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Competitive Intelligence
Washington DC For Impact
YouTube Benchmark
Live rankings and performance data for 244+ for-impact YouTube channels across Washington DC Metro.Updated weekly
0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
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Uploads Last 90 Days
Trending Now
Past weekTop uploads by views
All-Time Leaders
Top Channels
Washington DC vs. National
Benchmark Intelligence
How Washington DC nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.
Subscribers
Above National
2.0K
Washington DC Median
25th–75th: 400–10.4K
National: 1.0K(NP Median)
The typical Washington DC nonprofit has 2.0K subscribers, well above the 1.0K national median for small nonprofits.
Views / Video
Above National
500
Washington DC Median
25th–75th: 192–2.9K
National: 400(NP Median)
The typical Washington DC channel gets 500 views per video, close to the 400 national median.
Engagement Rate
Below National
1.28%
Washington DC Median
25th–75th: 0.5%–2.1%
National: 2.5%(NP Median)
Washington DC's typical 1.28% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.
Uploads / 90 Days
Above National
5
Washington DC Median
186 of 244 active
National: 4(Active NP Median)
The typical Washington DC nonprofit uploads 5 videos per 90 days vs. 4 nationally. 186 of 244 channels are active — solid consistency.
What the Data Tells Us
🔍
The Gap Is Real
With a median of just 2.0K subscribers, most Washington DC nonprofits have small audiences — but that's typical for local organizations. The average (35.6K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.
📊
Why Medians Matter
We use medians because a few large channels (avg: 35.6K subs) skew the average 18× higher than the median (2.0K). The median represents what the typical Washington DC nonprofit actually looks like — and what you should benchmark against.
🚀
Biggest Growth Lever
Washington DC channels are relatively active, but engagement rates lag national benchmarks. Focus on Shorts, community engagement, and YouTube SEO to close the gap.
National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).
Subscriber Distribution
Where most channels fall — the majority have under 5K subscribers
Washington DC Nonprofit Growth Playbook
Data-backed priorities ranked by potential impact — where Washington DC nonprofits should focus to close the gap with national benchmarks
💬
Close the Engagement Gap
High Impact1.28% vs. 5.4% national
Washington DC's 1.28% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.
🔎
Fix Discoverability
High Impact500 vs. 2K national
The median Washington DC channel gets 500 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.
See how your channel compares to these benchmarks
Get a free YouTube audit with personalized recommendations in 30 seconds
AI Spotlight
Editor's Picks
Channels selected by AI for exceptional content quality and impact
6/10
NPCA & @NatureValleyTV Celebrating Those Who Make Your Park Memories Possible
National Parks Conservation Association
4.2K subscribers
Despite a high view-to-subscriber ratio of 226%, the low 0.29% engagement rate suggests reliance on paid distribution rather than organic reach. However, their consistent upload schedule of 6 videos per month and focus on first-person advocacy narratives demonstrates a solid content strategy.
highNational conservation group …
7/10
Black Cat Neo Makes Miraculous Recovery (Thanks to YOU!)
Alley Cat Allies Incorporated
6.9K subscribers
An exceptional 8.95% engagement rate and 40 uploads in the last 90 days indicate a highly active and resonant channel. Storytelling is effectively donor-centric, though the 0% caption coverage represents a significant accessibility gap.
highAnimal welfare org driving e…
6/10
Is creator 'independence' a myth?
Pew Research Center
38.4K subscribers
Pew Research excels at translating complex data into YouTube-native titles, driving a massive 252% view-to-subscriber ratio. However, a 0.08% engagement rate and 18% caption coverage reveal significant community-building and accessibility gaps.
highMajor research tank proving …
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Content Strategy
Content Format Breakdown
How Washington DC nonprofits structure their YouTube content — from long-form storytelling to quick Shorts
Format Distribution
244 channels analyzed98%
Shorts-Heavy 4
Short-Form (<5m) 240
Mid-Form (5–15m) 0
Long-Form (15m+) 0
Upload Efficiency
Best avg views per video
1
United Way Worldwide
386 videos · 164.0M total views
2
Landon School Corporation
506 videos · 22.1M total views
3
American National Red Cross
2167 videos · 66.6M total views
4
Public Interest Registry
440 videos · 16.6M total views
5
American Physical Society
1927 videos · 23.2M total views
Shorts Champions
Most YouTube Shorts produced
Performance
Engagement & Format
Trending NowPast month
Viral Hits
The most-viewed recent uploads across all tracked channels
2
7d ago
How Close Are We to World War III? A UK General on Iran, Ukraine, and the Changing Character of War
Center For Strateg…314.7K
3
29d ago
Surrogate who refused abortion goes public to save the baby she's carrying
Live Action292.1K
4
14d ago
Inside the National Zoo’s Kitchen
Smithsonian Instit…115.5K
5
23d ago
"Farm to Fuel" – The Saga of a Pesticide-Poisoned Nebraska Town
Environmental Work…42.3K
6
28d ago
Why did Europe's perception of China change?
Brookings Institut…34.6K
7
28d ago
Residential Life at Capitol Tech | Innovators Hall
Capitol Technology…23.7K
Community Builders
Comment Magnets
Channels sparking the most conversation — ranked by average comments per video
#
Channel
Avg Comments
1
Institute For Justice
524.0K subs · 64.0K avg views
458
2
Live Action
630.0K subs · 23.5K avg views
291
3
Pbs Foundation
1.8M subs · 67.1K avg views
92
4
American Battlefield Tr
509.0K subs · 25.9K avg views
62
5
Smithsonian Institute
58.0K subs · 36.3K avg views
53
6
Humane World For Animals International
1.1M subs · 201.3K avg views
56
7
Aarp Foundation
412.0K subs · 145.3K avg views
52
8
Center For Strategic And International Studies Inc
404.0K subs · 12.7K avg views
42
9
Earthscope Consortium
13.5K subs · 13.6K avg views
20
10
Coptic Orphans Support Association
4.8K subs · 11.2K avg views
20
Contenido en Español
Spanish-Language Content
Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations
50 en español
Bilingual
Middle School Prom 2023
Paul Public Charter School · 50 Spanish videos
39 en español
Bilingual
⚽ Red Card for Unilever: Breaking Their Cage-Free Promise 🐔
The Humane League · 39 Spanish videos
14 en español
Bilingual
Life with CF means facing challenges most will never see. Run for a reason — join Breathe Team.
Cystic Fibrosis Foundation · 14 Spanish videos
4%
of tracked channels have any Spanish content
10
channels with Spanish videos out of 244 tracked
0
channels with Spanish as primary language
1
Paul Public Charter School
🌐 Bilingual · 50 Spanish videos · 350 subs
50 videos
en español
2
The Humane League
🌐 Bilingual · 39 Spanish videos · 5.8K subs
39 videos
en español
3
Cystic Fibrosis Foundation
🌐 Bilingual · 14 Spanish videos · 15.4K subs
14 videos
en español
4
Paintcare Inc
🌐 Bilingual · 13 Spanish videos · 354 subs
13 videos
en español
5
American National Red Cross
🌐 Bilingual · 4 Spanish videos · 73.6K subs
4 videos
en español
6
Childrens Hospital
🌐 Bilingual · 2 Spanish videos · 134.0K subs
2 videos
en español
7
Earthscope Consortium
🌐 Bilingual · 2 Spanish videos · 13.5K subs
2 videos
en español
8
Water Environment Federation
🌐 Bilingual · 2 Spanish videos · 5.7K subs
2 videos
en español
By Mission
Category Spotlights
Explore channels by mission area — click a category to see top performers
Mission Categories
Select a category
Click a mission category on the left to explore
top channels and videos in that area
💎 Could your channel be a Hidden Gem?
Small channels making outsized impact get featured. See how your content scores.
Analytics
Distribution and trends across all tracked channels
Subscriber Distribution — Top 20
Engagement Rate — Top 20
Upload Frequency — Videos in Last 90 Days
Engagement Rate vs. Subscriber Count
Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience
About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.
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Data sourced from the YouTube Data API. Last updated 8/26/2026. Rankings reflect publicly available channel statistics.