs. 2K national
The median Washington DC channel gets 513 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.
See how your channel compares to these benchmarks
Get a free YouTube audit with personalized recommendations in 30 seconds
AI Spotlight
Editor's Picks
Channels selected by AI for exceptional content quality and impact
7/10
A gun that was at Little Bighorn!
American Battlefield Tr
493.0K subscribers
American Battlefield Trust commands 487K subscribers and 122M total views, with an upload cadence of 13+ videos/month over the last 90 days — a genuinely active channel. However, the avg views/subscriber ratio sits at just 5.5%, suggesting a large but partially disengaged audience, while the engagement rate of 3.05% is actually strong by nonprofit standards. The animated battle map format (top video: 164,988 views, 6.1x above average) is a clear content differentiator that other nonprofits should study.
highHistory nonprofit with 487K …
6/10
We love a clean pour #paintinghacks
Paintcare Inc
332 subscribers
PaintCare's 326 subscribers vs 8.26M total views produces a staggering 50,883% views-to-subscriber ratio, driven heavily by Shorts like 'We love a clean pour' (2.09M views) and a recent 'Tips and Tricks - Don't Dry Paint Out' (427K views in 90 days). However, avg comments/video is literally 0 and engagement rate sits at 0.46% — below nonprofit benchmarks — suggesting viral reach without community building, and 59% of content is Shorts with only 6% caption coverage.
highTiny environmental nonprofit…
6/10
12 Medicare Services You're Missing Out On
Aarp Foundation
389.0K subscribers
AARP's channel shows strong aggregate performance with 187M total views and an avg views/video of 130,571 against 382K subscribers (34.2% ratio, above the 30% benchmark), but the engagement rate of 0.34% sits below the nonprofit average of 0.5–2%, with only 22 avg comments/video suggesting passive consumption rather than community dialogue. The best recent video ('The Secret to a Happier Life Might Be Here') pulled 537,771 views — 4.1x the channel average — indicating genuine breakout potential, while the top video (1.23M views on Medicare services) confirms strong utility-driven content re…
highAARP's utility-first content…
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Content Strategy
Content Format Breakdown
How Washington DC nonprofits structure their YouTube content — from long-form storytelling to quick Shorts
Format Distribution
244 channels analyzed99%
Shorts-Heavy 3
Short-Form (<5m) 241
Mid-Form (5–15m) 0
Long-Form (15m+) 0
Upload Efficiency
Best avg views per video
1
United Way Worldwide
376 videos · 135.9M total views
2
Landon School Corporation
506 videos · 22.0M total views
3
Paintcare Inc
71 videos · 9.5M total views
4
Public Interest Registry
429 videos · 12.1M total views
5
Institute For Justice
729 videos · 139.2M total views
Shorts Champions
Most YouTube Shorts produced
Performance
Engagement & Format
Trending NowPast month
Viral Hits
The most-viewed recent uploads across all tracked channels
2
27d ago
With the Voting Rights Act gutted, what’s next for elections?
States Newsroom15.0K
3
26d ago
158th Commencement Convocation
Howard University13.5K
4
14d ago
Max Stier on the Late Show with Stephen Colbert
Partnership For Pu…13.2K
5
26d ago
Sir David Attenborough is 100
Population Connect…11.4K
6
28d ago
PESTICIDE PROTECTIONS #ewg #podcastclips
Environmental Work…5.8K
7
8d ago
Join us for a Voice Assessment at SickKids!
Hospital For Sick …2.8K
Community Builders
Comment Magnets
Channels sparking the most conversation — ranked by average comments per video
#
Channel
Avg Comments
1
Institute For Justice
515.0K subs · 143.4K avg views
661
2
Live Action
627.0K subs · 45.6K avg views
140
3
Radio Free Asia
219.0K subs · 15.3K avg views
62
4
Smithsonian Institute
53.4K subs · 35.6K avg views
53
5
Pbs Foundation
1.7M subs · 40.6K avg views
46
6
American Battlefield Tr
493.0K subs · 25.7K avg views
41
7
Humane World For Animals International
1.1M subs · 8.1K avg views
32
8
Center For Strategic And International Studies Inc
393.0K subs · 4.5K avg views
29
9
Aarp Foundation
389.0K subs · 126.5K avg views
23
10
Carnegie Endowment For International Peace
79.5K subs · 9.7K avg views
21
Contenido en Español
Spanish-Language Content
Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations
5%
of tracked channels have any Spanish content
12
channels with Spanish videos out of 244 tracked
0
channels with Spanish as primary language
1
Paul Public Charter School
🌐 Bilingual · 50 Spanish videos · 348 subs
50 videos
en español
2
The Humane League
🌐 Bilingual · 47 Spanish videos · 5.7K subs
47 videos
en español
3
Paintcare Inc
🌐 Bilingual · 16 Spanish videos · 332 subs
16 videos
en español
4
Cystic Fibrosis Foundation
🌐 Bilingual · 14 Spanish videos · 15.3K subs
14 videos
en español
5
Community Clinic Inc
🌐 Bilingual · 7 Spanish videos · 57 subs
7 videos
en español
6
Immap Inc
🌐 Bilingual · 3 Spanish videos · 572 subs
3 videos
en español
7
League Of Conservation Voters Education Fund
🌐 Bilingual · 3 Spanish videos · 23 subs
3 videos
en español
8
American National Red Cross
🌐 Bilingual · 2 Spanish videos · 69.8K subs
2 videos
en español
By Mission
Category Spotlights
Explore channels by mission area — click a category to see top performers
Mission Categories
Select a category
Click a mission category on the left to explore
top channels and videos in that area
💎 Could your channel be a Hidden Gem?
Small channels making outsized impact get featured. See how your content scores.
Analytics
Distribution and trends across all tracked channels
Subscriber Distribution — Top 20
Engagement Rate — Top 20
Upload Frequency — Videos in Last 90 Days
Engagement Rate vs. Subscriber Count
Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience
About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.
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Data sourced from the YouTube Data API. Last updated 5/13/2026. Rankings reflect publicly available channel statistics.