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Newsletter

Monthly storytelling tips for nonprofits.

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Competitive Intelligence

Washington DC For Impact
YouTube Benchmark

Live rankings and performance data for 244+ for-impact YouTube channels across Washington DC Metro.Updated weekly

Pbs Foundation
1
Humane World For Animals International
2
Live Action
3
Institute For Justice
American Battlefield Tr
Center For Strategic And International Studies Inc
Aarp Foundation
The Aspen Institute Inc
American Enterprise Institute For Public Policy Research
Radio Free Asia
Brookings Institution
Conservation International Foundation
Childrens Hospital
International Spy Museum
American Psychological Association Inc

Top channels by subscribers

0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
0
Uploads Last 90 Days
Trending Now
Past 2 weeks
Top uploads by views
Start Your Will Today Using FreeWill
671.9K views
1
Start Your Will Today Using FreeWill
American National Red Cross · 12d ago
Learn More: 2026 .ORG Impact Awards l $50K Opportunity
371.1K views
2
Learn More: 2026 .ORG Impact Awards l $50K Opportunity
Public Interest Registry · 12d ago
The British View of the American Revolution | Lucy Worsley Investigates | Full Episode 1 | PBS
247.1K views
3
The British View of the American Revolution | Lucy Worsley Investigates | Full Episode 1 | PBS
Pbs Foundation · 12d ago
Moonquakes and Lunar Seismology of the Apollo Missions #shorts #moon
9.1K views
4
Moonquakes and Lunar Seismology of the Apollo Missions #shorts #moon
Earthscope Consortium · 11d ago
Jake Sullivan on Taiwan, China, and the Age of Strategic Rivalry
4.0K views
5
Jake Sullivan on Taiwan, China, and the Age of Strategic Rivalry
German Marshall Fund Of The Us · 13d ago
All-Time Leaders

Top Channels

Most Subscribers

1Pbs Foundation
Pbs Foundation
@pbs
1.7M
2Humane World For Animals International
Humane World For Animals International
@humaneworldforanimals
1.1M
3Live Action
Live Action
@liveactionfilms
624.0K
4Institute For Justice
Institute For Justice
@instituteforjustice
509.0K
5American Battlefield Tr
American Battlefield Tr
@americanbattlefieldtrust
489.0K

Most Total Views

1Live Action
Live Action
@liveactionfilms
319.0M
2Humane World For Animals International
Humane World For Animals International
@humaneworldforanimals
269.6M
3Aarp Foundation
Aarp Foundation
@aarp
188.3M
4Pbs Foundation
Pbs Foundation
@pbs
145.7M
5Institute For Justice
Institute For Justice
@instituteforjustice
135.7M

Most Videos Overall

1The Aspen Institute Inc
The Aspen Institute Inc
@aspeninstitute
10.3K
2Center For Strategic And International Studies Inc
Center For Strategic And International Studies Inc
@csis
9.9K
3Brookings Institution
Brookings Institution
@brookingsinstitution
9.1K
4American Enterprise Institute For Public Policy Research
American Enterprise Institute For Public Policy Research
@aei
5.1K
5Radio Free Asia
Radio Free Asia
@rfa
3.7K
Washington DC vs. National

Benchmark Intelligence

How Washington DC nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.

Subscribers
Above National
1.8K
Washington DC Median
25th–75th: 394–10.0K
National: 1.0K(NP Median)

The typical Washington DC nonprofit has 1.8K subscribers, well above the 1.0K national median for small nonprofits.

Views / Video
Above National
508
Washington DC Median
25th–75th: 193–1.9K
National: 400(NP Median)

The typical Washington DC channel gets 508 views per video, close to the 400 national median.

Engagement Rate
Below National
1.31%
Washington DC Median
25th–75th: 0.6%–2.2%
National: 2.5%(NP Median)

Washington DC's typical 1.31% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.

Uploads / 90 Days
Above National
5
Washington DC Median
183 of 244 active
National: 4(Active NP Median)

The typical Washington DC nonprofit uploads 5 videos per 90 days vs. 4 nationally. 183 of 244 channels are active — solid consistency.

What the Data Tells Us

🔍

The Gap Is Real

With a median of just 1.8K subscribers, most Washington DC nonprofits have small audiences — but that's typical for local organizations. The average (34.6K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.

📊

Why Medians Matter

We use medians because a few large channels (avg: 34.6K subs) skew the average 19× higher than the median (1.8K). The median represents what the typical Washington DC nonprofit actually looks like — and what you should benchmark against.

🚀

Biggest Growth Lever

Washington DC channels are relatively active, but engagement rates lag national benchmarks. Focus on Shorts, community engagement, and YouTube SEO to close the gap.

National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).

Subscriber Distribution

Where most channels fall — the majority have under 5K subscribers

Washington DC Nonprofit Growth Playbook

Data-backed priorities ranked by potential impact — where Washington DC nonprofits should focus to close the gap with national benchmarks

💬

Close the Engagement Gap

High Impact
1.31% vs. 5.4% national

Washington DC's 1.31% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.

🔎

Fix Discoverability

High Impact
508 vs. 2K national

The median Washington DC channel gets 508 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.

See how your channel compares to these benchmarks

Get a free YouTube audit with personalized recommendations in 30 seconds

AI Spotlight

Editor's Picks

Channels selected by AI for exceptional content quality and impact

Jonathan Roumie tours 21 Martyrs Church with Coptic Orphans
7/10

Jonathan Roumie tours 21 Martyrs Church with Coptic Orphans

Coptic Orphans Support Association

Coptic Orphans Support Association

4.0K subscribers

Coptic Orphans punches well above its weight with a 192.5% views-to-subscriber ratio and a remarkable 9.35% engagement rate — far above the nonprofit benchmark of 0.5–2%. The Jonathan Roumie church tour video at 256,880 views (33.5x the channel average) is a clear viral outlier, but the follow-up 'A Special Surprise for Jonathan Roumie' at 23,202 views in the last 90 days shows the channel can sustain momentum around compelling figures and mission-aligned storytelling. With 10 uploads in 90 days and consistent focus on martyrdom, orphan stories, and Egyptian community impact, this channel d…

highSmall Egypt-focused orphan n…
The White House 1600 Sessions: Driving "The Beast" and the History of Presidential Vehicles
6/10

The White House 1600 Sessions: Driving "The Beast" and the History of Presidential Vehicles

White House Historical Association

White House Historical Association

36.3K subscribers

The channel's best recent video — 'Driving The Beast' — pulled 149,093 views against a channel average of 6,273, a 23.8x outlier that signals strong audience appetite for experiential, behind-the-scenes presidential content. Engagement rate sits at 2.1%, above the nonprofit benchmark, but avg comments/video rounds to 0, suggesting passive rather than community-building viewership. Caption coverage at only 42% of 628 videos is a meaningful accessibility gap for an education-focused institution.

highPrestigious presidential his…
Why Oil Prices Could Explode (And What It Means for You) | Energy Shots
6/10

Why Oil Prices Could Explode (And What It Means for You) | Energy Shots

Center For Strategic And International Studies Inc

Center For Strategic And International Studies Inc

388.0K subscribers

CSIS posts at a strong 16.7 videos/month cadence with 50 uploads in the last 90 days, and their engagement rate of 2.4% sits above the nonprofit benchmark of 0.5–2%. However, the avg views/subscriber ratio of just 1.7% signals a largely dormant audience relative to their 388K subscriber base — most content averages 6,456 views against a channel that should be pulling far more. The breakout 'Energy Shots' video at 46,136 views (7.1x the average) hints at a short-form explainer format with real traction that the channel hasn't fully leaned into.

highOne of the most prolific thi…

🏆 Curious where your nonprofit ranks?

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Content Strategy

Content Format Breakdown

How Washington DC nonprofits structure their YouTube content — from long-form storytelling to quick Shorts

Format Distribution

244 channels analyzed
99%
Shorts-Heavy 3
Short-Form (<5m) 241
Mid-Form (5–15m) 0
Long-Form (15m+) 0

Upload Efficiency

Best avg views per video

1
United Way Worldwide

United Way Worldwide

368 videos · 122.4M total views

2.4M/vid
2
Landon School Corporation

Landon School Corporation

503 videos · 22.0M total views

425.8K/vid
3
Paintcare Inc

Paintcare Inc

71 videos · 8.3M total views

165.9K/vid
4
First Book

First Book

291 videos · 7.2M total views

126.7K/vid
5
Institute For Justice

Institute For Justice

709 videos · 135.7M total views

122.2K/vid

Shorts Champions

Most YouTube Shorts produced

1
Alley Cat Allies Incorporated

Alley Cat Allies Incorporated

44 Shorts · 22% of content

44
2
Paintcare Inc

Paintcare Inc

42 Shorts · 59% of content

42
3
Islamic Relief Usa

Islamic Relief Usa

35 Shorts · 1% of content

35
4
Society For Neuroscience

Society For Neuroscience

35 Shorts · 8% of content

35
5
Defenders Of Wildlife

Defenders Of Wildlife

34 Shorts · 3% of content

34
Performance

Engagement & Format

Best Engagement

1Alley Cat Allies Incorporated
Alley Cat Allies Incorporated
@alleycatallies
9.50%
2Coptic Orphans Support Association
Coptic Orphans Support Association
@coptic_orphans
9.35%
3Environmental Working Group
Environmental Working Group
@ewg
6.01%
4Live Action
Live Action
@liveactionfilms
5.59%
5Institute For Justice
Institute For Justice
@instituteforjustice
5.00%

Most Shorts

1Alley Cat Allies Incorporated
Alley Cat Allies Incorporated
@alleycatallies
44 shorts
2Paintcare Inc
Paintcare Inc
@paintcare
42 shorts
3Islamic Relief Usa
Islamic Relief Usa
@islamicrelief
35 shorts
4Society For Neuroscience
Society For Neuroscience
@sfnvideo
35 shorts
5Defenders Of Wildlife
Defenders Of Wildlife
@defendersofwildlife
34 shorts
Trending NowPast month

Viral Hits

The most-viewed recent uploads across all tracked channels

Why Oil Prices Could Explode (And What It Means for You) | Energy Shots
#1 This Month
23d ago

Why Oil Prices Could Explode (And What It Means for You) | Energy Shots

Center For Strategic And International Studies Inc46.1K views
Sir Dickens from CMIT South Elementary speaks up for Maryland Charter schools! 🎤🏫
2
24d ago

Sir Dickens from CMIT South Elementary speaks up for Maryland Charter schools! 🎤🏫

Chesapeake Lightho…22.7K
President Trump's retribution agenda will not succeed
3
16d ago

President Trump's retribution agenda will not succeed

Democracy Forward …5.1K
Has the US won the war in Iran?
4
17d ago

Has the US won the war in Iran?

Brookings Institut…4.1K
Viral "Israeli Man" is Back!
5
24d ago

Viral "Israeli Man" is Back!

Israel On Campus C…3.9K
States Newsroom covers No Kings protests
6
22d ago

States Newsroom covers No Kings protests

States Newsroom3.0K
How Maya Higa Is Inspiring Millions to Take Action for Earth
7
12d ago

How Maya Higa Is Inspiring Millions to Take Action for Earth

World Wildlife Fun…3.0K
Community Builders

Comment Magnets

Channels sparking the most conversation — ranked by average comments per video

#
Channel
Avg Comments
Comment Activity
Engagement
1
Institute For Justice
Institute For Justice
509.0K subs · 122.2K avg views
597
4.9979
2
Live Action
Live Action
624.0K subs · 52.5K avg views
191
5.5943
3
Radio Free Asia
Radio Free Asia
218.0K subs · 20.4K avg views
90
2.7427
4
Pbs Foundation
Pbs Foundation
1.7M subs · 44.2K avg views
70
3.0372
5
Humane World For Animals International
Humane World For Animals International
1.1M subs · 9.4K avg views
36
0.3847
6
American Battlefield Tr
American Battlefield Tr
489.0K subs · 27.6K avg views
34
2.9701
7
Center For Strategic And International Studies Inc
Center For Strategic And International Studies Inc
388.0K subs · 6.5K avg views
26
2.4155
8
Aarp Foundation
Aarp Foundation
385.0K subs · 111.9K avg views
22
0.3899
9
Earthscope Consortium
Earthscope Consortium
13.0K subs · 12.6K avg views
19
3.9187
10
American Chemical Society
American Chemical Society
87.3K subs · 13.7K avg views
14
4.5250

Contenido en Español

Spanish-Language Content

Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations

Rescued baby cow Gus living his best life ⚽🐮
50 en español
Bilingual
The Humane League

Rescued baby cow Gus living his best life ⚽🐮

The Humane League · 50 Spanish videos

Humanitarian Spatial Data Center - iMMAP Afghanistan Introduces HSDC
21 en español
Bilingual
Immap Inc

Humanitarian Spatial Data Center - iMMAP Afghanistan Introduces HSDC

Immap Inc · 21 Spanish videos

We love a clean pour #paintinghacks
16 en español
Bilingual
Paintcare Inc

We love a clean pour #paintinghacks

Paintcare Inc · 16 Spanish videos

6%

of tracked channels have any Spanish content

14

channels with Spanish videos out of 244 tracked

0

channels with Spanish as primary language

1

The Humane League

🌐 Bilingual · 50 Spanish videos · 5.7K subs

50 videos

en español

2

Immap Inc

🌐 Bilingual · 21 Spanish videos · 569 subs

21 videos

en español

3

Paintcare Inc

🌐 Bilingual · 16 Spanish videos · 326 subs

16 videos

en español

4

Cystic Fibrosis Foundation

🌐 Bilingual · 13 Spanish videos · 15.2K subs

13 videos

en español

5

Dc Bilingual Public Charter School

🌐 Bilingual · 9 Spanish videos · 243 subs

9 videos

en español

6

Community Clinic Inc

🌐 Bilingual · 7 Spanish videos · 57 subs

7 videos

en español

7

Seiu Education & Support Fund

🌐 Bilingual · 4 Spanish videos · 92 subs

4 videos

en español

8

League Of Conservation Voters Education Fund

🌐 Bilingual · 3 Spanish videos · 23 subs

3 videos

en español

By Mission

Category Spotlights

Explore channels by mission area — click a category to see top performers

Mission Categories

Select a category

Click a mission category on the left to explore
top channels and videos in that area

Discover

Hidden Gems

AI-curated smaller channels making an outsized impact — one from each category

Transformation Starts with You
★ 4/10
Education & Youth
Thurgood Marshall College Fund Inc
Thurgood Marshall College Fund Inc
1.6K subs
30x viral ratio
What is Tree Equity Score?
★ 4/10
Environment & Conservation
American Forests
American Forests
1.3K subs
16x viral ratio
Rescued baby cow Gus living his best life ⚽🐮
★ 4/10
Environment & Wildlife
The Humane League
The Humane League
5.7K subs
4.4% engagement
Comprehensive concussion care team
★ 2/10
Health & Wellness
Inova Health Care Services
Inova Health Care Services
9.6K subs
8 uploads in 90d
Financing Community-Rooted Real Estate Developers
★ 2/10
Housing & Community Development
Capital Impact Partners
Capital Impact Partners
415 subs
AI score: 2/10

💎 Could your channel be a Hidden Gem?

Small channels making outsized impact get featured. See how your content scores.

Analytics

Distribution and trends across all tracked channels

Subscriber Distribution — Top 20

Engagement Rate — Top 20

Upload Frequency — Videos in Last 90 Days

Engagement Rate vs. Subscriber Count

Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience

About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.

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Data sourced from the YouTube Data API. Last updated 4/15/2026. Rankings reflect publicly available channel statistics.