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Competitive Intelligence
Washington DC For Impact
YouTube Benchmark
Live rankings and performance data for 244+ for-impact YouTube channels across Washington DC Metro.Updated weekly
0+
Channels Tracked
0
Combined Subscribers
0
Combined Views
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Uploads Last 90 Days
Trending Now
Past 2 weeksTop uploads by views
All-Time Leaders
Top Channels
Washington DC vs. National
Benchmark Intelligence
How Washington DC nonprofit YouTube channels compare to national nonprofit and industry benchmarks — and where the biggest opportunities for growth are hiding.
Subscribers
Above National
1.9K
Washington DC Median
25th–75th: 399–10.3K
National: 1.0K(NP Median)
The typical Washington DC nonprofit has 1.9K subscribers, well above the 1.0K national median for small nonprofits.
Views / Video
Above National
482
Washington DC Median
25th–75th: 188–2.2K
National: 400(NP Median)
The typical Washington DC channel gets 482 views per video, close to the 400 national median.
Engagement Rate
Below National
1.31%
Washington DC Median
25th–75th: 0.6%–2.2%
National: 2.5%(NP Median)
Washington DC's typical 1.31% engagement trails the 2.5% national median. Adding CTAs, responding to comments, and posting Shorts can boost this significantly.
Uploads / 90 Days
Above National
6
Washington DC Median
187 of 244 active
National: 4(Active NP Median)
The typical Washington DC nonprofit uploads 6 videos per 90 days vs. 4 nationally. 187 of 244 channels are active — solid consistency.
What the Data Tells Us
🔍
The Gap Is Real
With a median of just 1.9K subscribers, most Washington DC nonprofits have small audiences — but that's typical for local organizations. The average (35.2K) is higher because a few large channels pull it up. Even reaching 1K subscribers puts a channel in the top quartile locally.
📊
Why Medians Matter
We use medians because a few large channels (avg: 35.2K subs) skew the average 18× higher than the median (1.9K). The median represents what the typical Washington DC nonprofit actually looks like — and what you should benchmark against.
🚀
Biggest Growth Lever
Washington DC channels are relatively active, but engagement rates lag national benchmarks. Focus on Shorts, community engagement, and YouTube SEO to close the gap.
National benchmarks sourced from M+R Benchmarks 2025, Rival IQ, Dash Social, and Social Blade nonprofit category data (2024–2025).
Subscriber Distribution
Where most channels fall — the majority have under 5K subscribers
Washington DC Nonprofit Growth Playbook
Data-backed priorities ranked by potential impact — where Washington DC nonprofits should focus to close the gap with national benchmarks
💬
Close the Engagement Gap
High Impact1.31% vs. 5.4% national
Washington DC's 1.31% median engagement is below the 5.4% national average for small channels. Quick wins: add a CTA in the first 30 seconds, pin a comment with a question, and respond to every comment within 1 hour to boost algorithmic ranking.
🔎
Fix Discoverability
High Impact482 vs. 2K national
The median Washington DC channel gets 482 views/video vs. 2,000 nationally for similar-sized channels. Optimize titles for search (use keywords your audience Googles), create custom thumbnails with faces and text, and use 8-12 relevant tags per video.
See how your channel compares to these benchmarks
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AI Spotlight
Editor's Picks
Channels selected by AI for exceptional content quality and impact
7/10
Spencer Pratt and the Real Question Facing Los Angeles
State Policy Network
338 subscribers
State Policy Network punches above its weight with an impressive 156% average view-to-subscriber ratio and a solid 2.16% engagement rate. They maintain high consistency with 47 uploads in the last 90 days, utilizing compelling, issue-driven titles rather than generic organizational updates, though their low 26% caption coverage is a notable accessibility gap.
highSmall policy network driving…
6/10
Baby Beaver Swimming with his Mom
Defenders Of Wildlife
11.9K subscribers
Drives strong reach with a 100.4% view-to-subscriber ratio and consistent uploads. However, engagement is low at 0.43% and caption coverage is poor at 10%.
highWildlife conservation channe…
6/10
How do polls work when no one answers the phone?
Pew Research Center
38.0K subscribers
Pew Research excels at translating complex data into YouTube-native titles, driving a massive 252% view-to-subscriber ratio. However, a 0.08% engagement rate and 18% caption coverage reveal significant community-building and accessibility gaps.
highMajor research tank proving …
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Content Strategy
Content Format Breakdown
How Washington DC nonprofits structure their YouTube content — from long-form storytelling to quick Shorts
Format Distribution
244 channels analyzed98%
Shorts-Heavy 4
Short-Form (<5m) 240
Mid-Form (5–15m) 0
Long-Form (15m+) 0
Upload Efficiency
Best avg views per video
1
United Way Worldwide
379 videos · 146.9M total views
2
Landon School Corporation
506 videos · 22.1M total views
3
American National Red Cross
2155 videos · 58.1M total views
4
Public Interest Registry
429 videos · 15.1M total views
5
Paintcare Inc
71 videos · 10.5M total views
Performance
Engagement & Format
Trending NowPast month
Viral Hits
The most-viewed recent uploads across all tracked channels
#1 This Month
25d ago
Say hello to my little… beans.
Humane World For Animals International521.2K views
2
23d ago
How Drone Innovation Reshapes the Battlefield in Ukraine with Kate Bondar
Center For Strateg…104.2K
3
24d ago
Does the Declaration’s “sacred honor” still exist today?
Brookings Institut…35.6K
4
27d ago
History of the Resolute Desk
White House Histor…24.0K
5
17d ago
Major Questions, Major Consequences: The Supreme Court’s 2025 Term in Review
The Aspen Institut…4.5K
6
27d ago
You didn't build this broken food system 🐄
The Humane League1.8K
7
27d ago
A Message from National Trust President & CEO Brent Leggs
National Trust For…1.7K
Community Builders
Comment Magnets
Channels sparking the most conversation — ranked by average comments per video
#
Channel
Avg Comments
1
Institute For Justice
518.0K subs · 125.4K avg views
594
2
Live Action
627.0K subs · 14.4K avg views
106
3
Pbs Foundation
1.8M subs · 79.5K avg views
101
4
Smithsonian Institute
53.7K subs · 35.8K avg views
53
5
Carnegie Endowment For International Peace
83.4K subs · 9.1K avg views
52
6
American Battlefield Tr
500.0K subs · 24.5K avg views
50
7
Radio Free Asia
220.0K subs · 9.0K avg views
38
8
Humane World For Animals International
1.1M subs · 29.5K avg views
30
9
Aarp Foundation
401.0K subs · 88.6K avg views
26
10
Earthscope Consortium
13.4K subs · 13.3K avg views
20
Contenido en Español
Spanish-Language Content
Original Spanish-language videos from nonprofits — a critical gap in markets with large Hispanic populations
50 en español
Bilingual
Middle School Prom 2023
Paul Public Charter School · 50 Spanish videos
44 en español
Bilingual
Rescued baby cow Gus living his best life ⚽🐮
The Humane League · 44 Spanish videos
15 en español
Bilingual
Today, more than 60% of people with cystic fibrosis are adults and are living full lives.
Cystic Fibrosis Foundation · 15 Spanish videos
4%
of tracked channels have any Spanish content
10
channels with Spanish videos out of 244 tracked
0
channels with Spanish as primary language
1
Paul Public Charter School
🌐 Bilingual · 50 Spanish videos · 350 subs
50 videos
en español
2
The Humane League
🌐 Bilingual · 44 Spanish videos · 5.7K subs
44 videos
en español
3
Cystic Fibrosis Foundation
🌐 Bilingual · 15 Spanish videos · 15.4K subs
15 videos
en español
4
Paintcare Inc
🌐 Bilingual · 13 Spanish videos · 349 subs
13 videos
en español
5
Childrens Hospital
🌐 Bilingual · 2 Spanish videos · 131.0K subs
2 videos
en español
6
American National Red Cross
🌐 Bilingual · 2 Spanish videos · 71.9K subs
2 videos
en español
7
Earthscope Consortium
🌐 Bilingual · 2 Spanish videos · 13.4K subs
2 videos
en español
8
Water Environment Federation
🌐 Bilingual · 2 Spanish videos · 5.7K subs
2 videos
en español
By Mission
Category Spotlights
Explore channels by mission area — click a category to see top performers
Mission Categories
Select a category
Click a mission category on the left to explore
top channels and videos in that area
💎 Could your channel be a Hidden Gem?
Small channels making outsized impact get featured. See how your content scores.
Analytics
Distribution and trends across all tracked channels
Subscriber Distribution — Top 20
Engagement Rate — Top 20
Upload Frequency — Videos in Last 90 Days
Engagement Rate vs. Subscriber Count
Bubble size = total views · Log scale on subscribers · Outliers top-left = high engagement, small audience
About RiseWorks: We produce monthly video, photo, and series content for nonprofits on a flat subscription. The Benchmark is how we give back to the sector.
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Data sourced from the YouTube Data API. Last updated 7/8/2026. Rankings reflect publicly available channel statistics.